Business English Book For Economics Student 2013 PDF

Business English for Economics Students 2013
BUSINESS
ENGLISH BOOK
FOR ECONOMICS
STUDENT
WIDIYANTO WIJANG SAKITRI SRI UTAMI TUSYANAH
FACULTY OF ECONOMICS
SEMARANG STATE UNIVERSITY
2013
1
TABLE OF CONTENTS
UNIT 1 BUSINESS & BUSINESSMAN 3
UNIT 2 BUSINESS PLAN 8
UNIT 3 PROMOTING A PRODUCT 16
UNIT 4 BUSINESS COMMUNICATION 22
UNIT 5 GETTING A JOB 30
UNIT 6 MONEY MATTERS 40
APPENDIX 1 PUBLIC SPEAKING 44
APPENDIX 2 SPEECH OUTLINE 47
APPENDIX 3 CURRICULUM VITAE 48
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Unit 1
BUSINESS AND BUSINESSMAN
A. What is a business?
There are many activities for people in the world today, some people like to be
employer, and others do not. Actually, all activities are businesses, but now if
someone talks about business, it must be economic activities which have
correlation with profit and loss.
Some people define business as an activity or venture to provide profit. Profit is

gained after people doing something in economic activities such as: trading,
producing, negotiating, exploring, etc.
When people doing a business, we can call him as a businessman. There are
many things that one has to do to be a businessmen. Before running a business,
he has to prepare himself and the following questions may help him:
a. What is a good business for us?
b. How much money should be invested?
c. Where will the business be done?
d. What kinds of people do we need?
Discussion
What is business?
Mention at least 5 activities of economics!
What do you prefer, being a businessman or public civil servant?
3
B. Reading
Text 1
A businessman should possess the quality of leadership. The success of

business depends upon loyalty and cooperation of employees. The cooperation of
employees depends on enthusiasm and interest about the work they are doing.
Another notable quality of the businessman is business morality, which means
honest dealings. Honesty, straight forwardness fair dealings dependability and
moral character are also important qualities for success in business. Today,
business has become so complex and competitive that it is full of danger to start a
business without knowing its problems. It is through training and education that
the businessman can properly understand the problems of his business and
find solutions for them.
Modern business is subject to fast changes. It requires a businessman to
appreciate time.He must always think in terms of time. Businessman must have
consistent mind so as to be able to exercise firmness in his dealing with
others. A businessman has to deal with many persons everyday and to take
important decisions. It is necessary that the businessman must use proper skill and
fact to make best use of the business opportunities.
Exercise
Write True or false based on the text above!
1. Loyalty and cooperation determine the success of business
2. Moral character of a bussissmen is not neccessary in business world
3. Knowing the business problems is very dangerous in starting a business
4. In understanding the problems in business, ones can join trainings and
education
5. A businessman should appreciate time, be consistent, and have proper skill
Text 2
How to become a successful businessman?
Sunder Ramachandran gives 7 lessons to become a successful businessman, here

are the 7 lessons:
Lesson one -- Believe in your idea. Never underestimate

what you can do. You may surprise yourself.
4
Lesson two -- Build your team with people possessing complementary skills, no t
'yes men' who ar e always showering praise. You need employees, partners
and mentors you trust, who will give you honest feedback and take your
company to the next level.
Lesson three -- It's tempting to dream of a corner office, a pool table and
expensive chairs, but give it so me time. Start small and start efficient. Being
better is more important than being bigger
Lesson four -- Marketing a start-up business is a 24/7 activity and you need
to pay attention to the message yo u're sending o ut to existing and
prospective clients. Your message has to be tailo red to meet the customer's
expectations.
Lesson five - - Be a coach, rather than the star player.

Lesson six -- The worst mistake is the one that gets repeated. Create a culture
of learning and experimentation right at the start of the business. This will
become a powerful value with the growth of the business
Lesson seven -- If you are doing something and the day flies by, if you are
surrounded with people yo u like to work with, then you have most of the
ingredients for entrepreneurial success.
Answer the following questions based on the text!

1. How many lessons are there for being a successful bussinessma?
2. What does “yes men” mean?
3. What is Marketing a start-up business?
4. What is the worst mistake in bussiness according to Sunder?
5. What does the word “this” (in lesson 6) refer to?
C. Speaking
 GIVING OPINION
5
Useful phrases in giving an pinion
The way I see it is...... Personally, I think...
From my point of view,....
Example:
I think teachers should be paid more
In my opinion, this city has terrible weather
Exercise
Give your opinion about the following picture!
 AGREE AND DISAGREE

Agreeing with an opinion Other expresions
It is A: This city needs a new airport

It sure is B: Yes, it does
That’s for sure
Right A: The new city hall building is beautiful
That’s right B: Isn’t it? (with falling intonation)
Disagreeing with an opinion
Say you partly agree and then add your opinion

A: That was a terrible movie we saw last week
B: Well, maybe, but the acting was okay
Other expressions:
I can see that, but...
To some extent, but.....
Disagreeing directly
I disagree. It’s New York I don’t think so. New York is 6

I don’t agree. New York is I can’t agree with you on that
Exercise
Respond to these opinions!
1. A: Every body should be a businessman

B: .......................................
2. A: A businessman will be richer than a civil servant or a staff of a company
B:..........................................
3. A: I think a business must start with much money
B:...........................................
4. A: I think a big company shoul be responsible for society’s welfare
B: .................................
5. A: I think a businessman does not have much time for pleasure
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Unit 2
BUSINESS PLAN
A. WARMING UP
What is a Business Plan?

A Business Plan (BP) can be defined as a document that describes an organization's
current status and forecasts / plans for the growth in the times ahead. This can be
from a quarter of an year to several years in the future.
Why Develop a Business Plan?
In the book The Entrepreneur’s Manual, Richard M. White, Jr. states that
business plans are “road maps” for business creation: “You identify your origin,
select a destination, and plot the shortest distance between the two points.”
True, a business plan is essentially a blueprint for a business. However, it

also serves many other purposes:
 A business plan is a detailed blueprint for the activities needed to establish a

business (i.e. the details of a product or service, the market for that product or
service, and the management of the business providing that product or service).
 A business plan is also the ‘yardstick’ by which a business owner measures
success in meeting stated goals and objectives.
 Also, a business plan is a tool for obtaining a loan from a lending agency, or for
attracting venture capital.
What Does a Business Plan Look Like?
There is no standard format for a business plan, but there are many
common components of a business plan:
Executive Summary
Table of Contents
1) Statement of Purpose
2) Company History
3) Business Description
4) Products and Services
5) Market Analysis
a) Customers
b) Competition
c) Marketing Strategy
6) Management
7) Operations
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8) Financial Plan
9) Appendices
Many business plans will also include appendixes with additional information
related to the business, its operations, its owners/managers,
marketing/promotional plans, etc.
How to Draft a Business Plan

