Trainnig Report of Ishan
Trainnig Report of Ishan
Trainnig Report of Ishan
CONDUCTED AT
SBI MUTUAL FUND PVT. LTD
A PROJECT REPORT ON STUDY OF SBI MUTUAL FUND
SUBMITED TO
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Declaration
I hereby declare that this Project Report entitled “STUDY OF SBI MUTUAL FUND ” in
SBI Mutual Fund submitted in the partial fulfillment of the requirement of Master of Business
Administration (MBA) Institute Of Management Studies And Resaerch, Rohtak is based on
primary & secondary data found by me in various departments, books, magazines and websites
& Collected by me in under guidance of Mr. Abhishek Singh, SBI MF.
ISHAN MIGLANI
DATE:
PLACE: DELHI
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ACKNOWLEDGEMENT
In pursuit of an MBA degree, summer internship is a critical component of the entire process.
‘SBI FUNDS MANAGEMENT PVT. LTD.’ has given me the opportunity to gain
invaluable experience under the guidance of Mr. Kapil Mallik (Sales Manager). Their
continuous support and valuable in hand experience provided me with the conceptual
understanding and practical approach needed to work efficiently for this project. The entire
SBI Mutual Fund’s staff is praiseworthy.
I would like to pay my regards and sincere thanks to my in charge Mr. Abhishek Singh for
Stimulating suggestions and encouragement helped me in all the time of my internship.
Last but not the least; I also would like to thank the entire staff of SBI Mutual Fund and all
my friends and colleagues who helped whenever I faced any difficult situation.
I hope this report, reflecting my learning in the past Eight weeks, is as beneficial to the
organization as it had been to me.
- ISHAN MIGLANI
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Preface
A mutual fund is a pool of money that is managed on behalf of investors by a professional money
manager.
The manager uses the money to buy stocks, bonds or other securities according to specific
investment objectives that have been established for the fund. In return for putting money into
the fund, investors receive either units or shares that represent their proportional share of the pool
of fund assets.
In return for administering the fund and managing its investment portfolio, the fund manager
charges fees based on the value of the fund's assets.
Every mutual fund is managed by a fund manager, who using his investment management skills
and necessary research works ensures much better return than what an investor can manage on
his own. The capital appreciation and other incomes earned from these investments are passed on
to the investor (also known as unit holders) in proportion of the number of units they own. Every
Asset Management Company (AMC) sells its product with the help of distributor .The distributor
gets the fixed commission in return. Each Asset Management Company adopts different ways to
promote their mutual fund so that they can attract more and more money.
This project focuses on comparing the equity schemes of SBI Mutual Fund with the other top
mutual fund houses with respect to their performance, rankings, returns, assets under
management, risk. The project also focuses on the core basic of mutual funds, their types, and
history and functioning. Also it covers my experience of dealing with customers.
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Table of Contents
Title Page
Acknowledgement
Declaration
Preface
Chapter – 1 Introduction
Bibliography
Annexure
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LIST OF TABLE
Table Page no.
1.2 40
3 41
4 42
5 44
6-7 45
8 46
9 47
10 49
11 50
12 51
13 52
14 54
15 55
16 56
17 57
18 59
19 61
20 62
21 64
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LIST OF FIGURE
Figure Page no.
1 41
2 42
3 43
4 46
5 47
6 48
7 51
8 52
9 53
10 56
11 57
12 58
13 61
14 62
15 63
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Chapter – 1 Introduction
1.1 Executive summary
The project covers an over view of the MUTUAL FUND industry. During April 2009, the
average AUM of the Indian mutual fund industry grew by 11.76% and stood at Rs.5,51,300
crores. The average AUM of SBI Mutual Fund, during the month, grew 17.03% to Rs.30,875
crores. This means that people in India are getting their focus shifted towards investing in a way
which is safe as well as providing returns.
In this project we have covered the “comparison of top equity schemes of SBI MF” with
various other mutual fund houses. We have compared their performance, returns and risks using
various statistical tools.
Various factors which affect the decision of investor while investing in mutual fund have also
been discussed in the project. By the use of various statistical tools it has been find out that past
return is the most important factor considered by the investors’ while investing in the mutual
fund scheme.
In this project we have also discussed about the customers’ awareness about mutual fund and its
related terminology. A survey was conducted through a questionnaire to know about knowledge
of customers’ regarding various investment options, their preference and about mutual fund.
During my training I went to SBI- Delhi University branch and tried to convince customers to
invest in mutual fund and a contact was maintained. The database helps SBI Mutual Fund to find
new clients and expand its business. This gives SBI MF monetary benefits. Also, dealing with
customers and entertaining their queries.
1.2 Objectives
To project Mutual Fund as the ‘productive avenue’ for investing activities.
To show the wide range of investment options available in Mutual Funds by explaining
its various schemes.
To know about the performance of SBI Mutual fund schemes and comparing it with is
competitors.
To help an investor make a right choice of investment, while considering the inherent risk
factors
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1.3 Methodology
TYPE OF RESEARCH
DATA SOURCES
1.4 Need
The study is basically made to analyze the various open-ended equity schemes of different Asset
Management Companies to highlight the diversity of investment that Mutual Fund offer. Thus,
through the study one would understand how a common man could fruitfully convert a pittance
into great penny by wisely investing into the right scheme according to his risk taking abilities.
Mutual Funds schemes are managed by respective asset managed companies sponsored by
financial institutions, banks, private companies or international firms. A Mutual Fund is the ideal
investment vehicle for today’s complex and modern financial scenario.
1.5 Scope
The study here has been limited to compare open-ended equity schemes of SBI Mutual Fund
with different Asset Management Companies namely Reliance Mutual Fund, HDFC Mutual
Fund, ICIC Prudential Mutual Fund, and UTI Mutual Fund. Each scheme is analyzed according
to its performance against the other, based on factors like Sharpe’s Ratio, , standard deviation, b
(Beta) Co-efficient, Returns.
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Chapter – 2 Introduction of Mutual Fund
2.1 Concept of Mutual Fund
A mutual fund is a financial intermediary that allows a group of investors to pool their money
together with a predetermined investment objective. The mutual fund will have a fund manager
who is responsible for investing the pooled money into specific securities.
A mutual fund is a vehicle to pool money from investors, with a promise that the money would
be invested in a particular manner, by professional managers who are expected to honour the
promise. The idea behind a mutual fund is that individual investors generally lack the time,
inclination or the skills to manage their own investments. Thus, mutual fund hires professional
managers to manage the investments for the benefit of their investors in return for a management
fee.
