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Total No. of Questions : 5] SEAT No.

:
P3960 [5070]-1001
[Total No. of Pages : 8

M.B.A. - I
(101) : ACCOUNTING FOR BUSINESS DECISIONS
(2013 Pattern) (Semester - I) (Revised)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Your answer should be specific and to the point.
5) Use of simple calculator is allowed.

Q1) Define management accounting. Explain role of management accounting in


the global business environment. [10]
OR
a) Differentiate between management accounting and financial accounting. [5]
b) Explain the classification of costs in detail. [5]

Q2) From the following Trial Balance of Nath Enterprises, prepare Trading A/c,
profit and loss A/c and Balance sheet for the year Ended 31.3.2010 [10]
Trial Balance As on 31.3.2010
Particulars Dr (Rs.) Cr(Rs.)
Capital 90,000
Drawings 3,000
Stock on 1.4.2009 45,000
Octroi duty 800
Purchases & Sales 2,00,000 3,12,000
Returns 6,000 2,000
Salaries 10,000
Carriage outward 1400
Wages 14,000
Insurance 2,000
Discount Received 600
Postage 800
Debtors and creditors 60,000 64,000
P.T.O.
Furniture 35,000
Cash in hand 10,000
Machinery 80,000
Rent and taxes 6,000
Printing and stationery 2,000
Bank over draft 7400
Total 4,76,000 4,76,000
Adjustments:-
a) Closing stock was valued at cost L40,000/-
b) Depreciate Machinery @5%
c) Salary L2000 and wages L1000/- were outstanding.
d) Insurance L500/- was prepaid.
OR
a) Define financial statement and state its objectives. [5]
b) Explain accounting conventions in detail. [5]

Q3) On 01.3.2014 the stock of a component in the stores was 500 units @ L3
following are the receipts are issues during the month. [10]
Purchases Issued
05.03.14 : 400 units @ L4 P.U 08.03.14 300 units
11.03.14 : 500 units @ L5 P.U 14.03.14 400 units
18.03.14 : 600 units @ L6 P.U 25.03.14 500 units
When the stock was taken on 31.03.2014 a discrepancy of 50 units was
revealed. Prepare a store ledger under first in first out method.
OR
a) Classify the following items into factory, office and selling and Distribution
overheads and also give reason if any item to be excluded from cost-
sheet. [5]
i) Indirect material.
ii) Bad debts.
iii) Bank charges.
iv) Supervisors salary.
v) Travelling expenses.
vi) Donations.
vii) Interest on Debentures.
viii) Factory if insurance

[5070]-1001 2
b) xyz Ltd. has 3 production and 4 service departments. Expenses for
these departments as per Primary Distribution summary. [5]
Production Dept. Rs.
A 30,000
B 26,000
C 24,000
Service Dept. Rs.
D - Stores 4000
E - Time keeping 3000
F - Power 1600
G - Canteen 1000
Following information is also available in respect of the production
departments.
Particulars Dept.A Dept.B Dept.C
Horse power of machine 300 300 200
Number of workers 20 15 15
Value of stores requisition (Rs.) 2500 1500 1000
You are required to apportion the cost of service departments over the
production department. [5]

Q4) For Production of 10,000, the following are the budget expenses. [10]
Particulars PU(Rs.)
Direct Material 60
Direct Labour 30
Variable overheads 25
Fixed overheads (Rs. 1,50,000) 15
Variable expenses (direct) 5
Selling expenses (10% fixed) 15
Administrative Expenses (Rs.50,000 fixed
for all level of production 5
Distribution expenses (20% fixed) 5
160
Prepare flexible budget for production of 6,000, 7,000 and 8,000 units.
OR
From the following data for May 2012, calculate
a) Material cost variance.

[5070]-1001 3
b) Material price variance.
c) Material usage variance.
d) Material mix variance.
Material Standard Actual
Qty (kg) Rate(Rs.) Qty (kg) Rate(Rs.)
x 8000 1.05 7500 1.20
y 3000 2.15 3300 2.30
z 2000 3.30 2400 3.50
13000 13,200

Q5) The price structure of a iron manufactured by Seema electricals is as


follows:- [10]
Particulars P.U (Rs.)
Material cost 120/-
Labour cost 40/-
Veriable overheads 40/-
Fixed overheads 100/-
Total cost 300
(+) Profit 100
Selling price 400
This cost structure is based on 1000 units of iron manufactured during the
year.
Calculate P/V ratio, BEP and margin of safety. Also find out same when:-
selling price is decreased by 10%
OR
Write short notes on :- [10]
a) Cost volume profit Analysis.
b) Factors influencing pricing decision.

zzz

[5070]-1001 4
Total No. of Questions : 5]

P3960 [5070]-1001
M.B.A. - I
(101) : ACCOUNTING FOR BUSINESS DECISION
(2013 Pattern) (Semester - I)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Your answers should be specific and to the point.
5) Use of simple calculator is allowed.

Q1) a) Management Accounting is inevitable in todays global competitive


world. Explain .
OR
b) Explain the following Accounting concepts with suitable example:
i) Separate entity.
ii) Dual aspect.
iii) Going concern.
iv) Money measurement.
v) Cost concept.

Q2) a) Define financial statement. Explain the objectives and importance of


financial statements.
OR
b) Do you think that the financial statements of proprietary and limited
companies are same? Justify.

Q3) a) From the following information prepare the cost sheet of M/s xyz Ltd.
for the month of July 2015.
Particulars Amount (Rs)
Stock of raw material 1/7/2015 30,000
Raw material purchased 2,80,000
Stock of raw material 31/7/2015 45,000
Wages 70,000

[5070]-1001 5
Depreciation on plant & machinery 15,000
Factory Rent & Rates 30,000
Office rent 5,000
General expenses 4,000
Discount on sales 3,000
Advertisement 6,000
Income tax paid 20,000
Sales 4,00,000

