Idris Mootee PDF

SEGRA 2016
DESIGN THINKING:
LEADING CHANGE MANAGEMENT
Idris Mootee
CEO Idea Couture
© Copyright 2016 Idris Mootee

World Top 20 Design Thinkers

“Success is a beast. And it actually puts
the emphasis on the wrong thing. You
get away with more instead of looking
within..”
- Brad Pitt
WHY DO WE NEED DESIGN THINKING

THE WORLD CONTINUES TO AGE

WHERE DO WE FIND GROWTH?

CAN WE FEED EVERYONE ON
THIS PLANET?

CAN WE TRUST THE ALGORITHM
THAT WE CREATED?

ARE WE OVER INDUSTRIALIZED?

ARE HUMAN BECOMING TOOLS?

WE NEED DESIGN THINKING

MANY COMPANIES’ BUSINESS
MODELS HAVE LONG EXPIRED

WHAT TO DO WITH DEAD CAMEL?

DECLARE THAT THIS CAMEL IS
NOT DEAD YET

WHIP THE CAMEL A LITTLE
HARDER AND REBRAND IT

AFFIRM THAT “THIS IS THE WAY WE
HAVE ALWAYS RIDDEN THE CAMEL”

HIRE CONSULTANTS TO STUDY THE
DEAD CAMEL AND DEVELOP BEST
PRACTICES

AND IF NONE OF THESE WORK….

PAY I-BANKERS TO MERGE SEVERAL
CAMELS TOGETHER FOR INCREASED
POWER AND VALUATION

AS A COMPANY GETS BIGGER AND
BIGGER, PEOPLE GET MORE AND
MORE SPECIALIZED. THE NUMBER OF
PEOPLE WHO UNDERSTAND HOW
THE BIG MACHINE WORKS AS A
WHOLE ARE VERY FEW.

WE ARE ON THE BRINK OF A REVOLUTION
THAT WILL FUNDAMENTALLY ALTER THE
WAY WE LIVE, WORK AND OUR ECONOMICS.
IT WILL BE UNLIKE ANYTHING WE HAVE
EXPERIENCED.
DO YOU AGREE WITH THIS STATEMENT?

WE USED TO CALL THIS TECHNOLOGY

THIS FUTURE IS HERE

AS SOCIETIES GROW MORE COMPLEX, AND
STAKEHOLDERS BECOME MORE DIVERSE,
"DESIGN THINKING" IS PLAYING A CRITICAL
ROLE IN FINDING NEW SOLUTIONS

DESIGN THINKING WILL BECOME THE
“COMPETITIVE ADVANTAGE OF NATIONS,
REGIONS AND CITIES”

DESIGN THINKING IS NOT ABOUT
FINDING NEW IDEAS.
IT INVOLVES RETHINKING ABOUT
CUSTOMER VALUE, STRATEGIC
FUTURES, MANAGING CHANGE AND
COMPLEXITY.

EXPLORING THE
WIDER SYSTEMS creating a dynamic system
map of the current situations
Reframing and acting explore multiple strategic

to understand and themes or scenarios
influence the system
mapping
opportunities

DESIGN THINKING IS HUMAN CENTRIC.
DESIGN THINKING PUTS USER NEEDS AT
THE CENTRE OF THE POLICY
FORMULATION SYSTEM.

UNDERSTANDING
HUMAN NEEDS
Self-Actualization
Starbucks
New iPhone
Wi-Fi
Vacation

DESIGN THINKING IS A DYNAMIC
CONSTRUCTIVE PROCESS.
IT IS ITERATIVE IN NATURE AND
REQUIRES ONGOING DEFINITION,
REDEFINITION, ASSESSMENT AND
VISUALIZATION.

DESIGN THINKING SHAPES
ORGANIZATIONAL CULTURE.
IT FOSTERS A CULTURE OF QUESTIONING,
CHALLENGING AND DISCOVERY INCLUDING
EMBRACING AMBIGUITY AND VISUAL SENSE
MAKING.

