AT&T Mobility Report FINAL 2
AT&T Mobility Report FINAL 2
AT&T Mobility Report FINAL 2
Sponsored by AT&T
Independently conducted by Ponemon Institute LLC
Publication Date: March 2014
Part 1. Introduction
Sponsored by AT&T, we are pleased to present the findings of the Cost of Insecure Mobile
Devices in the Workplace. The study focuses on the risk created by employees use of insecure
mobile devices and what the potential financial exposure could be for companies.
The findings reveal that the average organization has approximately 23,000 mobile devices in
use by employees within their organizations (including personally-owned mobile devices or
BYOD). These include smartphones, tablets and other mobile devices. On average, 37 percent of
these mobile devices are estimated to contain the organizations sensitive content or data.
The potential financial exposure of lost or stolen devices and malware-infected devices is
significant. The estimated cost to organizations resulting from lost or stolen mobile devices
averages $3.44 million per year. The estimated cost to organizations resulting from malware-
infected devices averages $3.65 million per year.
Ponemon Institute surveyed 618 IT and IT security practitioners who are familiar with their
organizations management and security of mobile devices used by employees. To ensure a
knowledgeable respondent, all participants in this research have some level of responsibility for
monitoring or enforcing the security of mobile devices used in the workplace.
The majority of organizations in this study have experienced the loss or theft of
sensitive or confidential data due to employees careless use of mobile devices. Sixty-
three percent of respondents believe data breaches involving mobile devices occurred in their
organizations.
Why organizations are at risk. Reasons that put sensitive data at risk on mobile devices
include the difficulty in stopping employees from using insecure mobile devices (81 percent of
respondents) and the inability to detect those employees who use insecure mobile devices
(67 percent of respondents).
Inadequate security or control features and jailbreaking contribute to the risk. While 47
percent say mobile devices used within their organization have adequate security or control
features, 49 percent say they do not and 4 percent are unsure. Even if there are controls, the
majority of respondents (52 percent) say employees circumvent or disable required security
settings (a.k.a. jailbreaking) frequently (23 percent of respondents) and occasionally (29
percent of respondents).
Companies still rely upon passwords to secure mobile devices. The top two security
measures to secure mobile devices are passwords or key lock on the device and manual
policies. The least used are device level encryption and VPN from mobile device.
Following is an analysis of the key findings. The complete audited findings are presented in the
appendix of the report.
The majority of organizations in this study have experienced the loss or theft of sensitive
or confidential data due to employees careless use of mobile devices. Sixty-three percent
of respondents believe data breaches involving mobile devices occurred in their organizations.
According to Figure 1, the primary barriers to achieving strong security and preventing data
breaches are insufficient visibility of people and business processes (50 percent) and lack of
oversight and governance (43 percent).
The majority of respondents believe effective security technology solutions are available to
reduce the risk. Only 4 percent say complexity of regulatory requirements are an issue. Despite
not being concerned about regulations, many organizations in this research have been negatively
impacted by non-compliance. According to 40 percent of respondents, failing to manage mobile
devices has resulted in non-compliance and/or regulatory violations for their organization.
Figure 2. Negative consequences that could occur with insecure mobile devices
7 = most to 1 = least severe
Inadequate security features and jailbreaking contribute to the risk. Figure 4 reveals what
respondents think about the adequacy of security controls or features. While 47 percent say
mobile devices used within their organization have adequate security or control features, 49
percent say they do not and 4 percent are unsure.
60%
49%
50%
40%
32%
30%
20% 15%
10%
4%
0%
Yes, all devices Yes, some devices No Unsure
As shown in Figure 5, even if there are controls, employees circumvent or disable required
security settings (a.k.a. jailbreaking) frequently (23 percent of respondents), occasionally (29
percent of respondents) and rarely (6 percent). Twelve percent of respondents are unsure if
employees are disabling the settings.