So how to work on a simple Business Plan ? Work on these lines:
1. vision of organization
2. goal of future
3. consumers, users, target market
4. your team / company
5. barriers to achieve the target
6. how toserve clients/customers
7. adding new customers / users / target market share
8. Accountings
B. WRITING TASK
Work in groups to make a simple business plan.
 What is the most prospective business at UNNES?
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See the Business plan templatebelow!
[INSERT YOUR BUSINESS LOGO]
[Your Name]
[Your Title]
[Business Name]
[Main Business Address]
[Business Name]
Business Plan
Prepared: [Date prepared]
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Executive Summary
[Please complete this page last]
[Your business summary should be no longer than a page and should focus on why your business is going to be
successful. Your answers below should briefly summarise your more detailed answers provided throughout the
body of this plan.]
The Business
Business name: [Kripik Durian Enter your business name as registered in your state/territory. If you have not registered
your business name, add your proposed business name.]
Business structure: [Sole trader,.]
Business location: [Mangunsari Main business location]
Date established: [The date you started trading.]
Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]
The Market
Target market:
[Who are you selling to? Why would they buy your products/services over others?]
Marketing strategy:
[How do you plan to enter the market? How do you intend to attract customers? How and why will this work?]
The Future
Vision statement:
[The vision statement briefly outlines your future plan for the business. It should state clearly what your overall goals for
the business are.]
Goals/objectives:
[What are your short & long term goals? What activities will you undertake to meet them?]
The Finances
[riefly outline how much profit you intend on making in a particular timeframe. How much money will you need up-front?
Where will you obtain these funds? What portion will you be seeking from other sources? How much of your own money are
you contributing towards the business?]
The Business
Business details
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Products/services: [What products/services are you selling? What is the anticipated demand for your products/services?]
Registration details
Business name: [Enter your business name as registered in your state/territory. If you have not registered your business
name, add your proposed business name.]
Date registered: [Date business name registered.]
Location(s) registered: [State(s) you are registered in.]
Business structure:[Sole trader, partnership, trust, company.]
Organisation chart
[Outline your business structure in the chart below.]
[Mr J Citizen
Owner/Manager]
[Mr Chris Brantley [Mrs Cherie Laws
Marketing Manager] Office Manager]
[Mr John Blue

[Ms Fran Reid [Mrs Eileen Lawry [Mr Jo Stevens
Events
Salesperson] Receptionist] Operations]
Coordinator]
Figure 1:Organisation Chart. [Complete this chart or include your own.]
Products/services
Product/Service Description Price
[Product/service [Brief product/service description] [Price including ]
name]
Operations
Production process
[What is the process involved in producing your products or services. This process will vary depending on your
product or service. Here are some examples of questions you may consider. Is there a manufacturing process?
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Who is involved in the process? Are there any third parties involved? What is involved in delivering the service to
your customers?]
The Market
Market targets
[Outline your planned sales targets. What quantity of your products/services do you plan to sell in a planned
timeframe? Are they monthly or yearly targets?]
S.W.O.T. analysis
[List each of your businesses strengths, weaknesses, opportunities or threats in the table below and then
outline how you plan to address each of the weaknesses/threats.]
Strengths Weaknesses
Opportunities Threats
Your competitors
[How do you rate against your competitors? How can your business improve on what they offer?]
Advertising & sales

[What strategies do you have for promoting and advertising your products/services in the next 12 months?]
The Future
Vision statement
[What is your business' vision statement? It should briefly outline your future plan for the business and include
your overall goals.]
Mission statement
[What is your business' mission statement? I.e. how will you achieve your vision?]
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Goals/objectives
[What are your short & long term goals? What activities will you undertake to meet them?]
The Finances
 [List your financial assumptions. These can include seasonal adjustments, drought or interest rates etc.]
Start-up costs for [YEAR]
START-UP COSTS Cost ($) EQUIPMENT/CAPITAL Cost ($)
Registrations Business purchase price
Business name Franchise fees
Licences Start-up capital
Permits Plant & equipment
Domain names Vehicles
Trade marks/designs/patents Computer equipment
Vehicle registration Computer software
More… Phones
Membership fees Fax machine
Accountant fees More…
Solicitor fees Security system
Rental lease cost (Rent
advance/deposit) Office equipment
Utility connections & bonds
(Electricity, gas, water) Furniture
Phone connection Shop fitout
Internet connection More…
Computer software
Training
Wages
Stock/raw materials
Insurance
Building & contents
Vehicle
Public liability
Professional indemnity
Product liability
Workers compensation
Business assets
Business revenue
Printing
Stationery & office supplies
Marketing & advertising
More…
Total equipment/capital
Total start-up costs $0 costs $0
Break-even analysis
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[Double-click the table below to enter your details or attach your own table]
BREAK-EVEN CALCULATOR
Timeframe (e.g. monthly/yearly)
Average price of each product/service sold $5.000,00
Average cost of each product/service to make/deliver $4.000,00

Fixed costs for the month/year $100.000,00
Percentage of price that is profit $20,00

Total sales needed to break-even $500.000,00
Number of units sold needed to break-even $100,00
Supporting documentation
Attached is my supporting documentation in relation to this business plan. The attached documents
include:
 [List all of your attachments here. These may include resumes, inventory list, survey/questionnaire
and/or financial documents.].
References
Robbin, Sue. 2000. First Insight into Business. Edinburgh: Longman
Advanced Oxford Dictionary and Encarta Dictionary
www.bbc.co.uk
“If you would create something, you must be something”

Johann Wolfgang von Goethe
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UNIT 3
PROMOTING A PRODUCT
A. WARMING UP
Definition of Marketing Mix
What is marketing? The definition that many marketers learn as they start
out in the industry is:
Putting the right product in the right place, at the right price, at the right time.
The marketing mix is traditionally known as the four P’s: price,place,product

and promotion. But these days, many include three moreelements (people,process
and physical evidence)to make it the Seven P’s.
Price.
There are many ways to price a product, and the price can be different in
order to appeal to different segmentsof the market.
Place.
This is also known as the channel, distribution channel or intermediary. It is
a mechanism trough which goods and services are moved from the company to the
consumer.
Product.
A product is not simply the tangible, physical entity that may be bought or
sold – it is also the ideas and emotions associated with the product.
Promotion.
This can be personal selling, direct mail, sponsorship and advertising.
People.
People are the most important element of any service or experience. Staff
training and customer serviceare the ‘people’ part of marketing mix.
Process.
The process is what the customer participates in at different points during
their experience with a product or a service. For example, when you book a flight on
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the internet, first you visit the website. Then, you enter information about the
destination. Then, you book the flight. Lastly, at the airport you check in desk, and
get on your flight. This is all part of marketing process.
Physical evidence.
Physical evidence includes all the thing associated with the product or
company; the packaging, internet sites, brochures, logos, building, business cards,
etc.
B. SPEAKING
In groups, make yourselves as the sellers. Sell the product from your business plan
(previous chapter) and demonstrate the way you sell in front of the class!
Note: consider the marketing mix based on the text above by including the product, place,
price, physical evidence and etc!
B. ADVERTISEMENTS
Definition
Kotler and Keller (2006:526) say that advertising is any paid form of non-personal presentation
and promotion of ideas, goods, or services by an identified sponsor.
Jefkins (1994: 5) says that advertising is a persuasive marketing message to sell particular
goods and services with competitive price for potential buyers.
Function
Kottler and Keller (2006: 527) classifies advertising based on its function and they are:
1. Informative advertising aims to create brand awareness and knowledge of new

products or new features of existing products
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2. Persuasive advertising aims to createliking, preference, conviction and

purchase of aproduct or service
3. Reminder advertising aims to stimulaterepeat purchase of products and
services
4. Reinforcement advertising aims to convince current purchasers that they made
the right choice.
Characteristics
(1) it attracts the readers’ attention