The organization that manages the investment is the Asset Management Company (AMC).
Employees of the AMC who perform this role of managing investments are the fund managers.
In India mutual funds are governed by the regulations of Securities and Exchange Board of India
(SEBI).
Mutual funds are one of the best investments ever created because they are very cost efficient
and very easy to invest in (you don't have to figure out which stocks or bonds to buy). By
pooling money together in a mutual fund, investors can purchase stocks or bonds with much
lower trading costs than if they tried to do it on their own. But the biggest advantage to mutual
funds is diversification.
The flow chart below describes broadly the working of a Mutual Fund.
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ACCORDING TO AMFI (ASSOCIATION OF MUTUAL FUND OF INDIA) :
A Mutual Fund is a trust that pools the savings of a number of investors who share a common
financial goal. The money thus collected is then invested in capital market instruments such as
shares, debentures and other securities. The income earned through these investments and the
capital appreciation realized is shared by its unit holders in proportion to the number of units
owned by them.
Thus a Mutual Fund is the most suitable investment for the common man as it offers an
opportunity to invest in a diversified, professionally managed basket of securities at a relatively
low cost.
A mutual fund is set up in the form of a trust, which has sponsor, trustees,
asset management company (AMC) and custodian. The trust is established by a sponsor or
more than one sponsor who is like promoter of a company. The trustees of the mutual fund
hold its property for the benefit of the unit holders. Asset Management Company (AMC)
approved by SEBI manages the funds by making investments in various types of securities.
Custodian, who is registered with SEBI, holds the securities of various schemes of the
fund in its custody. The trustees are vested with the general power of superintendence
and direction over AMC. They monitor the performance and compliance of SEBI
Regulations by the mutual fund.
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Future Scenario
The asset base will continue to grow at an annual rate of about 30 to 35 % over the next few
years as investor’s shift their assets from banks and other traditional avenues. Some of the
older public and private sector players will either close shop or be taken over.
Out of ten public sector players five will sell out, close down or merge with stronger
players in three to four years. In the private sector this trend has already started with two
mergers and one takeover. Here too some of them will down their shutters in the near future
to come.
But this does not mean there is no room for other players. The market will witness a
flurry of new players entering the arena. There will be a large number of offers from
various asset management companies in the time to come. Some big names like Fidelity,
Principal, and Old Mutual etc. are looking at Indian market seriously. One important
reason for it is that most major players already have presence here and hence these big
names would hardly like to get left behind.
The mutual fund industry is awaiting the introduction of derivatives in India as this
would enable it to hedge its risk and this in turn would be reflected in it’s Net Asset
Value (NAV).
SEBI is working out the norms for enabling the existing mutual fund schemes to trade in
derivatives. Importantly, many market players have called on the Regulator to initiate the
process immediately, so that the mutual funds can implement the changes that are required
to trade in Derivatives.
Market Trends
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A lone UTI with just one scheme in 1964 now competes with as many as 400 odd
products and 34 players in the market. In spite of the stiff competition and losing market
share, UTI still remains a formidable force to reckon with.
Last six years have been the most turbulent as well as exiting ones for the industry. New
players have come in, while others have decided to close shop by either selling off or
merging with others. Product innovation is now passé with the game shifting to
performance delivery in fund management as well as service. Those directly associated with
the fund management industry like distributors, registrars and transfer agents, and even the
regulators have become more mature and responsible.
The funds are invested in a portfolio of marketable securities, reflecting the investment
objective.
To manage investors’ portfolio that provides regular income, growth, safety, liquidity, tax
advantage, professional management and diversification.
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2.4 Advantages of Mutual Funds
Professional Management
Diversification
Return Potential
Reduced risk
Low Costs
Liquidity
Transparency
Tax benefits
Well regulated
The 1993 SEBI (Mutual Fund) Regulations were substituted by a more comprehensive and
revised Mutual Fund Regulations in 1996. The industry now functions under the SEBI (Mutual
Fund) Regulations 1996.
The number of mutual fund houses went on increasing, with many foreign mutual funds setting
up funds in India and also the industry has witnessed several mergers and acquisitions. As at the
end of January 2003, there were 33 mutual funds with total assets of Rs. 1, 21,805 crores. The
Unit Trust of India with Rs.44,541 crores of assets under management was way ahead of other
mutual funds.
In February 2003, following the repeal of the Unit Trust of India Act 1963 UTI was bifurcated
into two separate entities. One is the Specified Undertaking of the Unit Trust of India with assets
under management of Rs.29,835 crores as at the end of January 2003, representing broadly, the
assets of US 64 scheme, assured return and certain other schemes. The Specified Undertaking of
Unit Trust of India, functioning under an administrator and under the rules framed by
Government of India and does not come under the purview of the Mutual Fund Regulations.
The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB and LIC. It is registered
with SEBI and functions under the Mutual Fund Regulations.
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With the bifurcation of the erstwhile UTI which had in March 2000 more than Rs.76,000 crores
of assets under management and with the setting up of a UTI Mutual Fund, conforming to the
SEBI Mutual Fund Regulations, and with recent mergers taking place among different private
sector funds, the mutual fund industry has entered its current phase of consolidation and growth.
As at the end of September, 2004, there were 29 funds, which manage assets of Rs.153108 crores
under 421 schemes.
Sponsor
Sponsor is the person who acting alone or in combination with another body corporate
establishes a Mutual Fund. Sponsor must contribute at least 40% of the net worth of the
Investment Managed and meet the eligibility criteria prescribed under the Securities and
Exchange Board of India (Mutual Fund) Regulations, 1996. The Sponsor is not responsible or
liable for any loss or short fall resulting from the operation of the schemes beyond the initial
contribution made by it towards setting up the Mutual Fund.
There are many entities involved and the diagram below illustrates the organizational set up of a
Mutual Fund:
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Trust
The Mutual Fund is constituted as a trust in accordance with the provisions of the Indian Trusts
Act, 1882 by the Sponsor. The trust deed is registered under the Indian Registration Act, 1908.
Trustee
Trustee is usually a company (Corporate body) or a Board of Trustees (body of individuals). The
main responsibility of the trustee is to safeguard the interest of the unit holders and inter alia
ensure that the AMC functions in the interest of investors and in accordance with the securities
and Exchange Board of India (Mutual Funds) Regulations, 1996, the provisions of the Trust
Deed and the Offer Documents of the respective Schemes. At least 2/3rd directors of the Trustee
are independent directors who are not associated with the sponsor in any manner.
