Brittany Lane (CEO), Aleeka Mitchell (CFO), Stephanie

Kneble (Legal & Research), Aileen Wu (Marketing) &

Alpalonnia Riley (HR & PR)
 The Brand.
Gaylord National

Gaylord Texan
Gaylord Hotels is a speciality brand by Marriott
Currently have 5 hotels throughout the US & are looking to go international
Ryman Hospitality were the first owners of the hotel (Opryland Hotel) originally just 600
sleeping rooms,
They were founded in 1977 by Ryman Hospitality, Bought in 2012 by Marriott
Everything in one place
 The Basics...

Gaylord Opryland
Gaylord National; 1996 Guest Rooms, 500,00 Ft
of meeting & convention space, 19 story glass atrium
overlooking Potomac River, dining, shopping and more.

Gaylord Texan: 1511 guest rooms, 400,000 ft of meeting

& convention space, paradise springs, night clubs and more.

Gaylord Palms: 1416 guest rooms, 400,000 meeting

& convention space, water park, just 5 miles from Epcot

Gaylord Palms
Gaylord Opryland: 2888 guest rooms, 700,000
meeting & convention space,

Gaylord Rockies: will have approximately 1501 guest

rooms and suites, 485,000 meeting & convention
space ans well as a lazy river and 20,000 ft auror patio
The Business...

Gaylord Rockies (Projection)

Resort & Travel Company
They hope to expand overseas - Cost is currently an obstacle (On average it cost 850 million
and an additional billion to build)
Dynamic and majestic, climate controlled glass atriums with indoor gardens, pathways, waterfalls,
Gaylord Hotels is a collection of hotels and upscales resorts offering diverse convention,
entertainment and lifestyle experiences...Guest discover acres of extraordinary environments that
capture the spirit of the region
Mission: STARS; employees delivering flawless service to customers seeking meeting, convention
and measure experiences.
Vision: To become the premiere provider and facilitator of leisure & vacation experiences in the
world.
The Science...

Marriott International is the corporate managing company

We are focused on advancing women in our companys management and executive ranks,
gaining their loyalty as customers, creating economic opportunity as hotel owners and
including women-owned businesses in our supply chain.
Workplace Development:
TakeCare
Putting People First
The Service...
Destination Entertainment Brand
Market focus: Business Meetings & Conventions
plus Family Friendly Location

Business Travelers Leisure Travelers

Accommodations: Accommodations:
Grab-n-Go Breakfast ICE! Packages with
Valet Dry Cleaning
souvenir family photo
Virtual Concierge
Meeting Event Space
JOY- Holiday
Full Service Business Spectacular Atrium
Center Show
Fax & Copy Services
 The Systems...

The property management system is Micros Opera for the Marriott Hotel. It provides
services such as:
Central Reservation
Customer Information Solutions
Point-of-sales
Loss prevention
Performance... rt &
C o nvent
ion

nd Reso
Strategy: pryla
y l o rd O
Ga
The company mainly focuses on expanding its hotel er
Cent

asset portfolio through acquisitions of other hotels,
particularly in the group meetings sector of the
hospitality industry.
selling assets that aren't related to its Grand Ole Opry
or its operations in the meetings and convention
market.
 Publication Ryman Auditorium
Th
eG
Key Executives ra
nd
Ol
eO
pr
Colin Reed- CHAIRMAN AND CHIEF y

EXECUTIVE OFFICER, 69 age, salary

838,599 Major Shareholders:
Mark Fioravanti- PRESIDENT AND CHIEF
FINANCIAL OFFICER, 55 age, 494,368 salary BlackRock Inc
Bennett Westbrook- EXECUTIVE VICE Teacher Retirement System of Texas
Zurcher Kantonalbank Zurich Cantonalbank
PRESIDENT AND CHIEF DEVELOPMENT
Stoneridge Investment Partners LLC
OFFICER, 50 age, 351,776 salary Private Advisor Group LLC
Patrick Chaffin -SENIOR VICE PRESIDENT Daiwa Securities Group Inc.
OF ASSET MANAGEMENT, 43 age, 295,522 Institutional investors own 86.87% of the company's
Jennifer Hutcheson -SENIOR VICE stock.

PRESIDENT AND CORPORATE

CONTROLLER, 39 age, salary unknown :(
 Financial Performance:
Progression... The company's revenue increased by 5% in fiscal 2015 to
$1.09 billion compared to $1.04 billion in fiscal 2014.

Its hospitality segment enjoyed increased revenue due to

increased revenue at Gaylord Texan, Gaylord Opryland,
and Gaylord National.