(2) it arouses the readers’ desire and interest
(3) and it convinces the readers to make an action (purchasing the products offered)
Common Elements of Advertisement
 Headline: a headline is word phrase or short sentence which is at the start of a

paragraph and it has various color and bold and large font size and its functions are
for attracting the readers’ attention and leading them to read the copy of
advertisement.
 Image
 Address, phone, fax number
 Body Copy: a copy is the body or the text of an advertisement for
persuading,catching and holding the interest of prospective buyers. It can be about
information of a product or the advantages of buying and using a product, Finally, it
consists of a line, two or a single paragraph or quite heavy paragraphs
 Price (optional)
 Logo (optional)
Stages
There is no stages of an advertisement. It means it is structured variously. The example is
written below
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They are for attracting the readers’ attention
Headline Image
Special Treat at Grand Mirage Resort & Talaso

Enjoy two-night stay in a newly renovated Deluxe
Ocean View Room. Including return airport transfer,
welcome amenities, daily buffet breakfast at grand Café
A weekend in Bali
or breakfast service in the privacy of your room,
complimentary entrance to the Games room, Gym and .. a weekend at Grandmirage Resort and Thalasso Bali
Karouke Lounge, complimentary usage of all non-
copy The Playful Side of Paradise
motorized water-sport facilities, 60-minute beach
massage for two, late checkout till departure and 20 address and phone number
percent discount on any Thalasso package
For reservations, please contact [email protected] or call 0361771888. Rates are applicable until June 30, 2009
and limited to Indonesian citizens and KITAS holders. Rates exclude 21 percent tax and service charge. Valid for maximum of two adults
and two children below 12 years old
Grand Mirage Resort and Thalasso
Jl. Pratama 74, Tanjung Benoa address price
www.grandmirage.com [email protected]
It is for making the prospective buyers easy to do an action (buy the products)
They are written for giving information about the benefits of the product, building the readers’
interest and creating the readers’ desire to buy the products advertise
Realization of Advertisement
Headline : word group, imperative, declarative (rare)
Example of word group
A wish to explore
Special Gift
Honey moon Package At holiday resort Lombok
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Example of declarative
“Sheraton Mustika presents Lagoon Access Room”.
Example of imperative
Welcome to Novotel Lombok
Copy : declarative, imperative, word group
InterContinental Jakarta Midplaza takes a great pleasure to announce the launch of

its exclusive ‘Jakarta Escapade’ package.This luxurious treat is the perfect
opportunity over the Easter holiday long weekend and for families to spend
quality time out together.
Stay for two consecutive nights and your third night is completely free of charge.
The ‘Jakarta Escapade’ package also offers an array of special privileges for the
entire Family
Celebrate this Chinese New Year with the authenticity of a series of our special
festive promotions. Do not miss the especially created sweetness, lavishly packed as
perfect gifts during these happy and prosperous moments. Let’s celebrate the lucky
number 8.

Conditions:
 Superior Room
 Inclusive breakfast, lunch, dinner for 1 (one) person
 Free 1 hour Karaoke at Batavia Karaoke
Price : word groups, declarative sentences or imperative sentences
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A ‘Jakarta Escapade’ at InterContinental Jakarta MidPlaza starts at just Rp 988.000++

per room per night. And is valid on weekdays and weekends from 25th March until 12th April
2009.For the remainder of April, this package is valid for weekends only.
Regular
Rp 1.920.000 net
Stay 2 nights in a garden Chalet
Stay for 2 nights,
get 1 additional night free
Address
phone & fax number : word groups and numbers, and imperative
RSVP 0370-693444
Senggigi Beach, Lombok NTB 83355
F.0370-693092 E, [email protected]
www.holidayresort-lombok.com
Further information for reservation Meeting and Celebration, visit our hotel
Call 0281-6844040
Fax 0281-6844041
C. EXERCISE
Make a well-designed advertisement about a product that you know
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UNIT 4
BUSINESS COMMUNICATION
A. Meeting you
Scene 1 Pleased to meet you
Focus : first meeting in a business situation
Aim : knowing what to do when meeting someone at the first time
Direction:
Source: istockphoto.com
Please fill in the blank the missing phrases! Then answer the fllowing questions!
1. Do you think they have known each other?

2. How did Sam introduce himself to someone he didn’t know?
3. How did Victor reply?
4. What phrase can you use when you want to introduce your friend to someone else?
5. Having finished answering the above questions, please watch and listen to the video
about the conversation.
6. Practice the conversations with your friends!
Pleased to meet you
Sam Eric : Hello, (1)................................................... . I’m Sam Eriks.

Mr. Victor Tang : Victor Tang. (2) ..........................................
Sam Eric : What (3) ......................................................, Mr. Tang?
Mr. Victor Tang :Ocean Wide. I’m the sales representative for this region
Sam Eric : Ah yes. I know your company. And your business is expanding very rapidly
at the moment
Mr. Victor Tang : Yes, we are doing quite well. And yourself, (4) .........................................?
Sam Eric : Actually, I work for myself. I am the CEO of a small export and packaging
company. We specialize in seafood.
Victor Tang : It is a growing market.
Sam Eric : Yes, but a very competitive one, Mr. Tang
Victor : (5) ............................. Victor
Sam Eriks : Sam. Victor, (6) ........................................................................ Lin- this is Victor Tang-
He is the region rep for Ocean Wide. This is Lin Chan my sales manager.
Lin : (7) .............................................., Mr. Tang?
Victor : I’m very well thank you. Nice to meet you, Ms. Chan
Lin : And you.
Victor : Can I get you another drink?
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Lin : Thank you.

 Pleased to meet you= is a good formal greeting for most situation
 Western tradition is to shake hands when you meet someone
 Usually, when we first meet someone in a business situation, we want to find out what
they do, what their job, or position is
 When you ask people questions about themselves in English, use a falling tone. It sounds
friendlier
IMPORTANT PHRASES:
Greetings:
- Hello
- Good morning, good afternoon, etc
- Hello, I don’t think we’ve met. I am _(yourname)_(for someone we don’t know yet)
Introducing yourself:
- I am Henica. I work for UNICEF or I am with UNICEF. I am the education consultant for
this region
Introducing others:
Excuse me, I’d like you to meet a friend.
There is someone I’d like you to meet.
Let me introduce you to a friend of mine.
Let me introduce you to my friend.
This is Victor Tang. Victor, this iLin.
This is Victor Tang. Victor, I’d like you to meet Lin.
Scene 2
Focus: requesting someone for joining an activity
Aim : to enable students applying the common phrases used to reques someone for an
activity
Direction:
1. Watch and listen to the video

2. Fill in the missing phrases.
3. Practice the conversation with your friends.
Victor : Well, it’s been good to meet you Sam, and very interesting to hear about your
business
Sam : Look, we’re having a small dinner for some of our clients and friends after this
Why don’t you join us?
Victor : 1....................................... I’ll just check with my associate whether they have other
arrangements for us
Sam : Your associate is most welcome to join us, too
Victor : Thank you – excuse me
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This is Sam Eriks from Eriks Imports. He has very kindly invited us to a dinner
Sam : Yes, would you like to join us?
Walter :.2. ................................. I have another engagement. But, 3. ..................................... .
Sam : Well, perhaps you could join us after that for a drink?
Walter : Sounds great. I’ll be very happy. 4...................................?
Sam : How about the lounge bar here. At about ten?
Walter : 5. ................................................. Excuse me.
Sam : Lin. Victor’s joining us for dinner
Lin :Oh wonderful!
Victor : 6................................................
Lin : Of course not. 7. .......................................
Sam : Well, shall we make a move?
Lin : 8. .............................................. if I just say goodbye to a few people?
Sam :No problem – we’ll see you outside in a few minutes
Lin : OK
Exercise:
1. Get business cards

2. Complete your personal data in a card including
- Name
- Occupation
- Office Branch (in another country)
- Telephone No.
- Fax
3. Then, try to give it to someone that you have never met (use the phrases in in the
dialogue).
4. Introduce your new friend to another person.
5. Request your friend for a dinner
B. Going away on business?