Distributors – Are appointed by AMC and may act on behalf of different funds.
An AMC cannot engage in any business other than portfolio advisory and management.
In merger of two AMCs, SEBI approval and consent of 75% unit holders are required.
The AMC gets fee for managing the funds according to the mandate of the investors.
An AMC’s net worth (Share Capital + Reserves & Surplus) should be at least Rs.10
crores at all times.
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Custodian – Appointed by board of trustees for safe keeping of securities as independent
entity of sponsors.
Transfer Agents – Issue and redeem units and other related services such as preparation
of transfer documents and updating investor records.
Custodian
The custodian handles the investment back office operations of a mutual fund. It looks after the
receipt and delivery of securities, holding of securities, collection of income, distribution of
dividends, and segregation of assets between schemes. The sponsor of a mutual fund cannot act
as its custodian.
Scheme takeover
SEBI approval required
Investors should be given option to redeem units in case they do not consent for it.
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Regulators in India
SEBI - The capital markets regulators also regulates the mutual funds in India. SEBI
requires all mutual funds to be registered with them. SEBI issues guidelines for all
mutual funds operations - investment, accounts, expenses etc.
RBI as supervisor of banks owned mutual funds - As banks in India came under the
regulatory jurisdiction of RBI, bank owned funds to be under supervision of RBI and
SEBI.
RBI as supervisor of Money Market Mutual Funds - RBI has supervisory responsibility
over all entities that operate in the money markets. Hence in the past Money Market
Mutual Funds scheme of Mutual funds had to be abide by policies laid down by RBI.
Recently, it has been decided that Money Market Mutual Funds of registered mutual funds will
be regulated by SEBI through SEBI (Mutual Fund) Regulations 1996
Mutual funds are to be established in the form of trusts under the Indian trusts act and are
to be operated by separate asset management companies (AMC s).
AMC’s and Trustees of Mutual Funds are to be two separate legal entities and that an
AMC or its affiliate cannot act as a manager in any other fund.
Mutual funds dealing exclusively with money market instruments are to be regulated by
the Reserve Bank of India.
Mutual funds dealing primarily in the capital market and also partly money market
instruments are to be regulated by the Securities Exchange Board of India (SEBI).
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Schemes
Mutual funds are allowed to start and operate both closed-end and open-end schemes.
Each closed-end schemes must have a Minimum corpus (pooling up) of Rs 20 crores.
In the case of a Closed –End scheme if the Minimum amount of Rs 20 crores or 60% of
the target amount, whichever is higher is not raised then the entire subscription has to be
refunded to the investors
Investment norms:-
No mutual fund, under all its schemes can own more than five percent of any company’s
paid up capital carrying voting rights.
No mutual fund, under all its schemes taken together can invest more than 10 percent of
its funds in shares or debentures or other instruments of any single company.
No mutual fund, under all its schemes taken together can invest more than 15 percent of
its fund in the shares and debentures of any specific industry, except those schemes which
are specifically floated for investment in one or more specified industries in respect to
which a declaration has been made in the offer letter.
No individual scheme of mutual funds can invest more than five percent of its corpus in
any one company’s share.
Mutual funds can invest only in transferable securities either in the money or in the
capital market. Privately placed debentures, securitized debt, and other unquoted debt,
and other unquoted debt instruments holding cannot exceed 10 percent in the case of
growth funds and 40 percent in the case of income funds.
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2.9 Distribution
Mutual funds are required to distribute at least 90 percent of their profits annually in any given
year. Besides these, there are guidelines governing the operations of mutual funds in dealing with
shares and also seeking to ensure greater investor protection through detailed disclosure and
reporting by the mutual funds. SEBI has also been granted with powers to oversee the
constitution as well as the operations of mutual funds, including a common advertising code.
Besides, SEBI can impose penalties on Mutual funds after due investigation for their failure to
comply with the guidelines.
I. Closed-end or Open-end
Open-end Funds: An open-end fund is one that has units available for sale and repurchase
at all time. An investor can buy or redeem units from the fund itself at a price based on the Net
Asset Value (NAV) per unit.
Close-end Funds: A close ended fund makes a one-time sale of a fixed number of units. It
does not allow investors to buy or redeem units directly from the funds. However, to provide
liquidity to investors many closed-end funds get themselves listed on stock exchange. Funds do
offer “buy-back of funds/units” thus offering another avenue for liquidity to closed-end fund
investor.
1) At the time of investor’s entry into the fund/scheme, by deducting a specific amount from
his initial contribution: front-end or entry load.
2) By charging the fund/scheme with a fixed amount each year, during the stated number of
years: deferred load.
3) At the time of the investor’s exit from the fund/scheme, by deducting a specific amount
from the redemption proceeds payable to the investor: back end or exit load These
charges made by the fund managers to the investors to cover distribution/sales/marketing
expenses are often called “loads”. Funds that charge front-end, back-end or deferred
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loads are called load funds. Funds that make no such charges or loads for sales expenses
are called no-load funds.
In India, SEBI has defined a “load” as the one-time fee payable by the investor to allow the fund
to meet initial issue expenses including brokers’/agents’/distributors’ commissions, advertising
and marketing expenses. A load fund’s declared NAV does not include load charges.
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2.12 Mutual Fund Scheme Types
Once we have reviewed the fund classes, we are ready to discuss more specific fund types. Funds
are generally distinguished from each other by their investment objectives and types of securities
they invest in.
Income Funds invest to generate regular income, and less for capital appreciation.
Value Funds invest in equities that are considered under-valued today, whose value will be
unlocked in the future.
Money Market Funds: Lowest rung in the order of risk level, Money Market Funds
invest in securities of a short-term nature, which generally means securities of less than one-year
maturity.
Gilt Funds: Gilts are government securities with medium to long-term maturities, typically of
over one year (under one-year instruments being money market securities).
Debt Funds (or Income Funds): Next in the order of risk level, we have the general
category Debt Funds. Debt funds invest in debt instruments issued not only by governments, but
also by private companies, banks and financial institutions and other entities such as
infrastructure companies/utilities.
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Diversified Debt Funds: A debt fund that invests in all available types of debt securities,
issued by entities across all industries and sectors is a properly diversified debt fund. A
diversified debt fund is less risky than a narrow-focus fund that invests in debt securities of a
particular sector or industry.
Focused Debt Funds: Some debt funds have a narrow focus, with less diversification in
its investment. Examples include sector, specialized and offshore debt funds. Other examples of
focused funds include those that invest only in Corporate Debentures and Bonds or only in Tax
Free Infrastructure or Municipal Bonds.
