Kit Kat
Kit Kat
Kit Kat
Kit Kat
Type Confectionery
Owner Nestlé
Country Switzerland
Introduced 1935
Markets World
A Kit Kat is a confection which was first created by Rowntree's of York, England, and now
produced worldwide by Nestlé, which acquired Rowntree in 1988,[1] except in the United
States where it is made under licence by The Hershey Company. Each bar consists of fingers
composed of three layers of crème-filled wafer, covered in an outer layer of chocolate. Each
finger can be snapped from the bar one at a time.
Contents
[hide]
• 1 Global confection
• 2 Brand name and appearance
• 3 Marketing and promotion
○ 3.1 Fairtrade
• 4 Varieties
○ 4.1 Standard finger bars
○ 4.2 Large single finger Chunky bars
○ 4.3 Other forms and shapes
• 5 Ingredients
○ 5.1 UK
5.1.1 Golden ticket draw
○ 5.2 USA
○ 5.3 Canada
5.3.1 Dark form
○ 5.4 Asia
• 6 References
• 7 External links
In late 2005, Chris White, the managing director of Nestlé Rowntree abruptly left his job
amid controversy that his marketing strategies may in fact have had a negative impact on Kit
Kat and confection sales in the long term.[8] Also, in September 2006 Nestlé announced they
were eliminating 25% of their workforce in York and moving production of Smarties to
Germany. One of the reasons given for the cuts and moves was so the York factory could be
modernised for Kit Kat production to continue.[9]
As dark chocolate has seen increased demand and favour worldwide because of its purported
health benefits, September 2006 saw the launch of the four-finger Kit Kat Fine Dark in the
UK as a permanent edition, as well as new packaging for the entire brand.[citation needed] Hershey
had sold the four-finger Kit Kat Dark in the US several years previously as a limited edition,
and has begun doing so again.[10]
Nestle now manufactures two finger Kit Kats with natural flavourings, and for the first time,
Kit Kats in this format are suitable for vegetarians. It is not known at this date whether or not
other varieties will follow suit.
[edit] Brand name and appearance
The US packaging
Originally named Rowntree's chocolate crisp, the traditional red wrapper of the original bar
briefly became blue between 1945–1947. As a result of milk shortages after the end of World
War II, the milk chocolate coating was suspended and a dark chocolate was used instead
during that period.
Many varieties of Kit Kat have existed, either temporarily or permanently: There are often
country-specific limited edition bars (not listed). (listed by primary market or origin)
The Kit Kat Orange was the first flavour variant. It was introduced in the UK in 1996,
followed in 1997 by the Kit Kat Dark and Kit Kat Mint.[citation needed] As of 2008, all three are
available as permanent editions in the UK in two finger multipacks, along with the Kit Kat
Original and Kit Kat White.
A wide variety of promotional items exist, ranging from the obvious (such as mugs, pens,
oven gloves and tea-towels) to the somewhat less obvious (such as Kit Kat coats for small
dogs). Recently in Japan, Kit Kats have come packaged with CD singles and a special limited
edition double pack of Kit Kat Crispy Monogatari came bundled with a mini book featuring
six short stories, one of which is written by Koji Suzuki, author of the Ring cycle series of
books. The brand is often declined into special edition products in different markets to
commemorate festivals such as St. Valentine's Day.
Kit Kat Japan also has unique "Regional" variations such as a mango-flavoured Kit Kat
available only in Kyushu and Okinawa.
Kit Kat is also available in jars that are dispensed from vending machines in Japan.
[edit] Standard finger bars
Contradicting its title, the 'standard' Kit Kat finger bars can come in a variety of
presentations. The bars can come in a miniature form of two finger mini bars, or a larger
standard four, or in some cases, three, fingered bars. The standard size has been upgraded in
several cases up to a 'King Size' bar, which can include up to five or eight fingers.
"Apple" Japan
"Apple Vinegar" Japan
"Azuki" Japan Red Bean flavour.
"Banana" Canada, Japan
"Beet" Japan
"Blueberry" Japan
"Bubblegum" Japan Made with blue chocolate
Newer version of 'Kit Kat Bitter' with 61%
"Cacao 61%" Japan
cocoa content.
Dark chocolate petits with 72% cocoa
"Cacao 72%" Japan
content.
"Café Latte with
Japan
Hokkaidō Milk"
"Caramac" United Kingdom Limited release.