Ryman's net income decreased by 12% to $111.51 million in

fiscal 2015 compared to $126.45 million in fiscal 2014,
mainly due to impairment and other charges.

The company's operating cash inflow decreased by $12.6

million (or 5%) in fiscal 2015 compared to its fiscal 2014
cash levels. However, Ryman ended fiscal 2015 with
$234.36 million in cash on hand.
Hiring Process

Marriott is an equal opportunities to hire a diverse workforce and sustaining an inclusive culture who does not
discriminate on disability, veteran status, or any other protected under federal, state, or local laws.

Career Opportunities

Server
Sales Coordinator
Guest service agent
 Groundwork
HOSCO ( HR hiring software)

Strengthen their brands

Hire talents
Optimizing Resources d

profile, news and updates, articles and videos will showcase your a and
 Global

Diversity & Inclusion

The Americas, Caribbean, Latin America

Haiti, Marriott- generated more than 200 new jobs

Provided 30,000 volunteer hours to the National Academy Foundation & 10,000 students in 3 years

Asia Pacific & Europe

China, Marriott-offers over 20,000 training opportunities to approximately 100 local college students
Europe, Marriott- created 20,000 career opportunities for young people aged 16-25 in 2020

Global Presence

Nurture
Sustain
Empower & Welcome
Sales & Marketing
YOUTUBE

FACEBOOK
Gaylord Hotels use many
different forms of social
media techniques such as
Pinterest, Facebook, INSTAGRAM
Twitter, Youtube, &
Instagram to market
their company.
TWITTER

PINTEREST
 SWOT Analysis
Strengths Weaknesses

Established brand Overdependence on the Hospitality

Focused operation of Gaylord hotels division
Strong Operating performance

Opportunities Threats
Shifts towards online booking systems Environmental Regulations
Positive outlook for US travel and Market and environmental risks
tourist industry
Growing youth and student travel
market
Suggestions
Gaylord Hotels can start off with their own personal website. This will help
them be distinct from different Marriott properties.
Other than social media strategies, Gaylord Hotels can also use marketing
strategies such as updated positive surveys to target new customers.
The website should also include something fun and different from the
original Marriott website.
Gaylord Hotels Facebook page includes different videos and vivid images.
These videos and images should also be incorporated into the personal
Gaylord Hotel website.
Question & Answer
References:
Miller, D. (2017, September 14) Gaylord keeps signature touch under marriott management, Hotel News Now, Retrieved from
http://www.hotelnewsnow.com/Articles/236717/Gaylord-keeps-signature-touch-under-Marriott-management

Revolvy, L. (n.d) Gaylord hotels, Retrieved from https://www.revolvy.com/main/index.php?s=Gaylord%20Hotels&item_type=topic

Gaylord Hotels, Vacation resorts and convention centers (n.d) Retrieved from https://www.marriott.com/gaylord-hotels/travel.mi

Gaylord Texan Representative, (2017, November 29) Personal Communication, Facebook Messenger

Gaylord Hotels (n.d) Vacation resorts and convention centers. Retrieve from https://www.marriott.com/gaylord-hotels/travel.mi

Marriott Hotels (n.d) Corporate overview retrieved from https://www.marriott.com/marriott/aboutmarriott.mi

https://search-proquest-com.ezproxy.stockton.edu/docview/1554380336?pq-origsite=summon

https://www.prnewswire.com/news-releases/marriott-completes-acquisition-of-gaylord-hotels-brand-and-hotel-management-company-172080821.html

http://www.marriott.com/reservation/rateListMenu.mi

http://www.mergentonline.com.ezproxy.stockton.edu/companydetail.php?compnumber=92284

http://www.rymanhp.com/entertainment-brands/#!prettyPhoto

King, D. (2012). Marriott to acquire Gaylord Hotels. Travel Weekly, 71(23), 6-7.
Ryman hospitality properties, inc. (2017). (). Fort Mill: Mergent. Retrieved from
https://login.ezproxy.stockton.edu/login?url=https://search-proquest-com.ezproxy.stockton.edu/docview/1860762712?accountid=29054
https://www.snagajob.com/job-seeker/jobs/job-details.aspx?postingid=48912428

Ticker report: BlackRock inc. has $285.55 million position in ryman hospitality properties, inc. (RHP) (2017). . Chatham: Newstex. Retrieved from
https://login.ezproxy.stockton.edu/login?url=https://search-proquest-com.ezproxy.stockton.edu/docview/1946218834?accountid=29054
Thank you!