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    Dream Education Visit Us at Management - Umakant.info

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    Dream Education is a sole proprietorship knowledge firm started by Maulik Shah in Sanand, India that provides a mobile library and educational awareness seminars. The business targets higher secondary and college students in Sanand with books, magazines, projects, articles, and CDs/DVDs, delivered flexibly to customers. Marketing strategies include exhibitions, designating premium customers, seminars, tie-ups with classes, and leafleting. The business operates from Mr. Shah's home and has 2 employees, with goals of expanding to 50 then 200 sub-urban areas in 5 and 10 years respectively.

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    Dream Education Visit Us at Management - Umakant.info

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    welcome2jungle
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    Dream Education is a sole proprietorship knowledge firm started by Maulik Shah in Sanand, India that provides a mobile library and educational awareness seminars. The business targets higher secondary and college students in Sanand with books, magazines, projects, articles, and CDs/DVDs, delivered flexibly to customers. Marketing strategies include exhibitions, designating premium customers, seminars, tie-ups with classes, and leafleting. The business operates from Mr. Shah's home and has 2 employees, with goals of expanding to 50 then 200 sub-urban areas in 5 and 10 years respectively.

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    Dream Education Visit Us @ Management.umakant.info

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    Dream Education is a sole proprietorship knowledge firm started by Maulik Shah in Sanand, India that provides a mobile library and educational awareness seminars. The business targets higher secondary and college students in Sanand with books, magazines, projects, articles, and CDs/DVDs, delivered flexibly to customers. Marketing strategies include exhibitions, designating premium customers, seminars, tie-ups with classes, and leafleting. The business operates from Mr. Shah's home and has 2 employees, with goals of expanding to 50 then 200 sub-urban areas in 5 and 10 years respectively.

    Copyright:

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    Download as DOC, PDF, TXT or read online from Scribd
    Download as doc, pdf, or txt
    34 views6 pages

    Dream Education Visit Us at Management - Umakant.info

    Uploaded by

    welcome2jungle
    Dream Education is a sole proprietorship knowledge firm started by Maulik Shah in Sanand, India that provides a mobile library and educational awareness seminars. The business targets higher secondary and college students in Sanand with books, magazines, projects, articles, and CDs/DVDs, delivered flexibly to customers. Marketing strategies include exhibitions, designating premium customers, seminars, tie-ups with classes, and leafleting. The business operates from Mr. Shah's home and has 2 employees, with goals of expanding to 50 then 200 sub-urban areas in 5 and 10 years respectively.

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    of 6

    BUSINESS PLAN ON

    Dream Education
    By
    SHAH MAULIK BHADRESHBHAI

    S. K. PATEL INSTITUTE

    OF MANAGEMENT AND COMPUTER STUDIES


    GANDHINAGAR

    1
    TABLE OF CONTENT

    Page No. Particulars

    1 Cover page

    2 Table Content

    3-4 Executive Summery

    5-6 Business Description & Population Bifurcation

    7 Research methodology & Market Analysis

    8 Operation Management

    9 Competition

    10-11 Financial Plan

    12 Future Plans

    2
    EXECUTIVE SUMMERY

    Company Description

    “Dream Education” is a Knowledge providing firm providing mobile


    library as well as awareness seminars regarding educational knowledge with
    excellence through adopting the latest techniques to learn the subject and also
    through networking helping others to get the Meaningful Education. Firm is
    owned by Mr. Maulik Shah, as a sole proprietorship.

    Statement of Mission

    To Provide Knowledge with Excellence.

    Stage of Development

    As a new firm 1st Phase of Development is to provide products & services


    and positioning the firm as a trust worthy firm in the Market.

    Products and Services

    We Provides Best Seller Books, Magazines, Projects, Special Articles,


    Inspirational & Informational CDs & DVDs. In Service we provide Delivery of
    books at customer’s specified location with flexible timing.

    Target Market

    Dream Education operates at Sanand Town (Dist: Ahmedabad) having


    Target Market Mainly HSC Students and College Students.

    Marketing and Sales Strategy

    Exebition of Product at Sanand on 16th May, 2010

    Making Publicly known person as “Premium Customer”

    Awareness Seminars

    Tie up with local educational classes for selling

    Advertising through sticking leaflets at prime places in Sanand

    3
    Competitors

    Local Government Library, Local Private Classes’ Library (Educational


    Coaching Classes) & Tata Sky or other Technological Services

    Competitive Advantage

    Delivery of product at any place in Sanand, Awareness Seminars at free of


    cost, Money back Guarantee &Mobile alerts for any special seminars, shows,
    events or any new happening at free of cost.

    Drawback

    Operational Break Ups

    Management

    For managing the firm I am having experience in selling of Books & in


    teaching and Counseling for 3 Months.

    Operations

    Location: My Home (At Sanand)

    Technology: Internet

    Inventory: At my Home (Sanand)

    Suppliers: Book India, Atul Book Store, Vidhyarthi Book Store, AMA

    Working Style: Providing one employee for Supply Chain Management


    and one for Internal Technical and Administrative work.

    Financials

    Starting Business with own Money and sustaining for the first year then
    going for expansion in different areas.

    Short-term Goals

    Having atlest 50 Sub Urban areas covered in 5 Years.

    Long-term Goals

    4
    Having at least 200 Sub Urban areas in 10 Years.

    Business Name Dream Education

    Tagline “Let’s give a meaning to our Education.”

    Mission To Provide Knowledge with Excellence and make a chain


    with opening different centers at different places.

    Vision To become one step solution through providing Mobile


    Library with Awareness Programs.

    Location Nanu Shah No Dehlo,

    Nr.Dr.Ajay.N.Gandhi’s Clinic

    Sanand – 382110

    Dist: Ahmedabad

    Contact No. +919662217034(M)

    +91(02717)224522(R)

    Email Id [email protected]

    Ownership Maulik B Shah (Sole Proprietor)

    Start Up Date 16th May, 2010

    5
    List of Products : Best Seller Books

    Magazines

    Projects

    Special Articles

    Inspirational & Informational CDs & DVDs

    Target Market : Higher Secondary & College Students of Sanand.

    USP : 1. Convenient to get the product at any place at Sanand.

    2. Awareness Campaign

    3. Time Flexibility for keeping book with customers

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