"Cantaloupe" Japan
Poland, United
"Cappuccino"
Kingdom
"Caramel" United Kingdom
"Caramel and Salt" Japan
[18]
"Caramel Macchiato" Japan
Low carbohydrate version with 50% less
"Carb Alternatives" United States
sugar.
Milk chocolate outside, chocolate creme
"Chocolate Overload" Australia
filling, and chocolate wafers.
"Cookies & Japan
Chocolate"
"Cookies PLUS" Japan
Available for a special limited time offer in
"Creamier Chocolate" Canada
Canada.
"Cucumber" Japan
"Dark Chocolate" Italy, United Kingdom
"Daigakuimo" Japan Sweet Potato flavour.
United Kingdom, Spain
"Fine Dark" European varient of Kit Kat Dark Chocolate.
& Germany
"Framboise" Japan
"Ginger Ale" Japan
[19]
"Green Grape Muscat" Japan
Petits with fudge-like covering and dusted
"Gold" Japan
cocoa powder on outside.
Regional variety available in Hokkaido
"Hascapp" Japan
prefecture. Hokkaido Blueberry flavour.
"Houjicha" Japan Roasted Tea flavour.
"Iced Tea" Japan
Available in select East Asian countries.
"International Recipe" East Asia
Chocolate made from Ghana cocoa beans.
"Itoen Juu-jitsu Yasai" Japan Vegetable Enriched 'Veggie' flavour.[19]
Regional variety available in Hokkaido
"Jyagaimo" Japan
prefecture. Potato flavour.
"Kobe Pudding" Japan Regional variety available in Kobe.
"Kinako" Japan Soybean flavour.
"Kiwifruit" Japan
"Kokuto" Japan Black Sugar Flavour.
"Lemon Chocolate" Japan Valentine's Day Limited Edition.
"Lemon Vinegar" Japan
"Lite" India Two finger bar with 50% less sugar
"Low Carb" United Kingdom
"Mango" Japan Made with orange chocolate.
Green tea flavour. Made with green
"Matcha" Japan
chocolate.
"Milky White" Germany Variant of Kit Kat White Chocolate.
United Kingdom,
"Mint" Permanent in the UK, temporary in the US.
United States
"Mint Chocolate" Australia Mint green coloured wafers.
"Mixed Juice" Japan
"Noisette" Germany Hazelnut flavoured.
United Kingdom,
Permanent in the UK, and temporary in the
"Orange" United States, Japan,
US, Japan and Malaysia
Malaysia
Different taste and texture in different
"Original" Worldwide
countries.
"Pepper" Japan
"Pickled Plum" Japan
"Pineapple" South Africa
"Pumpkin" Japan
"Ramune" Japan Soda drink flavour.
"Rose" Japan
"Sakura" Japan Cherry Blossom Flavour.
"Soy Sauce" Japan Regional variety available in Tokyo.
"Strawberry" Japan Made with pink chocolate.
"Strawberry
Japan
Cheesecake"
"Triple Berry" Japan
"Wa Guri" Japan Chestnut flavour.
"Wasabi" Japan Made with green chocolate
"Watermelon and Salt" Japan
"White" Japan, Spain
US permanent variation. Made with vegetable
"White Creme" United States oil based candy coating rather than pure
white chocolate
"White Chocolate" Italy
Regional variety available in Hokkaido
"Yakimorokoshi" Japan
prefecture. Grilled Corn flavour.
Regional variety available in Yamagata,
"Zunda" Japan Miyagi and Fukushima prefecture. Mashed
edamame beans flavour.
