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    Marketingplanmilton

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    This document provides information about the Milton Public Library in Milton, Vermont. It summarizes the community assets and challenges, including a nearby park but lack of sidewalk. It also describes the library's assets, like its location in a municipal complex, and challenges, such as lack of activities for kids. It provides details on the library's history, statistics, programs, and mission statement. It then proposes a new trading card program targeting all ages to encourage intergenerational connection and learning.

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    Marketingplanmilton

    Uploaded by

    api-385455349
    64 views4 pages
    This document provides information about the Milton Public Library in Milton, Vermont. It summarizes the community assets and challenges, including a nearby park but lack of sidewalk. It also describes the library's assets, like its location in a municipal complex, and challenges, such as lack of activities for kids. It provides details on the library's history, statistics, programs, and mission statement. It then proposes a new trading card program targeting all ages to encourage intergenerational connection and learning.

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    This document provides information about the Milton Public Library in Milton, Vermont. It summarizes the community assets and challenges, including a nearby park but lack of sidewalk. It also describes the library's assets, like its location in a municipal complex, and challenges, such as lack of activities for kids. It provides details on the library's history, statistics, programs, and mission statement. It then proposes a new trading card program targeting all ages to encourage intergenerational connection and learning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    64 views4 pages

    Marketingplanmilton

    Uploaded by

    api-385455349
    This document provides information about the Milton Public Library in Milton, Vermont. It summarizes the community assets and challenges, including a nearby park but lack of sidewalk. It also describes the library's assets, like its location in a municipal complex, and challenges, such as lack of activities for kids. It provides details on the library's history, statistics, programs, and mission statement. It then proposes a new trading card program targeting all ages to encourage intergenerational connection and learning.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    MILTON PUBLIC LIBRARY

    39 Bombardier Rd.
    Milton, VT 05468
    http://miltonlibraryvt.org

    Prepared by: Marisa Labbe


    Course: ILS 385
    Date: 2017
    General Introduction

    Community Profile NarrativeIdentified Assets and Challenges


    There is a park in Milton, in walking distance from the library. There just isnt a sidewalk
    part of the way there. With Milton growing there are now a few restaurants in the area. Most
    are just local places. The closest big towns are Essex and St. Albans. The closest city is
    Burlington and that is 30+ minutes away. In all there is not much in Milton besides the grocery
    store, the restaurants, hardware stores, drug stores and dollar stores.

    Library Profile NarrativeIdentified Assets and Challenges

    Assets: The library is part of the town offices building, the police and fire department are right
    next door as well. The parking lots are all connected. There is many churches in the area and
    food places that tend to cater to local places a lot. In Milton there is a High School and
    Elementary School. The High School is closer then the Elementary school is but both are too far
    to walk to the library. During the summer the High school is a good walk to the library but in the
    wintertime it would be too far.

    Challenges: The challenges for the Milton Library are that there is not much for kids to do in
    the area. There isnt a place for kids or teens to hang out in town. The library is pretty much the
    only place for that to happen or the schools.

    Existing programs
    One-On-One Computer Classes
    Home School Project days
    STEM Workshops
    Autism Parent Support Group
    Playgroups
    Story Time
    Bridge Club
    Handcrafters Club
    Carbohydrate Counting for Diabetes Management
    Read to Cleo, The Therapy Dog
    Adult Coloring Club
    Book Discussions
    Movies at the Library
    Mah Jongg
    Holiday Crafts
    + More

    Identified Needs
    There is a need for a club or program for every age.
    Community demographics

    2
    Population
    The last Census for Milton was in 2010 and the Population was 10,352 at that time
    About 23% of the people in Milton are children (0-17yrs) and then the majority of people are
    older adults (45 64yrs) at 32%. The 7% of the community are the young adults. 29% of the
    people are adults who fall in between the younger and older adults (25 44yrs). The last 9% is
    the elderly people (65yrs+).

    Education
    People in Milton with a High School degree or higher, 25yrs and older is 93.9%. The people with
    a Bachelors degree or higher, 25yrs and older is 24.5%.

    Library Profile NarrativeOur History


    The library was established in March 1898 and became open to the public on August 13, 1898.
    The library had housed 105 books on Main Street. In 1909 and 1924 the library was moved to a
    office building at Bridge Square. 1924 was relocated to a small room at Clark Memorial Building.
    In 1941 the library moved in to a larger space in the same building and a extra room was added
    in 1967, for a meeting room. July 1995 the library finally moved into the Municipal Complex on
    Bombardier Road. Recently in June 2011 the building expanded to add a meeting room, two
    bathrooms, and more shelving for all the books.

    Most important library statistics


    Patrons who are library cardholders - 4,171
    Library Visits 58,032
    Items in circulation 48,925
    Titles in collection 42,023

    Mission, Goals, and Objectives

    Mission Statement
    Milton Public Library is a center for learning and leisure, a gathering place, and a source
    of community pride. We strive to fulfill patron needs for information and entertainment
    materials; endeavor to meet the learning needs of patrons on topics related to work, school,
    and personal life; encourage learning and intellectual growth from the earliest ages; and foster
    an atmosphere of intellectual freedom in the American tradition of liberty.

    Outreach Plan Program Goal


    The program goal is to have people of any age connect in a safe place. The library will make a
    trading card program. People of any age are allowed to come.

    The Program Objective


    The program objective is for everyone to connect with something they all enjoy for any age.

    The Program Focus

    3
    The program is focus is for people of all ages to connect with a hobby. The hobby for this
    program is trading cards. Have the older trading card collectors teach the younger collectors
    how to keep their card collections in good condition and what their rarity of each card is.

    Statement of need
    The need of this program is for older and younger people to connect. The connection will give
    the younger people a chance to connect with someone older and maybe learn in the process.

    What is your Target Group?


    The target group would be anyone who collects any kind of trading cards. The ages can range
    from Elementary/Middle School kids to young adults.

    Estimated number of potential participants


    Estimated number of participants for this event would be around 10 people. The event would
    be on a weekend so anyone can come and the time would be 6 to 8pm on a Saturday.

    Available library physical space


    Can use the meeting room for the event and set up tables and chairs for people to show their
    card collection.

    Marketing and Communications Programs and Initiatives


    A poster, will be posted around town with what this program is, where and who is invited.
    A postcard, will be placed at local stores and the library, so they can be passed out.
    These print materials will be made on Photoshop, with images I have taken and one from the
    internet.
    A Twitter account will be made for this event. It will be connected to the library Facebook page
    and website. The librarian a head of this program will be in control of the Twitter account.

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