OR
b) Classify the following items into:
i) Factory overhead.
ii) Administration overhead.
iii) Selling and Distribution overhead.
iv) Items excluded from cost sheet with reason.
Sr.No. Particulars
1 Wages
2 Advertisement
3 Works managers salary
4 Income Tax
5 Travelling expenses
6 Fuel and power
7 Factory lighting
8 Office rent and taxes
9 Interest on capital
10 Printing and Stationery
11 Showroom expenses
12 Carriage outward
13 Salary
14 Directors salary
15 Postage and Telegram
16 Office lighting
17 Depreciation on plant and machinery
18 Delivery van charges
19 Warehouse expenses
20 Plant repairs and maintenance
[5070]-1001 6
Q4) a) Show the stores ledger entries of M/s ABC Ltd. for the month of October
2014 as they would appear when using
i) FIFO method
ii) LIFO method
Date Particulars Qty. Rate
1 Opening balance 300 60
2 Purchases 200 45
4 Issue 150 -
6 Purchases 200 50
11 Issue 150
19 Issue 200
22 Purchases 200 48
27 Issue 250
29 Purchases 150 50
30 Return to vendor,
Purchased on 29th October 20
OR
b) The New production House Ltd. has production department A, B and C
and two service department D and E. The following figures are extracted
from the records of the company
Particulars Amount
(Rs.)
Rent and Rates 5,000
General Lighting 600
Indirect wages 1,500
Power 1,500
Depreciation on machinery 10,000
The following further details are available
Particulars Total A B C D E
Floor space (sq.ft). 10,000 2,000 2,500 3,000 2,000 500
Light points 60 10 15 20 10 5
Direct wages (Rs.) 10,000 3,000 2,000 3,000 1,500 500
H.P. of machines 150 60 30 50 10 -
Value of machinery (Rs.) 2,50,000 60,000 80,000 1,00,000 5,000 5,000
You are required to show apportionment of overheads to various departments.

[5070]-1001 7
Q5) a) ABC company has three alternatives to produce two products, product
P and product Q.
Alternative 1 : 100 units of product P and
200 units of product Q
Alternative 2 : 200 units of product P and
300 units of product Q
Alternative 3 : 300 units of product P and
100 units of product Q
Fixed cost Rs. 25,000/-
Variable cost per unit Rs. 350/- of product P and Rs. 280/- of product Q
Selling price per unit Rs. 450/- of product P and Rs. 375/- of product Q
Suggest the best possible alternative to the management.

OR
b) From the following information compute:
i) Direct material price variance.
ii) Direct material usage variance.
iii) Direct material mix variance.
Particulars Standard Actual
Qty Unit Total Qty Unit Total
(kgs) price (kgs) price
Material A 10 2 20 5 3 15
Material B 20 3 60 10 6 60
Material C 20 6 120 15 5 75
Total 50 200 30 150

zzz

[5070]-1001 8
Total No. of Questions : 5] SEAT No. :
P3961 [5070]-1002
[Total No. of Pages : 2

M.B.A.
102 : ECONOMICS ANALYSIS FOR BUSINESS DECISION
(Semester - I) (2013 Pattern)
Time : 2 Hours] [Max. Marks :50
Instructions to the candidates:
1) Answer Five questions.
2) All questions carry equal marks - 10.

Q1) a) Write the concepts of Economics. Explain the scope and Nature of the
Economics.
OR
b) Explain the terms Accounting Profit, Economic Profit and Role of Profit
in market system.

Q2) a) Discuss the determinants of market demand at Firm and Industry level.
OR
b) Write short notes on (any two):
i) Elasticity of Demand.
ii) Market equilibrium.
iii) Oligopoly.

Q3) a) What is the concepts of cost? Explain various kinds of cost.


OR
b) Define the concepts of Risk. Discuss Risk Management through
Insurance.

Q4) a) Explain the role and functions of money market.


OR
P.T.O.
b) Discuss the regulatory role of RBI and SEBI.

Q5) a) Explain in general way about the GDP and Growth rate.
OR
b) Explain the role of WTO in International Business.

zzz

[5070]-1002 2
Total No. of Questions : 5] SEAT No. :
P3962 [5070]-1003
[Total No. of Pages : 2

M.B.A. -I
103 :LEGAL ASPECTS OF BUSINESS
(2013 Pattern) (Semester - I)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.
3) Justify your answer by quoting suitable examples.

Q1) a) What is the meaning, types and essentials of a contract of guarantee.

OR

b) As son is lost and B goes in search for him. Can B claim remuneration
from A if:

i) B does this act voluntarily.

ii) B does this act at the request of A.

iii) B does this act at the request of C.

Q2) a) State with examples the meanings of Condition & Warranty.


Distinguish between them.

OR

b) State with reasons whether the following contracts of sale amount to


Sale or an agreement to sell:

i) X entered into a contract for sale of the entire crop of rice that
would grow on his form.

ii) A railway administration entered into a contract for sale of coal ash
that might accumulate during the period of contract.

[5070]-1003 1 P.T.O.
iii) X entered into a contract for sale of some goods in a particular ship
to be delivered on the arrival of the ship.

iv) X entered into a contract for sale of a painting only if Z , its present
owner, sells it to him.

Q3) a) What is dishonour of a negotiable instrument? What is noting and


protesting?

OR
b) State with reasons whether each of the following instruments is bearer or
order:

i) A bill is drawn payable to X or bearer.


ii) A bill is drawn payable to X who endorses it in blank in favour of Y.
iii) A bill is drawn payable to X.
iv) A bill is drawn payable to X or order.
v) A bill is drawn payable to X only.

Q4) a) State the meaning and characteristic features of a company.


OR
b) What is the meaning and contents of a Memorandum of Association.

Q5) a) Write short notes (any two)


i) Rights of Consumers
ii) Trademark
iii) Digital Signature
OR

b) State the meaning and importance of copyrights and patents in the modern
business world.


[5070]-1003 2
Total No. of Questions :5] SEAT No. :
P3963 [5070]-1004
[Total No. of Pages :2

M.B.A.
104:BUSINESS RESEARCH METHODS
(2013 Pattern ) (Semester-I) (CBCS)
Time : 2 Hours] [Max. Marks :50
Instructions to the candidates:
1) All questions are compulsory.
2) Each questions has an internal option.
3) Each questions carries 10 marks.
4) Your answer should be specific and to the point.
5) Support your answer with suitable line example
6) Draw neat diagram and illustrations supportive to your answers.
7) Use of simple calculator is allowed.

Q1) a) What is business research ? What are the objectives and importance of
business research? [10]
OR
b) Draft a research proposal for any one of the following. [10]
i) To conduct a study on advertising effectiveness for automobile
company.
ii) An insurance company in evaluating the effectiveness of its services.

