UNIVERSITY OF DHAKA

Report On Analysis Of Food And Beverage industry

and identifying negotiation issue of seminar,
workshop and conference on food and Beverage
Course: IB 515, Batch: 6th
Submitted to
Chowdhury Saima Ferdous
11/20/2017

Group Name: The Rising Entrepreneurship

Name Roll
Md Sanaullah 27
Safiullah Hossain Mollick 34
Rakib Hasan 67
Jamal Hawladar
Ishmam Bin Azam 67
Contents
Executive summary ..................................................................................................................................... 4

1.1 Background of the Study ......................................................................................................................... 5

1.2 Objective of the Study............................................................................................................................. 5

1.3 Scope of the study .................................................................................................................................. 6

1.4 Limitation of the Study............................................................................................................................ 6

1.5 Contribution of the Study ....................................................................................................................... 6

2 Food and Beverage industry of Bangladesh .............................................................................................. 6

3 PESTEL Analysis of Food and Beverage Industry in Bangladesh ................................................................ 9

3.1 Political ................................................................................................................................................ 9

3.2 Economic ............................................................................................................................................. 9

3.3 Social ................................................................................................................................................... 9

3.4 Technology ........................................................................................................................................ 10

3.5 Environmental ................................................................................................................................... 10

3.6 Legal .................................................................................................................................................. 11

4 Porter’s 5 Forces Model for Food and Beverage Industry ....................................................................... 11

4.1 Bargaining Power of Supplier............................................................................................................ 11

4.2 Bargaining Power of Buyer................................................................................................................ 12

4.3 Competitive Rivalry ........................................................................................................................... 12

4.4 Threat of substitutes ......................................................................................................................... 12

4.5 Threat of New Entrant ...................................................................................................................... 13

5 Building blocks ......................................................................................................................................... 13

5.1 Superior Quality ................................................................................................................................ 13

5.2 Superior efficiency ............................................................................................................................ 13

5.3 Superior Innovation .......................................................................................................................... 14

5.4 Superior Customer responsiveness .................................................................................................. 14

6 Industry Analysis.................................................................................................................................... 14

6.1 BATNA ............................................................................................................................................... 14

6.2 WATNA .............................................................................................................................................. 15

6.3 How can shore up BATNA ................................................................................................................. 15

7 Workshop/ Seminar/ Conference 1: International Conference on Food Science and Technology, 2017.
.................................................................................................................................................................... 15

8 Workshop/ Seminar/ Conference 2: The Sustainable Food and Beverage Conference and Exhibition,
2014. ........................................................................................................................................................... 16

9 Workshop/ Seminar/ Conference 3: 8th International Conference on Food Safety, Quality and Policy.17

10 Workshop/ Seminar/ Conference 4: ABB Food & Beverage Day, 2016. ................................................ 18

11 Workshop/ Seminar/ Conference 5: Bangladesh Food Security Investment Forum, 2010. .................. 19

12 Workshop/ Seminar/ Conference 6: Food Pro & Agro Bangladesh International Expo March, 2018. .. 21

13 Recommendations: ................................................................................................................................ 22

14 Conclusion .............................................................................................................................................. 23

