"Perfection in Power": Mission Statement of Icici Bank

MISSION STATEMENT OF ICICI BANK
“Perfection in Power”
1. To ensure most cost effective power for sustained growth of India.
2. To provide clean and green power for secured future of countrymen.
3. To retain leadership position of the organisation in Hydro Power generation, while

working with
4. dedication and innovation in every project we undertake.
5. To maintain continuous pursuit for cost effectiveness, enhanced productivity for ensuring
financial health
6. of the organization, to take care of stakeholders’ aspirations continuously.
7. To be a technology driven, transparent organization, ensuring dignity and respect for its
team members.
8. To inculcate value system all cross the organization for ensuring trustworthy relationship
with itsconstitutent associates & stakeholders.
9. To continuously upgrade & update knowledge & skill set of its human resources.
10. To be socially responsible through community development by leveraging resources and

knowledge base
11. .
12. To achieve excellence in every activity we undertake.
VISION STATEMENT OF ICICI BANK
`To be amongst most trusted power utility company of the country by providing
environment friendly power on most cost effective basis, ensuring prosperity for its
Stakeholders and growth with human face.”
Objective
 Retail Marketing
o customers, one at a time. CRM Redefines ICICI's Online CRM Objectives: Future
Actions The redefined objectives of ICICI Bank post-implementation of several...
 Customer Relationship Management With Respect To Recurring Deposit Account Of Sbi

And Icici
o way. Objective of study: To make comparative analysis of Customer Relationship
Management with respect to Recurring Deposit Account of SBI and ICICI. With
the aim...
 Synergy Of High Net-Worth Individuals With Icici Prudential's Distribution Channel

o to a specific marketing situation facing the company. Problem and Research
Objective:- Our main objective was to find out the top HNIs (High net worth
income...
 Icici Prudential
o rather than a mere rational decision (tax savings). The Campaign Objectives: A)
Reposition the category in the consumer's mind. Influence the consumer to view
it...
 Icici 7Ps
o depends. Some considerations for loan and deposit pricing are: ROA or ROE
objectives Related income taxes Earning assets to total assets...
 Services Of Icici Bank

o PROVIDES AN ANSWER TO THE QUESTION WHAT, I.E., GIVING THE
ESSENCE OF THE SERVICE ITSELF, AND IS OBJECTIVELY
MEASURABLE, FUNCTIONAL QUALITY REPRESENTS AN ANSWER
TO...
 Channel Migration Of Icici

o fiscal 2002. ICICI was formed in 1955 at the initiative of the World Bank, the
Government of India and representatives of Indian industry. The principal
objective...
 Change Management@Icici
o the Industrial Development Bank of India (IDBI). The basic objectives of the
ICICI were to assist in creation, expansion and modernization of enterprises...
 Crm At Icici
o single descriptive case study of ICICI Bank, which implemented CRM in the
1990s, has been used. The objective of the study is to understand the
implementation of CRM...
 Change Management At Icici
o to the job satisfaction of the employees. The above changes were necessary to be
taken by ICICI to achieve its objective of becoming a non-stop shop for
financial...
SWOT ANALYSIS
STRENGHTS:
1) Online Services
: ICICI Bank provides online services of all it’s banking facilities. It also provides D-Mart
account facilities on-line, so a person can access his account from anywhere he is.[D-Mart is a
dematerialized account opened by a salaried person for purchase & sale of shares of different
companies.
2) Advanced Infrastructure
: Branches of ICICI Bank are well equipped with advanced technology to provide the customers
with taster banking services. All the computerized machines are located in suitable manner & are
very useful to the customers & staff of the bank.
3) Friendly Staff
: The staff of ICICI Bank in all branches is very friendly & help the customers in all cases. They
provide faster services along with bonding & personal relationship with the customers
.
4) 12 hrs. Banking services
Compared to other bank ICICI bank provides long hrs. of services i.e. 8-8 services to the
customers. This service is one of it’s kind & is very helpful for the customers who are in urgent
need of money.
5) Other Facilities to the Customers & Employees

ICICI Bank also provides other facilities like drinking water facilities, proper sitting
arrangements to the customers. And there are also proper Ventilation & sanitary facilities for the
employees of the bank..
6) Late night ATM services

ICICI bank provides late night ATM services to the customers. The ATM centers of ICICI bank
works even after 11:00pm. at night in certain branches
WEAKNESS:
1) High Bank Service Charges

ICICI bank charges highly to customers for the services provided by them when compared to
other bank & that is why it is only in the reach of higher class of society.
2) Less Credit Period

ICICI bank provides credit facilities but only upto limited period. Even when the credit period
is not over it sends reminder letters to the customers which may annoy them.
OPPORTUNITIES:
1) Bank –Insurance services:
The bank should also provide insurance services. That means the bank can have a tie-up with a
insurance company. The bank will advertise & promote the different policies introduced by the
insurance company & convince their customers to buy insurance policies.
2) Increase in percentage of Returns on increase:

The bank should provide higher returns on deposits in comparison of the present situation.
This will also upto large extent help the bank earn profits & popularity
3) Recruit professionally guided students
: Bank & Insurance is a special non-aid course where the students specialize in the functioning &
services of the bank & also are knowledge about various tax policies. The bank can recruit these
students through tie-ups with colleges. Such students will surely prove as an asset to the bank
.4) Associate with social cause
:The bank can also associate itself with social causes like providing relief aid patients, funding
towards natural calamities. But this falls in the 4th quadrant so the bank should neglect it.
THREATS
1) Competition
: ICICI Bank is facing tight competition locally as well as internationally. Bank like CITI Bank,
HSBC, ABM, Standered Chartered, HDFC also provide equivalent facilities like ICICI do and
also ICICI do not have consistency in its international operation.
2) Net Services
: ICICI Bank provides all kind of services on-line. There can be easy access to the e-mail ids of
the customers through wrong people. The confidential information of the customers can be
leaked easily through the e-mail ids.
3) Decentralized Management
: Each branch manager is given the authority of taking decisions in their respective branches. The
decisions made by different managers are diverse and any one wrong decision can laid to heavy
losses to the bank.
4) No Proper Facilities To Uneducated customers
: ICICI Bank provides all services through electronic computerized machines. This creates
problems to the less educated people. But this threat falls in the 4th quadrant so its negligible.
The company can avoid this threat.

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MISSION STATEMENT OF ICICI BANK

1. To ensure most cost effective power for sustained growth of India.

2. To provide clean and green power for secured future of countrymen.

3. To retain leadership position of the organisation in Hydro Power generation, while

6. of the organization, to take care of stakeholders’ aspirations continuously.

10. To be socially responsible through community development by leveraging resources and

VISION STATEMENT OF ICICI BANK

 Customer Relationship Management With Respect To Recurring Deposit Account Of Sbi

 Synergy Of High Net-Worth Individuals With Icici Prudential's Distribution Channel

 Services Of Icici Bank

 Channel Migration Of Icici

5) Other Facilities to the Customers & Employees

6) Late night ATM services

1) High Bank Service Charges

2) Less Credit Period

1) Bank –Insurance services:

2) Increase in percentage of Returns on increase:

.4) Associate with social cause

4) No Proper Facilities To Uneducated customers

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