Q2) a) What is exploratory research design and briefly describe qualitative


research techniques? [10]
OR
b) Explain following concepts. [10]
i) Independent variable
ii) Dependent variable
iii) Concomitant variable
iv) Extraneous variable
v) Control group

1 P.T.O.
Q3) a) Define measurement in research? Explain all types of scaling techniques
in detail. [10]
OR
b) Prepare a questionnaire for any one of the following situation. [10]
i) To conduct a study on absenteesim in a manufacturing unit.
ii) To collect feed back of training session

Q4) a) Explain the term probability sample and its types in detail? [10]
OR
b) Define the following concepts. [10]
i) population
ii) Sampling
iii) Sampling error
iv) Non-sampling error
v) Sample size

Q5) a) Draw Histogram of the following data and find mode from graphically.[10]
wt. in .kg 10-20 20-30 30-40 40-50 50-60 60-70 70-80
No.of Persons 42 38 120 84 48 36 31
OR
b) i) Construct stem and leaf data for the following 20 respondent. [5]
24, 35, 38, 48, 45, 38, 39, 40, 50, 47, 51,
33, 25, 27, 44, 46, 23, 28, 29, 30.
ii) Explain the characteristics of good research report. [5]

T T T

2
Total No. of Questions : 5] SEAT No :
P3964 [5070]-1005 [Total No. of Pages : 1

M.B.A.
105 : ORGANISATIONAL BEHAVIOUR
(2013 Pattern) (Semester - I)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question carries 10 marks.

Q1) a) Mr.Sunil, you and your friends wants to learn organisational behaviour
formally to understand the case in human relations. What fundamental
concepts of organisational behaviour would teach to them?
OR
b) Comment - Organisational behaviour is the study of human behaviour
of the organisation.

Q2) a) Explain motivation theory of Maslows need Hierarchy.


OR
b) What are the content theory of motivation? Discuss with suitable examples.

Q3) a) A strong culture affects an oraganisations efforts to improve diversity


Is this true? Discuss.
OR
b) What is organisational culture? Explain different types of organisational
culture.

Q4) a) What is perception? Discuss its nature and steps is perceptual process.
OR

b) What do you mean by group behaviour? Explain the five stage model of
group development.

Q5) a) Why do employees resist change? Explain seven stage model of change
with suitable example.
OR
b) What is organisational change? Discuss the various methods of
implementing organisation change.

Y Y Y
[5070]-1005 1
Total No. of Questions :5] SEAT No. :
P3965 [Total No. of Pages :2
[5070] - 1006
M.B.A.
106: BASICS OF MARKETING
(2013 Pattern) (Semester - I)

Time : 2 Hours] [Max. Marks :50


Instructions to students:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answer with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.

Q1) a) If our product is good, we do not require any innovation; customers


will come on their own and buy it says one business owner. Do you
agree? With reference to this statement explain the term Marketing Myopia
and differentiate between Sales and Marketing orientations in the context
of A Housing Finance Company. [10]
OR
b) Since studying Marketing during business studies a level of interest in
the subject has grown rapidly, in opinion marketing is the most influential
division of a business comment. Define Marketing and explain the core
concepts of Marketing. [10]

Q2) a) If you are able to know why & how consumers buy, what they buy,
you can be successful marketer Comment and explain the various factors,
which affect the consumer buying behavior. [5]

b) Enlist and analyze the steps involved in the buying decision process for
Mobile handset. [5]
OR
[5070] -1006 1 P.T.O.
a) Consumer wants to purchase LED TV. Explain the various factors, which
would affect the consumer buying behavior. [5]
b) Enlist and analyze the steps involved in the buying decision process for
the product Washing Machine. [5]

Q3) a) Marketing managers have to take and revise their Marketing Decisions
considering the change in macro environmental forces comment. Explain
various types of environmental forces and factors influencing marketing
decisions. [10]
OR
b) Undertake the environmental analysis for any two of the following
markets. [10]
i) Banking.
ii) Four-wheeler service center.
iii) Hostel.

Q4) a) Dnyaneshwari private ltd. manufactures variety of woolen garments. As


a marketing manager of a company how would you segments the market
for such products to be sold all over India? Analyze various segmentation
bases used by marketing manager of company. [10]
OR
b) As a marketing manager of an organization develop marketing segment,
targeting and positioning for marketing plan for following. [10]
i) Tractor.
ii) Small car.

Q5) a) What do you mean by a product? Classify consumer Products and


Industrial products in detail. [10]
OR
b) i) A Product is more than a physical entity. Do you agree? Justify
your answer. [5]
ii) Explain the product Mix with respect to a FMCG company. Make
necessary assumptions. [5]

abab

[5070] -1006 2
Total No. of Questions : 5] SEAT No. :
P3966 [5070]-2001
[Total No. of Pages : 2

M.B.A.
201 - MARKETING MANAGEMENT
(2013 Pattern) (Semester - II)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.

Q1) State the Broad Steps to New Product Development. Describe the steps with
special reference to a ladies skin care product. [10]
OR
Firms change their marketing strategies as per change in the stages of the
product lifecycle. Discuss the strategies that can be adopted across the
Introduction & Growth stages of a PLC. [10]

Q2) Discuss the Internal & External Factors that affect pricing decisions for a
Samsung smart phone. [10]
OR
Explain the steps to Setting a Price. [10]

Q3) What are the different types/levels of distribution channels? What are the
functions of a distributor? [10]
OR
What is Franchising? Macdonalds is a classic example of a Business Format
Franchiseand a Reebok Outlet, an example of a Product or Brand name
Franchise. Do you agree with this statement? Justify. [10]

P.T.O.
Q4) Explain in detail the different tools of promotion (promotion-mix). [10]
OR
For communication to be effective, a logical process needs to be followed.
Explain the steps to effective advertising from Mission to Measurement.[10]

Q5) Explain in detail the Marketing Planning Process. [10]


OR
Explain the concept of Marketing Evaluation and Control. Elaborate on any 3
types of Marketing Control. [10]

E E E

[5070]-2001 2
Total No. of Questions : 5] SEAT No. :
P3967 [5070]-2002
[Total No. of Pages : 10

M.B.A.
202 : FINANCIAL MANAGEMENT
(2013 Pattern) (Revised) (Semester - II)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question carry 10 marks.
3) Figures to the right indicate marks for that questions.
4) Use of simple calculator is permitted.

Q1) a) Define Financial Management. Explain the various goals of it in detail.[10]

OR

b) Explain the key strategies of financial management with suitable examples.[10]

Q2) a) From the following Balance sheets of ABC Ltd prepare a statement
showing sources and application of funds for the year ended 31st March[10]

2005 BALANCE - SHEET

Liabilities 2004(Rs.) 2005(Rs.) Assets 2004(Rs.) 2005(Rs.)