25% 23%
20%
15% 12%
10%
6%
5%
0%
Yes, frequently Yes, occasionally Yes, rarely No Unsure
Figure 6. The ability to manage and control what is copied in the cloud
50% 46%
45% 43%
40%
35%
30%
25%
20%
15% 11%
10%
5%
0%
Yes No Unsure
Have and enforce a policy that specifies the acceptable use of personally owned mobile
devices in the workplace. According to Figure 7, 46 percent of respondents say their
organizations do not have a policy and 6 percent are unsure. The policy should provide
guidelines on the appropriate steps to take to protect sensitive and confidential information on the
mobile devices. The policy should also explain how these guidelines will be enforced and why
employees should not engage in jailbreaking.
Figure 7. Policy that specifies the acceptable use of personally owned mobile devices
60%
48%
50% 46%
40%
30%
20%
10% 6%
0%
Yes No Unsure
Figure 9. Do you know the company-related information employees access with mobile
devices?
60% 57%
50%
43%
40%
30%
20%
10%
0%
Yes No
In this section, we attempt to estimate the economic exposure and cost that organizations may
realize as a result of security lapses on mobile devices. We calculate cost utilizing an expected
value framework, defined as follows:
The expected value is our estimate of total cost of insecure mobile devices defined from sample
data for two mutually exclusive scenarios (noted below). The probability of occurrence is defined
as the likelihood that a malicious insider or external attacker will compromise the insecure device.
Scenario 1. The loss or theft of an employees mobile device: Whether by mistakes, poor
judgment or incompetence, mobile devices such as smart phones, tablets and laptops are stolen
or lost. Sometimes these compromised mobile devices contain unencrypted information such as
contact lists, email histories and data about the employee or user. Figure 10 shows that 86
percent of respondents believe this scenario is very likely or likely to occur over the next 12
months.
Figure 10. Do you believe Scenario 1 will happen over the next 12 months?
70% 63%
60%
50%
40%
30% 23%
20% 12%
10% 2%
0%
Very likely Likely Not likely No chance
40%
35%
30%
25%
20%
15%
10%
5%
0%
0 < 1% < 2% < 4% < 6% < 8% < 10% > 10%
Respondents estimated tech support, security support and employee productivity losses that are
incurred for all lost or stolen devices over 12 months. Figure 12 shows Scenario 1 average costs
for 716 lost or stolen devices. IT help desk support is estimated at $217,081, IT security support
including data recovery, investigation and forensics is estimated at $393,001 and diminished
productivity or idle time for employees is estimated at $266,156. The total of these estimated
average costs is $876,238.
$450,000
$393,001
$400,000
$350,000
$300,000 $266,156
$250,000 $217,081
$200,000
$150,000
$100,000
$50,000
$-
IT help desk support IT security support Employees diminished
productivity
Figure 13. Probability that one or more lost or stolen mobile devices will be compromised
over the next 12 months
Extrapolated average = 4.44 percent
30%
25%
20%
15%
10%
5%
0%
0 < 1% < 2% < 4% < 6% < 8% < 10% > 10%
Maximum exposure: Respondents were asked to provide an estimate of the maximum exposure
resulting from 32 compromised mobile devices. The three categories of potential exposure are
1
defined as follows:
Cost associated with data breach or the value of stolen intellectual property
Cost associated with regulatory scrutiny resulting from non-compliance
Cost associated with reputation and brand damages
Figure 14 summarizes the maximum exposure extrapolated from sample averages for three
separate categories. Compliance cost is estimated at $11.4 million, information loss is estimated
at $22.9 million and reputation damage is estimated at $23.4 million.
$20,000,000
$15,000,000
$11,449,050
$10,000,000
$5,000,000
$-
Compliance costs Information losses Reputation damages
1
Please note that the cost estimate should include all direct cash outlays, direct labor expenditures, indirect
labor costs, overhead costs and lost business opportunities.
$1,200,000
$1,018,010 $1,040,384
$1,000,000
$800,000
$600,000 $508,791
$400,000
$200,000
$-
Compliance costs Information losses Reputation damages
Table 1 provides a recap of all estimated costs resulting from the loss or theft of 716 mobile
devices over 12 months. As reported, the extrapolated cost per lost or stolen device is $4,810
and the cost for all network connected mobile devices is $152 per device (including BYOD).
Figure 16 shows that 92 percent of respondents believe this scenario is very likely or likely to
occur one or more times over the next 12 months.