15 References ............................................................................................................................................. 23
Executive summary
Food and beverage industry is one of the fastest growing industries around the world as food is
humans’ most basic necessity. The large companies in this sector are- Nestlé, Kraft Foods,
Unilever and Cargill. Alongside US and EU, emerging economy for food and beverage industry
is China and India. They mainly provide the raw materials for this industry. Any Economic
downfall may highly affect all other industry but food and beverage as it provides necessity
product which people need to use even in heavy economic downfall. Being one of the fastest
growing industries, this sector faces some issues such as technological development. Due to
increasing completion the R&D of this industry should be well maintained which can be
challenging to bring out new technologies to make the products sustainable and efficient.
Manufacturers are expending their market to developing countries such as China and Indian
because of relaxed rules, large population, higher living standard and higher growth potentials.
Food and beverage industry in Bangladesh is a potential sector and growing rapidly since 2000.
This industry alone makes up 22% of the total manufacturing production in the country and
around 2.45% of the country’s total labor force. Bangladesh being an agricultural country with
large population can contribute largely in the food and beverage industry. Bangladesh is also
impacting global market by exporting food and beverage to 90 different countries in the world.
But many issues in Bangladesh are holding back this industry, such as unstable political
situation, high barrier to entry, corruption in the controlling quality and lack of technological
development. In the context of Bangladesh, food and beverage industry is one booming industry
to invest in. With the emergence of super shops concept and new technologies now many large
companies are investing in this sector and exploring its potential. Thus this economic crisis
immune industry has become one of the stable and sustainable industries in Bangladesh.
1.1 Background of the Study
Food can fulfill one of the most important physiological needs of human being. Human beings
cannot live without air for a single minute. They also cannot survive without food. Food provides
us with the necessary nutrition for our body. Its importance is indispensable. Due to the
differences in human cultures, geographic locations, environment, climate etc. food items tend to
change. Some might change in terms of ingredients (soybean oil in Asia/Palm oil in other
continents), some might change in terms of presentation (food spread over banana leaves in
India/on ceramic plates in other places), whereas some food items may change in terms of
cooking (ovens in the west, gas/wood stove in the east) and eating methods (using spoons &
forks in the west as opposed to using chopsticks or hand in the east).
Bangladesh Food and Snacks has now 370 members who are engaged in manufacturing,
processing and exporting the products of this emerging sector. The export trend is shown in
Table 01 of attached documents. Now about 90 items of agro‐processed products are being
exported to 70 countries throughout the world. Major export markets of agro‐processed products
are Asia, Middle East and Africa. Major exported items are pickle, drinks, juice, spices, rice, tea,
party snacks (chanachur), nuts, mustard oil, chips, biscuits, rose water, candy, puffed rice, potato
flakes etc.
In this report we try to identify recent scenario of food and beverage industry and how can this
industry can strength its power.

1.2 Objective of the Study

1.2.1 General objective:
The general objective of this study is to analyses the PESTEL, 4 building blocks, and porters five
forces model. Also identify the various national and international seminar, conference and
workshop.
1.2.2 Specific objective:
 To identify the impact on situation on food and beverage industry
 To examine the impact of porters five force model
 To examine the condition of the 4 building blocs
 To identify the various national and international seminar on food and beverage industry.
  TO identify the BATNA and WATNA of our food and beverage industry.

1.3 Scope of the study

To perform this study we try to find out possible related data from the secondary sources. By
reviewing this report, one can identify the recent situation of the food and beverage industry.
They are also known about the seminar and conference on the food and beverage industry.

1.4 Limitation of the Study

All types of data are come from the secondary sources.
Though they are from the secondary sources, there may possibility of data distorted.
Though the works are done under the time pressure, there may have unintentional error.

1.5 Contribution of the Study

The major contribution of this study is to find out what is the real situation in our food and
beverage industry now. After seeing this, a concern related food and beverage industry can
formulate strategy about his industry. Also they can see, what are the probable BATNA and
WATNA for them. How they empower their company. Also the recent seminar/ workshop and
conference held on food and beverage.