We will learn several vocabularies related to trip for business.
First, read this article. Choose the correct answers 1,2, or 3 to fill in the gap A-H
Going away on business?
Careful planning before you depart will help (A) _______________ your company and you.
Planning will make sure your department operates efficiently while you’re away and stop
you worrying about how things are going while (B)_____________________ not there. Choose the
best person to (C) _____________ decisions while you’re away. Tell this person (D) _____________
problem which might come up, and suggest the most effective ways of dealing (E)
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___________________ these problems. Tell everybody in your office where you will (F)
______________ during your trip. Tell them when they can and when they can’t contact you.
You (G) _________________ get a phone call duringh an important meeting.
A 1. Both 2.
B 1. your 2.
C 1. get 2.
D 1. with 2.
E 1. with 2.
F 1. do 2.
G 1. isn’t 2.
When you are on travel, you will mostly need to book airline ticket, hiring a car, and you
will need to make questions.
MAKING RESERVATION
1. Listen to Alona making an airline airline reservation. Complete the form!
FIRST TRAVEL
BOOKING FORM
NAME Alona
FROM ........ to ................
DATE May
TIME ...........
FLIGHT NO IB
2. Listen again and complete the dialogue. Check your answer with a partner
Agent : First travel. James speaking. Can I help you?
Alona : Hello, I’d like to book a flight from Madrid to Buenos Aires single, please
Agent : ..........................Madam?
Alona : On May the 13tg, if possible
Agent : There’s a flight with Iberia on the 13th, leaving Madrid at 12 midday
Alona : Mmmmmm, that’s fine
Agent : ...................................................., please?
Alona : Alona Gimenez.
Agent : ....................................................., please?
Alona : Yes, it’s G-I-M-E-N-E-Z
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Agent : ........................................................., Ms. Gimenez?

Alona : By Credit Card
Agent : Ok Ms. Gimenez? Can I confirm your booking. You can fly with Iberia to
Buenes Aires leaving Madrid on May 13th at 12 midday. The flight
number is IB 6845. Ok?
Alona : Yes, fine.
Agent :Now, If I can just take your credit card details.
Discuss with your friend about this question:

What is important when choosing a hotel for business trip?
- Price
- Location
- services
Please explain!
Exercises!
Put the word in the correct order related to sentences used in a hotel.
1. Like/stay/you/would/when/to?
2. You/or/double/single room/would/a/like/a?
3. I/name/may/please/have/your?
4. That/you/please/spell/could?
5. Telephone/have/number/your/I/can?
6. What/stay/days/our/you/will/in/hotel?
7. Is/the second/201/your room/on/floor
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Look at the following website of tourism promotion and answer the question!
Answer the following questions:
1. What can Central Java province offer?

2. Where is Central Java province located?
3. What information can be found in the website?
4. Discuss with your friends if the website provides enough information for tourists?
Give explanations!
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Answer the questions below!
1. What does Bali island offer?

2. Where is Bali island located?
3. What information can be find in the website?
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4. Do you think the website provides enough information for the tourists? Please
discuss with your friends and give explanation.
5. Can you compare the promotion website of Central Java and Bali? What is the
difference?
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Unit 5
GETTING A JOB
A. WARMING UP
AN APPLICATION LETTER
Social Function: for applying a job
Stages: 1. opening
2. Body
3. Closing
1. OPENING
It should inform the position which is applied and the source of the vacancy information
 In response to your advertisement in today’s The Hindustan Times, I am applying
for the position of a secretary
 I was pleased to see your advertisement for a Medical Representativein today’s
The Times and would like to be considered for the position
30
 I was interested to see your advertisement in yesterday’s The Jakarta Post and
would like to be considered for the position of Secretary
 I am writing in response to your advertisement in the Femina Magazine for a
position listed as Science Editorial. I believe my broad scientific knowledge and
writing skills make me an excellent candidate
 I have read your advertisement in The Indonesian Observer of today and wish to
apply for the position of secretary
 Please allow me to apply for the position of shorthand typist which you have
advertised in the Surabaya Post, April14
2. BODY
Tell about your education (a resume of your education), your strengths, your work
experience, the amount of the salary you want if it is necessary
1. Education
 In 2007, I graduated from UNNES and specialized in Accounting
 I am a graduate of the Institute of Accounts, Far Eastern University, and specialized
in Accounting
 I was graduated from the Holy Ghost College, Manila, in November 2007. Here, I
completed the four-year completed commercial course
 I am male and 23 years of age. I am still single. I graduated from Semarang State
University this year with GPA 3,02 (scale 0 to 4)
31
2. Strengths
 I have a good knowledge of accounting and I am of course, experienced in all types
of secretarial work; and, during my spare time, I have taken a short computer course
in order to support my job to be efficient.
 I ‘m sure I can readily adapt myself to the routine of your office
 I have just completed a six months course and enclose the certificate which I
obtained. As you will see I have a speed of 120 words in short hand and 60 in typing
 Being energetic and dynamic, I can get on very well with other people. Operating a
computer is not something new for me especially for Windows, Autocad , and
Mechanical Desktop
 I’m 27 years old, of good appearance and personality.
3. Salary
 Although it is difficult for me to say what compensation I should deserve, I should
consider Rp 1.000.000-Rp. 1.500.000 a month a fair initial salary
 As much as should like to join your organization, it would not be advisable for me to
change my position for less than Rp 1.000. 000 a month which is the regional
minimum salary in Semarang
 I hesitate to state a definite salary, but as long as you have requested me to, I should
consider Rp 1.000.000 a month satisfactory
 I feel it is presumptuous of me to state what my salary should be. My first
consideration is to satisfy you completely. May we settle this matter to our mutual
satisfaction at an interview?
32
3. CLOSING
 I believe I would be a creative and energetic asset for your company. I am looking
forward to hearing from you soon and I can be contacted at 08132591
 I shall be glad to provide any further you may need and I hope I would be given an
early opportunity for an interview
 I also enclose all the requirements you asked and I would be available for an
interview at any time. I feel confident that you will not be disappointed if you decide
to employ me. Thank you for your attention and I am looking forward to hearing
from you soon
 If character, ability and willingness to work are desired, I can fill the position to your
complete satisfaction. I shall appreciate a personal interview
 May I present myself in person to consider the possibilities of my being service to
your firm? My telephone number is 46087786. Thank you
 If my application has indicated my ability to fill the position to your satisfaction I
shall appreciate your letting me know when I may call so that you can judge my
personal qualifications
Writing a CV
What is a CV?
A CV is a short list of facts about you and your work history, skills, qualifications and
experience. A good CV is essential when looking for work and it is worth spending time
getting it right so it sells you to an employer.
Your CV should:
• be neat, typed if possible and to the best standard you can achieve in content and layout
• be short, 2 sides of a sheet of A4 paper is normally enough
33
• be positive, it should emphasise your achievements, strengths, successes, and
• make a good impression. This means presenting the facts about yourself in a positive way.
How to use your CV
 Send your CV with a covering letter or email asking companies if they have any
current or future vacancies.
 Use your CV to help you remember all the dates and information you need each time
you need to fill in an application form.
 When applying for jobs by phone it can help if you are asked to give more
information about previous jobs.
 Having your CV with you while you’re waiting to be called in to an interview can
help refresh your memory. You can also leave a copy with the interviewer if they do
not already have one.
 Recruitment agencies may sometimes ask to see your CV before you can register
with them.
What to include
There is no set format or perfect template – how you present your CV is up to you. and each sector
may require a different emphasis on a different aspect of the content, such as career history
or qualifications. However, the basic format of the CV is as follow:
 Personal details, including name, address, phone number, email address and possibly any
professional social media presence. You no longer need to include your date of birth, owing
to age discrimination rules
 Career history, starting with your most recent job first. Include dates and temporary or
voluntary jobs if appropriate
 A personal profile which sells yourself and your qualities, tailored towards the job you are
applying for
 Achievements from previous jobs that are relevant
 Qualifications and training from previous jobs, with the most recent first
 Interests, if they are relevant and especially if the skills or teamwork concerned are relevant
for the job
34
 Any extra information, such as reasons for a career change or reasons for gaps in career
history, such as caring duties
 References, ideally two or more and including a recent employer
 Last but not least, do not forget sign your CV. A phrase you can use is “ I confirm that all
informaion stated in this resume is correct and complete to the best of my knowledge”.
Exercise 1
- Please try to make CV of yours. You can see the format at the appendix. Please
remember that there is no such set format, you can improve and develop your CV as
needed.
EXERCISE 2
1. Write an application letter together with your teacher based on the following
advertisement by copying the stages and the clauses above with some adjustments.
Kompas, Saturday 3 May 2013
SEKOLAH CITA BUANA
Sekolah Cita, a leading provider in quality education, for the 2013-2014 academic year is seeking dedicated and
resourceful educators, as follow:
Middle & High School
 Economics Social Studies
Early Childhood &Primary School
 Classroom Teacher Teacher Assistant
Service Support Staff
 Human Resources Administration Staff Human Resources Manager

