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    Implementatoin Exam Guide

    Uploaded by

    Arvind Sarvesh
    Adobe Site Catalyst Guide

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Implementatoin Exam Guide

    Uploaded by

    Arvind Sarvesh
    27 views5 pages
    Adobe Site Catalyst Guide

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    © © All Rights Reserved

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    PDF, TXT or read online from Scribd

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    Adobe Site Catalyst Guide

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views5 pages

    Implementatoin Exam Guide

    Uploaded by

    Arvind Sarvesh
    Adobe Site Catalyst Guide

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 5

    Adobe Certified Professional: Implementation for Omniture

    EXAM GUIDE
    Exam Guide for
    ACP: Implementation for Omniture®

    PURPOSE OF ACP: IMPLEMENTATION EXAM GUIDE


    Adobe Training Services has created and published this exam guide to help prepare partners,
    customers and consultants who are actively seeking accreditation in the Adobe Certified
    Professional program. This guide, while designed to describe the exam in detail and provide as
    much information as possible, is not meant to be the sole means of exam preparation. Adobe
    Training Services offers courses that provide in-depth training on the exam content. Hands-on
    experience with Adobe’s suite of online marketing tools is also a critical element in preparing
    to pass any Adobe certification exam.

    ACP: IMPLEMENTATION FOR OMNITURE EXAM OVERVIEW


    The Adobe Implementation for Omniture Method is a process that consolidates business
    goals and objectives into specific business requirements. These requirements are mapped into
    explicit SiteCatalyst® variables and functions as a design solution and then configured on a Web
    site, validating that the solution meets the original business goals.

    The Adobe Certified Professional: Implementation for Omniture certification exam is intended
    to verify that the candidate has the skills and knowledge necessary to interpret a list of busi-
    ness requirements, map them to SiteCatalyst variables and functions, and deploy the solution
    on a Web site.

    EXAM DESCRIPTION
    The certification has two main parts:
    1. 75 multiple choice questions, covering a range of topics associated with implementa-
    tion
    2. 15 short answer questions, which require the student to provide SiteCatalyst code
    snippets, based on scenarios provided
    The certification exam has a time limit of 180 minutes, and includes a timer so that the student
    is aware of how much time is remaining.

    EXAM SCORING
    An overall score of 80% is required to pass the test and become certified. After taking the test,
    the test taker will be provided only with the score for the multiple choice questions. The short
    answer questions will be graded within 5 business days, after which the test taker will receive
    an e-mail notification of the final score.

    If the exam is not passed, the test taker may re-register for another try after 14 days. This pro-
    cess may repeated for a third try as well.
    EXAM SCHEDULING
    The ACP:I exam is delivered via testing centers in 270 locations throughout the U.S. and
    17 other countries around the world. Students may create a certification account through
    Adobe’s Web site and schedule their certification in the location of their choice and at a time
    that is convenient for them. To register for the ACP:I exam, go to http://www.omniture.com/
    education/certification/ocps and click the link to register for the exam.

    EXAM PREPARATION
    Exam questions were created from all aspects of implementing SiteCatalyst code on a Web
    site. Preparation suggestions are listed below, including attending training and studying vari-
    ous documentation and white papers. Real world experience is also very helpful in preparing
    for this exam. If you have participated in SiteCatalyst implementations, you will find your
    experience to be valuable in successfully completing this exam.

    Study Suggestions
    Following are suggested steps to help you prepare for the ACP:I exam:
    • Attend the SiteCatalyst Implementation Training course, provided by Adobe Training
    Services. This three-day course provides an in-depth study of the SiteCatalyst imple-
    mentation process, including detailed implementation recommendations and best
    practices for deploying SiteCatalyst code. The course emphasizes real-world applica-
    tions and hands-on exercises to reinforce principles and build confidence in mapping
    out business solutions and deploying them.

    • Become familiar with the SiteCatalyst interface, including reports, tools and fea-
    tures. This can be furthered by viewing the online training modules located within
    SiteCatalyst (Help>Training Videos>New User Orientation).

    Additional Study Aids & Resources


    Below are additional resources to help you prepare for the exam:
    • Videos (Help>Training Videos):
    ›› Defining KPI (New User Orientation>Miscellaneous)
    ›› Implementation videos (New User Orientation>SiteCatalyst>Implementation)
    ›› SiteCatalyst Administrator Training videos (New User Orientation>Admin Console)
    ›› Process to Implement First Party Cookies (New User Orientation>Miscellaneous)

    • Review implementation white papers located in the Knowledgebase

    EXAM TOPICS
    Traffic Variables, Features, & Functions
    • Traffic variable syntax and limitations
    • Page naming options & strategy
    • Site section/channel variable
    • Server variable
    • 404 error pages (s.page Type)
    • Hierarchies
    • Custom Insight variables (s.prop)
    • List property variables
    • Correlations
    • Pathing for traffic variables

    Conversion Variables, Features & Functions


    • The Events variable
    • Predefined eCommerce events
    • Custom events
    • The Products variable and its various fields
    • Purchase ID variable
    • Visitor profile variables
    • Event Incrementors
    • Campaign variable
    • Conversion variables (eVars)
    • Subrelations (Conversion Breakdowns)
    • eVar Merchandising Feature
    • Additional Metrics for Commerce

    General Variables & Enhancements


    • Configuration Variables
    • Download & Exit Link Configuration
    • Custom Link Tracking
    • JavaScript Plug-ins
    • Plug-in: getQueryParam
    • Plug-in: getValOnce
    • Plug-in: Form Analysis
    • General knowledge of SiteCatalyst Advanced Tools
    ›› VISTA Data-processing Engine
    ›› Classifications & SAINT
    ›› Data Sources
    ›› Data Warehouse
    ›› Data Feed
    ›› ASI (Advanced Segment Insight)
    ›› Excel Client
    ›› Adobe Discover
    • Flash Tracking
    • Cookies: “first-party” vs. “third-party”
    • Referrers and Redirects

    Validation & Troubleshooting


    • Deployment Validation Steps
    • Troubleshooting tools
    • Common Problems

    Effective Implementation Practices


    • Business Requirements Document
    • Solutions Design Document
    • Basic SiteCatalyst Terminology
    • “Code to Paste” and the JavaScript file

    EXAM PREPARATION CHECKLIST


    • I have attended the SiteCatalyst Implementation instructor-led course or have equiva-
    lent knowledge.
    • I have read and studied the topics listed in this study guide.
    • I have read and studied the Implementation Manual and other articles and white
    papers available in the SiteCatalyst Knowledgebase
    • I have familiarized myself with the SiteCatalyst interface by watching training videos
    available in SiteCatalyst.

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