2 Food and Beverage industry of Bangladesh

Bangladesh possesses a very large and rapidly growing food and beverages industry which
stands as a major potential sector of the economy in terms of employment, and value addition. In
fact, the food and beverages industry of Bangladesh makes up about 22% of the total
manufacturing production in the country, and employs around 20% of the industrial
manufacturing labor force, and around 2.45% of the country’s total labor force. It is a 4.5 billion
dollar industry which has around approximately 700 food manufacturing and processing
businesses. The major sub-sectors in the food industry consist of rice, wheat, fruits and
vegetables, tea, sugar, dairy, and edible oils. Being a country with one of the largest populations
in the world, and with the population base growing ever more rapidly, the demand for food and
beverages is always rising. Moreover, due to factors such as the growth in the economy and
rising incomes, demand is being shifted away from traditional foods and more towards high
value foods (Kundu, 2015).
The food and beverages industry was initially very small and limited to a few domestic and
family businesses which emphasized on basic agricultural commodities. The industry did not
gain significance in terms of operation until the 1980s. Since the early 2000s the food processing
industry of Bangladesh grew at a rate of 7.7% annually and the range of variety of food products
in Bangladesh increased drastically since the last decade due to the entrance of a number of both
domestic and international food companies into the industry (Khairul, 2015).
Moreover, the geographical agrarian setting Bangladesh is situated on, and its strategic location,
is very beneficial to the agricultural production. Agriculture contributes greatly to the food
industry of Bangladesh. As of the 2012 – 2015 Bangladesh’s export policy, the agro sector
remains one of the top most priorities. Out of the total Gross Domestic Product, 32% of it is
made up by the agro foods and beverages industry (Khairul, 2015).
However, even with this entire crop produced, constraints such as population pressures continue
to make it hard for farmers to meet demand and therefore lead to food deficits and losses. For
instance, the Bangladesh Sugar and Food Industries Corporation BSFIC have recently incurred a
loss of TK 5.3billion last year alone. These food deficit gaps are met and matched by commercial
imports from other countries.
The Bangladeshi food and beverages industry plays an important role in both the domestic and
the global market. The impact globally can be noticed through the increased exports of agro
foods from Bangladesh to countries around the world. Although the agricultural sector of the
food industry is falling, the country has great prospect if and when viewed as an industry which
exports food. Moreover, when it comes to labor intensive agricultural manufacturing and
processing and production of horticultural goods, Bangladesh has a comparative advantage over
other countries. The Bangladesh Agro-Processors Association has been focusing on
manufacturing, processing, and exporting approximately 90 different products to around 70
different countries. Moreover, the country is aiming to increase its GDP through the food and
beverages industry by exporting certain agro foods. For instance, the fertility of Bangladesh is
suitable for growing maize and corn which is in turn is exported to maize/corn consuming
countries such as Egypt and Nigeria (Agro‐processed industry in Bangladesh, n.d.).
The following Chart shows the total amount of export and import 2017
Source: (Export.gov, 2017)
Below the key player in the Bangladesh food and beverage industry is discussed
Company Products
Transcom Beverage Limited Pepsi range of beverages-Pepsi, 7up, Mirinda
Orange, Mirinda Lemon, Slice and Soda.
Global Beverage Co. Shark Energy Drinks, Zam Zam Cola, Appy
Fizz
Globe Soft Drink Ltd. & AST Beverage Royal Tiger, Uro Cola, Uro Orange, Uro
Ltd. Lemon, Fizz Up
Pran Beverage Maxx Cola, Cloudy Lemon, Clear Lime.
Power Drink
Partex Beverage RC Cola, RC Orange, Upper 10, RC Lemon,
MUM Mineral Water, Danish Condensed
Milk
Akij food and beverage Mojo, Lemu, Clemon, Speed, Frutik
Source: (Bangladeshtrades.com, 2017)
3 PESTEL Analysis of Food and Beverage Industry in Bangladesh

3.1 Political
Political unrest hampers transporting goods, raise price of raw materials and overall production.
Due to the scarce transportation availability, firms can neither collect required raw material to
produce the foods nor can distribute the produced goods. Bangladesh can hardly export any
commodities because of political unrest. Negative political environment hampers day to day
business operations at almost every aspect. Strikes hamper cross border trade between
Bangladesh and India, and other nations (Www1.wider.unu.edu, 2017).
Political unrest is almost a daily occurrence in Bangladesh which hinders the daily national and
international trading system of the country. Foreign firms are feared to come in Bangladesh with
FDI. Bangladesh is a democratic country in name but not in action. Political unrest hampers
transporting goods, raise price of raw materials and overall production. Due to the scarce
transportation availability, firms can neither collect required raw material to produce the
Beverage nor can distribute the produced goods (Bashaqr, 2017).

3.2 Economic
The recession influenced the fast food industry to some extent. Most of the restaurants have
included cheaper options in their menus and improved customer service. Customer service is an
important area as brands struggled during the recession to retain customers. A number of
changes including increased health consciousness affected fast food sales (Hossain, 2012).
Economic factors are a very important influence on the fast food industry. The industry has
showed excellent ability to adapt in the face of the changing trends. To better adjust to recession
and low economic activity, brands included low priced items. They added to the variety of
products on the menu (Pratap, 2017).

3.3 Social
Food developers need to be aware of these changes to make foods that meet the needs of
consumers. Food habits have changed drastically for the last decade in Bangladesh, and people
nowadays are having varieties, which makes it tough for marketers to satisfy. Normally, for
breakfast, people of Bangladesh used to eat ruti and parathas, but nowadays it has changed into
cereals and loafs and breads of several kinds along with milk. For lunch and dinner, we eat
traditional dishes, mostly, agro-based food items. But due to having lots and lots of restaurants
and dine-outs, this trend has also changed. Nowadays, we tend to eat out and order foods from
food-delivery companies, like food panda, Hungrynaki,com, etc. (Mohajan, 2013).