 School Administration Staff Accounting Staff Marketing
Manager
Qualifications and competencies
Bachelor degree in the relevant field of study
Proficiency in English, computer literate and should be goal-oriented
Knowledge of internationational Curicula preferred.
Please send the application letter, CV, and passport size photograph to [email protected]
35
2. Write an application letter based on the above advertisement by copying the stages
and the clauses explained above with some adjustments. Apply the position which is
different from the first number of this exercise
JOB INTERVIEW
The following are the questions usually asked in a job interview:
GREETING
Good morning/afternoon/evening
How are you
INTRODUCTORY QUESTIONS
Was it difficult to find our office?

Did you find it difficult to come here?
How was the traffic from your home to our office?
What time did you leave your home?
How did you come here?
How do you feel now?
36
PERSONAL INFORMATION QUESTIONS
Tell me about yourself
What kind of person are you?
What are your weaknesses and strengths?
What are your hobbies?
When were you born?
Where were you born?
Did you grow up in the village/city?
Where did you spend your childhood?
Do you live with your parents
What do your parents do?
Do you have brother/sister?
What is she/he?
EDUCATIONAL BACKGROUND
Could you please tell me your educational background
When did you finish your university?
How long did it take to finish your university
What is the title of your final project
Why did you write that topic?
What is the significant contribution of your education in university to your job here?
INTEREST AND MOTIVATION
How do you spend your free time?

Do you have a special hobby?
37
Why are you interested joining this company?
What makes you interest working her?
KNOWLEDGE ABOUT THE COMPANY
Do you know the main business of this company?
How did you know our company?
What do you know about our products?
In your opinion what makes our company “special” compared to others in the same
field?
SKILLS, ABILITY, AND OPINIONS
How many languages can you speak? What are they?
Can you convince us that you are the right person for the job?
In your opinion, what is an ideal teacher like?
SALARY
How much salary do you expect from this company?
Answer
Frankly speaking, this is a very difficult question for me to answer Sir. I’ll let you
decide because I’m convinced that you have a fixed standard salary especially for a new
employee like me. In this case, I depend on your fixed standard salary for new employees.
38
EXERCISE 3
Work in pair with your friend. One becomes an interviewer and the other is an interviewee.
The interviewer should ask the questions usually asked in a job interview and then, give
the interviewee score based on the following rubrics.
NO NAME OVERALL FLUENCY COMPREHENSION

PERFORMANCE
1.
2.
3.
4.
5.
Oral profeciency scoring categories (Brown, 2001, pp. 406-407)
VOCABULARY FLUENCY COMPREHENSION SCORE
Speaking vocabulary Incoherent , with no use Within the scope of his 10

inadequate to express of cohesive devices. No very limited language
anything but the most evidence of ability to experience, can
elementary needs respond appropriately to understand simple
situation. questions and statement
if delivered with slowed
speech, repetition or
paraphrase
Able to speak the Can discuss particular Comprehension is quite 20
language with interests of competence complete at a normal rate
sufficient vocabulary to with reasoonable ease. of speech
participate effectively
in most formal and
informal conversations
Can understand and Able to use the language Can understand any 30
participate in any fluently. Can participate conversation within the
conversation within in any conversation range of his experience
the range of his within the range of this
experience with high experience with a high
degree of precision of degree of fluency
vocabulary
39
UNIT 6
MONEY MATTERS
Match the currency with the country!
1. RMB (¥ -yuan) India
2. EUR (€ - euro) Great Britain
3. JPY (¥ - yen) The United States
4. AUD ($) China
5. USD ($) The European Union
6. GBP (£) Saudi Arabia
7. INR (rupee) Japan
8. SAR (riyal) Australia
You will hear ten amounts in ten short conversations. Write the amounts down as
you hear!
1. ............................... 8. ...............................
2. ............................... 9. ...............................
3. ............................... 10. ...............................
4. ...............................
5. ...............................
6. ...............................
7. ...............................
40
Fill in the blank spaces!
Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer
Rented Properties
Customer’s requirements
Name : Steven Godfrey
Example
No. Of bedrooms : four
Preferred location : in the 1....... area of town
Maximum monthly rent : 2.£..............
Length of let required : 3............
Starting : September 1st
Complete the notes below
Write NO MORE THAN TWO WORDS AND/ OR A NUMBER for each answer
Example
Title of conference : Future Directions in Computing
 Three day cost 1. £.....
Payment by 2.......... or an arrival
Accomodation
Conference Centre
 3£........... per night

 Near to conference room
41
Guest house
 4 £.................. per night

 Approximately 5...........walk from Conference Centre
Further documents to be sent
 6...........
 An application form
Location
 Conference centre is on 7..............................Park Road, next to the 8...............