High yield Debt Funds: There are funds which seek to obtain higher interest rates by
investing in debt instruments that are considered “below investment grade”. e.g. Junk Bond
Funds.
Assured Return Funds – an Indian Variant: The SEBI permits only those funds
whose sponsors have adequate net-worth to offer assurance of return. For e.g. MIPs. Investors
have some lock-in period.
Fixed Term Plan Series: Another Indian Variant: These are essentially closed-end. These
plans do not generally offer guaranteed returns. This scheme is for short-term investors who
otherwise place money as fixed term bank deposits or inter corporate bonds.
EQUITY FUND: As investors move from Debt Fund category to Equity Funds, they face
increased risk level.
No guarantee returns
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D. Types of Equity Fund
Aggressive Growth Fund
Maximum capital appreciation
Invests in less researched or speculative shares.
Very volatile & riskier.
Growth Fund
Growth fund invests in companies whose earnings are expected to rise above average
rate. e.g. Technology Fund
Capital appreciation in 3 – 5 years
Specialty Fund
They invest in companies that meet predefined criteria.
Sector Funds
Technology Fund
Pharmaceutical Fund
FMCG Fund
Offshore Funds
Invest in equities in one or more foreign countries.
Small-Cap equity Funds
Diversified Equity Funds: A fund that seeks to invest only in equities, except for a very
small portion in liquid money market securities, bur is not focused on any one or few sectors or
shares, may be termed a diversified equity fund. While exposed to all equity price risks,
diversified equity funds seek to reduce the sector or stock specific risks through diversification.
Equity Index Funds: An index fund tracks the performance of a specific stock market
index. The objective is to match the performance of the stock market by tracking an index that
represents the overall market. The funds invest in share that constitute the index and in the same
proportion on the index.
Value Funds: Value Funds try to seek out fundamentally sound companies whose shares are
currently under-prices in the market. Value Funds will add only those shares to their portfolios
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that are selling at low price-earnings ratios, low market to book value ratios and are undervalued
by other yardsticks. Fund concentrate on future growth prospect having good potential.
Equity Income Funds: There are equity funds that can be designed to give the investor a
high level of current income along with some steady capital appreciation, investing mainly in
shares of companies with high dividend yields.
Hybrid Funds: Quasi Equity/Quasi Debt: Many mutual funds mix these (money
market, debt and equity) different types of securities in their portfolios. Such funds are
termed “hybrid funds” as they have a dual equity/bond focus.
Real Estate Funds: Specialized Real Estate Funds would invest in Real Estate
directly, or may fund real estate developers, or lend to them, or buy shares of housing
finance companies or may even buy their securities assets.
Income Plan: In this plan, dividends are paid-out to the investor. In other words,
the NAV only reflects the capital appreciation or depreciation in market price of the
underlying portfolio.
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2.14 Mutual Fund Investing Strategies
Systematic Investment Plans (SIPs): These are best suited for
young people who have started their careers and need to build their wealth. SIPs entail an
investor to invest a fixed sum of money at regular intervals in the Mutual fund scheme
the investor has chosen, an investor opting for SIP in xyz Mutual Fund scheme will need
to invest a certain sum on money every month/quarter/half-year in the scheme.
Market Risk: Market risk relates to the market value of a security in the future.
Market prices fluctuate and are susceptible to economic and financial trends, supply and
demand, and many other factors that cannot be precisely predicted or controlled.
Political Risk: Changes in the tax laws, trade regulations, administered prices, etc
are some of the many political factors that create market risk. Although collectively, as
citizens, we have indirect control through the power of our vote individually, as investors,
we have virtually no control.
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Inflation Risk: Interest rate risk relates to future changes in interest rates. For
instance, if an investor invests in a long-term debt Mutual Fund scheme and interest rates
increase, the NAV of the scheme will fall because the scheme will be end up holding debt
offering lower interest rates.
Business Risk: Business risk is the uncertainty concerning the future existence,
stability, and profitability of the issuer of the security. Business risk is inherent in all
business ventures. The future financial stability of a company cannot be predicted or
guaranteed, nor can the price of its securities. Adverse changes in business circumstances
will reduce the market price of the company’s equity resulting in proportionate fall in the
NAV of the Mutual Fund scheme, which has invested in the equity of such a company.
SBI Group
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SBI Group aims to become a corporate entity that provides a variety of one-stop financial
services over the Internet. The fund traces its lineage to SBI - India’s largest banking enterprise.
The institution has grown immensely since its inception and today it is India's largest bank,
patronized by over 80% of the top corporate houses of the country.
SBI Mutual Fund has grown approximately 3.3 times against the industry’s growth of
approximately 2.6 times in the last 3 years. This can be attributed to the consistent performance
of the fund house in generating value for its investors.
In twenty years of operation, SBI Mutual Fund has launched 38 schemes and successfully
redeemed 15 of them. In the process it has rewarded its investors handsomely with consistent
returns.
A total of over 5.5 million investors have reposed their faith in the wealth generation expertise of
the Mutual Fund. Schemes of the Mutual Fund have consistently outperformed benchmark
indices and have emerged as the preferred investment for millions of investors and High Net
Worth Investors’ (HNI’s).
Today, the fund manages over Rs. 30.875.02 as at end of April, 2009 and has a diverse profile of
investors actively parking their investments across 36 active schemes.
The fund serves this vast family of investors by reaching out them through network of over 130
points of acceptance, 28 investor service centers, 46 investor service desks and 56 district
organizers.
SBI Mutual is the first bank-sponsored fund to launch an offshore fund – Resurgent India
Opportunities Fund.
3.3 Functions
The purpose of SBI mutual fund is to build the wealth of the investors. This is done through the
different schemes that the bank comes up with. The SBI mutual fund has the same purposes as
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any other mutual fund. The idea is to grow the wealth of investors, in a safe and controlled
environment. SBI mutual fund has been one of the best mutual funds to bring this about for
investors, and almost always performs on a higher level than other mutual funds.
29 June 1987 SBI Mutual Fund was the first Non-UTI Mutual Fund which was
started.
Jan 1991 Large cap fund Magnun Equity fund was launched. The portfolio
comprises of selected blue chip stocks and a more aggressive fund.
Mar 1993 SBI Mgnum Tax Gain Scheme was launched, a close-ended ELSS
scheme.
1994 Once the chief of SBI Mutual Fund PG Kakodkar established AMFI with
SEBI and mutual fund industry.
April 1997 Magnum Monthly Income Scheme 1997 was launched for 45 days and
closed on 31 may collected Rs.52 crores in the time being.