3.4 Technology
Technology has never been more intuitive than it is today, and it‘s only getting better. It allows
restaurant patrons to find restaurants, rate them, and decide where they want to spend their hard
earned money when they go out to eat and deliver the online food. It allows restaurant owners to
be more efficient and effective in the areas they feel can be streamlined by hardware and
software. But if used in the wrong place and at the wrong time, it can do a restaurant great harm.
As it can with any industry (Hosain, 2016).
High costs for new technology can be an entry barrier to new competitors. Technological
advancement helps create new brands and product lines to meet consumer preference. New tech
advancement in manufacturing and quality improvement concepts are improving bottling
operations efficiency. High product volume requires high levels of automation in manufacturing.
Technological advances increase the utility of employees and capital, which increases
productivity (Omicsonline.org, 2017).

3.5 Environmental
Industrial processes emit several thousands of inorganic and organic chemicals. Due to their
emission, agricultural commodities and thus also our food may become contaminated with these
compounds. It would not be feasible to monitor all the possible environmental contaminants in
our food. Therefore a simple and pragmatic scheme was developed, in order to select these
chemicals that are considered to be of prime importance (Ali, 2013).
Fast moving consumer goods (FMCG) are experiencing a successive growth in our country and
goods like beverages are in a flourishing state. Everyday thousands and thousands pieces of
beverage products are being consumed. And to meet the demand and diversified taste, local as
well as foreign companies are immerging and investing in this venture. Many local companies
and foreign franchises have developed an extreme competitive environment in the beverage
market (Krechowicz, 2009).
3.6 Legal
FOOD safety has become an important topic in Bangladesh as consumers of the country have
become victim due to serious adulteration in food. This element focus on the problems arises in
public health due to the presence of chemical hazard in food supply chain and supports require
for food industry of Bangladesh in order to supply safe food to the end consumer (Rahman,
2017).
Now, the country is in difficult situation with chemical hazard in food stuff. Bangladesh
authorities should develop: (a) adequate infrastructures including laboratory services for
inspector; (b) as well as public awareness in order to manage the situation (Rahman, 2017).
Some law are the Nutrition Labeling and Education Act of 1990 (NLEA) and the Food Safety
Modernization Act of 2010 (FSMA). A wide array of regulatory agencies monitors the
compliance of businesses in the food and beverage industry. These include the Food and Drug
Administration (FDA) Federal Trade Commission (FTC), the United States Department of
Agriculture (USDA), and a myriad of state agencies. (User, 2017).

4 Porter’s 5 Forces Model for Food and Beverage Industry

Porter‘s Five Forces analysis gives us an overview of the industry and tells us the current
situation of the industry.

4.1 Bargaining Power of Supplier

The bargaining power of Suppliers in Bangladesh‘s food industry there are several factors that
can be taken under consideration. In food industry the suppliers act as the middle man who takes
the raw materials from the producers and sells it to restaurants, local kitchen markets or
supermarkets, and also to food processing companies. The suppliers can also pose a threat of
forward integration. The suppliers can choose to not sell their products through a middle man
(Porter, 2017).
The soft drinks industries in our country outsource most of the ingredients (sugar, color, can)
from outside countries. Some other ingredients are locally sourced. Raw sugar is the main
ingredient for beverage. This raw sugar is not produced in Bangladesh and needs to be imported
from Brazil (Division, 2017).
4.2 Bargaining Power of Buyer
Food industry of Bangladesh is extremely competitive with many competitors offering varieties
of services. Sellers have very little switching costs a result buyers cannot force the sellers to
lower their prices. This gives buyers have very little bargaining power over sellers (Porter,
2017).
The types of product that sellers sell are mostly undifferentiated and standardized reducing
buyers switching cost. If the buyers can gain access to the seller’s method and knowledge of
supply chain system then they can cut the suppliers and invest in producing their own raw
material (Porter, 2017).
Mass population of Bangladesh consists of middle-income to lower income group. So this makes
beverage market of Bangladesh price sensitive. So companies cannot charge too high from their
customers. Again if the quality of product is low then the product will not survive competition
(Division, 2017).

4.3 Competitive Rivalry

The food industry of Bangladesh is extremely competitive. There are almost over 1000
restaurants and food shop in one single area of Dhaka city that provides different type of foods
(MediaBangladesh.net, 2017)
The number of competitors is extremely high in this industry. There are several restaurants that
serve the same quality of dishes and also provide the same environment. So competition among
them is very high to gain maximum market share. Switching cost of buyer is comparatively low
in this industry (Rsmus.com, 2017).
Currently there are only four major beverage companies in the soft drink and juice market.
Hence there are very less number of competitor. But even then it can be difficult to do well in
this industry. This is because of the presence of giants like Coca-Cola and Pepsi. Apart from that
Mojo cola has also gained popularity among the Bangladeshi people (Valuationacademy.com,
2017).