Figure 16. Do you believe this Scenario 2 will happen over the next 12 months?
80%
72%
70%
60%
50%
40%
30%
20%
20%
10% 5% 3%
0%
Very likely Likely Not likely No chance
Figure 17 shows the percentage of all mobile devices infected by malware over the past 12
months (including employee-owned personal devices or BYOD). The extrapolated average for
this distribution is 4.13 percent. Assuming an average of 22,673 connected mobile devices
estimated from the present sample, we compute 936 malware infected mobile devices per year.
35%
30%
25%
20%
15%
10%
5%
0%
0 < 1% < 2% < 4% < 6% < 8% < 10% > 10%
Figure 18 shows Scenario 2 average costs for 936 malware-infected devices. IT help desk
support is estimated at $316,894, IT security support including data recovery, investigation and
forensics is estimated at $205,286 and diminished productivity or idle time for employees is
estimated at $299,058. The total of these estimated average costs is $821,238.
$350,000 $316,894
$299,058
$300,000
$250,000
$205,286
$200,000
$150,000
$100,000
$50,000
$-
IT help desk support IT security support Employee's diminished
productivity
Figure 19 shows the percentage of malware-infected mobile devices used by employees that will
be compromised over the next 12 months. The extrapolated average for this distribution is 5.08
percent. Assuming an average of 936 malware-infected mobile devices estimated from the
present sample, we compute 48 compromised devices per year.
Figure 19. Probability that one or more malware-infected mobile devices will be
compromised over the next 12 months
Extrapolated average = 5.08 percent
30%
25%
20%
15%
10%
5%
0%
0 < 1% < 2% < 4% < 6% < 8% < 10% > 10%
Figure 20 summarizes the maximum exposure extrapolated from sample averages for three
separate categories. Compliance cost is estimated at $12.4 million, reputation damage is
estimated at $20.3 million and information loss is estimated at $23.0 million.
$25,000,000 $23,001,530
$20,272,830
$20,000,000
$15,000,000
$12,444,840
$10,000,000
$5,000,000
$-
Compliance costs Reputation damages Information losses
2
Please note that the cost estimate should include all direct cash outlays, direct labor expenditures, indirect
labor costs, overhead costs and lost business opportunities.
$1,400,000
$1,169,034
$1,200,000
$1,030,350
$1,000,000
$800,000
$632,499
$600,000
$400,000
$200,000
$-
Compliance costs Reputation damages Information losses
Table 2 provides a recap of all estimated costs resulting from 936 malware-infected mobile
devices over 12 months. As reported, the extrapolated cost per infected device is $3,903 and the
cost for all network connected mobile devices is $161 per device (including BYOD).
A sampling frame of 16,558 experienced IT and IT security practitioners located in all regions of
the United States were selected as participants to this survey. To ensure knowledgeable
responses, all participants in this research have some level of familiarity of their organizations
management and security of mobile devices used by employees. Table 3 shows 803 returns.
Screening and reliability checks required the removal of 185 surveys. Our final sample consisted
of 618 surveys (3.7 percent response rate).
Pie Chart 1 reports the respondents organizational level within participating organizations. By
design, 56 percent of respondents are at or above the supervisory levels.
5% Senior Executive
16% Vice President
Director
Manager
36% Supervisor
21%
Technician
Staff
Other
16%
Pie Chart 2 reports the primary person the respondent or their immediate supervisor reports to.
Sixty-three percent report to the CIO and 18 percent report to the CISO.
CEO/Executive Committee
3% 3%
Financial services
4% 5% Health & pharmaceutical
19% Public sector
4% Retailing
Industrial
5% Consumer products
Services
5% 13% Hospitality
Technology & software
6% Entertainment & media
9% Transportation
7%
Education & research
8% 9% Energy & utilities
Other
As shown in Pie Chart 4, 75 percent of respondents are from organizations with a global
headcount of 1,000 or more employees.
6% 11%
7% Less than 500
501 to 1,000
14%
1,001 to 5,000
20%
5,001 to 10,000
10,001 to 25,000
21%
25,001 to 75,000
21%
More than 75,000
There are inherent limitations to survey research that need to be carefully considered before
drawing inferences from findings. The following items are specific limitations that are germane to
most web-based surveys.