May 1997 SBI Mutual Fund was keen to tie-up with Asian Development Bank but
nothing was finalized.
June 1997 Magnum Monthly Income Scheme 1997 was floated which collected Rs
52 crores.
Dec 1997 SBI Mutual Fund converted Magnum Multiplier Scheme 1990 into an
open-ended fund.
May 1998 SBI MF announces 15% dividend on Magnum Multiplier Plus Scheme
1993 This was the first time dividend was announced since launch.
Nov 1998 SBI MF launched Magnum Liquibond.
Mar 1999 SBI MF launches Magnum InstaCash Fund.
June 1999 SBI MF applied to SEBI to convert Magnum Global Fund 1994 into open-
ended. It announced dividend on 5 schemes.
July 1999 SBI MF Launches Magnum Sector Funds Umbrella fund.
Dec 2000 Magnum Gilt Scheme was launched.
July 2001 SBI MF tied up with post offices.
Jan 2003 State Bank of Mysore tied up with SBI MF for distribution.
Oct 2003 SBI MF announced 33% dividend on Contra Fund.
Nov 2003 SEBI cleared SBI MF to launch NRI plans.
Oct 2004 SBI MF launches MSFU Emerging Business Fund.
Feb 2005 SBI MF launches Magnum Midcap Fund.
Aug 2005 SBI MF launches Magnum Comma Fund.
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May 2007 SBI Infrastructure Series I was launched on 11may to 8 June.
Aug 2007 SBI MF tied up with Dena bank to enhance distribution.
Feb 2008 SEBI announced no entry load on direct investments.
Dec 2008 Mr. Navneet Munot joined SBI MF as Chief Investment Officer.
Jan 2009 SBI MF slipped to 7th rank in terms of equity AUM. Franklin Templton
replaces SBI MF at 6th rank.
April 2009 SBI MF launches micro SIP at Rs.100 per month.
April 2009 SBI MF celebrates Akshaya Trithiya week.
May 2009 ICRA retains highest rating for debt schemes of SBI MF.
FACT FILE
Page 31
Page 32
Assets Under Management (AUM) as at the end of JUN-2009 (Rs in Lakhs)
Excluding Fund of
Sr No Mutual Fund Name
Funds - Domestic but Fund Of Funds -
including Fund of Domestic
Funds - Overseas
31 Fund industry
Mutual Religare
today,Mutual Fund30 players and more
with about 1003125.02 0
than six hundred schemes, is one of
the most preferred investment avenues in India. However, with a plethora of schemes to choose
32 the retail investor
from, Saharafaces
Mutual Fund in selecting funds.
problems 21253.53 0
Factors such as investment strategy
and management style are qualitative, but the funds record is an important indicator too.
33 SBI Mutual Fund 3406103.72 0
Though past performance alone cannot be indicative of future performance, it is, frankly, the
only34quantitative way
Shinsei Mutualhow
to judge Fund N/A Therefore, there
good a fund is at present. N/A is a need to
correctly assess the past performance of different Mutual Funds. Worldwide, good Mutual Fund
35 Sundaram BNP Paribas Mutual Fund 1331465.05 0
companies over are known by their AMC’s and this fame is directly linked to their superior stock
selection
36 skills. For Mutual FundsFund
Tata Mutual to grow, AMC’s must2122280.89
be held accountable for0 their selection
of stocks. In other words, there must be some performance indicator that will reveal the quality
of stock
37 selection ofTaurus
variousMutual
AMC’s. Fund 56126.70 0
Return
38 alone shouldUTInot Mutual
be considered
Fund as the basis of6797818.56
measurement of the performance
0 of a
Mutual Fund scheme, it should also include the risk taken by the fund manager because different
funds will have different
GRAND levels
TOTAL 67099313.04
of risk attached to them. Risk associated72560.42
with a fund, in a
general, can be defined as Variability or fluctuations in the returns generated by it. The higher the
fluctuations in the returns of a fund during a given period, higher will be the risk associated with
it. These fluctuations in the returns generated by a fund are resultant of two guiding forces. First,
general market fluctuations, which affect all the securities, present in the market, called Market
risk or Systematic risk and second, fluctuations due to specific securities present in the portfolio
of the fund, called Unsystematic risk. The Total Risk of a given fund is sum of these two and is
measured in terms of standard deviation of returns of the fund.
Systematic risk, on the other hand, is measured in terms of Beta, which represents fluctuations in
the NAV of the fund vis-à-vis market. The more responsive the NAV of a Mutual Fund is to the
changes in the market; higher will be its beta. Beta is calculated by relating the returns on a
Mutual Fund with the returns in the market. While Unsystematic risk can be diversified through
investments in a number of instruments, systematic risk cannot. By using the risk return
relationship, we try to assess the competitive strength of the Mutual Funds one another in a better
way. In order to determine the risk-adjusted returns of investment portfolios, several eminent
Page 34
authors have worked since 1960s to develop composite performance indices to evaluate a
portfolio by comparing alternative portfolios within a particular risk class.
This Index is a ratio of return generated by the fund over and above risk free rate of return
(generally taken to be the return on securities backed by the government, as there is no credit risk
associated), during a given period and systematic risk associated with it (beta). Symbolically, it
can be represented as:
According to Sharpe, it is the total risk of the fund that the investors are concerned about. So, the
model evaluates funds on the basis of reward per unit of total risk. Symbolically, it can be written
as:
Page 35
Where,
Si is standard deviation of the fund,
Ri represents return on fund, and Rf is risk free rate of return.
While a high and positive Sharpe Ratio shows a superior risk-adjusted performance of a fund, a
low and negative Sharpe Ratio is an indication of unfavorable performance.
3. Measurement of risk
I. Beta Coefficient Measure Of Risk :
Beta relates a fund’s return with a market index. It basically measures the sensitivity of funds
return to changes in market index.
If Beta = 1, Fund moves with the market i.e. Passive fund
If Beta < 1, Fund is less volatile than the market i. e Defensive Fund
If Beta > 1, Funds will give higher returns when market rises & higher losses when market
falls i.e. Aggressive Fund.
It is a statistical concept, which measures volatility. It measures the fluctuations of fund’s returns
around a mean level. Basically it gives you an idea of how volatile your earnings are. It is
broader concept than BETA. It also helps in measuring total risk and not just the market risk of
the portfolio.
Ex –Marks represents co relation with markets. Higher the Ex-marks lower the risk of the fund
because a fund with higher Ex-marks is better diversified than a fund with lower Ex-marks.
