TABLE OF CONTENTS

 Preface
 Acknowledgement
 Certificate
 Declaration by the Candidate
TOPIC NAME PAGE NO.
CHAPTER – 1 INTRODUCTION
(A) COMPANY PROFILE
(B) HISTORY
(C) KEY PERONS
CHAPTER – 2 OBJECTIVE
CHAPTER – 3 RESEARCH METHODOLOGY
(A) TYPE OF RESEARCH
(B) SOURCE OF RESEARCH
CHAPTER – 4 PRODUCT & SERVICE DETAILS
CHAPTER – 5 COMPRATIVE ANALYSIS
CHAPTER – 6 DATA ANALYSIS AND INTERPRETATION
CHAPTER – 7 SWOT ANALYSIS
CHAPTER – 8 LIMITATION
CHAPTER – 9 SUGGESTION AND CONCLUSION
CHAPTER – 10 BIBLIOGRAPHY
CHAPTER – 11 QUESTIONNAIRE

INTRODUCTION

Before the liberalization of the Indian economy, only a few companies like

Kelvinator, Godrej, Alwyn, and Voltas were the major players in the consumer

durables market, accounting for no less than 90% of the market. Then, after the

liberalization, foreign players like LG, Sony, Sansui , Whirlpool, Daewoo, and

Aiwa came into the picture.

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Today, these players control the major share of the consumer durables market.

Consumer durables market is expected to grow at 10-15% in 2007-2008. It is

growing very fast because of rise in living standards, easy access to consumer

finance, and wide range of choice, as many foreign players were entering in the

market with the increase in income levels, easy availability of finance, increase

in consumer awareness, and introduction of new models, the demand for

consumer durables has increased significantly. Products like washing machines,

air conditioners, microwave ovens, color televisions (C-TV) were no longer

considered luxury items. However, there were still very few players in

categories like vacuum cleaners, and dishwashers Consumer durables sector is

characterized by the emergence of MNCs, exchange offers, discounts, and

intense competition. The market share of MNCs in consumer durables sector is

65%. MNC's major target is the growing middle class of India. MNCs offer

superior technology to the Consumers whereas the Indian companies compete

on the basis of firm grasp of the local market, their well-acknowledged brands,

and hold over wide distribution network. However, the penetration

Level of the consumer durables is s till low in India.

Indian Consumer durables market used to be dominated by few domestic

players like Godrej, Voltas, Allwyn and Kelvinator. But post liberalization many

foreign companies have entered into Indian market dethroning the Indian

players and dominating Indian market the major categories being CTV,

REFRIGRATOR, MICROWAVE OVEN and WASHING MACHINES.

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India being the second largest growing economy with huge consumer class has

resulted in consumer durables as the fastest growing industries in India. LG,

SANSUI the two Korean companies have been maintaining the lead in the

market with LG being leader in almost all the categories.

The rural market is growing faster than the urban market, although the

penetration level is much lower .The CTV segment is expected to the largest

contributing segment to the overall growth of the industry. The rising income

levels double-income families and consumer awareness were the main growth

drivers of the industries.

INDUSTRY PROFILE

The Consumer Durables industry consists of durable goods and appliances for

domestic use such as televisions, refrigerators, air conditioners and washing

machines. Instruments such as cell phones and kitchen appliances like

microwave ovens were also included in this category. The sector has been

witnessing significant growth in recent years, helped by several drivers such as

the emerging retail boom, real estate and housing demand, greater disposable

income and an overall increase in the level of affluence of a significant section

of the population. The industry is represented by major international and local

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players such as BPL, Videocon, Voltas, Blue Star, MIRC Electronics, Titan,

Whirlpool, etc.

The consumer durables industry can be broadly classified into two segments:

Consumer Electronics and Consumer Appliances. Consumer Appliances can be

further categorized into Brown Goods and White Goods. The key product lines

under each segment were as follows.

Industry Size, Growth, Trends

The consumer durables market in India was estimated to be around US$ 5

billion in 2007-08. More than 7 million units of consumer durable appliances

have been sold in the year 2006-07 with colour televisions (CTV) forming the

bulk of the sales with 30 per cent share of volumes. CTV, refrigerators and Air-

conditioners together constitute more than 60 per cent of the sales in terms of

the number of units sold.

In the refrigerators market, the frost-free category has grown by 8.3 per cent

while direct cool segment has grown by 9 per cent. Companies like LG,

Whirlpool and Sansui have registered double-digit growth in the direct cool

refrigerator market.