 Taxi costs 9 £.................. or take the bus number 10. .................. from station
42
SONG FOR FUN
Listen and fill in the blank spaces
WHITE FLAG
I 1......... you think that I shouldn't still love you,
Or tell you that.
But if Ididn’t 2.........it, well I'd still have felt it
where's the sense in that?
I 3............. I'm not trying to make your life harder

Or return to where we were
I will go down with this ship

And I won't put my 4........... and surrender
There will be no white flag above my door
I'm in love and always will be
I know I left too much mess and

5........... to come back again
And I caused nothing but trouble
I understand if you can't talk to me 6...............
And if you live by the rules of "it's over"
then I'm sure that that 7....... sense
Reff
And when we 8...............
Which I'm sure we will
All that was there
Will be there still
I'll let it 9............
And hold my tongue
And you will 10 ...............
That I've moved on....
43
APPENDIX 1: PUBLIC SPEAKING
Source: images.businessweek.com
What is public speaking? It is the process of speaking to a group of people in a structured, deliberate
manner, intended to inform, influence, or entertain the listeners.
Public speaking is challenging for those of us who want to influence people.
The objectivesof public speaking
1. informative.
This is to provide listeners with new information
2. Persuasive
This is to change, either in direction or strength, the attitudes or behaviors of our listeners.
3. Entertaining
This is to provide listeners with momentary entertainment
10 Tips for Public Speaking
Feeling some nervousness before giving a speech is natural and even beneficial, but too much
nervousness can be detrimental. Here are some proven tips on how to control your butterflies and give
better presentations:
1. Know your material. Pick a topic you are interested in. Know more about it than you include
in your speech. Use humor, personal stories and conversational language – that way you won’t
easily forget what to say.
2. Practice. Practice. Practice! Rehearse out loud with all equipment you plan on using. Revise
as necessary. Work to control filler words; Practice, pause and breathe. Practice with a timer and
allow time for the unexpected.
3. Know the audience. Greet some of the audience members as they arrive. It’s easier to speak
to a group of friends than to strangers.
4. Know the room. Arrive early, walk around the speaking area and practice using the
microphone and any visual aids.
5. Relax. Begin by addressing the audience. It buys you time and calms your nerves. Pause, smile
Page 44 of 56
and count to three before saying anything. ("One one-thousand, two one-thousand, three one-
thousand. Pause. Begin.) Transform nervous energy into enthusiasm.
6. Visualize yourself giving your speech. Imagine yourself speaking, your voice loud, clear and
confident. Visualize the audience clapping – it will boost your confidence.
7. Realize that people want you to succeed. Audiences want you to be interesting, stimulating,
informative and entertaining. They’re rooting for you.
8. Don’t apologize for any nervousness or problem – the audience probably never noticed it.
9. Concentrate on the message – not the medium. Focus your attention away from your own
anxieties and concentrate on your message and your audience.
10. Gain experience. Mainly, your speech should represent you — as an authority and as a
person. Experience builds confidence, which is the key to effective speaking.
Visual Aids & PowerPoint
Visual aids are an important part of many presentations. The most commonly used media are the
flipchart and computer-based presentation programs. Here are some suggestions for making the most
of your visual aids such as flipchart, computer-based audio visuals
Keep your visual aids:
 Visible
 Simple
 Colorful, but don't let them upstage you
 Justified by the content -- not too many or too few slides
For effective PowerPoint shows:
 Don't read the slides to your audience!

 Make your text large.
 Choose colors that make the text easier to read.
 Use bullet points instead of full sentences.
 Don't let the text or graphics fly around too much.
 Avoid charts and diagrams that are hard to see.
Most Importantly - Remember, you control the presentation; don’t let it control you. PowerPoint
should be a “visual aid” – not the entire show.
BODY LANGUAGE
Here’s how you can incorporate appropriate body language into your speeches:
 Start with eye contact. Being prepared – having control of your message – is a prerequisite for
being able to project and establish a bond with the audience. Don’t just pass your gaze
throughout the room; try to focus on individual listeners and create a bond with them by
looking them directly in the eyes for five to 10 seconds.
 Smile!
 Express emotion with your facial muscles. For inspiration, take a look at the The Human
Face, a BBC documentary narrated by John Cleese of Monty Python fame, now available on DVD.
 Avoid distracting mannerisms – have a friend watch as you practice and look for nervous
expressions such as fidgeting, twitching, lip biting, key jingling, hands in pockets or behind the
back.
 Telling a story? Highlight the action verbs and look for ways to act out one or more parts.
Speaking about marathon running? Run a few steps.
 Stay true to your personality. Don’t copy gestures from a book or other speaker, but respond
naturally to what you feel and say.
 Make gestures convincing. Every hand gesture should be total body movement that starts
from the shoulder – never from the elbow. Half-hearted gestures look artificial.
 Vary your speaking position by moving from one spot on the stage to another. For
example, walk to the other side of the stage as you move to a new topic or move toward the
audience as you ask a question.
Here are some suggestions for the speaker to conquer his or her fears of speaking.
1. Be prepared. There is no substitute for preparation. Practice your speech, revise, and then
practice again.
2. Pick out friendly faces to speak to. These pleasant expressions will inspire you and help you
relax.
3. Think positive things about your content. One of my favorite thoughts is, “This information will
be helpful to this audience.” Repeat this statement to yourself several times before you speak.
4. Have a great opening line that you know will grab the attention of your audience.
5. Pause before you begin to speak as you make eye contact with those friendly faces.
6. Include a personal experience early in your speech. You are most comfortable relating a story.
STUDENT’S PROJECT: YOUR FIRST SPEECH
Preparing
1. Choose your topic

2. Analyze your audience
3. Choose your purpose
4. Gather information
5. Organize your material
APPENDIX 2: SPEECH OUTLINE
SPEECH OUTLINE
Name :
Date :
Speech Topic :
Speech Objective :
Speech Title :
Introduction
Attention
Motivation
Credibility
Preview
Body
Conclusion
Reviewer’s Comments:
Page 47 of 56
APPENDIX 3: CURRICULUM VITAE
CURRICULUM VITAE
Name :
Place & Date of Birth :
Gender :
Marital Status :
Present Address :
Mobile Phone No. :
Email :
Education :
FormalEducation
SCHOOL YEAR
Language Qualification
Knowledge of Speak Write Read
languages
Good Average Elementary Good Average Elementary Good Average Elementary
Employment Record
YEAR FIELD OF WORK EMPLOYER JOB DESCRIPTION
COURSE AND TRAINING

Course/Training Place/Year
Organisation
Year Affiliation
CURRICULUM VITAE
Proposed role in the project: Consultant
Family name: van der FLIER

First names: Robert
Date of birth: April 4, 1944
Passport holder: the Netherlands
Residence: the Netherlands
Education:
Institution Degree(s) or Diploma(s) obtained:
(Date from - Date to)
Vrije Universiteit, Amsterdam – M.Sc. (economics): Marketing, Business Administration,
NL (1962-1969) Organisational Development and HRM
Language skills: Indicate competence on a scale of 1 to 5 (1 - excellent; 5 - basic)

Language Reading Speaking Writing
Dutch Mother tongue
English 1 1 1
German 1 1 1
French 3 3 4
Membershipof professional bodies: Member of the Dutch Society for Enterprise Development
Other skills: Computer literate; lecturing on business development and HRM policies, developing
models for employability and social inclusion in special sectors of industry and support to strategy
development by national, regional, local government
Present position: Senior Consultant, Nehem International

Years within the firm: 8 years
Key qualifications: (Relevant to the project)
 More than 15 years experience as international consultant in local development strategies,
providing trainings (to government NGOs and social partners) and implementation on:Human
Resource Development Policies, Labour market, Enhancing Social inclusion through employment
and socio-economic development, working conditions, HR and SME development;
 More than 15 years experience in design, management, implementation and evaluation of
international projects. Experience in designing logframes for international development projects
including work requirements and planning of projects, funded by: EU, Dutch bilateral programme
and others;
 Expertise in enhancing social inclusion through regional socio-economic development: job
creation by infrastructure projects and establishing of regional socio-economic development
organisations and local area development with labour intensive approaches. (southern Serbia,
Moldova, Egypt, Russia, Lithuania…);
 Analysing deficiencies in strategies on VET (against market needs) and equal access to Labour
market, policy advice to government and other stakeholders, transferring into project descriptions;
 Expertise on large scale reintegration of redundant workforce in the labour market and society
through job counselling, vocational training and self employment;
 Organising and conducting research in the fields of socio-economic development and inclusion,
employment policies and job creation by governmental and private sector, including strategy on
labour intensive methods;
 Advising governments on establishing financial, vocational and quality assurance support schemes.
Specific country experience:

