BUSINESS PLAN

Building & Sustaining Entrepreneurial

Organizations

1
 Kreative SCIENCE COLLEGE
- lets kreate A neu world

BY M.NIRMAL KUMAR

2
Table of Contents
Executive Summary...................................................................................2
The Concept.................................................................................................3
The Management Team................................................................................4
Mission.........................................................................................................5
Keys to Success............................................................................................5

Course offered …………………………………………………………….

College Summary.......................................................................................5
college Ownership........................................................................................6
service offered kreative ...............................................................................6

Product & Services.......................................................................................7

Market Analysis Summary...........................................................................8
Market Segmentation...................................................................................8
Competition ............................................................................................... 8
Marketing promotion....................................................................................8
Academic program ………………………………………………………. 9
Future activitie ………………………………………………………….. 9
No.fo student and graduation rate and staff .............................................. 9
Adequate facility required : ................................................................... 10
should follow by university norms ........................................................ 11
Build up area according to university norms ..................................... 12
Balance sheet financial calculation.......................................................... 13
Conclusion ............................................................................................... 14

3
4
Executive Summary
KREATIVE science college is a start-up education institute that offers a
modern and high quality education .KREATIVE college will serve
Chennai – porur (Ponamalle By-pass )or pallavaram . KREATIVE serves
mainly on science stream to improve science related filed .
Education has become the necessity in the present scenario and survival of
the fittest is the new mantra. My business idea will help in facing the
competitive environment with positive spirits.
Education is a trillion dollar industry worldwide .The history and structure
of education system in India has not been stable. With India having a
history of invasion during the feudal period, the system of imparting
education also kept changing .Indian education system has molded itself
on the pattern of British education system. Post independence, all
governments greatly emphasized the importance of spreading education to
all corners of the country. Education in India was not open for private
participation. However, off late, the government has given permission to
private bodies to run schools and colleges for profit. Increased demand for
education has led to major changes in supply. Thus the evolution of my
business idea comes from this background which is a very lucrative and
highly entrepreneurial in nature.
The business idea will definitely strike a right chord with the customers
and will give maximum returns to all the shareholders. The estimated
growth rates are within the reach and are realistic in nature which gives
enough room for improvising on the set targets.

The Concept
The mission statement of the college is to “enlighten and empower women
to reach out and lift up the underprivileged by imparting value based, job
oriented education and to inspire and instil integrity, chasten and chisel
good citizens to launch the nation into the global league”. The institution
caters to the needs of economically and socially weaker sections of the
society.
College will lead in student success. We will provide a superior working
environment for our faculty and staff, and through them, an exceptional
living and learning environment for our students and clients. Students will
be attracted to the challenging yet supportive experience we create.

5
KREATIVE College will provide high quality programs and services that
will contribute to success in tomorrow’s workplace and society. We will
work in collaboration with our communities, and optimize the unique
relationship with our university partner, as we focus on excelling as a
community college.

The Management Team

KREATIVE has a strong management team that will allow them to execute
on this exciting idea.
Peer team consisted of Dr. Mariamma A Varghese, former Vice-
Chancellor of SNDT Women’s University, Mumbai as Chairperson; Dr. K.
M. Mathew, Former Dean of Social Sciences and Registrar, Goa
University, Goa; and Dr. M. D. P. Rao, Former Principal, Khallikhote
Autonomous College, Berhampur, Orissa as Members of the team. The
Peer team was coordinated by Mr. B. S. Ponmudiraj, Assistant Adviser,
NAAC. Mr. B. Padmanabhan, Officer, Statistical Quality Control, MRF
Ltd. was the Observer from an industry.

Mission
To create a positive environment for college to learn more about
themselves and world around .To promote quality education.
To serve our students by teaching them problem solving, leadership and
team work skills and the value of commitment to quality, ethical behavior,
society and respect for one other.

Keys to Success

* There are limited seats in Indian colleges and universities. So, allowing
FDI would increase more opportunities to study for Indian students.
* Many students are going abroad to pursue higher education. If foreign
universities come to India, then some of these students will surely stay in
India and study here.

6
* FDI in education sector will attract some of the best universities in the
world and open their branches.

* It will also ensure world class research facilities for Indian students.
* It will also increase the possibility of Indian students to get jobs in
multinational companies.

