Forecasting: DEFINITION - Forecasting Is The Prediction of Future Happenings, Based On The Precise Analysis of
Forecasting: DEFINITION - Forecasting Is The Prediction of Future Happenings, Based On The Precise Analysis of
Forecasting: DEFINITION - Forecasting Is The Prediction of Future Happenings, Based On The Precise Analysis of
DEFINITION - Forecasting is the prediction of future happenings , based on the precise analysis of
data
SHORT-TERM FORECASTS
Since short-term forecasts are the most accurate, the time frames forecasted most often are:
3 Day
7 Day
10 Day
14 Day
FORECASTING METHODOLOGY -
These forecasts are important to the rest of the hotel because they help plan for:
Asset allocation
Staffing levels
Inventory availability
Room Inventory
Previously Night Occupancy
Departures
Reservations
Under Stay
Over Stay
Cancellation
No-Shows
Early arrivals
Previously Night Occupancy: - The total numbers of rooms were occupied by the guest on the previous
night.
Departures: - A departure is a guest who is scheduled to check out on the current date.
Reservations: - Reservations have been received for the current date.
Under Stay: - Guest who indicated their intention to remain inn the hotel but checked out before their
scheduled departure date is called under stay.
Over Stay: - Guest who remains in the hotel beyond the scheduled departure date is called over stay.
Cancellation: - The average rate of a typical hotel is about 2% of reservation.
No-Shows: - Besides cancellation there is a small percentage of people who make reservations and never
check – in. The average number show rate is about 5% of reservations.
Early arrivals: - There is also a possibility that a guest will check in prior to the estimated arrival date.
FORECASTING DATA
The process of forecasting room availability generally relies on historical
occupies data as well as business already committed. Historical data is used to take some of the guess
work out of forecasting.
To facilitate forecasting the following daily occupy data should be collected.
Example :-
150 Guestrooms
- 5 OOO Rooms
- 45 Stayovrers
- 50Reservations
+ 10 No-show Percentage
+ 5 Understays
- 20 Overstays
________________________
= 40 Rooms Available for Sale
NO- SHOW
Reservation made by guests but does not materialize
Results in loss of revenue if not guaranteed
Front office must chase any unconfirmed booking whether groups or FITs
Must stick by a specified time to wait for the guest otherwise go ahead to release it
Impose financial liabilities as incase of guaranteed reservation
No shows tend to increase along with the demand
Look for last minute replacement bookings in places like airlines , local tourist offices
Overbooking depending on the individual hotels no show factor
OVERBOOKING
It means accepting more room bookings than the hotel has room for it . This is done to end up with right
number of guests and most optimum revenue.
Overbooking is done to translate loss of revenue that some will be from no shows or early departure or
understays into profit.
BENEFITS OF FORECASTING
It helps the Reservation Manager to project volume of business
The volume of reservations will help the Front office manager to plan
Staffing in each department
Inventory requirement in each department
Allocation of resources to serve the guest better
Maintenance & replacement requirement
Special arrangement for Groups , VIP’s , CIP’s
The reservation Manager can take selective overbooking , based on the forecast
The forecast data provides information of lean days . The sales department can make a
re-course plan
The forecast data will reveal sold out dates . The reservation agent can be advised not to
take reservations for these dates .
PERCENTAGE OF WALK-INS
PERCENTAGE OF OVERSTAY
PERCENTAGE OF STAYOVER
PERCENTAGE OF UNDERSTAY
HOUSE-COUNT
+ today’s arrival
– today’s departure