Country Date from - Date to
Indonesia 2010- ongoing
Moldova 2009- ongoing
Cyprus (Northern part of) 2008- 2009
Russia 2007- 2011
Turkey 2006
Serbia 2003 – 2006
Lithuania 2000 – 2003
Belarus 1995 – 1997; 2000 – 2002, 2006-2009, 2010 - ongoing
Hungary 1997 – 1998
Slovak and CzechRepublic 1994 – 1996
Egypt 1996 – 2002, 2006-2007, 2008- 2010
Professionalexperience
Date Locatio Company& Position Description

from - n reference
Date person1
to (name &
contact
details)
12/20 Indone Nehem Internati  Improving Indonesian Labour Inspection System and Programme in
10- sia Internationa onal three provinces in Indonesia.
11/20 l (EU- Team  Institutional and Capacity Building of tripartite cooperationbetween
12 Grant) Leader Labour Office (authority), Employers Association and Trade
ongoi Rekson Union from each region as a platform for assessing labour inspection
ng Silaban good practices and developing new approaches of labour inspection
(reksonsilab mechanism in relation to multi-sector development strategies.
an@hotmail  Training and coaching of labour inspectors in implementing the
.com) improved labour inspection mechanism.
1 The Contracting Authority reserves the right to contact the reference persons. If you have any objection to this
fact, kindly state so and provide a justification
2010- Belarus Nehem Busines  Support to establishment of NGO, the Belarusian Rural Women
ongoi Internationa s Organisation, and Technical Assistance regarding the socio-
ng l (Dutch Develop economic development and increased social inclusion of rural
Bilateral) ment women into their local communities
Olga Expert  Assisting local counterpart in carrying out market research for local
Balakhnina business development
(olbala@m  Assisting in reviewing and assessing 40 business plans in the context of
ail.ru) local business development in the rural area
2008 – Moldo Nehem Busines  Advise on local and national policies for combating youth
ongoi va Internationa s unemployment and enhancing social inclusion through training on
ng l (Dutch Develop job mediation, skills developmentand self-employment
Bilateral) ment  Review the local NGO’s (NGO Faclia) business planning activities
Karen Expert and advise on the implementation of the business plan toward
Bouwsma sustainable income generating activities
(k.bouwsm  Consult with local authorities of Ungheni regarding youth and
[email protected]) business creation in the region
12/20 Russia Nehem HRD/  Support to Job creation for disabled people in the Nizhniy
07 – Internationa business Novgorod region (Russia) by job mediation, skills development,
12/20 l (Dutch develop establishing Social Work Centre and Incubator (self employment)
10 Bilateral) ment to facilitate their socio-economic development and social inclusion.
Tatiana expert  Reviewed and assessed business plans of clients (disabled people)
Markova who wanted to start their own business
(sorena@k
is.ru)
06/20 The Nehem Internati  Comprehensive study for ILO on workers‟ retrenchment policies in
09 – Netherl Internationa onal Czech republic, Germany, Egypt, Mozambique, Argentina and Canada
01/20 ands l (ILO) Mrs. Consult related to severe economic downturn, linked to Work retrenchment
10 Donna ant guide
Koeltz  Analysis of policies in various countries to reduce impact of
(Koeltz@ilo (temporary) reductions in workforce of enterprises, of remigration and
.org) general economic downturn
 Analysis of effectiveness of work sharing,skills development and
government supported job creation.
04/20 Cyprus Nehem Internati  Assessment of needs of SMEs for educated staff and policy advice to
08- Internationa onal Min. of Education on qualification of SME staff
02/20 l Consult („vocational,education, retraining programmes);
09 EU FWC ant  Assessment of functioning of Employment service and policy advice to
Lot 9 Min. of Labour on Human Resource Development for the development
Daniela of regional economics;
Huhmann  Designing ToR for 3 years project on reform of VET and Employment
(Daniela.h Service; introducing Life-long Learning, Job Finding Clubs,
uhmann@ Apprenticeship system in VET system and promotion of employment
ec.europa. and social inclusion for low skilled immigrants and job creation in a
eu) period of strong reduction of infrastructure and construction projects
 Establishing benchmarks to assess effectiveness of introduced VET and
labour market policies
 Assessing project proposals for three years project on “VET reform,
introduction of Life-Long Learning and active labour market measures”
from consulting consortia
03/20 Egypt Nehem Internati  Support to large scale labour force restructuring: promotion of
08 – Internationa onal establishing new business/ enterprises by redundant workers,
07/20 l consulta support with business planning, finance and facilitation of spinning
09 EU FWC nt HR offs, creation of decent jobs in local economics and support for
Lot 9 social inclusion.
Ahmed El  Designing of custom made vocational trainings for redundant staff of
Beltagui large textile enterprises
(Ahmed.el  Advising on working conditions for several production units.
beltagui@
ec.europa.
eu)
2006- Egypt Nehem Internati  Support to large scale labour force restructuring: promotion of
2007 Internationa onal vocational skills for redundant staff, job finding skills for job seekers
l consulta among that staff and set up system for supporting entrepreneurial skills
EU FWC nt HR among potential entrepreneurs, enhancing socio-economic
Lot 9 development and social inclusion.
Ahmed El
Beltagui
(Ahmed.el
beltagui@
ec.europa.
eu)
2006- Belarus Nehem Internati o Support to professionalization of farmers‟ organisations in Belarus,
2007 Internationa onal creation and transfer of new instruments, policy advice to Min of
l consulta Agriculture, local authorities and farmers‟ unions on supporting
Dutch nt profitability of independent farmers,
Bilateral o Support to creation of associations and cooperatives among
Jeroen independent farmers including support to a labour intensive production
Boender unit (in cooperation with Min. of Agriculture).
(jeroen.bo
ender@mi
nbuza.nl)
2006 Turkey TCC Expert o Regional market assessment of business plan development for mid-
Martin de size private Turkish enterprises (marketing, export promotion and
Ruiter HRM development).
(m.deruiter
@tccconsu
ltants.com)
01/20 Egypt Nehem Team o Team leader of a mission to help the EC identify and formulate
06 – Internationa leader local area development program (ToR and project fiche) on job
04/20 l creation and income generation (vocational skills and business
06 EU FWC development support) through Social Fund for Development activities
Lot 9 under Ministry of Investment including labour intensive policies for
creation and maintenance of local infrastructure.
08/20 Serbia Nehem Project  Development and implementation of a regional socio-economic
03 – Internationa leader development strategy for Southern Serbia (500.000 inhabitants),
10/20 l and formulating a Development Plan and an Operational Plan ;
05 EU CARDS regional  Design of structures and procedures for a Regional Development
Miranda develop Agency (policy advice to central, regional and local government and
Hungerford ment institution building) in Southern Serbia and organising awareness and
(miranda@ speciali social cooperation between all community groups;