4.4 Threat of substitutes

Threat of substitutes occurs when companies within one industry are forced to compete with
industries producing substitute products or services. Substitutes limit an industry‘s potential
returns by placing a ceiling on the prices that firms within that industry can charge to make a
profit. As the price-performance alternative offered by substitutes becomes more attractive, it
becomes even more difficult for those firms to make a profit (Porter, 2017)
In summer people want to drink something cold or something that quenches their thirst. This
they can do buy purchasing soft drinks and juice. This need can also be fulfilled by water. Hence
water is the main substitute product of beverages (Jacobsen, 2017).

4.5 Threat of New Entrant

Most of the product in food market is standardized and undifferentiated. Only the form and
services offered to customers makes them different but only to a limited extent. So product
differentiation is not so high (Porter, 2017).
In order to reduce the new entrance in the beverage industry of Bangladesh, companies must
attain economies of scale. Companies like Pepsi and Coca-Cola has already attained economies
of scale thereby decreasing their cost of production. Along with that they have also created a
very strong distribution network over the years (Fda.gov, 2017).

5 Building blocks

5.1 Superior Quality

Maintain superior monitoring system is one of the prime techniques to achieve superior
technique. Various Bangladeshi companies now try to maintain monitoring by using various
types of technology (Etravelweek.com, 2017)
Food Company experiences various types of tangible and intangible characteristics. Tangible
characteristics involve directly serve to the customer and intangible thing involve, keeping good
relationship, making good company reputation etc. (Etravelweek.com, 2017).

5.2 Superior efficiency

Improving production efficiency and ensuring top quality are important for financial success, but
the enterprise often use more resources in both the quest for profit and social responsibility.
Sustainability related costs are a large percentage of then total operational cost in most food and
beverage plant. Leaders should understand this and are more efficient than their competitors to
ensure sustainability in their operational decision making (Paquln, 2015).
5.3 Superior Innovation
In the food industry, product and process development is considered a vital part of smart
business strategy just as any other industry. Innovation is the lifeblood of the food and beverage
industry. Failure to develop new and improved products relegates firms to competing solely on
price which favors the players with access to the lowest cost inputs.

5.4 Superior Customer responsiveness

Food and beverage quality is must. In addition, food and Beverage Company must need the need
of the customer. In summer season, some beverage company’s demand is getting high. Make the
product available. If anywhere any type of allegation arise, try to fix them as early as possible.
Try to gain then maximum comment from the consumer about their want and feedback
(Restaurant Engine, 2017).

6 Industry Analysis

6.1 BATNA
 Food and beverage export must diversify maximum number of country.
 Food and beverage industry must need to go for innovation, because these type of
product are updated day be day
 Deliver products with more nutritional value and fewer allergens: Since more consumers
are being interested in eating healthy the added factor will help bring competitive
advantage. Many companies have already started acting on this by producing whole grain
products to attract the consumers (Infor, 2012).
 Continually drive down costs: As discussed before the only way food and beverage
companies can survive properly is through cost cutting and increasing efficiency. This
can be done by utilizing various technologies that are currently available. Many
companies utilize these technologies and make the production system completely
automated to help reduce labor costs greatly thus gain competitive advantage against the
competitors (Infor, 2012).
 Minimize environmental impact: large companies are currently focusing on this because
they have figured that by reducing the impact on the environment not only do they gain
 competitive advantage in the eyes of the consumers they can also reduce costs by
reducing the waste. (Infor, 2012)

6.2 WATNA
 The main WATNA decision not to go for international company. There are many huge
iconic and unique Bangladeshi foods.
 Another is not to go for innovation. Innovation is essential for every type of company.
 Making the price higher in any situation is another WATNA situation. Because most of
the consumer of this industry are middle income people.

6.3 How can shore up BATNA

 The diversity of the sector and its niche markets gives it a degree of protection from the
fiercely competitive globalized food market.
 Increase compliance requirement that our food and beverage company can ensure the
health and security code.
 More of our national food and Beverage Company has the lack of strategic moving and
direction. They should be more strategic.
 Businesses should give more investing in and more valuing the importance of innovation.