In the case of washing machines, the semi-automatic category with a higher

base and fully-automatic categories have grown by 4 per cent to 526,000 units

and by 8 per cent to 229,000 units, respectively. In the air-conditioners segment,

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the sales of window ACs have grown by 32 per cent and that of split ACs by 97

per cent.

Since the penetration in the urban areas for these products is already quite high,

the markets for both C-TV and refrigerators were shifting to the semi-urban and

rural areas. The growth across product categories in different segments is

assessed in the following sections.

Consumer Electronics

The CTV production was 15.10 million units in 2007-08 and is expected to

grow by at least 25 per cent. At the disaggregated level, conventional CTV

volumes have been falling while flat TVs have grown strongly. Market sources

indicate that most CTV majors have phased out conventional TVs and have

been instead focusing more on flat TVs. The flat segment of CTVs now account

for over60 per cent of the total domestic TV production and is likely to be

around 65 per cent in 2007-08.High-end products such as liquid crystal display

(LCD)and plasma display CTV grew by 400 per cent and 150 per

Cent respectively in 2009–10 following a sharp decline in prices of these

products and this trend is expected to continue. The audio/video player market

has seen significant growth rates in the domestic market as prices have dropped.

This trend is expected to continue through 2009- 2010, as competition is likely

to intensify to scale and capture the mass market.

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 COMPANY PROFILE

SANSUI – Introduction

Our Vision

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Sansui is guided by a singular vision: to lead the digital convergence

movement.

We believe that through technology innovation today, we will find the solutions

we need to address the challenges of tomorrow. From technology comes

opportunity for businesses to grow, for citizens in emerging markets to prosper

by tapping into the digital economy, and for people to invent new possibilities.

It’s our aim to develop innovative technologies and efficient processes that

create new markets, enrich people’s lives and continue to make Sansui a trusted

market leader

Our Mission

Everything we do at Sansui is guided by our mission: to be the best “digital-

Company”.

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Sansui grew into a global corporation by facing challenges directly. In the years

ahead, our dedicated people will continue to embrace many challenges and

come up with creative ideas to develop products and services that lead in their

markets. Their ingenuity will continue to chart Sansui ’s course as a profitable,

responsible global corporation.

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SANSUI HISTORY

 Named Yoon-Woo Lee as a Vice Chairman & CEO

of Sansui Electronics
 Launched OMNIA phone
 Completed establishing TV manufactory in Russia
Kaluga
 Became the official sponsor of 2010 Guangzhou
2008 Asian Game
 Developed the world's first 2Gb 50 NANO
 Sansui takes No. 1 spot in U.S. cellphone market
 Opened Global Brand PR Centre ‘Sansui D'light'

 No.1 worldwide market share position for TVs

achieved for the 9th quarter in a row
2007  No.1 worldwide market share position for TVs
achieved for the seventh quarter in a row
 Developed the world's first 30nm-class 64Gb
NAND Flash™ memory
 BlackJack bestowed the Best Smart Phone award at

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 CTIA in the U.S.

 Attained No.1 worldwide market share position for

LCD for the sixth year in a row

2006  Developed the world's first real double-sided LCD

 Developed the worlds' first 50nm 1G DRAM
 Unveiled 10M pixel camera phone
 Launched "Stealth Vacuum," a vacuum cleaner with
the world's lowest level of noises
 Launched the worlds' first Blu-Ray Disc Player

Developed 1.72"Super-Reflective LCD Screen


September, 2005 The India Retail Forum has awarded Sansui as the Best
Retailer of the year 2005 in the consumer Durables
category. James Damian, SVP, Best Buy and his team
handed over the award to Mr. Ravinder Zutshi, Dy MD and
Sansui India at the India Retail award function held in
Mumbai on 16th September.
February 2005 Mr. S. H. Oh appointed as the President and Chief
Executive Officer of Sansui South West Asia.
November 2004 Sansui received the Golden Peacock Special
commendation Certificate for Corporate Social
Responsibility (Private Sector) for the year 2004 from Mr.
Shivraj Patil, Union Home Minister.
February 2004 India made regional headquarters for Sansui Southwest
Asia.
February 2004 Mr. K. S. Kim appointed as the First President and Chief
Executive Officer of Sansui South West Asia.
November 2003 Inaugurated Sansui 's new, High-Tech, advanced
Refrigerator facility.
August 2003 Commencement of production at refrigerator facility in
Noida.
June 2003 Merger of SIEL with SEIIT.
Software technology park set up at Noida
December 2002 Construction commences for 5,000,000 refrigerator plant

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 in Noida
October 2002 Sansui unveils new technology for Consumer Home
Entertainment (DNIe™)
June 1996 Foundation Stone laid for CTV Factory at Noida, Uttar
Pradesh.
May 1996 Launch in South
Home Appliances Launch
December 1995 Sansui India Electronics (SIEL) products launched in
India.
August 1995 Certificate for commencement of business received by
Sansui

GROWING TO BE THE BEST

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Sansui India aims to be the ‘Best Company’ in India by the Year 2006. ‘Best

Company’ in terms of both the internal workplace environment as well as the

external context in which the Company operates. Sansui aims to grow in India

by contributing to the Indian economy and making the lives of its consumers

simpler, easier and richer through its superior quality products.