* India needs many skilled workers within a short time. Foreign

universities can contribute a lot in this regard.
* If foreign schools and universities open their branches in India then
many students from
* Indian students will come into contact with some of the top professors of
the world.
* Indian students will be able to have world class labs and libraries

COURSE OFFERED
M.SC : Bio technology
Microbiology
Nanotechnology
Bio chemistry
Bio information
Bio medical
Bio process engineering
Bio science

college Summary
KREATIVE arts and science college mainly focus on science stream like
M.sc Bio tech ,micro, nano , bio chem. Bio informatics , bio medical , bio
process , bio science to increase job opportunities . Implement programs
and initiatives to meet the unique expectations and needs of adult learners
with a specific focus on the needs of Second Career, First Generation,
Aboriginal, and non-direct entrants. Focus will be placed on enhancing
access, connections and transitions to and from college and supporting
7
student success, both academically and personally. community service
learning opportunities in the student experience outside of the classroom
through partnering with community organizations, faculty, staff and
student leaders.
college Ownership
KREATIVE arts and science college was owned by M.NIRMAL
KUMAR( M.B.A)

Services offered in kreative :

kreative science offers best education service in Chennai mainly focus on
science stream to increase scientist , biologist, chemist druggist, bio
technologist , kreative provides world class lab facility , teaching staff , lab
has been tied up with company to give hands on experiment in specialist
manner other foreign countries heading science stream to give them tough
competition kreative quality education is world stranded

Market Analysis Summary

Foreign Direct Investment (FDI) in education, including higher education,
is allowed in India under the automatic route, without any sect oral cap,
since February, 2000.
FDI in sectors/activities to the extent permitted under automatic route does
not require any prior approval either by the Government or RBI. The
investors are only required to notify the Regional Office concerned of RBI
within 30 days of receipt of inward remittances and file the required
documents with that office within 30 days of issue of shares of foreign
investors. PRIVATE EDUCATION GROWTH: With market growth
estimated at 11% over the next 10 years, private education is likely to grow
from US$ 41 Billion to US$ 69 Billion market by 2013 and US$ 115
Billion market by 2018.

Market for higher education is projected to grow almost 3 times in the next
10 years. Market size for skill development is projected to grow almost 10
times, albeit over a smaller base.
Main 2008 CAGR 2013 CAGR 2018
Segment
8
 US$ US$ US$
Million Million Million
Higher 6700 8-13% 11200 7-12% 18100
Education
Preparatory 1600 13-18% 3200 10-15% 5900
Total 8300 14400 24,000

Market Segmentation
Kreative arts and science college focusing on science stream only in P.G.
level its targeting niche market so marketing segment and audience
(student) is high this is the only college mainly focus on science stream
and in post graduate level there are many foreign college started are
entering in field but not in science field

Competition
We directly don’t have direct competitors but we very much have
secondary competitors who are already present in the education institute
foreign university , IIT, BITS , SRM these are the major players in science
stream many college have only 3 or 4 course but KREATIVE plays
important role in science it only concentrate on science stream so others
wont come in best compare to science stream and the staff , university tie
up , collaborations with labs

MARKETING PROMOTIONS:
Gyaan is a B to B product and also a new product. Most of our promotion
will be done through the following:
• Broachers
• Hoardings
• E-marketing
• Direct marketing
• Wrap advertising
Primarily our focus will be on direct marketing, broachers and wrap
advertising. The reason why we have opted wrap advertising is mentioned
below, but before that what is warp advertising,
It is the marketing practice of completely or partially covering a vehicle in
an advertisement or livery, thus turning it into a mobile billboard. This can
9
be achieved by simply painting the vehicle surface, but it is becoming
more common today to use large vinyl sheets as decals. These can be
removed with relative ease, making it much less expensive to change from
one advertisement to another. Vehicles with large, flat surfaces, such as
buses and light-rail carriages, are fairly easy to work with, though smaller
cars with curved surfaces can also be wrapped in this manner.
Effectiveness:
Industry analysts, researchers and trade representatives have researched
the effectiveness of mobile billboards. Outdoor Advertising Magazine said
that outdoor mobile media billboards have a 97% recall rate, and 96% of
survey respondents thought mobile advertising is more effective than
traditional outdoor advertising. 3M and the American Trucking
Associations noted 91% of the target noticed the text and graphics on truck
advertising, and the Traffic Audit Bureau noted that on local routes
monthly impressions ranged from one to four millions hits. Product
Acceptance and Research said 94% of respondents recalled seeing the
Mobile Billboard, with 80% recalling the specific advertisement; the
billboards resulted in a sales increase of 107%.
Thus because of the above mentioned reason and its cost effectiveness we
have opted for this promotion apart from the others.

Academic Program
Highly qualified faculty
� Curriculum aligned with industry standards
� Active industry advisory committee
� Industry-based faculty development
� Quality student internships
� NSF & industry funded scholarships
� State-of-the-art facilities
� Industry in-kind contributions

Future Activities

� Secure additional grants

� Increase industry partnerships
� Bridge non-credit to credit programs
� New research-based course - SCIE-210H
10
 Independent Research in Science & Engineering
� Customized College for Working Adults

NO.OF STUDENTS AND GRADUATION RATE

Number of graduates = 460

Graduation rate 86%
Graduate employment rate 87.6%
Employer satisfaction 94.5%
Graduate satisfaction 86.0%
Student satisfaction 81%

STUDENTS AND STAFF :

8 COURSE’s AND totally 460 STUDENTS .

Each Department in take of 60 students max.
12 permanent faculty and guest faculty .
40 non teaching staff including all the staff .