7 Workshop/ Seminar/ Conference 1: International Conference on Food

Science and Technology, 2017.
Food Science and Technology is an exciting multidisciplinary field that prepares majors with a
comprehensive knowledge of the biological, physical and engineering sciences to develop new
food products, design innovative processing technologies, improve food quality and nutritive
value, enhance the safety of foods and ensure the wholesomeness of our food supply. Food
Science majors apply the principles learned in the basic sciences such as food chemistry,
biochemistry, genetics, microbiology, food engineering and nutrition to provide consumers with
safe, wholesome and attractive food products that contribute to their health and well-being. Food
processing and production has now become the world's largest industry and is essential for
supporting human civilization. The field of food science and technology applies science, such as
microbiology, chemistry and biochemistry, analytical methods to discover ways to improve the
safety, nutrition, and value of the food supply. Food Science blends biology, chemistry, physics,
engineering, and nutrition to solve the problems of developing a safe, healthy, and nutritious
food supply for people everywhere. Food Technology is the application of food science to the
selection, preservation, processing, packaging, distribution, and use of safe, nutritious, and
wholesome food (group, 2017).
Focuses Area:
 Advances in Food Science and Technology
 Integrated Food Functionality
 Food Additives, Contamination & Toxicology
 Functional Foods and Nutraceuticals
 Food Standards and Quality Assurance
 Food Processing and Packaging Technologies
 Food Quality and Preservation
 Food Safety & Defense
Positive Side
This is an ample opportunity for Bangladesh to transfer various food and beverage related
technology in our country from the developed country. But at the same time Bangladesh can
show it various indigenous technologies to the world market. Though there is an allegation that,
the level of germ exist in our water and food is high than in our country. Bangladesh can create
positive motive to the whole world by proving all these wrong.
Negative Side
The negative side is that enough delegate experience people from the business arena don’t
willing to participate these types of conference. They only go for touring purpose. Also, the
developed country get enough priority, incentive and courage to attend such type of conference.

8 Workshop/ Seminar/ Conference 2: The Sustainable Food and

Beverage Conference and Exhibition, 2014.
Food and Drink Business Europe has over 20 years' experience in the food and beverage
manufacturing industry. As a result of its knowledge of the industry and its contacts within it, it
organizes food manufacturing events covering the issues that matter to the industry.
The speakers at the Conference are carefully selected from senior management within the food
and drink industry, both at home and abroad, who had a successful track record of delivering
quantifiable eco results in sustainable food and beverage manufacturing and throughout the
supply chain. The audience were treated to a day of compelling presentations and discussions
with leading companies such William Jackson Food group,Pepsico, AB Inbev, Carbon trust,
Wrapetc.
This event will bring together key stakeholders and regulatory bodies from food and beverage
manufacturers, food retailers, food service companies, the agriculture industry, ingredient
manufacturers, plus key suppliers of energy, water, engineering, packaging, supply chain,
logistics, emissions reduction and waste to energy technology and services that have been
instrumental in creating a sustainable food and beverage business (Sustainablefoodexpo.com,
2017).
Main focuses
Bring together key stakeholders and regulatory bodies from food and beverage industry sector.
Organizes food manufacturing events covering the issues that matter to the industry.
Positive Side:
The Conference was a good source of inspiration regarding the effort and activities food and
drink manufacturers and suppliers do to deliver environment and sustainability targets. It was
evidenced that there is a close link between environment, business and social responsibility. The
negotiator must focus any deal by considering environment matter. The key priorities for food
and beverages companies continue to be food safety as number one.
Negative Side:
This type of seminar always focuses on safety matter but it doesn’t focus on standard and waste
management. It should invite he delegate around the world and should set the criteria to
minimize the waste.

