The Electronic Age

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THE ELECTRONIC AGE

Electronic age refers to the period of vast electronic transactions using the Internet.

e-Business

e-Commerce

e-Marketing

E-BUSINESS

“e-Business” is an integration of business software in order to create value for the enterprise, its clients,
and its partners.
E-COMMERCE

“e-Commerce”, consists of the buying and selling of products or services over electronic system such as
the internet and other computer network.

E-MARKETING

“e-Marketing” – efforts from the company to communicate about, promote and sell products and services
by electronic means.
ORGANIZATIONAL ADAPTATION
Organizational adaptation refers to modifications and alterations in the organization or its components
in order to adjust to changes in the external environment. Its purpose is to restore equilibrium to an
imbalanced condition.

Aside from globalization and electronic commerce, a company should always be updated on what is in
store in all facets of the business environment.

Theories in Organizational Adaptation:


1. Population Ecology – explains that when a company is able to take hold of a formidable position
in the industry, the tendency is for that company not to adapt to changing conditions.

2. Institution Theory – focuses on the more obvious and important aspects of the social structure
which includes norms, rules and policies which form the basis for social behavior.

3. Strategic Choice Perspective – theorizes that an organization not only adapts to a changing
environment but also tries to reshape its environment.

4. Organizational Learning Theory – uses knowledge as an important component for the


company to respond in a changing environment.

Two Views:

1. Technical View – focuses on the processing, preparation and interpretation of the processes
to respond to both internal and external forces in the organization.

2. Social View – includes the experiences of people at work and their relevance to
organizational performance.

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