“Our aim is to gain technological leadership in the Indian marketplace even as

our goal is to earn the love and respect of more and more of our Indian

consumers.” Mr. S.H. Oh, President & CEO Sansui South-West Asia Regional

Headquarters.

Sansui in India

Sansui India is the hub for Sansui ’s South West Asia Regional operations. The

South West Asia Regional Headquarters looks after the Sansui business in

Nepal, Sri Lanka, Bangladesh, Maldives and Bhutan besides India. Sansui

India, which commenced its operations in India in December 1995, today

enjoys a sales turnover of over US$ 1Bn in just a decade of operations in the

country.

Headquartered in New Delhi, Sansui India has a network of 19 Branch Offices

located all over the country. The Sansui manufacturing complex housing

manufacturing facilities for Colour Televisions, Colour Monitors,

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Refrigerators and Washing Machines is located at Noida, near Delhi. Sansui

‘Made in India’ products like Colour Televisions, Colour Monitors and

Refrigerators were being exported to Middle East, CIS and SAARC countries

from its Noida manufacturing complex. Sansui India currently employs over

1600 employees, with around 18% of its employees working in Research &

Development.

SANSUI GLOBAL

The DNA of Digital Innovation

Sansui Electronics is a global leader in semiconductors, telecommunications,

digital media and digital convergence technologies with 2004 parent company

sales of US$55.2Bn and net income of US$10.3Bn. Employing approx. 113,000

people in over 90 offices in 48 countries, the company has of 5 main business

units: Digital Appliance Business, Digital Media Business, LCD Business,

Semiconductor Business and Telecommunication Network Business.

Recognized as one of the fastest growing global brands, Sansui Electronics

Corporation is the world’s largest pro ducer of Colour Monitors, Colour TVs,

Memory Chips and TFT LCD’s.

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Customized products for Indian Consumers

Sansui understands the local cultural sensibilities to customize its products

according to the Indian market. It has set up a “usability lab” at the Indian

Institute of Technology in New Delhi to customize Sansui products to meet the

specific needs of Indian consumers. This industry-institute partnership is

helping Sansui to study and analyze consumer response in aspects of product

design, including aesthetics, ergonomics and interface.

 Through its research done on consumer preferences in India, Sansui has

concluded that Indian consumers want more sound oriented products. Thus, the

Sansui televisions for India have a higher sound capacity than their foreign

counterparts.

 For the semi-automatic segment of Sansui washing machines, Sansui has

introduced for the first time in India a feature called Super Dry. It is present in

three of Sansui ’s semi automatic models and dries the clothes better than the

rest.

 Sansui washing machines have an additional menu that takes care of the

local Indian wardrobes. They also have a ‘memory re-start’ that takes care of the

frequent power failures in India.

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 KEY PERSON OF SANSUI

Oh-Hyun Kwon

• Vice Chairman & CEO, Sansui Electronics,

Gee-Sung Choi

• Head, Corporate Strategy Office (2012~Present)

Ju-Hwa Yoon

• President & CFO, DMC Management Office, Sansui Electronics,

Dong-Min Yoon

• Attorney at Law, Kim & Chang Law Office (1999~Present)

• Director, Social Protection and Rehabilitation Bureau at the Ministry of Justice (1998~1999)

In-Ho Lee

• Corporate Advisor, Shinhan Bank (2009~2011)

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 Han-Joong Kim

• Professor Emeritus, Yonsei University (2012~Present)

Byeong-Gi Lee
• Professor of Electrical Engineering, Seoul National University (1986~Present)

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 OBJECTIVES OF THE PROJECT

 To find number of brands of consumer durable in Sagar district.

 To study brand preference of consumer for consumer durable goods..

 To find most important parameter for selection of brand of Colour

television, Refrigerators, Washing machine, DVD, Microwave oven.

 To study profit margin of major brands in consumer durable.