9 Workshop/ Seminar/ Conference 3: 8th International Conference on

Food Safety, Quality and Policy.
Food Quality Conference will be focusing on increasing challenges and complexity posed by
diverse aspects of Food Quality, ranging from international and local/regional issues in Food
Safety and Food Hygiene to Food Biotechnology, and to the application of Molecular
Approaches in all aspects of modern Food Quality. This conference also focuses on a wide
variety of current research on microbes that have both beneficial and deleterious effects on the
safety and quality of foods, and are thus a concern of public health.
Food Quality Conference aims to bring together leading academic scientists, research scholars,
students, delegates and exhibitors to exchange and share their experiences, research results about
all aspects of Food and Food Quality. It also provides the premier interdisciplinary forum for
researchers, practitioners and educators to present and discuss the most recent innovations,
trends, and concerns, practical challenges encountered and the solutions adopted in the field of
Food Quality and Food Safety (Foodsafety-hygiene.conferenceseries.com, 2017).
Main Focuses:
Food Quality Conference will be focusing on increasing challenges and complexity posed by
diverse aspects of Food Quality, ranging from international and local/regional issues in Food
Safety and Food Hygiene to Food Biotechnology, and to the application of Molecular
Approaches in all aspects of modern Food Quality. This conference also focuses on a wide
variety of current research on microbes that have both beneficial and deleterious effects on the
safety and quality of foods, and are thus a concern of public health.
Positive Side:
Although it is not possible not to keep away from all type of environment hazard, this type of
conference set the minimum standard for the food safety, what type of quality they should
maintain and how they maintain. Also they try to formulate some policy for the maintenance of
the standard.
Negative Side:
The main problem from this type of conference they don’t consider the infrastructural and other
capability to execute this type of policy. The international negotiator must present this type of
impediment to formulate this strategy.

10 Workshop/ Seminar/ Conference 4: ABB Food & Beverage Day, 2016.

ABB is a leading global technology company in power and automation that enables utility,
industry, and transport & infrastructure customers to improve their performance while lowering
environmental impact. The ABB Group of companies operates in roughly 100 countries and
employs about 135,000 people.
Food and beverage manufacturers share similar goals: produce safe, high quality goods in a
sustainable and cost efficient way. With increased awareness on how resources like energy and
water contribute to overall cost efficiency and sustainability, companies continually search for
ways to meet their goals while using resources more efficiently.
That’s why ABB Thailand held an event open to food and beverage customers. The event
featured a mix of products and solutions on display combined with a seminar program.
Customers were able to select an interesting break-out session and talk to ABB representatives
about the products and solutions on display.
This was the first event in Thailand where the full ABB offering for food and beverage was on
display. All activities in this event put food and beverage challenges and the customer needs up
front. Seminar sessions with multiple break-out sessions were developed around issues which
important to the customers (New.abb.com, 2017).
Main focus:
Bring new solutions to be launched on Azure is ABB’s next-generation asset performance
management solution
Collaborative brought to scale across industries and helps customers collaborate more effectively
Develop technique that connects low-voltage electric motors to the Industrial Internet
Positive Side:
Because of the globalization, an industry total chain depends on one another. Technology makes
this dependence greater. When a new technology emerges, their industries are gone better than
another. So to make the collaborative and mutual benefit industry, this type of conference and
seminar contribute a lot.
Negative Side:
Though all country economic status are not the same, Negotiator must call for franchise or
licensing use of that technology or call for buy them by installment.

11 Workshop/ Seminar/ Conference 5: Bangladesh Food Security

Investment Forum, 2010.
On May 26-27, the Bangladesh Ministry of Food and Disaster Management will convene the
Bangladesh Food Security Investment Forum 2010, which will be inaugurated by Bangladesh’s
Honorable Prime Minister Sheik Hasina..
With the highest population density in the world, little arable land, and extreme weather patterns,
Bangladesh has often struggled to feed its population well. However, the country has also
achieved some important successes: Bangladesh tripled its annual rice production in the space of
only three decades and, prior to the 2007-2008 food price crisis, became food self-sufficient.
Despite these accomplishments, 50 million people in Bangladesh still live in extreme poverty,
and 36 million are chronically hungry or malnourished. More than 40 percent of Bangladeshi
children lack the nutrition they need for healthy lives. Addressing these challenges and
promoting sustainable agricultural development is high on the Government of Bangladesh’s
agenda.
The Forum comes at a pivotal time. After nearly 20 years of neglect, the central importance of
agriculture for development is once again receiving the attention it deserves, including within the
international donor community. Following the G-8’s L’Aquila Declaration on global food
security and the G-20’s commitment of an additional $22 billion for agriculture last year, the
U.S. government recently launched the “Feed the Future” initiative.
This high-level Forum will bring together policymakers, local and international researchers,
diplomats, and representatives from major donor, United Nations, and non-governmental
organizations. Discussions at the Forum will focus on six broad topics that the Government of
Bangladesh has highlighted as key areas for investment:
Main focuses
 Agricultural Growth and Productivity of Crops, and Adaptation to Climate Change
 Development of Fisheries and Livestock Sectors
 Agricultural Marketing, Price Stabilization, Value Chain, and Global/Regional Trade
 Income Growth, Social Safety Nets, and Public Food Distribution
 Food Utilization and Nutrition Security
 Cross-Cutting Issues: Gender and Governance
Positive Side:
There is a huge opportunity to know the world about the investment and opportunity to make
business in Bangladesh. Bangladesh is the world 8th largest populous country. So there is a huge
opportunity to invest in locally and internationally (Ifpri.org, 2017).
Negative Side:
The negative side is that though the food and beverage industry are now growing exponentially,
but the quality maintenance of this industry not good. The negotiator must present this matter in
this forum to reach a solution.

