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    Visual Presentation 2017/2018 (Dubai Campus) : Ba (Hons) / BSC (Hons)

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    Chandni Jeswani
    Students will complete a mini design studio project to invent or rebrand an existing brand. They must create a 10 page maximum visual presentation in Adobe Indesign about the brand. The presentation should include an introduction to the brand's history, mission, values and design philosophy, as well as details about its visual identity including logo, imagery, colors, typography and tone of voice. The project aims to help students creatively apply design software and communicate a brand through visual means in a professional presentation format. Formative submissions will be required during the project with a final deadline to upload the presentation to the university's virtual learning environment in PDF format.

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    Visual Presentation 2017/2018 (Dubai Campus) : Ba (Hons) / BSC (Hons)

    Uploaded by

    Chandni Jeswani
    16 views3 pages
    Students will complete a mini design studio project to invent or rebrand an existing brand. They must create a 10 page maximum visual presentation in Adobe Indesign about the brand. The presentation should include an introduction to the brand's history, mission, values and design philosophy, as well as details about its visual identity including logo, imagery, colors, typography and tone of voice. The project aims to help students creatively apply design software and communicate a brand through visual means in a professional presentation format. Formative submissions will be required during the project with a final deadline to upload the presentation to the university's virtual learning environment in PDF format.

    Original Description:

    Brief

    Original Title

    Project 2 Brief

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    Students will complete a mini design studio project to invent or rebrand an existing brand. They must create a 10 page maximum visual presentation in Adobe Indesign about the brand. The presentation should include an introduction to the brand's history, mission, values and design philosophy, as well as details about its visual identity including logo, imagery, colors, typography and tone of voice. The project aims to help students creatively apply design software and communicate a brand through visual means in a professional presentation format. Formative submissions will be required during the project with a final deadline to upload the presentation to the university's virtual learning environment in PDF format.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    16 views3 pages

    Visual Presentation 2017/2018 (Dubai Campus) : Ba (Hons) / BSC (Hons)

    Uploaded by

    Chandni Jeswani
    Students will complete a mini design studio project to invent or rebrand an existing brand. They must create a 10 page maximum visual presentation in Adobe Indesign about the brand. The presentation should include an introduction to the brand's history, mission, values and design philosophy, as well as details about its visual identity including logo, imagery, colors, typography and tone of voice. The project aims to help students creatively apply design software and communicate a brand through visual means in a professional presentation format. Formative submissions will be required during the project with a final deadline to upload the presentation to the university's virtual learning environment in PDF format.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    BA (Hons) / BSc (Hons)

    E17VP Visual Presentation


    2017/2018 (Dubai campus)

    Brief
    Part 2: Brand presentation

    Mini-design studio type project.


    Students will be expected to invent, or even re-invent, a brand.

    Your final project is to present to us, an existing, new, or reinvented brand, via
    visual means. This requires a presentation type document, no more than 10
    pages long, that introduces us to your chosen brand.
    The presentation should be A3 and either landscape or portrait.

    Visual presentation that introduces audience to a specific brand.


    During this stage you will have more time to propose to us a new
    brand, or the re-branding of an existing brand, using the same
    skills as developed during weeks 1 to 8.
    For this we expect a creative (re)imagining of a brand, coupled
    with an exact and methodical communication of the brand through
    a visual presentation format, usually created through InDesign and
    exported as a PDF. More information on this will be provided
    during week 9.
    Contents:
    Cover page. Should include your name and title. (1 page)
    Contents page. List the contents and page numbers. (1 page)
    Introduction to the brand. Including: Its history, its mission and aims,
    its values. Its trademark style / design philosophy. Also talk more
    about the type of person who might buy their products (Around 4
    pages)
    Identity and specifications. Tell us more about the visual identity of
    the brand. Talk us through the name, logo, imagery, colours,
    typography and tone of voice. Comment on how each part contributes
    to building the brand. If you have reinvented the brand, try to slightly
    compare how the new changes affect the brand. (Around 4 pages)

    Learning outcomes:
    Ability to creatively and effectively apply and integrate image editing and
    digital presentation software (Photoshop or similar) into design process
    and project development.
    Generate and deliver a quality final output in presentation form
    Demonstrate an understanding of key aesthetic, communication and
    presentation principles
    Exhibit professionalism and engagement, including improving confidence
    with computer aided design methods and project management and
    organization.

    Deadlines:
    Formative submissions during weeks 12. Exact dates and submission
    checklist to follow.

    Submission format
    Physical work:
    All physical work must be submitted on or before each deadline to the
    correct studio or classroom, either as a hand in or during a pin up or
    critique.
    All physical work must include your name and course title.
    We advise photographing all submitted work.
    Vision:
    The University and the School of Textiles and Design uses a Virtual Learning
    Environment (VLE) called Vision to receive and manage all digital uploads of
    work. This is a mandatory component of your education with us.

    For this course please refer to (Vision link) as a means to upload your work
    when required. Please familiarize yourself with Vision as an important tool to
    assist in your learning and development.

    When a Vision upload deadline is provided please ensure you upload your
    work in advance, multiple uploads are accepted and we will assess the most
    recent work received.
    File format and size:
    Unless otherwise stated all work uploaded must be in PDF format.
    Zipped files are not encouraged. If we cannot open your work in a
    zipped folder then we cannot assess it and so a fail or penalty may be
    incurred.
    Where possible combine numerous pages as one single PDF.
    File size should be no larger than as they will not upload to Vision.
    File name:
    All digital uploaded files must include:
    Your full name
    Course title and brief name or number
    Label based on type of work
    E.g.
    JaneRichardson-DesignStudio6-Brief1-Technical drawings

    *If you are combining multiple files into one PDF, as recommended, please
    label this single submission at the end.

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