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 RESEARCH METHODOLOGY

According to Green and Tall “A research design is the specification of the

methods and procedures for acquiring the information needed. It is the overall
operational pattern or framework of the project that stipulates which
information is to be collected, from where it is to be collected and by what
procedures”

This research process based on primary data analysis and secondary data
analysis will be clearly defined to meet the objectives of the study.

 I chose the primary sources to get the data. A questionnaire was designed
in accordance with our mentor in SANSUI . I chose a sample of about 50
corporate customers
 I collected some data from the secondary sources like published
Company documents, internet etc.
Research Design
“A research design is the arrangement of conditions for collections and analysis
of data in a manner that aims to combine relevance to the research purpose with
economy in procedures”. It is a descriptive cross sectional design .It is the
conceptual structure with in which research is conducted; it constitutes the
blueprint for the collection, measurement and analysis of data.
It is needed because it facilitates the smooth sailing of the various research
operations, thereby making research as efficient as possible yielding maximal
information with minimal expenditure of effort, time and money.

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 In the preliminary stage, my research stage constituted of exploratory study by
which it is clear that the existence of the problem is obvious .So, I can directly
head for the conclusive research.
Sampling Plan

“Sampling plan” is a distinct phase of research process. In this stage I have to

determine who is to be sampled, how large should be the needed sample and
how sampling unit is to be selected.
Population
In my research, I have defined my population as a complete set of customers of
Bokaro Steel City.
Sample Survey
As compared to census study, a sample study has been conducted by us because
of:
 Wide range of population, it was impossible to cover the whole
population
 Time and money constraints.
Sample Unit
In this survey I took the list of customers from the dealers of SANSUI .
Sampling Technique
Sampling technique implies the method of choosing the sample items, the two
methods of selecting sample are:
 Probability method.
 Non-probability method.
“Probability method” is those in which every item of the universe has an equal
chance of the inclusion in the sample. “Non-probability methods” are those that
do not provide every item in the universe with known cause of being included in
the sample. The selection process is partially subjective.

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For my study, I employed the Non-probability sampling technique, in which I
got the data of the customers from the dealer of SANSUI .
Instrument of collection of data
I have used one set of questionnaire to collect data from the customers. This
questionnaire is structured and highly ordered. This includes both close ended
and open ended questions. The close ended questions included both
dichotomous and multiple choice questions.

Data analysis and interpretations

Large volumes of raw data were collected through questionnaires in my
research study. This raw data has been further converted into significant
statistical information before further interpretation so that I can answer my
research objective well.
The collected raw data was then edited and coded by the researchers to
eliminate errors and to assign data to pertinent categories. The data was then
tabulated and presented with the help of bar diagrams and pie charts.

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 PRODUCTS AND SERVICE DETAILS

 HD Ready (Resolution: 1366 x 768)

 Connectivity - Input: , 2*USB, 3*HDMI
 nstallation: For requesting installation/wall mounting/demo
of this product once delivered, please directly call Sansui
support on 18004195088 and provide product's model name
as well as seller's details mentioned on the invoice

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 High Sensitive Capacitive Touch Screen;Perfect Match
Technology,1.54" TFT HD LCD; Resolution Ratio: 240x240
Pixel. Compatibility: All Android and iOS Mobile Phone &
Android Tablet PC. Android Mobile Phone.
 Phone Function: Make Phone Call Directly From The
Smart Watch,Including Answering And Dial-Up.SIM
Slot,Single SIM Card (Micro SIM Card) Can Be As A
Phone,Support Make Calls By Bluetooth Or Smart Watch
 Sync Function: Whatsapp,
QQ,wechat,Twitter,Facebook,Browser Time,Schedule,Read
Text Message;Sport Health: Pedometer,Sleep
Monitoring,Sedentary Remind
 Other Functions: Image Viewer, Sound Recorder (Need
Put And SD Card ), Audio Player, Remote Capture, Alarm
Clock, Calendar, Calculator, Camera,Two Way Anti-Lost

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 DUAL GSM WITH 4G VoLTE SUPPORT & 4.5"(11.43 cm) HIGH DEFINITION DISPLAY
QUALITY
 5.0 MP AUTO FOCUS REAR CAMERA & 3.2 MP FRONT CAMERA FOR VIDEO CHATTING
& FACE DETECTION FOR BEST QUALITY IMAGE CAPTURE WITH GIF TECHNOLOGY
 1 GB DDR 3 RAM, 8 GB INTERNAL MEMORY & 64 GB EXPANDABLE MEMORY
 LATEST ANDROID 6.0 MARSHMALLOW VERSION, WIFI, BLUETOOTH, BEST BATTERY
BACK UP WITH 2000 mAh CAPACITY
 GRAVITY SENSOR, PROXIMITY SENSOR & LIGHT SENSOR , COMPATIBLE WITH ALL
OFFICE APPLICATIONS LIKE MICROSOFT OFFICE WORD, EXCEL, POWERPOINT &
OUTLOOK FOR CONFIGURING CORPORATE MAILS