[edit] Large single finger Chunky bars
This section is in a list format that may be better presented using prose. You can
help by converting this section to prose, if appropriate. Editing help is available. (July
2009)
Kit Kat Chunky and Kit Kat Chunky Peanut Butter, as sold in the UK (September 2006)
C
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p
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a
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Günter Blobel · Peter Brabeck-Letmathe · Nobuyuki Idei · Henri Nestlé · Kaspar
Villiger
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Brands
B
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t
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Aquapod · Aquarel · Arrowhead · Contrex · Deer Park · Ice Mountain · Ozarka · Panna ·
d
Perrier · Poland Spring · Powwow · Pure Life · San Pellegrino · Vittel · Zephyrhills
w
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B
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Cerelac · Gerber (Gerber Life) · Nido
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B
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Libby's Pumpkin · Toll House
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C 100 Grand Bar · Abuelita · Aero · After Eight · Baby Ruth · Bertie Beetle · Big Turk ·
a Bit-O-Honey · Breakaway · Butterfinger · Cailler · Caramac · Chico babies · Chokito ·
n Chunky · Coffee Crisp · Crunch · Goobers · Jelly Tots · Kit Kat2 (not USA) · Lion Bar ·
d Mackintosh's Toffee · Matchmakers · Menier Chocolate · Milkybar · Mirage ·
i Munchies · Nestle Fav*rites · Oh Henry!2 (not Canada) · Orion · Peppermint Crisp ·
e Perugina · Quality Street · Raisinets · Rolo2 (not USA) · Rowntree's · Rowntree's Fruit
s Gums · Rowntree's Fruit Pastilles · Smarties · Sin Parar · Sno-Caps · Spree · Svitoch ·
Toffee Crisp · Violet Crumble · Walnut Whip · The Willy Wonka Candy Company ·
a Yorkie
n
d
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s
D
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,
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e Carnation · Caro · Coffee-Mate · Juicy Juice · KLIM · La Lechera · Milo · Nescafé ·
e Nespresso · Nesquik · Nestea · Ovaltine3 (malt only in USA) · Sjora
a
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I
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Dreyer's/Edy's · Drumstick · Eskimo Pie · Häagen-Dazs1 (only USA/Canada) · Hjem-IS ·
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Ice Screamers · La Cremeria · Maxibon · Mövenpick · Parlour
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P Buitoni · California Pizza Kitchen · DiGiorno · Herta · Hot Pockets · Lean Cuisine ·
r Maggi (noodles) · Stouffer's · Thomy · Tombstone · Uncle Tobys
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N
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Boost · Jenny Craig · Nutrament · PowerBar
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P
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Alpo · Beggin' Strips · Beneful · Dog Chow · Fancy Feast · Felix · Friskies · ONE ·
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Tender Vittles
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1
Brand owned by General Mills. 2 Local production rights owned by The Hershey Company. 3
Local rights
and specific trade dress owned by Nestlé, but not worldwide.
S
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Nestlé boycott · International Code of Marketing of Breast-milk Substitutes
a
l
s
o
Annual revenue ▲ 109,9 billion CHF (16% profit) (2008) · Employees 283,000 ·
Stock symbol SIX: NESN OTCBB: NSRGY · Website nestle.com
[show]
v•d•e
Confectionery products of The Hershey Company
C
h
o
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o 5th Avenue · Almond Joy · Bar None · Cadbury Creme Egg3 · Cadbury Dairy Milk3 ·
l Cherry Blossom · Dagoba · Glosette · Heath bar · Hershey bar · Hershey-ets · Hershey's
a Kisses · Hershey's Kissables · Hershey's Miniatures · Hershey's S'mores · Hershey's
t Special Dark · Kit Kat2 · Krackel · Milk Duds · Mini Eggs3 · Mounds · Mr. Goodbar ·
e NutRageous · Oh Henry!1 · Rally · Reese's Fast Break · Reese's Peanut Butter Cups ·
- Reese's Pieces · ReeseSticks · Rolo2 · Scharffen Berger · Skor · Snack Barz · Swoops ·
b Take 5 (Max 5) · Whatchamacallit · Whoppers · York Peppermint Pattie
a
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e
d
O
t
h Bubble Yum · Good & Plenty · Good & Fruity · Hershey's Cookies 'n' Creme · Ice
e Breakers · Jolly Rancher · Koolerz · Mauna Loa · PayDay · Twizzlers · Zagnut · ZERO
r
s
Hershey's also manufactures military chocolate for the U.S. armed forces.
1
Marketed in both the United States and Canada, but only sold as a Hershey's product within
Canada. U.S. rights owned by Nestlé.
2
Marketed in a number of countries, but only sold as a Hershey's product within the United
States. Brand owned by Nestlé.
3
Marketed in a number of countries, but only sold as a Hershey's product within the United
States. Brand owned by Kraft Foods Global.
Retrieved from "http://en.wikipedia.org/wiki/Kit_Kat"
Categories: British snack foods | Brand name biscuits | Candy bars | Nestlé brands | Hershey
brands | 1935 introductions
Hidden categories: Articles needing cleanup from August 2010 | All pages needing cleanup |
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clarification from September 2009
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