Department of Computer Science and Informatics, University of Kota, Kota
Department of Computer Science and Informatics, University of Kota, Kota
Department of Computer Science and Informatics, University of Kota, Kota
Customers’ Behavior:
Save Customer’s Time and Energy.
Reduces Dependency on Bank Branch.
Generate More Transactions.
Become more educated.
Aware of their money.
Access their account 24 hours in a week.(24X7)
9
Technology Changes Behavior: 2
Banks’ Behavior:
Cost effective for Banks.
Be able to Generate More Loyalty.
Increase number of customer by attracting feature.
Reduce the crowding in bank branch.
It enables the bank to be better connected with
their customer.
Helps to retain the valuable customers.
10
Reasons to decided not to use it:
11
Mobile Banking Advantages:
If you have an SBI account then you should register for SBI Mobile
banking. There are absolutely no hidden costs. SBI offers Mobile Banking
to its customers, in convenient, simple, secure form and takes the facility
of banking at anywhere and anytime.
Registration for SBI Mobile banking is available in two forms.
• Only GPRS Enabled App. (State Bank Anywhere)
• SMS + GPRS Enabled App. (State Bank Freedom)
Most importantly the phone number which you have given to SBI
Branch should be in this Mobile Banking Service.
14
SBI Freedom:
Registration Process- 1.
Step 1:
Send a message to 9223440000
. Content of the message is
“MBSREG”
Step 2:
Now, we need to install the
“SBI Freedom” App on your
mobile.
Step 3:
Open SBI Mobile banking
App. Application will ask for
userid, then press OK and then
press accept to SBI terms of
services.
16
SBI Freedom:
Registration Process- 3.
Step 4:
Then it will ask to change the
PIN. Enter your old password and
choose any 6 characters numeric PIN
as new PIN.
Step 5:
(i.) Registration from ATM:
Now, Go to your Nearest SBI ATM. Insert your ATM card, enter your
ATM PIN. choose Mobile Banking and then choose Registration option.
Enter your mobile number and confirm it. You will receive the response
from SBI on your mobile number.
Check the transaction slip from the ATM Machine. It must say
"Request accepted for further processing“. You will almost instantly receive
an SMS.
or
(ii.) Registration from Branch:
Fill up the mobile banking registration form at your home branch
and then Bank will be processed and you will get the registration
message the next day.
18
SBI Freedom:
Registration Process- 5.
Step 6:
Now Send a message like,
“SACCEPT Userid MPIN” to
9223440000.
30
25
20
Yes
15
No
10
5
0
This graph represents the amount of customers who are aware of the mobile
banking facility.
Indians are well aware of the services such as mobile banking which are
provided by banks to them. A service such as mobile banking is definitely not a
new concept to the Indian people.
22
Survey conducted from the Public:
2. Are you aware whether your bank provides the mobile banking facility?
20
15
Yes, it does
10 No, it doesn't
I don’t know
5
This graph represents the amount of customers who are aware whether their
bank provides mobile banking services or not.
23
Survey conducted from the Public:
20
15
Mobile Banking
10
Traditional Banking
This graph represents the amount of customers who prefer to bank using
mobile banking services or traditional banking methods.
The main reason for the fall of mobile banking graph is that people believe
that banking through the mobile phone is risky and that it can lead to information
falling into the wrong hands.
24
Survey conducted from the Public:
16
15.5
15
Yes
14.5
No
14
13.5
13
This graph represents that the Indian people are still unsure and are not
confident enough to take transaction using mobile phones.
25
Survey conducted from the Public:
20
15
Yes
10
No
This graph represents the amount of customers that recommend the mobile
banking facility to others. If a customer, who has used the mobile banking facility
in the past, recommends such a facility to others.
“A point to be noted is that even though the Indian people are not fully
confident about mobile banking, but they are willing to experiment with new ideas
and innovations.”
26
Survey conducted from the Public:
14
Cost effective for banks
12
10
Saves Custom ers' tim e and
8 energy
6 Reduces dependency on
bank branches
4
All of the above
2
0
Thanks