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 Screen size 1.8 inch, Digital Camera, Dual SIM, Dual Standby
 850 mAh Battery, FM Radio, 20*30 mm Loud Speake
 Expandable Upto 32GB, 500 Phonebook 100 SMS , Bluetooth with A2DP
 LED Torch facility
 EDGE / GPRS , Video Playback & Recording MP3, MP4, AVI & 3GP

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 Frost Free Double Door: Auto defrost to stop ice-build up
 Capacity 545 L: Suitable for families with 5 or more members
 Warranty: 1 year warranty on product and 10 years warranty on compressor
 Inverter Compressor: Energy efficient, less noise & more durable
 Shelf Type: Toughened Glass to withstand the weight of heaviest vessels
 Also included in the box: User manual, Warranty card
 Easy Returns: This product is eligible for full refund within 10 days of delivery in case of any
product defects, damage or features not matching the description provided
 Other features: Multi flow, door alarm, digital inverter technology, Digital display child lock,
power cool, power freeze, Slide out Drawers (FRE2 / REF 2) 5 Smart Sensore, Dairy Bin, LED
Display and Control, LED Light, Twist Ice Maker, All Round Cooling, Bar Handle, Big Door Bin, Ice
Tray

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 Air Dry
 Right Control Panel
 Integrated Handles
 Castor wheels
 Central spin shower

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 81 centimeters LED 1920 x 1080
 Connectivity - Input : 1* USB, 1* HDMI, 1* RF input, 1* AV input, 1* VGA, 1* PC audio input
 Refresh Rate : 60 hertz
 Installation: For requesting installation/wall mounting/demo of this product once delivered,
please directly call Sansui support on 18004194040 and provide product's model name as well as
seller's details mentioned on the invoice. They will give you an installation reference number which
can be used for any further followup. In case of any further clarification, please contact Amazon
Customer Care
 Warranty Information : 1 year warranty provided by the manufacturer from date of purchase
 This product is Refund only. There will be no Replacement or Change of Mind Returns
allowed for this product

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 COMPTRATIVE ANALYSIS

RECRUITMENT
Process of locating and encouraging potential applicants to apply for existing or
anticipated job openings. A linking function, joining together those with jobs to fill and
those seeking jobs. It aims at
(i) Attracting a large number of qualified applicants who are ready to take up the job if
it’s offered and (ii) Offering enough information for unqualified person to self-select
themselves out. A formal definition states, “It is the process of finding and attracting
capable applicants for the employment. The process begins when new recruits are
sought and ends when their applicants are submitted. The result is a pool of
applicants from which new employees are selected”. In this, the available vacancies
are given wide publicity and suitable candidates are encouraged to submit
applications so as to have a pool of eligible candidates for scientific selection.
In recruitment, information is collected from interested candidates. For this different
source such as newspaper advertisement, employment exchanges, internal
promotion, etc.are used.
In the recruitment, a pool of eligible and interested candidates is created for selection
of most suitable candidates. Recruitment represents the first contact that a company
makes with potential employees According to EDWIN FLIPPO,”Recruitment is the
process of searching for prospective employees and stimulating them to apply for
jobs in the organization.”
Need for recruitment:
The need for recruitment may be due to the following reasons / situation:
a) Vacancies due to promotions, transfer, retirement, termination, permanent
disability, death and labour turnover. b) Creation of new vacancies due to the growth,
expansion and diversification of business activities of an enterprise. In addition, new
vacancies are possible due to job specification.
Purpose and importance of Recruitment:
1. Determine the present and future requirements of the organization on conjunction
with its personnel-planning and job analysis activities.
2. Increase the pool of job candidates at minimum cost.