Equity Capital 3,00,000 4,00,000 Goodwill 1,15,000 90,000

8% Pref. sh. capital 1,50,000 1,00,000 Land & Building 2,00,000 1,70,000

General Reserve 40,000 70,000 Plant 80,000 2,00,000

Profit & Loss A/c 30,000 48,000 Debtors 1,60,000 2,00,000


Proposed Dividend 42,000 50,000 Stock 77,000 1,09,000

Creditors 55,000 83,000 Bills Receivable 20,000 30,000

Bills Payable 20,000 16,000 Cash in Hand 15,000 10,000

Tax Provision 40,000 50,000 Cash at bank 10,000 8,000


6,77,000 8,17,000 6,77,000 8,17,000

[5070]-2002 1 P.T.O.
Additional Information:
i) Depriciation has been charged on plant & Land & Building Rs. 10,000
and Rs. 20,000 respectively in 2004-2005.
ii) Interim dividend of Rs. 20,000 has been paid in 2004-2005.
iii) Income tax paid during 2004-2005 Rs. 35,000.
OR
b) The standard ratio for the industry and the ratios of Prabhat Ltd are
given labour. Comment on the financial position of the company compared
to industry standards and give suggestions for improvement. [10]
Ratio Industry Standard Ratio Ratio of Prabhat Ltd
Current Ratio 2.4 2.6
Quick Ratio 1.6 1.08
Inventory Turnover Ratio 9 3
Average collection period 34 42
Debt equity Ratio 2:1 1.35 : 1

Q3) a) Ashok Ltd. is planning to invest in a new project. The company has the
following 2 alternatives available for investment? [10]
Project Project
A B
Investment 30,00,000 30,00,000
Project Life 5Years 6 years
Cost of capital 12% 12%
Cash inflow at the end of the year:
year 1 7,00,000 8,00,000
year 2 10,00,000 8,00,000
year 3 9,00,000 8,00,000
year 4 8,00,000 8,00,000
year 5 4,00,000 6,00,000
year 6 - 2,00,000

[5070]-2002 2
Calculate and suggest the company to select the alternative on the basis of
i) Pay Back Period.
ii) Net Present Value.
OR
b) A company is considering an investment proposal to install new machine.
This project will cost Rs. 1,00,000 and will have 5 years life with no
salvage value. Tax rate is 50%, the company follows straight line method
of depreciation. [10]
Years EBDT(Rs.) Discount factor@ 10%
1 20,000 0.909
2 22,000 0.826
3 28,000 0.751
4 30,000 0.683
5 50,000 0.621
Evaluate the project using
i) Pay back period.
ii) Profitability Index at 10%.

Q4) a) i) Suprakash company provided the following information and


requested you to compute operating cycle duration. [5]
(In lakhs)
Particulars Amount (Rs.)
Sales 2,000
Opening Inventory 510
Closing Inventory 375
Opening Receivables 815
Closing Receivables 875
Cost of Goods Sold 1675
ii) Briefly explain the determinants of working capital. [5]
OR
[5070]-2002 3
b) ABC Ltd sells its products on a gross profit of 20% on sales. The
following information is extracted from its annual accounts for the year
ended 31st December 2014. [10]

Particulars Amount(Rs.)

Sales at 3 months credit 40,00,000

Raw Material 12,00,000

Wages paid - average time lag 15 days 9,60,000

Manufacturing expensed paid - 1 month in arrears 12,00,000

Administrative expensed paid - 1month in arrears 4,80,000

Sales promotion expenses - payable half yearly in advance 2,00,000

The company enjoys one month credit from the suppliers of raw materials
and maintains a 2months stock of raw materials and one and half months
stock of finished goods. The cash balance is maintained at Rs. 1,00,000
as a precautionary measure. Assuming a 10% margin, find out working
capital requirement of ABC Ltd.

Q5) a) i) Explain the concept of NI approach. [5]

ii) From the following information calculate operating Leverage,


Financial Leverage and Combined Leverage. [5]

Units Sold 30,000

Unit Sale Price Rs. 10

Fixed Cost Rs. 40,000

Variable cost per unit Rs.6

10% Debt capital Rs. 1,00,000

Tax Rate 50%

OR

[5070]-2002 4
b) i) Write a note on NOI approach. [5]

ii) From the following capital structure of a company, calculate the


overall cost of capital using. [5]

A) Book Value Weights.

B) Market Value Weights.

Source Book Value Market Value

(Rs.) (Rs.)

Equity share capital 45,000 90,000

Retained earnings 15,000 -

Preference share capital 10,000 10,000


Debentures 30,000 30,000

The after tax cost of different source of finance is as follows:


Equity sh. capital = 14%
Retained earnings = 13%
Pref. sh. capital = 10%
Debentures = 5%.

l l l

[5070]-2002 5
Total No. of Questions : 5]
P3967
[5070]-2002
M.B.A.
202 : FINANCIAL MANAGEMENT
(2013 Pattern) (Semester - II)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks (10 marks each).
2) All questions are compulsory.
3) Use of simple calculator is allowed.

Q1) Define Financial Management. Explain goals of financial management. [10]

OR
What are the key strartegies of financial management? [10]

Q2) From the following balance sheet of WRCL Company Ltd as on 31st March
2015 and 2016. You are required to prepare a schedule of changes in Working
Capital and Funds Flow Statement. [10]

Liabilities As on 31st March Assets As on 31st March


2015 2016 2015 2016
Share Capital 1,00,000 1,10,000 Building 40,000 38,000
General Reserve 14,000 18,000 Plant & M/c 37,000 36,000
Adjusted P&L A/c 4,000 3,000 Investment
(Long Term) 10,000 21,000
Creditors 8,000 5,400 Stock 30,000 23,400
Bills Payable 1,200 800 Bills Receivable 2,000 3,200
Provision for Taxation 16,000 18,000 Debtors 18,000 19,000
(Non-current)
Provision for Doubtful 400 600 Cash at Bank 6,600 15,200
Debts
Total 1,43,600 1,55,800 Total 1,43,600 1,55,800

[5070]-2002 6
a) Depreciation charged on Plant & M/c was Rs. 4,000.
b) Provision for Taxation of Rs.. 19,000 was made during the year 2016.
c) Interim dividend of Rs. 8,000 during the year.
d) A piece of machinery was sold for Rs. 8,000 during the year 2016.
It had costed Rs. 12,000 depreciation of Rs. 7,000 has been provided
on it.
OR
Ratios if MANTIL Limited is given below. You are required to compare the
same with Industry standards. Give your interpretation and suggestions to
improve the financial performance of the company. [10]
Ratio MANTIL Limited Industry Standard
Current Ratio 2.2 : 1 2.75 : 1
Quick Ratio 1.5 : 1 1.2 : 1
Inventory Turnover Ratio 10 7
Average Collection Period 38 46
Debt Equity Ratio 2:1 1.4 : 1

