Debayan Ghosh 16004 PGDM 2016-2018 MGLO Assignment

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Debayan Ghosh

16004
PGDM 2016-2018
MGLO Assignment

Q: Difference between Conventional & Green Supply Chain Management.


A: Conventional Supply Chain management is a traditional way of carrying out the process
of transporting the product from its raw material to the end user. For example, in a
conventional SCM, a manufacturer might contract with a wholesale distributor, which in turn
contracts with individual retail stores. Each entity does its part to transport the product from
the manufacturer to the end consumer. Focuses on Total Quality, optimum Cost and best
service which in some way contributed to environment.
Conventional SCM faced varieties of challenges as follows:
Improper planning leading to non-visual relationship between the channel partners.
Focused on the individual performance without considering the intermediaries.
Lack of long term growth plan and focus.
Lack of Mission and Vision Statements.
Supported by old legacy system with very low integration among various channels.
Storage areas became full, leaving no room for more product. If so, orders are
delayed, driving increased Shortages.

Green Supply Chain Management (GSCM) is all about delivering products and services
from suppliers, manufacturers to end customers through material flow, information flow and
cash flow in the context of environment. To incorporate the environmental idea in each and
every stage of the product and service in a Supply Chain.
Supply chain managers in GSCM have a great role in developing innovative environmental
technologies to tackle the problems faced by the economy on environmental problems and
communicate this to every stake holder in the chain. Lean Manufacturing is eliminating waste
in every stage of supply chain. It focuses on producing economically and environmentally
friendly quality products which meets the customer expectation. It is the best practice to be
followed since it reduces inventory, saves space and energy. Hence Lean manufacturing
contributes to the Green environment.
Green supply chain management can be built as follows:
Product Selection: Designing the product in such a way that it should be safe for use,
creating least pollution and consumes less energy. It should not be hazardous during
storage, transportation and also while disposing once it reaches end of its product life
cycle. DFE (Design for Environment) is about developing products that has no
negative side effect for human and environment, cost effective and environment
friendly. This practice has to be implemented in product design stage.

Process and production: Process has to be designed so that it conforms to the Green
Supply Chain Management initiatives to reduce environmental negative impact.
Efficient and effective production strategy to reduce energy consumption which
includes reducing waste material, air and water emissions. This contributes to lean
manufacturing. All possibilities have to be checked for recycling the Scrap materials.

Business Partners selection: Selecting suppliers who have proven track records on
practicing lean manufacturing and using environment friendly material. Involving
vendors during product conception and design so that they can share their best
practices to best align your strategy with the customer strategy on going greener
supply chain. Ultimately it results in customer delight and satisfaction.

Packaging Material: Replacing package materials which are eco-friendly.


Fumigation certificate should be obtained for international shipments for wooden
pallets and crates. Packaging material has to be designed in such a way it can be re-
used and re-cycled. Packaging should be robust so that any hazardous material inside
it doesn't spill over and cause environmental hazard.

Information Technology: A Green approach to IT has to be achieved through


various automatic processes thereby reducing carbon foot prints. Paper usage has to
be minimized through automatic invoice/payment processing. Using EDI for
creating/transmitting orders.

Green Building: Deploying greener practices in Design, construction and


maintaining the buildings. Using energy efficient bulbs, natural lightning saves
considerable energy. Water has to be recycled for day to day use. LEED certification
(Leadership in Energy and Environmental design recognized by US and other
countries) has to be obtained. Investment in Renewable energy sources such as solar,
wind etc. are needed for sustainable green practice.

Barriers for adopting GSM:


1. Lack of proper sustainability standards and government regulations
2. High initial investment for adopting waste disposal methods In Sweden the
consumers are often unwilling to bear the extra cost of a sustainable solution.
3. Improper alignment of long-term sustainability strategies of the company with its short
term goals of profitability For example in China due to cutthroat competition the
providers of transportation cut corners to stay competitive
4. Lack of sufficient motivation on the part of the top management
5. Insufficient training about sustainable practices of Supply Chain

Characteristics Conventional SCM Green SCM

Objective & Value Economic Economic & Ecological

Ecological Optimization Integrated approach is high Ecological Impact

Supplier Selection Price switching supplier, Ecological aspects, long


Criteria short term relationship term relationship
Cost Low High

Speed & Flexibility High Low

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