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3. Help increase the success rate of the selection process by reducing the number of
visibly under qualified or overqualified job applicants.
4. Help reduce the probability that job applicants, once recruited and selected, will
leave the organization only after a short period of time.
5. Meet the organization’s legal and social obligations regarding the composition of
its work force.
6. Begin identifying and preparing potential job applicants who will be appropriate
candidates.
7. Increase organizational and individual effectiveness in the short term and long
term.
8. Evaluate the effectiveness of various recruiting techniques and sources for all
types of job applicants.
Recruitment is a positive function in which publicity is given to the jobs available in
the organization and interested candidates are encouraged to submit applications for
the purpose of selection.
Recruitment represents the first contact that a company makes with potential
employees. It is through recruitment that many individuals will come to know a
company, and eventually decided whether they wish to work for it. A well-planned
and well-managed recruiting effort will result in high quality applicants, whereas, a
haphazard and piecemeal efforts will result in mediocre ones. Previously, the
selection of candidates was influenced by superstitions, beliefs, personal prejudices
of managers looking after the recruitment and selection of the staff. The net result of
such unscientific recruitment and selection are:
(a) Low productivity of labour
(b) High turnover
(c) Excessive wastage of raw materials
(d) More accidents and corresponding loss to the organization
(e) Inefficient working of the whole organization and finally
(f) Ineffective executive of training and management development programs
Scientific recruitment and selection The importance of selection recruitment and
selection of staff is now accepted in the business world. Selection is important as it
has its impact on work performance and employee cost. As result scientific methods
of recruitment and selection are extensively for the selection of managers and the
supervisory staff. The assistance of experts such as industrial psychologist and

29
management consultants are also taken for the purpose of scientific selection. As a
result, the objective of “right man for the right job” is achieved in many rganizations.
Moreover, “right job” is the basic principle in manpower procurement.
Recruitment and selection are two of the most important functions of personnel
management. Recruitment precedes selection and helps in selecting a right
candidate. Recruitment is a process to discover the sources of manpower to meet
the requirement of the staffing schedule and to employ effective measures for
attracting that manpower in adequate numbers to facilitate effective selection of
efficient personnel. Staffing is one basic function of management. All managers have
responsibility of staffing function by selecting the chief executive and even the
foremen and supervisors have a staffing responsibility when they select the rank and
file workers. However, the personnel manager and his personnel department is
mainly concerned with the staffing function.
Every organisation needs to look after recruitment and selection in the initial period
and thereafter as and when additional manpower is required due to expansion and
development of business activities. ‘Right person for the right job’ is the basic
principle in recruitment and selection. Ever organization should give attention to the
selection of its manpower, especially its managers. The operative manpower is
equally important and essential for the orderly working of an enterprise. Every
business organisation/unit needs manpower for carrying different business activities
smoothly and efficiently and for this recruitment and selection of suitable candidates
are essential. Human resource management in an organisation will not be possible if
unsuitable persons are selected and employment in a business unit.
Internal Recruitment –
Internal recruitment seeks applicants for positions from within the company.
The various internal sources include:
Promotions and Transfers –
Promotion is an effective means using job posting and personnel records. Job
posting requires notifying vacant positions by posting notices, circulating publications
or announcing at staff meetings and inviting employees to apply.
Personnel records help discover employees who are doing jobs below their
educational qualifications or skill levels. Promotions has many advantages like it is
good public relations, builds morale, encourages competent individuals who are

30
ambitious, improves the probability of good selection since information on the
individual’s performance is readily available, is cheaper than going outside to recruit,
those chosen internally are familiar with the organization thus reducing the
orientation time and energy and also acts as a training device for developing middle-
level and top-level managers. However, promotions restrict the field of selection
preventing fresh blood & ideas from entering the organization. It also leads to
inbreeding in the organization. Transfers are also important in providing employees
with a broad-based view of the organization, necessary for future
promotions
Referrals/Bring Your Buddy
Employees can develop good prospects for their families and friends by acquainting
them with the advantages of a job with the company, furnishing them with
introduction and encouraging them to apply. This is a very effective means as many
qualified people can be reached at a very low cost to the company. The other
advantages are that the employees would bring only those referrals that they feel
would be able to fit in the organization based on their own experience. The
organization can be assured of the reliability and the character of the referrals. In this
way, the organization can also fulfill social obligations and create goodwill.
Internal notification (advertisement): -
Sometimes, management issues an internal notification for the benefit of existing
employees. Most employees know from their own experience about the requirement
of the job and what sort of person the company is looking for. Often employees have
friends or acquaintances who meet these requirements. Suitable persons are
appointed at the vacant post
External Recruitment
External recruitment seeks applicants for positions from sources outside the
company. They have outnumbered the internal methods. The various external
sources include
Professional or Trade Associations :-
Many associations provide placement service to its members. It consists of compiling
job seeker’s lists and providing access to members during regional or national
conventions. Also, the publications of these associations carry classified
advertisements from employers interested in recruiting their members. These are