! Non-response bias: The current findings are based on a sample of survey returns. We sent
surveys to a representative sample of individuals, resulting in a large number of usable
returned responses. Despite non-response tests, it is always possible that individuals who did
not participate are substantially different in terms of underlying beliefs from those who
completed the instrument.
! Sampling-frame bias: The accuracy is based on contact information and the degree to which
the list is representative of individuals who are IT or IT security practitioners. We also
acknowledge that the results may be biased by external events such as media coverage.
Finally, because we used a web-based collection method, it is possible that non-web
responses by mailed survey or telephone call would result in a different pattern of findings.
! Self-reported results: The quality of survey research is based on the integrity of confidential
responses received from subjects. While certain checks and balances can be incorporated
into the survey process, there is always the possibility that a subject did not provide accurate
responses.
The following tables provide the frequency or percentage frequency of responses to all survey
questions contained in this study. All survey responses were captured in December 2013.
S2. Do you have responsibility for monitoring or enforcing the security of mobile
devices used in the workplace, including employee-owned devices (a.k.a. BYOD)? Pct%
Yes, full responsibility 35%
Yes, some responsibility 65%
Minimal or no responsibility (Stop) 0%
Total 100%
Strongly
Part 2. Attributions agree Agree
Q1a. My organization is unable to account for all mobile devices that connect to
networks or enterprise systems. 33% 31%
Q1b. My organization is unable to track all employee-owned (BYOD) mobile devices
that connect to networks and enterprise systems. 35% 33%
Q1c. The inability to manage mobile devices is increasing my organizations operational
cost and reducing efficiency of business processes. 29% 30%
Q1d. Employees use of mobile apps and devices has caused a spike in malware
infections. 20% 21%
Q1e. Employees use of mobile apps and devices has substantially increased over the
past 12 months. 40% 35%
Q1f. Failing to manage mobile devices has resulted in non-compliance and/or
regulatory violations for my organization. 19% 21%
Q1g. My organization considers the safe use of mobile devices by employees a top
security priority. 26% 19%
Q1h. My organization encourages the use of employee-owned mobile devices in the
workplace. 15% 19%
Q1i. My organization is vigilant in protecting sensitive or confidential data on mobile
devices. 14% 16%
Q1j. It is difficult to prevent employees from using insecure mobile devices. 44% 37%
Q1k. It is difficult to detect employees who use insecure mobile devices. 37% 30%
Q1l. Employees have privacy concerns about the organization scanning their
personally owned (BYOD) mobile devices for malware and other vulnerabilities. 22% 18%
Q3. Do you believe your organization has lost sensitive or confidential data as a result
of employee carelessness while using mobile devices in the workplace? Pct%
Yes, with certainty 20%
Yes, most likely 24%
Yes, likely 19%
Unlikely 8%
No 21%
Unsure 8%
Total 100%
Q4a. Approximately, how many mobile devices are in use by employees within your
organization today? Please include smartphones, tablets and other portable mobile
devices used in the workplace. Pct%
Less than 500 7%
501 to 1,000 13%
1,001 to 5,000 16%
5,001 to 10,000 20%
10,001 to 50,000 21%
50,001 to 100,000 8%
More than 100,000 5%
Cannot determine 10%
Total 100%
Q4b. Approximately, what is the percentage of all mobile devices used by employees
within your organization over the past 12 months were lost or stolen? Pct%
Zero 1%
Less than 1% 15%
1 to 2% 23%
3 to 4% 30%
5 to 6% 12%
7 to 8% 7%
9 to 10% 1%
More than 10% 0%
Cannot determine 11%
Total 100%
Q6. Does your organization have a policy that specifies the acceptable use of
personally owned mobile devices in the workplace? Pct%
Yes 48%
No 46%
Unsure 6%
Total 100%
Q8. In your opinion, do mobile devices used within your organization have adequate
security or control features? Pct%
Yes, all devices 15%
Yes, some devices 32%