Adequate facility required :

a. Building accommodation

b. Furniture (Black boards, writing planks, chairs etc.) for

classrooms, staff room, Principal’s room, Waiting room etc.

c. Well equipped Laboratory

d. Well equipped Library

e. Adequate facilities for games and sports

11
 f. Adequate toilet facilities
• Note college should follow by university norms : The building
plan shall contain the details of the property along with the
dimensions of each room and the purpose for which it will be
utilized. The total built-up area of the college building shall be
mentioned clearly.
• The admission process is transparent. The college adheres to the
guidelines given by both Government and University of Madras
• Library is an important learning resource for the students and the
faculty. This is the reservoir of knowledge. The participatory and
student-centric learning can be promoted only by having a good
library and user-friendly library services. Appointment of a librarian
is a top priority for the college to be able to use library as a learning
resource effectively.
• Maintenance of classrooms with facilities is essential to create an
ambience of learning.
• Safety of laboratory attenders in handling chemicals is another area
of concern.
• Hostel facilities need to be updated. The hostel does not have enough
inmates. If the hostel is not fully utilized, the same could be used for
other academic purposes.
• The equipments and other laboratory facilities need to be updated.
• The Computer Science Department need to expand and offer
consultative help to other departments in terms of computer
applications in various subjects.
• The student feedback mechanism needs to be initiated and
strengthened to establish a student-centered approach in developing
appropriate curriculum and using effective teaching methodologies.
• The research activity needs to be strengthened in many departments.
• The college needs to mobilize resources to equip and maintain the
existing facilities and create more facilities to meet the academic and

12
 administrative demands. The college may approach different funding
agencies to meet the additional demands.
• The College needs to develop a perspective plan for development
• ICT enabled teaching and research need to be encouraged in all
departments.
• Extension services need to be expanded through organized activities.
• Documentation and data management are required for each quality
parameter under the IQAC.
• Examination Cell need to undertake more reforms with reference to
question bank, model answers, etc. Computerization of examination
work may be organized internally rather than depending on external
agencies.
• 1/3rd of the Corpus Fund shall be remitted in the form of Fixed
Deposit in the joint account of the Secretary/Correspondent of the
proposed college and concerned Regional Joint Director, Collegiate
Education, Government of T.N. for ten years in any branch of a
Nationalised / Scheduled Bank
• Appointment of qualified staff (Teaching & Non-Teaching) as per
the norms prescribed by the concerned University / Govt. of Andhra
Pradesh.
• Payment of affiliation fee as per the norms of the concerned
University
A copy of sketch plan of the land drawn by licensed surveyor and
certified by the
concerned MRO.
• This accommodation in toto should be shown at the time of
inspection. Poultry / arrack/ tobacco sheds or abandoned godowns /
thatched houses or any kind of sheds and such other accommodation
will not be considered. The proposed college building nearer to (less
than 100 mts) to the Bar, Arrack shop(s), liquor shop(s) are not
permissible. The atmosphere surrounding the proposed college
building also will be taken into consideration while sanctioning the
13
 college
Build up area according to university norms
Each classroom / laboratory shall have a carpet area of 600 sq.ft
(a).Principal’s Room (200 Sft) (b). Staff Room (300 Sft) (c). Office
Room (300 Sft) (d). Library (600 Sft) (e). Games room (200 Sft) (f).
Ladies waiting room (200 Sft) and (g) Toilets with all facilities

Balance sheet financial calculation :

No of students 460 480 500 530 550

Income 69000000 72000000 75000000 79500000 82500000

Administration Salaries 70000 75000 80000 85000 90000

Professionals salaries 10000000 10000000 10000000 100000000
Marketing Expenditure 60000 57000 54150 51443 48870
Other Expenses 100000 103000 106090 109273 112551
Telephone Expenses 50000 50000 50000 50000 50000
Material For Course Content 100000 105000 110000 115000 120000
Other expenses 40000 42000 45000 48000 50000
Total Expenditure 420000 10432000 10445240 10458716 100471421

PBT/ OPERATING PROFIT 68580000 61568000 64554760 69041284 74176510

OPEX ( Operational 20,00,000

Expenditure)

Net Cash flow -2000000 - 61568000 64554760 69041284 74176510

31420000
PV -2000000 - 44205824 39313849 35625302.54 32415134.9
26612740

NPV 122947370

14
Conclusion :
kreative science college to increase post graduate students in india to
give them enormous amount of science based knowledge in global
stranded .... practical experience for students to give them industry
stranded and hands on experience science stream in india have very
less growth rate compare to other developed nation this reduces
students going to abroad and less expanse to provide best education ...

15