31
particularly useful for attracting highly educated, experienced or skilled personnel.
Also, the recruiters can zero on in specific job seekers, especially for hard-to-fill
technical posts.
Advertisements
It is a popular method of seeking recruits, as many recruiters prefer advertisements
because of their wide reach. Want ads describe the job benefits, identify the
employer and tell those interested how to apply. Newspaper is the most common
medium but for highly specialized recruits, advertisements may be placed in
professional or business journals.
Advertisements must contain proper information like the job content, working
conditions, location of job, compensation including fringe benefits, job specifications,
growth aspects, etc. The advertisement has to sell the idea that the company and job
are perfect for the candidate. Recruitment advertisements can also serve as
corporate advertisements to build company’ image. It also cost effective
Campus-
Colleges, universities, research laboratories, sports fields and institutes are fertile
ground for recruiters, particularly the institutes. Campus Recruitment is going global
with companies like HLL, Citibank, HCL-HP, ANZ Grindlays, L&T, Motorola and
Reliance looking for global markets. Some companies recruit a given number of
candidates from these institutes every year. Campus recruitment is so much sought
after that each college; university department or institute will have a placement
officer to handle recruitment functions. However, it is often an expensive process,
even if recruiting process produces job offers and acceptances eventually. A majority
leave the organization within the first five years of their employment. Yet, it is a major
source of recruitment for prestigious
companies.
Walk-ins, Write-ins and Talk-ins-
The most common and least expensive approach for candidates is direct
applications, in which job seekers submit unsolicited application letters or resumes.
Direct applications can also provide a pool of potential employees to meet future
needs. From employees’ viewpoint, walk-ins are preferable as they are free from the
hassles associated with other methods of recruitment. While direct applications are
particularly effective in filling entry-level and unskilled vacancies, some organizations

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compile pools of potential employees from direct applications for skilled positions.Wr
i t e - i n s are those who send written
enquiries. These jobseekers are asked to complete application forms for further
processing.Ta l k - i n s involves the job aspirants meeting the recruiter (on an
appropriated date) for detailed talks.
Consultants:-
They are in the profession for recruiting and selecting managerial and executive
personnel. They are useful as they have nationwide contacts and lend
professionalism to the hiring process. They also keep prospective employer and
employee anonymous. However, the cost can be a deterrent factor.

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 Data Analysis and Interpretation

Table No.1 Number of company’s product sold by dealers.

Sr. No. PRODUCT NO. OF RESPONDENTS

1 C-TV 86
2 C-TV &
REFRIGERATOR 67
3 C-TV &
REFRIGERATOR &
WASHING
MACHINE 56
4 ABOVE ALL 92
TOTAL 301
Source:- Survey

Graph No. 1

INTERPRETATION:-

According to survey, 86 dealers were sold only C-TV, 67 dealers were sold C-

TV and REFRIGERATOR, 56 dealers were sold C-TV and REFRIGERATOR,

WASHING MACHINE and 92 dealers were sold all product.

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Table no. 2 shows no. of company’s product sold from dealer’s shop.

Sr. NO. NO. OF COMPANIES NO. OF

PRODUCT RESPONDENTS
1 FIVE 33
2 FOUR 24
3 THREE 9
4 TWO 34
TOTAL 100
Source:- Survey

Graph No. 2

INTERPRETATION-

According to survey, 33 dealers were sold 5 brands, 34 dealers were sold only 2

brands from their shops.

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Table No.3 Shows Major brand of C-TV sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 39 39
2 VIDEOCON 23 23
3 SANSUI 18 18
4 SANSUI 11 11
5 ONIDA 9 9
TOTAL 100 100
Source:- Survey

Graph No. :- 3

INTERPRETATION-

According to dealers, in Sagardistrict LG is leading in

C-TV with 39%, after that VIDEOCON is 2 nd with 23% and then SANSUI is

on 3rd with 18%.

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Table No.4 Most important parameter for more sale of C-TV

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 28 28
2 Quality 30 30
3 Service 17 17
4 Advertisement 15 15
5 Schemes 10 10
TOTAL 100 100
Source:-
Survey

Graph No.4

INTERPRETATION-

According to dealers, Price is most important parameter for more sale of C-TV

and then Quality, Services, Advertisement and Schemes.

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Table No. 5 shows the major brands of REFRIGERATOR sold by dealers.

Sr. NO NO. OF
BRAND RESPONDENTS PERCENTAGE
1 LG 22 22
2 VIDEOCON 13 13
3 SANSUI 9 9
4 GODREJ 12 12
5 WHIRLPOOL 19 19
6 KELVINATOR 16 16
7 KENSTAR 9 9
TOTAL 100 100
Source:-
Survey

Graph No. 5

INTERPRETATION-

According to dealers, LG also leading in the REFRIGERATOR market in

Sagardistrict with 22%,

After that Whirlpool and Kelvinator is following them.