DESIGN THINKING IS CHANGE.
IT IS PROVOCATIVE BY NATURE, AND
PROMOTES NEW WAYS OF LOOKING
AT PROBLEMS THROUGH NEW
LENSES.

LESSONS FROM GOOGLE

PAGE EXPECTS HIS EMPLOYEES TO
CREATE PRODUCTS AND SERVICES
THAT ARE 10X BETTER THAN THE
COMPETITION. IT IS NOT ABOUT
DISCOVERING A COUPLE OF HIDDEN
EFFICIENCIES.
500% IMPROVEMENT REQUIRES
RETHINKING PROBLEMS ENTIRELY,
EXPLORING DEEP HUMAN
BEHAVIOR AND THE EDGES OF
WHAT’S TECHNICALLY POSSIBLE.

THE MOON-SHOT MENTALITY IS THE
BASIS OF GOOGLE X TO IDENTIFY AND
IMPLEMENT ONCE-IMPOSSIBLE SCI-FI
FANTASIES. PROJECT WING IS AN
EXAMPLE.

SHOOT FOR THE MOON
An inspirational short-film

“Mediocrity is my biggest fear. I'm not afraid
of total failure because I don't think that will
happen. I'm not afraid of success because
that beats the hell out of failure. It's being in
the middle that scares me...”
- Robert Downey Jr.
IT’S NATURAL FOR PEOPLE TO
WANT TO WORK ON THINGS THAT
THEY KNOW AREN’T GOING TO
FAIL. BUT INCREMENTAL
IMPROVEMENT IS GUARANTEED TO
BE OBSOLETE OVER TIME AND
PROVIDES NO SOLUTIONS TO OUR
WICKED PROBLEMS.

“I feel like there are all these
opportunities in the world to use
technology to make people’s lives
better. At Google we’re attacking
maybe 0.1% of that space. And all the
tech companies combined are only at
like 1%. That means there’s 99%
virgin territory.”
- Larry Page
ARE YOU ATTACKING 1% OR 2% OF THE PROBLEMS AND WHY?

IN THE AGRICULTURAL ERA,
SCHOOLS MIRRORED A GARDEN.
IN THE INDUSTRIAL ERA, CLASSES
MIRRORED THE FACTORY, WITH
AN ASSEMBLY LINE OF STUDENTS.
IN THE DIGITAL-INDUSTRIAL ERA,
HOW WILL LEARNING LOOK LIKE?
AND WHAT DOES YOUR ORGANIZATION LOOKS LIKE?

IN 1940S, SCHUMPETER ARGUED
THAT LARGE FIRMS WOULD BE
MORE EFFECTIVE INNOVATORS
• ABLE TO SPREAD COSTS OF R&D
• GREATER ECONOMIES OF SCALE AND
LEARNING EFFECTS
• TAKING ON LARGE SCALE OR RISKY
PROJECTS

LONG-TERM STRUCTURAL
TRANSFORMATION HAS FOUR
CHARACTERISTICS: CORE
ASSUMPTIONS, SCALE (THE CHANGE
AFFECTS), DURATION (IT LASTS FOR
YEARS), AND EMOTIONAL COMMITMENT
OF STAKEHOLDERS.

AN ENVIRONMENT THAT IS TYPIFIED BY
AN INCREASED LEVEL OF COMPLEXITY
AND INTERCONNECTIVITY. WHAT DOES
REGIONAL ECONOMIC DEVELOPMENT
MEANS?
TIME FOR MOON-SHOT.

THERE ARE JUST WAY TOO MANY
PEOPLE WORKING AT WALL STREET.
NOT ENOUGH DESIGN THINKERS.

THANK YOU.
[email protected]

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SEGRA 2016

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

DO YOU AGREE WITH THIS STATEMENT?

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

Reframing and acting explore multiple strategic

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

ARE YOU ATTACKING 1% OR 2% OF THE PROBLEMS AND WHY?

© Copyright 2016 Idris Mootee

AND WHAT DOES YOUR ORGANIZATION LOOKS LIKE?

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

TIME FOR MOON-SHOT.

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

© Copyright 2016 Idris Mootee

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