Page 36
Chapter – 5 Data Analysis and
Interpretation
Comparison of SBI MFs’ Equity Schemes with its Competitors.
Midcap Companies are those companies whose market capitalization at the time of investment is
lower than the last stock in the S&P CNX NIFTY Index less than 20% (upper range) and above
Rs. 200 crores.
TABLE-1 TABLE-2
Page 37
52- Week High 24.04(08/01/10)
52- Week Low 17.75 (10/08/09)
AUM (Rs. Cr.) 324 (30/6/10)
Risk Grade High
Return Grade Below
Avg Mkt 2100.83
Cap(Rs.Cr.)
Expense ratio 2.50
LAST DIVIDENDS Option NAV(RS.)
NAV as Growth 23.33 on
2008 2007 2006 2005
NA 35% 25% NA Dividend 16.29
30/07/2010
Exit Load
For exit after one year from the date of allotment Nil
Entry load
N.A
SIP
Page 38
Jet Airways Ltd. (India) Services 3.66%
Total 44.57%
Figure-1
FUND STYLE
Investment style
Growth Blend Value Composition
Large (%)
Equity 94.62
Medium
Debt 0.00
Capitalization
Cash 5.38
Page 39
SECTORIAL BREAKDOWN Figure-2
IN
Where ,
Rp – Portfolio Return
Page 40
MAGNUM MIDCAP FUND (Fig-3)
IN
Interpretation:
Last 1 month: It reveals that Magnum Midcap Fund has given negative returns of 6.95% as
compared to fund’s Benchmark returns are negative 3.9%. The risk free rate of
return is common for the whole period ie. 7%.
Last 3 months: It reveals that Magnum Midcap Returns are 66.63% as compared to its
Benchmark returns are 35.43%. The risk free rate of return is 7%.
Last 1 Year: It reveals that Magnum Midcap has given negative returns of 9.36% as
compared to its Benchmark returns are 6.24%. The risk free rate of return is
7%.
Since Inception: It reveals that Magnum Midcap returns are 13.96% as compared to fund’s
Benchmark returns are 23.12%. The risk free rate of return is 7%.
Page 41
Magnum
8.22 0.06 2.34 1.32 50.02
Midcap Fund
ICICI
Prudential
8.22 0.13 0.46 1.10 42.53
Emerging Star
Fund
HDFC Midcap
Opportunities 8.22 3.28 0.46 1.09 15.14
Fund
Reliance Long
Term Equity 8.22 0.33 0.22 0.90 34.42
Fund
UTI Midcap
8.22 2.82 0.34 1.25 15.14
Fund
Interpretation:
Since the Sharpe Ratio is highest for ICICI Prudential Emerging Star Fund at 3.56 among
the category of Midcap funds, it gives better reward for the risk taken.
Since the Treynor Ratio is highest for both ICICI Prudential Emerging Star Fund and
HDFC Midcap Opportunities Fund at 0.46, it offers a superior risk-reward equation for
the investors.
Since beta for Reliance Long Term Equity Fund and Magnum Midcap Fund is less than
1, it is an indication of a conservative stock or fund. Thus, these funds move lesser than
the market.
Beta for ICICI Prudential Emerging Star Fund, HDFC Midcap Opportunities Fund and
UTI Midcap Fund is more than 1 signifies a fund that is more aggressive than the market.
Standard Deviation which measures the total risk namely, systematic risk plus non-
systematic risk are 15.14. It compares the sensitivity of value of a security with the
movements in the market.
Minimum Rs.500
Investment
Fund category Equity Linked Savings
Scheme (ELSS)
Total stocks 70
OPTION NAV(RS.)
GROWTH 56.66
DIVIDEND 35.42
Exit Load
Page 43
Nil
Entry load
Nil
SIP
Page 44
PORTFOLIO SUMMARY - TOP 10 HOLDINGS (T-8)
Stock Name Sector (%) of Total AUM
State Bank of India Financial 5.63
Reliance Industries Ltd. Energy 5.41
Larsen & Toubro Ltd. Diversified 4.34
ICICI Bank Ltd. Financial 3.75
ONGC Ltd. Energy 3.57
BHEL Ltd. Engineering 3.03
Jindal Steel & Power Ltd. Metals 2.92
HDFC Bank Ltd. Financial 2.86
Bharti Airtel Ltd. Communication 2.62
NTPC Ltd. Energy 2.33
Total 36.46
FIG-4
Fund Style
Investment style
Growth Blend Value
Composition
Large (%)
Medium Equity 90.15
Capitalization Debt 0.62
Cash 9.23
Small
Page 45
SECTORIAL BREAKDOWN (F-5)
Last 1
(1.38) (1.45) 7 (8.45) (8.38) 71.40 70.81 (19.48) 379.37
month
Last 3
42.34 41.64 7 34.64 35.34 1199.93 1224.18 23.61 557.55
months
Last 1
8.72 7.27 7 0.27 1.72 0.07 0.46 (10.76) 115.12
year
Since
inception 18.88 24.65 7 17.65 11.88 311.52 209.68 6.62 43.86
31/3/93
Where ,
Rp – Portfolio Return
Rm – Market Return – Fund’s Benchmark - SENSEX
Rf – Risk free rate of return
Page 46
MAGNUM TAXGAIN FUND (F-6)
Interpretation:
Last 1 month: It reveals that Magnum Taxgain Fund has given negative returns of 1.38 as
compared to fund’s Benchmark returns are negative 1.45. The risk free rate of
return is common for the whole period ie. 7%.
Last 3 months: It reveals that Magnum Taxgain Returns are 42.34% as compared to its
Benchmark returns are 41.64. The risk free rate of return is 7%.
Last 1 Year: It reveals that Magnum Taxgain has Returns are 8.72% as compared to its
Benchmark returns are 7.27%. The risk free rate of return is 7%.
Since Inception: It reveals that Magnum Taxgain returns are 18.88% as compared to fund’s
Benchmark returns are 24.65%. The risk free rate of return is 7%.
Page 47
RISK ANALYSIS – VOLATILITY MEASUREMENTS (T-10)
Magnum
11.03 0.24 0.36 0.95 34.35
TaxGain Fund
ICICI Tax
11.03 2.75 0.41 1.11 16.56
Plan
HDFC Tax
11.03 4.40 0.72 1.01 16.56
Saver Fund
Reliance Tax
11.03 0.29 0.51 0.88 33.18
Saver Fund
UTI Tax
11.03 1.57 0.29 0.88 16.56
Saving Plan
Interpretation:
Since the Sharpe Ratio is highest for HDFC Tax Saver Fund at 4.40 among the category
of ELSS, it gives better reward for the risk taken.