Q3) A Malborlin Limited has to make a choice between the three investment projects
A,B,C. The immediate cash out flow is Rs. 1,00,000 and life of the project is
5 years for each project. The 10% discounting rate is applicable. [10]
You are required to Indicate the ranking for the proposal on the basis of:
i) NPV
ii) PI
iii) ARR
Year Proposal - A Proposal - B Proposal - C
1 40,000 50,000 60,000
2 50,000 30,000 50,000
3 30,000 40,000 50,000
4 50,000 60,000 30,000
5 30,000 30,000 40,000
OR
[5070]-2002 7
a) Calculate Discounted Pay Back Period for the Machines A and B,
Investment for each Machine is Rs. 4,00,000/-
Year Machine A Machine B P.V. Factor @10%
1 2,00,000 2,20,000 0.909
2 1,70,000 1,40,000 0.826
3 1,50,000 1,60,000 0.751
4 80,000 70,000 0.683
5 50,000 60,000 0.621
b) Calculate IRR from the following data provided by the XYZ Ltd. Initial
investment Rs. 9,00,000 for the project.
Year CFAT PV factor @21% PV factor @22%
1 3,80,000 0.826 0.820
2 3,10,000 0.683 0.672
3 2,40,000 0.564 0.551
4 1,70,000 0.467 0.451
5 4,44,000 0.386 0.370
[10]
Q4) Determine the working capital requirement to finance a level of activity of
60,000 units of output for a year. The production activity is carried out evenly
throughout year, wages and Overheads accrue. Use Total Cost Approach
method of Working Capital Estimation. [10]

Cost per unit Rs.

Raw Materials 20
Direct Labour 8

Overheads 6

Total Cost 34

Profit 6
Selling Price 40

[5070]-2002 8
Additional Information:

Avg. Stock of RM 1 Month

Avg. WIP 1/2 Month

Stock of Finish Goods 1 Month

Credit allowed to Debtors 1 Month

Credit allowed by Suppliers 1 Month

Time lag in payment of Wages 1 Month

Time lag in payment of Overheads 1 Month

Cash in Hand 20,000

OR

The following information extracted from the books of Alexzandra Ltd.


Compute operating cycle in days. [10]

Period covered 365 days

Avg. Period of credit 16 days

Particulars (Rs. in 000)

Avg. Debtors Outstanding 480

Raw Materials consumption 4,400

Total Production cost 10,000

Total Cost of Sales 10,500

Sales for year 16,000

[5070]-2002 9
Avg. stock maintained (Rs. in 000)

Raw Materials 320

WIP 350

Finished goods 260

Q5) Explain the concept of capital structure. What are the various factors affecting
on Capital Structure? [10]

OR

Write Note: [10]

a) MM Approach.

b) NOI Approach.

l l l

[5070]-2002 10
Total No. of Questions : 5] SEAT No. :
P3968 [5070]-2003
[Total No. of Pages : 2

M.B.A.
203: HUMAN RESOURCE MANAGEMENT
(2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks.
2) Answer all questions.

Q1) Explain various function of Human Resource Management and differentiate


between HRM & Personnel Management.
OR
What are the strategic functions of HRM as under-stood & implemented in
the company.

Q2) Explain various steps of Human Resource Planning & discuss briefly various
sources of Recruitment.
OR
Discuss various labour market available for Recruitment.

Q3) Explain the concept of Training evaluation and describe Krik Patrick Model.
OR
Explain the factors responsible for implementing management development
programs.

Q4) Explain the concept of performance Appraisal and elaborate its various methods.
OR
What is compensation. Explain current trends in compensation with examples.

P.T.O.
Q5) Discuss various organisational exists schemes used by companies.

OR

Why Employee status plays a significance role in managing employee


relations. Explain in detail.

zzz

[5070]-2003 2
Total No. of Questions : 10] SEAT No :
P3969 [5070]-2004 [Total No. of Pages : 3

M.B.A.
204 : DECISION SCIENCE
(2013 Pattern) (Semester - II)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Attempt 5 (five) questions.
2) Each question has an internal option.
3) Each question carries equal marks.(10)
4) Figures to the right indicate mark for questions.
5) Graph will not be provided, Draw a diagram on answer sheet.
6) Non scientific calculator is allowed.

Q1) Find the initial basic feasible solution of the following transportation problem
for minimizing using Vogels Approximation method. The table below. [10]
D1 D2 D3 D4 Supply
01 10 20 5 7 10
02 13 9 12 8 20
03 4 15 7 9 30
04 14 7 1 0 40
05 3 12 5 19 50
Demand 60 60 20 10
OR
Q2) Solve the following L.P.P. using graphical method: [10]
Minimize Z=80 x +120y
Subject to x+ y 9
x2
y3
20x+50y 300
x, y 0

[5070]-2004 1 P.T.O.
Q3) A self - service store employs one cashier at its counter. Nine customers
arrive on as average 5 minutes while the cashier can serve 10 customers in 5
minutes. Assuming Poisson distribution for arrival rate and exponential
distribution for service rate find: [10]
a) Find the traffic intensity.
b) Average number of customers in the system.
c) Average number of customers in queue or average queue length.
d) Average time a customer spends in the system.
e) Average time a customer waits before being served.
OR
Q4) a) In a cricket season for a one-day match a bowler bowled 50 balls. The
frequency distribution of runs scored per ball is as given below: [5]
Runs/ball 0 1 2 3 4 5 6
Number of balls 15 10 10 4 8 1 2
Simulate the system for 2 overs and find average runs given in 2 overs by
him.Use the following random numbers: 88,03,05,29,28,48,65,19,55,17,37,82.

b) Write a note on Markov Chain. [5]

Q5) Solve the following Game, Given the Pay-off matrix as: [10]
Player B
B1 B2
Player A A1 6 -3
A2 -3 0
OR
Q6) A businessman has 3 alternative actions that he can take. Each of these follows
4 possible events. The conditional Payoffs for each action event combination
are as under.
Events
Actions A B C D
I 4 0 -5 3
II -2 6 9 1
III 7 3 2 4

[5070]-2004 2
Find optimal decision under [10]
a) Maximin Criterion.
b) Minimax Regret Criterion.
c) Laplace Criterion.

Q7) A project has been defined to contain the following list of activities along with
their required time of completion.