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 Table No.6 shows most important parameter for more sale of
REFRIGERATOR

Sr. NO. REASONS FOR NO. OF PERCENTAGE

MORE SALES RESPONDENTS
1 Price 27 27
2 Quality 32 32
3 Service 19 19
4 Advertisement 13 13
5 Schemes 9 9
TOTAL 100 100
Source:-Survey

Graph No. :- 6

INTERPRETATION-

According to dealers, most important parameter for more sale of Refrigerator

is Quality and then Price, Services, Advertisement and Schemes.

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Table no.7 shows Major brands of Washing Machine sold by dealers.

Sr. NO. NO. OF

BRAND RESPONDENTS PERCENTAGE
1 LG 18 18
2 VIDEOCON 11 11
3 SANSUI 15 15
4 IFB 7 7
5 WHIRLPOOL 21 21
6 GODREJ 9 9
7 KELVINATOR 10 10
8 KENSTAR 9 9
TOTAL 100 100
Source:- Survey

Graph No. :-7

INTERPRETATION-

According to dealers, LG is leading in Washing Machine market with 18%, after

that VIDEOCON and SANSUI is leading in Sagardistrict.

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 SWOT ANALYSIS

Strengths
o New product concept to rollout in five months.
o Catching the pulse of the consumer, offering good designs & understanding
Emotions.
o Heavy investments in technology, product design, and human resources.
o Focus on innovative products for the high-end market.

Weaknesses
o Not proactively coming out with newer models.
o Lack in product differentiation.
o Different models at different price points.
o Focus on mass market instead of niche market.
o Not very user friendly designs.

Opportunities
o Distinguish its service from competitors.

Threats

 Higher import duties on row materials.

 Cheap imports from Singapore, China and from other Asian countries.

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 LIMITATION OF STUDY

Although I tried my best in preparation of this project, but this study has some

limitation:

1.The period of the project was not sufficient to study all the factors in deep.

2.Visiting various places for the study consumed a lot of time.

3.We cannot say that what the consumer have revealed will be right for each and

every situation because their perception is influenced by many factors.

4.Many consumer and dealers/retailers showed less interest in providing

information and haven’t cooperated.

5.Some of confidential information viz. credit period, schemes, policies and

sales figure were not disclosed by the competitors.

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 SUGGESTIONS & CONCLUSION

 Company should improve the after sales service of products as it is the

main factor for the sales of consumer products.
 If the SANSUI Ltd. reduces their product price like LG and VIDEOCON
then SANSUI will take over the LG in all categories.

 Company should distribute free key chain, calendar, t-shirts for making
brand popular among people.

 Prompt of service in time.

 Advertisements of the company’s products should focus on quality rather

then price.

 Company should target upper middle class or premium class customers.

 With respect to the above study and the findings thereby, the company

has definitely entrenched into the urban market.

 With few more concerted efforts, the said organization needs to enter the

rural market in order to completely establish itself all over.

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 Questionnaire
1) Which is major brand of Colour-Television you sold from your shop?
□SANSUI □LG □ Videocon □ Onida
□ Sansui
2) What is the important parameter for more sales of Colour-Television
brand?
□Price □ Quality □ Services □ Advertisement
□ Schemes
3) Which is major brand of Refrigerator you sold from your shop?
□ Godrej □ Whirlpool □ Kenstar □ LG
□ SANSUI □ Videocon □ Kelvinator
4) What is the important parameter for more sales of Refrigerator brand?
□ Price □ Quality □ Services □ Advertisement
□Schemes

5) What is the important parameter for more sales of Washing Machine

brand?
□ Price □ Quality □ Services □ Advertisement
□ Schemes

6) Which is major brand of DVD you sold from your shop?

□SANSUI □ LG □ Videocon □ Onida
□ Sansui □ Philips □ Intex □SONY

7) What is the important parameter for more sales of DVD brand?

□ Price □ Quality □ Services □ Advertisement
□ Schemes

8) Which is major brand of Microwave you sold from your shop?

□SANSUI □ LG □ Videocon □ Kenstar
□ Godrej □ Philips □ Bajaj □SONY

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 BIBLIOGRAPHY

1- http://www.Sansui .com/in/aboutSansui /index.html

2- http://www.Sansui .com/in/aboutSansui /corporateprofile/index.html
3- http://www.Sansui .com/in/aboutSansui /corporateprofile/history.html
4- http://www.Sansui .com/in/aboutSansui /corporateprofile/visionmission.html
5- http://www.Sansui .com/in/consumer/index.html

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