Since the Treynor Ratio is also highest for HDFC Tax Saver Fund at 0.72, it offers a
superior risk-reward equation for the investors. It is followed by Reliance Tax Saver and
Magnum Taxgain.
Since beta for Magnum Taxgain Fund, Reliance Tax Saver Fund and UTI Tax Saving
Plan is less than 1, it is an indication of a conservative stock or fund. Thus, these funds
move lesser than the market.
Beta for ICICI Prudential Tax Plan, HDFC Tax Saver Fund is more than 1 signifies a
fund that is more aggressive than the market.
Standard Deviation which measures the total risk namely, systematic risk plus non-
systematic risk are 16.56. It compares the sensitivity of value of a security with the
movements in the market.
Page 48
5.3 Magnum Index Fund
INVESTMENT OBJECTIVE - The scheme will adopt a passive investment strategy. The
scheme will invest in stocks comprising the S&P CNX Nifty index in the objective of achieving
returns equivalent to the Total returns Index of S&P Nifty index by minimizing the performance
difference between the benchmark index and the scheme. The Total Returns Index is an index
that reflects the returns on the index from index gain/loss plus dividend payments by the
constituent stocks.
Minimum Rs.5000
Investment
Fund category Equity Index fund
Total stocks 50
Page 49
LAST DIVIDENDS NAV as on 03/7/10
OPTION NAV(RS.)
GROWTH 45.75
DIVIDEND 22.56
Exit Load
Entry load
Nil
SIP
Page 50
Total 36.44
FIG-7
Fund Style
Investment style
Growth Blend Value
Composition
Large (%)
Medium Equity 95.78
Capitalization Debt 1.62
Cash 2.60
FIG-8
Page 51
PERFORMANCE OF MAGNUM INDEX FUND (T-13)
Last 1
(3.92) (3.90) 7 (10.9) (10.92) 118.81 119.03 (19.12) 365.67
month
Last 3
35.13 35.43 7 28.43 28.13 808.26 799.74 20.21 408.34
months
Last 1 year 5.00 6.24 7 (0.76) (2.00) 0.58 1.52 (8.98) 80.68
Since
inception 19.20 23.12 7 16.12 12.20 261.47 196.66 7.90 62.37
(04/02/2002)
Where ,
Rp – Portfolio Return
Page 52
Rm – Market Return – Fund’s Benchmark - S&P CNX NIFTY
Rf – Risk free rate of return
MAGNUM INDEX FUND (F-9)
Interpretation:
Last 1 month: It reveals that Magnum Index Fund has given negative returns of 3.92 as
compared to fund’s Benchmark returns are negative 3.9. The risk free rate of
return is common for the whole period ie. 7%.
Last 3 months: It reveals that Magnum Index Returns are 35.13% as compared to its
Benchmark returns are 35.43. The risk free rate of return is 7%.
Last 1 Year: It reveals that Magnum Index has Returns are 5% as compared to its
Benchmark returns are 6.24%. The risk free rate of return is 7%.
Since Inception: It reveals that Magnum Index returns are 19.2% as compared to fund’s
Benchmark returns are 23.12%. The risk free rate of return is 7%.
Page 53
RISK ANALYSIS – VOLATILITY MEASUREMENTS (T-14)
Magnum Index
8.22 0.18 1.56 0.99 35.37
Fund
ICICI
Prudential 8.22 2.18 0.34 0.96 15.14
Index Fund
HDFC Index
8.22 1.75 0.27 0.95 15.14
Fund - Nifty
Reliance Quant
8.22 1.75 0.38 0.69 15.14
Plus Fund
UTI Nifty
8.22 1.29 0.21 0.89 15.14
Index Fund
Interpretation:
Since the Sharpe Ratio is highest for ICICI Prudential Index Fund at 2.18 among the
category of Index funds, it gives better reward for the risk taken.
Since the Treynor Ratio is also highest for Reliance Quant Plus Fund at 0.38, it offers a
superior risk-reward equation for the investors. It is followed by ICICI Prudential Index
Fund and Magnum Index Fund.
Since beta for Magnum Index Fund, ICICI Prudential Index Fund and HDFC Index Fund
is close to 1 and is less than 1, it is an indication of a conservative stock or fund. Thus,
these funds move lesser than the market.
But Beta for Reliance Quant Plus Fund and UTI Nifty Index Fund is quite less. Therefore
these funds are relatively more conservative.
Standard Deviation which measures the total risk namely, systematic risk plus non-
systematic risk are 15.14. It compares the sensitivity of value of a security with the
movements in the market.
Page 54
5.4 Magnum Equity Fund
INVESTMENT OBJECTIVE – To provide the investor long-term capital appreciation by
investing in high growth companies along with the liquidity of an open-ended scheme through
investments primarily in equities and the balance in debt and money market instruments.
Minimum Rs.1000
Investment
Fund category Equity Diversified Fund
Total stocks 27
Page 55
OPTION NAV(RS.)
GROWTH 42.09
DIVIDEND 34.45
Exit Load
For exit after one year from the date of allotment- Nil
Entry load
Nil
SIP
FIG-10
Page 56
Fund Style
Investment style
Growth Blend Value
Composition
Large (%)
Medium Equity 88.34
Capitalization Debt 1.49
Cash 10.17
Page 57
MAGNUM EQUITY FUND (F-11)
IN
Last 1
(0.32) (1.45) 7 (8.45) (7.32) 71.40 61.85 (19.46) 379.37
month
Last 3
48.48 41.64 7 34.64 41.48 1199.93 1436.87 23.61 557.55
months
Last 1
14.05 7.27 7 0.27 7.05 1.90 1.90 (10.76) 115.74
year
Since
inception 16.06 24.65 7 17.65 9.06 159.91 159.91 6.62 43.86
1/1/91
Where ,
Rp – Portfolio Return
Rm – Market Return – Fund’s Benchmark - SENSEX
Rf – Risk free rate of return
Page 58
MAGNUM EQUITY FUND (F-12)
IN
Interpretation:
Last 1 month: It reveals that Magnum Equity Fund has given negative returns of 0.32% as
compared to fund’s Benchmark returns are negative 1.45%. The risk free rate
of return is common for the whole period ie. 7%.
Last 3 months: It reveals that Magnum Equity Returns are 48.48% as compared to its
Benchmark returns are 41.64%. The risk free rate of return is 7%.