Activity A B C D E F G H I
Time in Days 1 4 3 7 6 2 7 9 4
Immediate
Predecessor - A A A B C E,F D G,H

a) Draw the Network Diagram.


b) Find early start time(EST) and early finish time (EFT).
c) Identify Critical path. [10]
OR
Q8) Write short notes on:
a) Role of Network techniques in project management. [5]
b) Floats and its types with example. [5]

Q9) The incidence of a certain disease is such that on an average 20% of workers
suffer from it. If 10 workers are selected at random, find the probability that
a) Exactly 2 workers suffer from the disease. [10]
b) Not more than 2 workers suffer from the disease.
c) At least 9 workers suffer from the disease.
OR
Q10)a) A card is drawn at random from a well shuffled pack. Find the probability
that [5]
i) It is not a spade.
ii) It is a face card.
b) A pair of dice is thrown. Find the probability of getting the sum [5]
i) More than nine.
ii) Multiple of 3.

Y Y Y

[5070]-2004 3
Total No. of Questions : 5] SEAT No. :
P3970 [5070]-2005
[Total No. of Pages : 1

M.B.A.
205 : OPERATIONS AND SUPPLY CHAIN MANAGEMENT
(Semester - II) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All Questions are compulsory.
2) All Questions curry Equal marks.
3) For all questions internal choice within the questions is given.

Q1) a) Explain various issues in operations and supply chain functions. [10]
OR
b) Short Notes on:
i) Functions of supply Chain Management. [5]
ii) Principles of Lean Management. [5]

Q2) a) Explain various types of processes and operations system. [10]


OR
b) Explain various stages in Designing Service System. [10]

Q3) a) Explain various functions of production planning and control. [10]


OR
b) Define Scheduling? Explain various types of scheduling. [10]

Q4) a) Define Inventory? Explain the concept and Behavior of inventory


costs. [10]
OR
b) Short Notes on
i) HML Analysis. [5]
ii) FSN Analysis. [5]

Q5) a) Describe various key issues in supply Chain Management. [10]


OR
b) Short Notes on:
i) Elements of customer service. [5]
ii) Significance of customer satisfaction. [5]
zzz
Total No. of Questions : 5] SEAT No. :
P3971 [5070]-2006
[Total No. of Pages : 2

M.B.A.
206 : MANAGEMENT INFORMATION SYSTEM
(Semester - II) (2013 Pattern)
Time : 2 Hours] [Max. Marks :50
Instructions to the candidates:
1) Attempt all questions.
2) Figures to right indicate marks.

Q1) a) Explain for a marketing department how Information on strategic


resource. [10]
OR
b) What is networking topology? Describe various types of networking
topologies with suitable diagrams. [10]

Q2) a) Discuss how prototyping helps in development of busines applications.


Explain with suitable example. [10]
OR
b) A network of 500 riskha want to develop their website for better
services to panenyes. Being system analyst illustrate steps of SDCC
for the same. [10]

Q3) a) Explain Data ware housing concept, need, advantages and


disadvantages. [10]
OR
b) Use of GIS is the competitive advantage for automobile sector. Justify
the statement with suitable example. [10]

Q4) a) Why BPO and call centers have gained importance in India an e-business
models towards in recent era? [10]
OR
P.T.O.
b) What can be down to improve the security of business uses of the
Internet? Give various examples. [10]

Q5) a) SK auto ancilliary is Pune based manufacturing orgainisation have 400


customers. They have decided to move into IT era computerise its
functions. Being MIS executive describe the requirements from
information system to enhance their functioning of the business. Consider
personnel finance marketing production and inventing department. [10]
OR
b) Mohan Lal management recruitment agency want to develop their MIS
system. Discuss in details its application which support to the recruitment
porcine. [10]

zzz

[5070]-2006 2
Total No. of Questions : 5] SEAT No. :
P3972 [5070]-3001
[Total No. of Pages : 3

M.B.A. - II
301 : STRATEGIC MANAGEMENT
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks :50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question carries 10 marks.
3) Each questions has an internal option.
4) Support your answer with suitable examples.

Q1) a) Case study:


A New Beginning
Mr. Achal Bakeri, is the Chairman and Managing Director of Ahmedabad-
based Symphony Ltd, from past 27 years. The company, in its first
phase, tasted phenomenal success in a short period, followed by near
bankruptcy. In the second phase, it learnt from its mistakes, won back
customer and investor confidence, and emerged as Indias largest air-
cooler manufacturer with a market capitalization of over Rs 6,300 crore.
It won two awards - Best SME - Overall and Best SME -
Manufacturing in the Rs 250 crore and above turnover category in the
2015 edition of Business Todays Best SME Awards.
The first part of Bakeris entrepreneurial journey started in 1988, when
he decided to launch air coolers instead of joining the familys real estate
business. Back then, the industry was totally unorganized. The products,
too, looked odd and clumsy. So, Bakeri launched an air cooler that
resembled an air-conditioner, for Rs 4,300. In just two to three years,
Symphony was able to match competitors such as Crompton Greaves,
Usha and Polar, which were large multi-product companies, in the air-
cooler category. Then, it decided to diversify. In 1994, it got listed on
exchanges, built a large factory, and launched new models. It tried to
replicate its success with air-coolers in other categories by launching
new models of water heaters, room heaters, water purifiers, air-
conditioners, washing machines and exhaust fans. But the products failed
to attract consumers. Worse, this made Symphony lose focus on air
coolers. By 2001, investors lost faith in the company, its net worth eroded,
P.T.O.
and the stock became a penny stock. The company was referred to the
Board for Industrial and Financial Reconstruction or BIFR. It had a
debt of over Rs 50 crore.
Instead of closing down the business, as advised by many, he decided
to give it a try again, and this time concentrated only on his core
competency, air-coolers. The second part of Bakeris business life begins
here. The company abandoned other products. Instead, it launched new
air-cooler models in various formats. In the next six years, the focus was
on bringing down costs to increase margins. It also decided to outsource
manufacturing to become asset light. Its next move was to tap overseas
markets. A breakthrough came when it acquired a bankrupt Mexican
company, International Metal Products Co (IMPCO), in 2009, which
gave it access to the US market and newer models. There has been no
looking back since then. From Rs 238 crore in 2010/11, the turnover
grew to Rs 466.39 crore in 2013/14. Net profits in these three years have
been Rs 50.3 crore, Rs 62.6 crore and Rs 98.9 crore, respectively.
Symphony has a 50 per cent share (40 per cent in volume terms) of the
domestic organized market, followed by Kenstar (35 per cent), Bajaj
Electricals (15 per cent) and Usha. The companys products command
a 10-12 per cent premium over products offered by competition. About
15 per cent revenues come from exports to 60 countries. Symphony
also bought Munters Keruilai Air Treatment Equipment (Guangdong) or
MKE, China, which had a turnover of Rs 93 crore last year with an
objective to avail its best manufacturing and research facilities and gain
competitive advantage in Asia. Symphony de-risked the seasonal nature
of the business by offering good discounts during off-season and
penetrating countries like Sri Lanka.
Experts says While 54 per cent out of 143 million households live in
hot and dry climatic conditions and 4 per cent live in moderate climatic
conditions, only about 8 per cent own air-coolers, providing a huge
opportunity for growth. Nrupesh Shah, Executive Director, Symphony
says the company is poised to grow at a compounded annual growth
rate of 20-25 per cent in the medium term. For the time being, everybody
is buying Symphonys growth story, and it seems that Bakeri can afford
to forget his past mistakes.
i) Identity the critical success factors for symphonys turnaround.
ii) Also identity the key performance Indicators for CSFs to be
measured.
OR