12 Workshop/ Seminar/ Conference 6: Food Pro & Agro Bangladesh

International Expo March, 2018.
Food Pro & Agro Bangladesh International Expo is a 4 day event being held from 21st to 24th
March 2018 at the International Convention City in Dhaka, Bangladesh. This event showcases
products like ample opportunity to the consumers of the industry to see the latest offerings in the
market as well as to the business visitor to carry out networking in a highly enabled environment.
The Food Festival and Agro based products and service industry is therefore not only a
networking ground, but also a place to find business partners and strategic alliances for
manufacturing, outsourcing, sub-contracting, design and development as well as direct marketing
etc. in the Agriculture & Forestry, Bakery & Confectionery, and Food & Beverage industries
(Events, Shows and Confectionery, 2017).
Main focuses
 Global and local food supply chain assessment
 Organic foods
 Food flavors
 Protein rich food and beverages
 Home meals
 Fast food and food rheology
 Sustainable food and beverage
Positive Side:
After a long period of time, this type of arrangement is going to happen. By this Bangladesh,
entrepreneurs are more known about various types of organic food. How can make our food and
beverage industry more sustainable. These types of expo’s seminar helps to know us how we can
make our supply chain of food and beverage industry more efficient.
Negative Side:
The negative side is that Bangladeshi entrepreneur doesn’t aware about the participant about this
type of industry. Bangladesh govt. should create more aware to attend about this type of
arrangement.

13 Recommendations:
 Technological obsolescence and marketing shortfalls can be removed to this sector.
 Quality of the finished product can be improved by removing fluctuations in the raw
material quality and using efficient technology and manpower.
 The capacity can be fully utilized.
 This sector can focus more on its BATNA in the negotiation table with domestic as well
as foreign partners.
 An adequate and inexpensive cold chain facilities and varying requirements for
processing conditions from one raw material to another can be established.
 The effort from the industry itself, or from government regulatory bodies, can be
organized way to maintain food safety standards and hygiene throughout the entire
process, from bringing the raw commodity to the facility to marketing the finished
product.
 The industry is also seriously deprived of research and development (R&D) supports to
overcome technical difficulties and develop more efficient processes and new
products. Increased R&D could help the industry become more economically sustainable
in the domestic market and more competitive in the international market.
 An effective quality control system for ensuring the food safety of final products is an
absolute necessity in this sector in Bangladesh.
 The local market can be developed through improving access to local foodstuffs,
improving distribution channels, building a culture of social innovation.
 This sector should focus on product variation and customize its market segment to
address large customer basis.
 It may give more emphasis on product innovation by adequately investing in research &
development. As research and development are perquisite of product innovation and it
facilitates to get competitive advantages over its peer company.
  It should fix competitive pricing of its products so that it can compete with major
competitors.
 This sector focus on distribution channel as it is the way to reach customers. Though it is
expensive to establish a strong distribution channel, in this regards it may negotiate with
3rd parties for the distribution of its products.
 Promotion activities are the way to spread the word about a product or service to
customers, stakeholders and the broader public. So this sector should strongly focus on
proper promotional activities.
 The environmental, health and safety issues should be considered while producing,
packaging and distribution.
 A PESTLE and 4 pillars can be an ideal base for improving the condition.
 Finally, this sector may follow the ideal sector from all over the world to improve the
scenario a mass planning and coordinated execution.

14 Conclusion
The food processing industry in Bangladesh represents one of the major potential sectors within
the industrial segments in terms of contribution to value addition and employment. The sector
accounts for over 22% of all manufacturing production and employs about 20% of labor forces.
All food processing enterprises account for 2% of the national GDP. The food processing sector
includes processing of cereals, pulses & oilseeds, bakery and confectionary, fruits and
vegetables, dairy, carbonated beverages and non‐carbonated fruit juices, drinks, other beverage
and various other food items. In this competitive world, it is necessary to stay ahead of the
competition and for this awareness of the industry is mandatory.

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