Last 1 Year: It reveals that Magnum Equity Returns are 14.05% as compared to its
Benchmark returns are 7.27%. The risk free rate of return is 7%.
Since Inception: It reveals that Magnum Equity returns are 16.06% as compared to fund’s
Benchmark returns are 24.65%. The risk free rate of return is 7%.
Page 59
RISK ANALYSIS – VOLATILITY MEASUREMENTS (T-18)
Magnum Equity
11.03 0.33 1.57 1.01 36.84
Fund
ICICI Prudential
Focused Equity 11.03 2.07 0.51 0.67 16.57
Fund
HDFC Top 200
11.03 4.67 0.83 0.93 16.57
Fund
Reliance Equity
Opportunities 11.03 2.72 0.47 0.96 16.57
Fund
Interpretation:
Since the Sharpe Ratio is highest for HDFC Top 200 Fund at 4.67 among the category of
Equity Diversified funds, it gives better reward for the risk taken. It is followed by
Magnum Equity Fund.
Since the Treynor Ratio is also highest for HDFC Top 200 Fund at 0.83, it offers a
superior risk-reward equation for the investors. It is followed by ICICI Prudential
Focused Equity Fund and Magnum Equity Fund.
Beta for Magnum Equity Fund is more than 1 signifies a fund that is more aggressive
than the market.
Since beta for ICICI Prudential Focused Equity Fund, HDFC Top 200 Fund, Reliance
Equity Opportunities Fund and UTI Equity Fund is less than 1, it is an indication of a
conservative stock or fund. Thus, these funds move lesser than the market.
Standard Deviation which measures the total risk namely, systematic risk plus non-
systematic risk are 16.57. It compares the sensitivity of value of a security with the
movements in the market.
Page 60
5.5 Magnum Balanced Fund
INVESTMENT OBJECTIVE – To provide investors long term capital appreciation along with
the liquidity of an open-ended scheme by investing in a mix of debt and equity. The scheme will
invest in a diversified portfolio of equities of high growth companies and balance the risk
through investing the rest in a relatively safe portfolio of debt.
Total stocks 53
Page 61
NA NOV- 40% NA JAN- 20%
NOV- 39%
OPTION NAV(RS.)
GROWTH 50.18
DIVIDEND 28.57
Exit Load
For exit after one year from the date of allotment- Nil
Entry load
Nil
SIP
Page 62
Fund Style
Investment style
Growth Blend Value
Composition
Large (%)
Medium Equity 71.69
Capitalization Debt 18.40
Cash 9.92
FIG-14
Page 63
IN
Last 1
(0.24) (4.02) 7 (2.98) (7.24) 8.88 21.58 (8.41) 70.77
month
Last 3
35.90 22.84 7 15.84 28.9 250.91 457.78 (10.41) 108.32
months
Last 1
14.86 6.42 7 (0.58) 7.86 0.34 (4.56) (6.01) 36.15
year
Since
inception 17.99 16.45 7 9.45 10.99 89.31 103.86 4.02 16.14
31/3/93
Where ,
Rp – Portfolio Return
Rm – Market Return – Fund’s Benchmark - S & P CNX NIFTY
Rf – Risk free rate of return
FIG-15
Page 64
MAGNUM BALANCED FUND
IN
Interpretation:
Last 1 month: It reveals that Magnum Balanced Fund has given negative returns of 0.24% as
compared to fund’s Benchmark returns are negative 4.02%. The risk free rate
of return is common for the whole period ie. 7%.
Last 3 months: It reveals that Magnum Balanced Returns are 35.9% as compared to its
Benchmark returns are 22.84%. The risk free rate of return is 7%.
Last 1 Year: It reveals that Magnum Balanced has Returns are 14.86% as compared to its
Benchmark returns are 6.24%. The risk free rate of return is 7%.
Since Inception: It reveals that Magnum Balanced returns are 17.99% as compared to fund’s
Benchmark returns are 16.45%. The risk free rate of return is 7%.
Page 65
RISK ANALYSIS – VOLATILITY MEASUREMENTS (T-21)
Magnum
3.42 0.26 1.31 1.07 28.31
Balanced Fund
ICICI
Prudential 3.42 1.38 0.15 0.90 10.19
Balanced Fund
HDFC
3.42 3.87 0.34 1.13 10.19
Balanced Fund
Reliance
Regular 3.42 5.91 0.54 1.11 10.19
Savings Fund
UTI Balanced
3.42 3.37 0.32 1.06 10.19
Fund
Interpretation:
Since the Sharpe Ratio is highest for Reliance Regular Savings Fund at 5.91 among the
category of Equity Balanced funds, it gives better reward for the risk taken. It is followed
by Magnum Balanced Fund.
Since the Treynor Ratio is also highest for Reliance Regular Savings Fund at 0.54, it
offers a superior risk-reward equation for the investors. It is followed HDFC Balanced
Fund and Magnum Balanced Fund.
Since Beta for Magnum Balanced Fund, HDFC Balanced fund, Reliance Regular
Savings Fund and UTI Balanced Fund is more than 1 signifies a fund that is more
aggressive than the market.
Since beta for ICICI Prudential Balanced Fund, is less than 1, it is an indication of a
conservative stock or fund. Thus, these funds move lesser than the market.
Standard Deviation which measures the total risk namely, systematic risk plus non-
systematic risk are 10.19. It compares the sensitivity of value of a security with the
movements in the market.
Page 66
Chapter – 6 Suggestions and
Recommendations
The Asset Management Company must design the portfolio in such a way, to increase the
risk adjusted returns.
The Asset Management Company must dedicate itself, because it motivates the investors
and potential investors to invest in Mutual Funds.
The Asset Management Company can increase its distribution network to expand its
reach to potential investors.
The Asset Management Company must manage the Fund efficiently and with dedication
to earn the goodwill of the public.
The Asset Management Company should adopt some measures to give incentives to the
performing employees and distributors to motivate them. Hence, this will increase the
business of AMC.
The Asset Management Company must make the most advantageous use of print and
electronic media in order to motivate the investors and potential investors to invest in
Mutual Funds.
The Asset management Company should take initiative and make their potential and
interested customers aware about mutual fund concept and their working so they can take
better and informed decisions.
Page 67
Bibliography
Websites
www.sbimf.com
www.mutualfundsindia.com
www.amfiindia.com
www.moneycontrol.com
www.morningstar.com
www.yahoofinance.com
www.theeconomictimes.com
www.rediffmoney.com
www.bseindia.com
www.nseindia.com
www.investopedia.com
Page 68