[5070]-3001 2
b) Consider any organisation of your choice from the following. Attempt to
define its business along the dimensions of customer groups, customer
functions, and alternative technologies. What insight does such a definition
offer for the strategic management of your chosen organisation.
i) A car manufacturer.
ii) A Bank.

Q2) a) Comment. Benchmarking as a tool for comparative analysis.


OR
b) Explain GE Nine Cell model? What are the advantages of GE Nine Cell
model over BCG matrix.

Q3) a) A corporate level strategies are basically about the choice of direction
that a firm adopts in order to achieve its objective comment. Under what
conditions corporate level strategies are adopted.
OR
b) Explain these stability Corporate level strategies with examples.
i) No change.
ii) Project and
iii) Pause/ Proceed with caution.

Q4) a) What approaches can strategists adopt to create a strategy - supportive


culture.
OR
b) Balance Score card is a superior performance measurement tool. Explain.

Q5) a) What are the threats to the sustainability of business. How are organisation
can cope up with these threats in present competitive business model.
OR
b) Write short notes on any two:
i) Strategy Canvas.
ii) Principles of Blue Ocean Strategy.
iii) Business Models.

zzz

[5070]-3001 3
Total No. of Questions : 5] SEAT No. :
P3973 [5070]-3002
[Total No. of Pages : 2

M.B.A.
302 - ENTERPRISE PERFORMANCE MANAGEMENT
(Semester - III) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry Equal Marks.
2) All questions are compulsory with Internal options.

Q1) a) Explain the importance of Non Financial Performance Measures with


stating the significance of Balance Score card.
OR
b) A company is organised into two different departments i.e. Manufacturing
division & Operating division Both are considered as Profit Centre. Each
division manager has full authority to decide on sale of divisions output
to outsiders & to other divisions.
Division C has always purchased its requirement of a component from
Division A, but when informed that Division A was increasing its
selling price to Rs.150, the manager of Division C decided to look at
outside suppliers.
Division C can buy component from outside supplier for Rs.135. But
Division A refuses to lower its price in view of its need to maintain
its Return on Investment the top management has the following
information Cs Annual purchases of the component - 1000 units.
As variable cost per unit - Rs.120
As fixed cost per unit - Rs.20
Required
i) Will the company as whole benifit, If Division C bought the
components at Rs. 135 from outside supplier.
ii) If A did not produce the material for C it could use the facilities
for other activities resulting in a cash operating savings of
Rs.18000/- should C then purchase from outside sources.
iii) Suppose these is no alternative use of A facilities & the market
prise per unit for the component drops by Rs.20 should C buy
from outside?
P.T.O.
Q2) a) State the types of capital Expenditure decision & justify the need of
Capital Expenditure decision.
OR
b) Explain briefly various techniques of Capital Expenditure Control.

Q3) a) In the current chronic situation across Indian Banking sector justify need
& importance of following parameters for m-asing banks performance.
i) NPAs.
ii) Credit Apprisal.
OR
b) Retail organisations performance is measured on varied performance
measure - Explain the above statement using following measures.
i) ABC Analysis.
ii) Multiple Attribute Method.

Q4) a) State & explain various steps in project control process.


OR
b) State & Discuss the features of Non - Profit organisation.

Q5) a) Describe How Financial Audit is different from Management Audit -


Explain.
OR
b) Explain/ write note on Following [Any Two]:
i) Internal Audit.
ii) Principles & objectives of Audit.
iii) Cost Audit.

zzz

[5070]-3002 2
Total No. of Questions : 5] SEAT No. :
P3974 [5070]-3003
[Total No. of Pages : 2

M.B.A.
303 :STARTUP AND NEW VENTURE MANAGEMENT
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) a) Entrepreneurs are born not made - Do you agree with the statement?
why? [10]
OR

b) Design an Entrepreneurship Development Programme (EDP) for


technical graduates and explain each component of the EDP right from
identification of the potential candidates till the follow up in detail. [10]

Q2) a) An opportunity is a gap in the market where potential exists to create


value- Discuss the statement with suitable examples. [10]

OR

b) What are the various entry strategies suggest a suitable entry strategy for
a MNC entering the Indian fast food market. [10]

Q3) a) Discuss the role of small and medium enterprises in the economic
development of India. [10]

OR

b) What is project appraisal? Prepare a sample projected financial statement


for any project. [10]

[5070]-3003 1 P.T.O
Q4) a) What are technology parks? Discuss in detail the assistance provided by
different organisations in setting up technology parks in India. [10]

OR

b) Which Act is applicable for a sole proprietory firm. Explain the main
provisions of the shops and Establishment Act. [10]

Q5) a) What is industrial sickness. Explain in detail the causes of industrial


sickness with examples from Indian industries. [10]

OR

b) Discuss the case of any successful entrepreneur from your locality? What
traits of the entrepreneur led to its success. [10]

[5070]-3003 2
Total No. of Questions :5] SEAT No. :
P3975 [Total No. of Pages :2
[5070] - 3004
M.B.A.
305 - (MKT) : CONTEMPORARY MARKETING RESEARCH (SPL.)
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) Answer Five questions.
2) All questions carry equal marks.-10

Q1) a) What is the concept of marketing Research? Explain the applications of


Research Designs.
OR
b) Prepare and evaluate the Marketing Research proposal with example.

Q2) a) What is questionnaire? Designing a questionnaire for marketing research


of launching a new FMCG goods.

OR
b) What is the concept of scale and scalling technique? Give an application
of Likert scale.

Q3) a) Explain the experimental design in Marketing Research with example.