No 49%
Unsure 4%
Total 100%
Q9. Do employees ever circumvent or disable required security settings on their mobile
devices (a.k.a. jail breaking)? Pct%
Yes, frequently 23%
Yes, occasionally 29%
Yes, rarely 6%
No 30%
Unsure 12%
Total 100%
Q10. Does your organization have enhanced monitoring procedures for mobile devices
used by employees who have access to or use sensitive or confidential information? Pct%
Yes 42%
No 50%
Unsure 8%
Total 100%
Q11. Does your organization permit contractors to access business applications from
their mobile devices? Pct%
Yes 35%
No 55%
Unsure 10%
Total 100%
Q13a. Does your organization allow employees to copy sensitive or confidential data to
public cloud-based applications? Pct%
Yes 36%
No 55%
Unsure 9%
Total 100%
Q13b. If yes, are you able to manage and control what is copied in the cloud? Pct%
Yes 43%
No 46%
Unsure 11%
Total 100%
Q14. Please rank each one of the following seven negative consequences that could Average
occur if employees use insecure mobile devices, from 1 = most to 7 = least severe. rank Rank order
Leakage of information assets 1.78 1
Damage to IT systems 3.25 4
Business disruption 2.28 3
Regulatory actions or lawsuits 5.84 6
Reputation damage 2.01 2
Customer turnover 4.39 5
Cost of outside consultants and experts 6.29 7
Q15. What do you see as the most significant barriers to achieving strong security over
employee access and use of mobile devices? Please select your top two choices. Pct%
Insufficient resources or budget 32%
Lack of effective security technology solutions 11%
Lack of skilled or expert personnel 13%
Lack of leadership 35%
Lack of oversight or governance 43%
Insufficient visibility of people and business processes 50%
Insufficient assessment of data security risks 12%
Complexity of compliance and regulatory requirements 4%
Total 200%
Q16a. Do you believe this type of incident will happen one or more times over the next
12 months? Pct%
Very likely 63%
Likely 23%
Not likely 12%
No chance 2%
Total 100%
Q16c. IT security support including data recovery, investigation and forensics. Please
estimate the cost range for one lost or stolen mobile device on average. Pct%
Zero 5%
Less than $50 5%
$50 to $100 6%
$101 to $200 9%
$201 to $300 8%
$301 to $400 12%
$401 to $500 11%
$501 to $1,000 19%
More than $1,000 25%
Total 100%
Q16d. Employees diminished productivity or idle time. Please estimate the cost range
for one lost or stolen mobile device on average. Pct%
Zero 11%
Less than $50 14%
$50 to $100 18%
$101 to $200 27%
$201 to $300 8%
$301 to $400 4%
$401 to $500 2%
$501 to $1,000 8%
More than $1,000 8%
Total 100%
Q16f. How much could this incident cost your organization in terms of the value of the
data stolen? Please provide the maximum exposure or "worst case" scenario. Pct%
Zero 0%
Less than $10,000 1%
$10,001 to $100,000 3%
$100,001 to $250,000 2%
$250,001 to $500,000 12%
$500,001 to $1,000,000 11%
$1,000,001 to $5,000,000 10%
$5,000,001 to $10,000,000 13%
$10,000,001 to $25.000,000 13%
$25,000,001 to $50,000,000 11%
$50,00,001 to $100,000,000 4%
More than $100,000,000 11%
Cannot determine 9%
Total 100%
Q16g. How much could the theft of sensitive or confidential data cost your organization
in terms of non-compliance or regulatory violations? Please provide the maximum
exposure or "worst case" scenario. Pct%
Zero 0%
Less than $10,000 0%
$10,001 to $100,000 1%
$100,001 to $250,000 2%
$250,001 to $500,000 10%
$500,001 to $1,000,000 11%
$1,000,001 to $5,000,000 20%
$5,000,001 to $10,000,000 15%
$10,000,001 to $25.000,000 12%
$25,000,001 to $50,000,000 6%
$50,00,001 to $100,000,000 7%
More than $100,000,000 5%
Cannot determine 11%
Total 100%
Expected
Scenario 1 recap (expected value) value
Value of data $1,018,010
Compliance cost $508,791
Reputation damage $1,040,384
Total $2,567,185
Scenario 2. Malware infections on insecure mobile devices: Employees inadvertently download mobile apps for
business and personal use. These mobile apps may contain malicious software such as viruses, worms and trojans,
sometimes infecting devices that go undetected for months or even years. When activated, malware can disrupt
business processes, cause IT downtime and result in the ex-filtration of sensitive or confidential data.