tripleline.c st  Promotion of cooperation between municipalities, employers’
om) organisations, trade unions and community groups on social
inclusion and redeployment of unemployed people with deficiencies
in vocational skills in a multi-ethnic environment (Serbs, Albans and
Roma), (Southern part of Serbia).
2000/ Lithuan CheckMark Team  Transfer of a special methodology to Employment Service (Min of
2003 ia / Nehem leader, Labour) on re-entering the labour market of long-term
Internationa senior unemployed people, assessment of training needs and active
l Human support in job finding;
Resourc  Training of 25 local consultants and 6 regional offices to put the
e expert developed methodology in practice;
 Establishment of three regional networks (institution building)
consisting of Employers‟ Organisations, Trade Unions, local/regional
government, professional organisations, and educational institutes to
combat unemployment, support social inclusion and to support
Human Resource Development (Ministry of Economy);
 Training and counselling of 250 unemployed people by local
consultants and established local and regional networks for job
search.
2001/ Belarus CheckMark Expert  Advise and assistance to Belarus Employment Service to design and
2002 / Nehem in execute a program on reintegration of disabled people in the labour
Internationa Labour market: job counselling, labour and employment legislation,
l market organisation and management of the employment services, including
survey creation of decent jobs and enhance the improved social inclusion of
& disabled persons;
Socio-  Advice and establishing a pilot on promotion of entrepreneurship
Econom
among disabled people by Employment service (policy advice to Min.
ic
of Labour),
 Set up of Social Work Centres with vocational training and support to
their sustainability.
1999/ The CheckMark Senior  Design of an employability project (continuous re-education) carried
2003 Nether- HRD out by sector organisations (employers and trade unions), objective to
lands consulta bring vocational skills to modern standards and keep staff in their jobs;
nt  Developing tools for individual entrepreneurs and for sector retail and
wholesale organisations on training needs assessment, employability
with an integrated ICT application.
1996/ Egypt CheckMark HRD  Development and implementation of the Redeployment Plan for
2002 / Nehem expert Min of Investment regarding redeploying 14,000 redundant employees
Internationa and through: Self-employment, Outplacement, Early Retirement, Training,
l senior Lending-out and Spin-offs; organised by 10 local Labour Pools with a
consulta total staff of 100 job-counsellors/marketers;
nt for  This project contributed to the establishment of 2000 new small
establis enterprises. Provided coaching and training to existing SMEs to grow
hing and for completely fresh entrepreneurs how to start a business.
financia
l
scheme
1997 Hungar IMK Project  Assessment of the performance of 20 Incubator Houses for SME’sand
y EU Pre- Manage role of regional and local stakeholders in these projects

accession r and  Advice to Min. of Economy on expansion policy.
fund consulta
nt
1995/ Belarus IMK Expert  Expert in Labour market survey &SME start-up. Strengthening of the
1996 Belarus Employment Service Organisation by consulting and training
of staff on: self-employment, improvement of vocational skills and
business creation;
 Advice on local socio-economic development to Min of Social
security.
1994/ Slovak IMK Team  Development of a computerised business plan approach for the Slovak
1996 Republ (Phare) leader National Agency for SME Development;
ic  Advice and training of staff of local business support centres on
business development and HRD in small enterprises.
1993/ Poland EU Consult  Consultancy on development of services in a Regional Business
1995 Cooperation ant Support/Advisory Centre in Olsztyn;
Fund  Development of tools;
(Phare)  Promotion of cooperation between central and regional government
and private sector stakeholders;
 Organising information exchange and twinning between Polish and
Dutch counterparts.
Other relevant information (e.g., Publications)
 Promotion of Employability by sector organisations including definition of characteristics of reliable
jobs in the future
 Promotion of business development for starters and diagnosis for existing businesses
 Enterprise in crisis and how to behave (towards creditors, staff and tax office)
REFERENCES
Baird, John E. 1981. Speaking for Results. University of Michigan. New York: Harper & Row
Biswas, Amal Krishna. A simple but effective BP. http://premsworld.blogspot.com( Accessed

on 3rd February 2013)
Brown, Doughlas H. 2004. Language Assessment Principles and Classroom Practices.

Newyork: Longman.
Business English.Episode 1 s/d 5. Emperor Edutainment
Cambridge IELTS 5-8. 2006. Cambridge: Cambridge University Press
Jefkins, Frank. 1994. Periklanan. Jakarta: PT Gelora Aksara Pratama
Kothler Philip & Keller Kevin Lane. 2006. Marketing Management. New Jersey:
Prentice Hall
Lougheed, Lin. 2006. IELTS International English Language Testing System: Barron’s
Students’ #1 Choice. The United States of America: Barron’s Educational Series
Newman, John. Writing a Successful Business Plan, Babson College.

http://http://socyberty.com/education/successfulbusinessplan ( Accessed on 3rd
February 2013)
Prepare for IELTS: Skills and Strategies. 2007. University of Technology Sydney. Jakarta:
Gramedia
Rahman. 2012. Business English-Menguasai Bahasa Inggris Bisnis Secara Cepat.

Yogyakarta; Cv. Andi Offset
Setyarini, Susana; Sulistyo, Ule. 2007. Sucessful English Business. Yogyakarta: Andi Offset
Zwier J, Lawrence; Hughes, Amy. 2003. Essential Functions for Conversation. Slangor: Asia
Pacific Press Holdings Ltd.
http://www.speaking-tips.com/Articles/Dealing-With-Stagefright.aspx accessed on 27th

January 2013

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What are the main topics covered in the book?

What are the main topics covered in the book?

What qualities are important for a businessman?

What qualities are important for a businessman?

Business English for Economics Students 2013

WIDIYANTO WIJANG SAKITRI SRI UTAMI TUSYANAH

UNIT 1 BUSINESS & BUSINESSMAN 3

UNIT 2 BUSINESS PLAN 8

UNIT 3 PROMOTING A PRODUCT 16

UNIT 4 BUSINESS COMMUNICATION 22

UNIT 5 GETTING A JOB 30

UNIT 6 MONEY MATTERS 40

APPENDIX 1 PUBLIC SPEAKING 44

APPENDIX 2 SPEECH OUTLINE 47

APPENDIX 3 CURRICULUM VITAE 48

BUSINESS AND BUSINESSMAN

Some people define business as an activity or venture to provide profit. Profit is

A businessman should possess the quality of leadership. The success of

Write True or false based on the text above!

1. Loyalty and cooperation determine the success of business

2. Moral character of a bussissmen is not neccessary in business world

3. Knowing the business problems is very dangerous in starting a business

4. In understanding the problems in business, ones can join trainings and

5. A businessman should appreciate time, be consistent, and have proper skill

How to become a successful businessman?

Sunder Ramachandran gives 7 lessons to become a successful businessman, here

Lesson one -- Believe in your idea. Never underestimate

Lesson five - - Be a coach, rather than the star player.

Answer the following questions based on the text!

Useful phrases in giving an pinion

The way I see it is...... Personally, I think...

From my point of view,....

I think teachers should be paid more

In my opinion, this city has terrible weather

Give your opinion about the following picture!

 AGREE AND DISAGREE

It is A: This city needs a new airport

Disagreeing with an opinion

Say you partly agree and then add your opinion

I disagree. It’s New York I don’t think so. New York is 6

Respond to these opinions!

1. A: Every body should be a businessman

What is a Business Plan?

Why Develop a Business Plan?

True, a business plan is essentially a blueprint for a business. However, it

 A business plan is a detailed blueprint for the activities needed to establish a

What Does a Business Plan Look Like?

How to Draft a Business Plan

See the Business plan templatebelow!

[INSERT YOUR BUSINESS LOGO]

[Main Business Address]

Prepared: [Date prepared]

[Please complete this page last]

Business structure: [Sole trader,.]

Business location: [Mangunsari Main business location]

Date established: [The date you started trading.]

Date registered: [Date business name registered.]

Location(s) registered: [State(s) you are registered in.]