Sweden Etiquette
Sweden Etiquette
Sweden Etiquette
More information:
http://www.sweden.se/eng/Home/Business/ethics_and_business/Re
ading/Sweden-CSR/ [en]
Punctuality
In Sweden, as in Finland and Denmark, punctuality is very important
both when doing business and making social engagements. It
follows that you should never be late. If you must be late for any
reason it is polite to phone and let someone know. Being late is
seen as poor etiquette.
At social events gifts are expected. For instance, when you are
invited to a dinner, flowers, liquor, wine, cake, or chocolates are
appreciated by the hostess. Chrysanthemums, white lilies, red roses
or orchids should be avoided as they are associated with other
occasions. Family is very important to Swedes, so it is much
appreciated if you bring small gifts for the family, e.g. candy for the
children.
More information:
http://www.ediplomat.com/np/cultural_etiquette/ce_se.htm [en]
Finland Finland is much different in its business culture in comparison to that of the West. As
when doing business with any new culture, it is best to learn as much as possible about their
They meet and greet everyone with a handshake and leave with a handshake, regardless of it is
a man, woman or child. They are a shy people who value their privacy and space. Unlike those
in the West, it is not considered to be polite if you start up a conversation with those in Finland
while in public. You absolutely do not hug, kiss or touch in any way. Maintain eye contact at all
times, and leave your hands out of your pockets.
Corporate Etiquette
The Finnish, might be considered, as we call it in the West, “All Business.” They are punctual,
and expect all who are attending a meeting to be punctual as well. It would be wise to phone in
if you are going to be more than five minutes late for a meeting. Unlike other cultures, they are
all business, and address the agenda without any small talk beforehand. During the meeting,
there may be moments of silence. During this time, it is appropriate to wait, and not to interrupt.
There is no distinction between the male or female role in business. In the business world of
Finland, women are equals.
Often, it becomes difficult in determining who makes the decisions, or whether decision making
is divided among several corporate heads or managers. In Finland, the Managing Director is the
only decision maker.
Businessmen and Business women in Finland are English speaking in most cases. So, there
should not be a language barrier. The only issue would be that the Fins are precise. There is no
need to speak loudly or quickly. Business can be discussed at anytime, with one exception.
Business can be discussed almost anywhere including saunas, or during mealtime, except
during dinner. It is common to have lunch before or after a visit to the sauna. Sauna time is
done in the nude. Although it is not expected of others, wearing a towel or bathing suit is
appropriate, although they may think it is rather odd to be clothed in the sauna.
Once dinner is completed, business can be discussed during coffee time. Dessert and cognac
will also be served. It is not polite to leave beforehand. Any business discussion may last
several hours after the meal is completed.
If you invite someone to a meal, you are expected to pay for it. Splitting checks is not
acceptable. If you have a lunch with Finnish businessmen, business can be discussed at
anytime.
Gifts
If you are invited to the home, it is expected to bring a gift for your hostess. An odd number of
flowers such as tulips, wine or chocolates. Never give white and yellow flowers or potted plants
for a gift.
You are not required to take a gift or even a small token to a business meeting. However, once
a deal is struck and completed, gifts are appropriate. Some gift ideas include: books, art, glass,
cognac, wine, or liquor. If you purchase a gift in Finland, expect the prices to be higher than
what you may be accustomed to.