Q17a. Do you believe this type of incident will happen one or more times over the next
12 months? Pct%
Very likely 72%
Likely 20%
Not likely 5%
No chance 3%
Total 100%
Q17c. IT security support including data recovery, investigation and forensics. Please
estimate the cost range for one infected mobile device on average. Pct%
Zero 3%
Less than $50 25%
$50 to $100 15%
$101 to $200 11%
$201 to $300 20%
$301 to $400 11%
$401 to $500 10%
$501 to $1,000 2%
More than $1,000 3%
Total 100%
Q17d. Employees diminished productivity or idle time. Please estimate the cost range
for one infected mobile device on average. Pct%
Zero 3%
Less than $50 11%
$50 to $100 12%
$101 to $200 15%
$201 to $300 18%
$301 to $400 12%
$401 to $500 14%
$501 to $1,000 9%
More than $1,000 6%
Total 100%
Q17e. What is your best estimate of the probability that one or more malware-infected
mobiles device will compromise your organization's networks or enterprise systems
over the next 12 months? Pct%
Zero 1%
Less than 1% 10%
1 to 2% 11%
3 to 4% 19%
5 to 6% 23%
7 to 8% 13%
9 to 10% 5%
More than 10% 9%
Cannot determine 9%
Total 100%
Q17g. How much could the compromise cost your organization in terms of non-
compliance or regulatory violations? Please provide the maximum exposure or "worst
case" scenario. Pct%
Zero 0%
Less than $10,000 1%
$10,001 to $100,000 0%
$100,001 to $250,000 2%
$250,001 to $500,000 9%
$500,001 to $1,000,000 9%
$1,000,001 to $5,000,000 18%
$5,000,001 to $10,000,000 12%
$10,000,001 to $25.000,000 13%
$25,000,001 to $50,000,000 7%
$50,00,001 to $100,000,000 8%
More than $100,000,000 9%
Cannot determine 12%
Total 100%
Q17h. How much did (or could) this incident cost your organization in terms of your
organizations reputation and customer goodwill? Please provide the maximum
exposure or "worst case" scenario. Pct%
Zero 1%
Less than $10,000 2%
$10,001 to $100,000 3%
$100,001 to $250,000 2%
$250,001 to $500,000 6%
$500,001 to $1,000,000 6%
$1,000,001 to $5,000,000 10%
$5,000,001 to $10,000,000 12%
$10,000,001 to $25.000,000 10%
$25,000,001 to $50,000,000 16%
$50,00,001 to $100,000,000 15%
More than $100,000,000 7%
Cannot determine 10%
Total 100%
Expected
Scenario 2 recap (expected value) value
Value of data $1,169,034
Compliance cost $632,499
Reputation damage $1,030,350
Total $2,831,882
D2. Check the Primary Person you or your IT security leader reports to within the
organization. Pct%
CEO/Executive Committee 1%
Chief Financial Officer 2%
General Counsel 0%
Chief Information Officer 63%
Chief compliance Officer 5%
Human Resources VP 0%
Chief Security Officer 2%
Chief Information Security Officer 18%
Chief Privacy Officer 0%
Chief Risk Officer 9%
Other 0%
Total 100%
Ponemon Institute
Advancing Responsible Information Management
Ponemon Institute is dedicated to independent research and education that advances responsible
information and privacy management practices within business and government. Our mission is to conduct
high quality, empirical studies on critical issues affecting the management and security of sensitive
information about people and organizations.
As a member of the Council of American Survey Research Organizations (CASRO), we uphold strict
data confidentiality, privacy and ethical research standards. We do not collect any personally identifiable
information from individuals (or company identifiable information in our business research). Furthermore, we
have strict quality standards to ensure that subjects are not asked extraneous, irrelevant or improper
questions.