OR

b) What is the sampling method? Explain different kinds of probabilistic


and non - probabilistics sampling techniques.

[5070] -3004 1 P.T.O.


Q4) a) Write short notes on (any two):-
i) Testing Hypothesis for one mean & two mean.
ii) Conjoint analysis.
iii) Factor analysis.
iv) Chi square test.

OR

b) What is Data Analysis? Explain ANOVA - oneway and Two way Test.

Q5) a) What is the concept of cluster Analysis? Explain the clustering methods.
OR
b) Explain multidimensional scaling and perceptual mapping in Marketing
Research Analysis.

abab

[5070] -3004 2
Total No. of Questions : 5] SEAT No. :
P3976 [5070]-3005
[Total No. of Pages : 2

M.B.A. - II
(306 - MKT) : SPECIALISATION CONSUMER BEHAVIOUR
(Semester - III) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.

Q1) a) What is social class? Explain the effect of social class on lifestyles.

OR

b) Define marketing mix. Discuss the influence of marketing mix variables


on consumer behaviour.

Q2) a) Discuss the various types of buying motives. Also explain the role of
buying motives.

OR

b) For many marketers, the dual goals of consumer learning are increased
market share and brand loyal customers. Comment.

Q3) a) What do you mean by evaluation of alternatives? Discuss search,


experience and credence aspects for evaluation of alternatives.

OR

b) If consumers do not perceive a problem their motivation to act will be


low. Explain the statement with suitable examples.

P.T.O.
Q4) a) Explain Howarth sheth model of consumer behaviour.

OR

b) Explain Engel-Blackwell-Miniard model of consumer behaviour.

Q5) a) Explain the Socio-Economic profile of Indian Consumers in detail.

OR

b) Explain Socio Economic classes (SEC) - a technique to measure social


classes in India in urban and rural markets.

zzz

[5070]-3005 2
Total No. of Questions :5] SEAT No. :
P3977 [Total No. of Pages :2
[5070] - 3006
M.B.A.
305 (FIN):SPECIALIZATION FINANCIAL REGULATORY FRAMEWORK
(Semester - III) (2013 Pattern)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) Discuss the need and importance of financial regulatory frame work. [10]
OR
Explain the Global financial crisis along with causes and effects on Indian
financial sector. [10]

Q2) Explain in detail IRDA. [10]

OR
Write short note on: [10]
a) Sebi guidelines for issue of bonus share.
b) Book Buildings.

Q3) Define the term Articles of Association. Discuss the contents of Articles of
Association. [10]
OR

Explain companies Act 1956 along with its objectives in detail. [10]

Q4) What do you mean by Foreign Direct Investment? Explain the need and
regulation of FDI. [10]

OR

What is external commercial Borrowing? Explain the key elements and terms
and condition regarding External Commercial Borrowing. [10]

[5070] -3006 1 P.T.O.


Q5) Explain the procedure of formation of society under societies Registration
Act. 1860. [10]

OR

Write short notes on: [10]

a) Banking Regulation Act as applicable to co-operatives.

b) Nidhi companies.

abab

[5070] -3006 2
Total No. of Questions : 5] SEAT No. :
P3978 [5070]-3007
[Total No. of Pages : 2

M.B.A.
FINANCE SPECILISATION
306 - FIN : Merchant Banking and Financial Services
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) a) Define Merchant Banking. Explain its importance and scope.

OR

b) What is stock exchange? Explain the role of a stock exchange in the


secondary market.

Q2) a) State the functions of public issue management.

OR

b) Define underwriting. Explain the types and benefits of underwriting.

Q3) a) Write down the SEBI guidelines for buy-back of shares.

OR

b) Define Merger, amalgamation, acquisition. State the types of mergers.

Q4) a) What do you mean by Factoring? Explain the advantages and


disadvantages of Factoring.

OR

b) Define Financial Services. Explain the importance, scope and evolution


of financial services.
P.T.O.
Q5) a) Venture Capital is the most vital funding to a new startup. Explain in
detail the types and stages of venture capital.

OR

b) Explain the following terms in detail:

i) Exit Mechanism.

ii) Credit rating agencies.

zzz

[5070]-3007 2
Total No. of Questions :5] SEAT No. :
P3979 [Total No. of Pages :2
[5070] - 3008
M.B.A.
IT - 305 : INFORMATION TECHNOLOGY MANAGEMENT
(Specialisation)
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub question.
5) Draw neat diagrams and illustrations supportive to your answer.

Q1) a) Describe the future scenario and managerial considerations in acquisition,


monitoring, maintenance, controlling and replacement of hardware part.
OR
b) Explain in details on Hardware and Computer peripherals. How does the
CPU work explain with diagram?

Q2) a) Describe the various types of operating system and how database
management is really help full in business.

OR
b) List out the various Application software and write in brief about software
suites, messaging, and Groupware, conferencing commercial and
corporate level.

Q3) a) Explain the differences between the Internet, an Intranet, and an extranet.
What is the common bond among all three?
OR
b) Define computer network. Explain the different types of networks.

[5070] -3008 1 P.T.O.


Q4) a) What is a database? Why do organizations need a database?
OR

b) Explain the data warehousing and Data mining.

Q5) a) What are the process of recruitment, training and retention along with
performance measurement in IT organization?
OR
b) Explain Need and Tool of Security Management?

abab

[5070] -3008 2
Total No. of Questions : 5] SEAT No. :
P3980 [5070]-3009
[Total No. of Pages : 1

M.B.A.
(Information Technology Management)
306 (IT) : SPECIALISATION E-BUSINESS
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All the questions are compulsory.
2) Each questions carries 10 marks.

Q1) a) What do you understand by E-Business? Explain current status of e-


Business.
OR
b) Explain in detail Scope and challenges of E-business in India in the current
environment.

Q2) a) What is the concept of information publishing technologies? How does


it importance to the business?
OR
b) Explain capacity planning in detail.

Q3) a) Explain e-business design in detail.


OR
b) Explain mobile commerce in detail.

Q4) a) What do you e-CRM in detail.


OR
b) Explain the e-Business security/payment services and online community
building systems.

Q5) a) Explain e-business strategy into Action, its challenges and legal issues
involved in that.
OR
b) What are different issues to be consider when launching e-business?

zzz
Total No. of Questions :5] SEAT No. :
P3981 [Total No. of Pages :2
[5070] - 3010
M.B.A.
305 OPE : SPECIALIZATION PLANNING AND CONTROL OF OPERATIONS
Operations Management
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) For all questions, internal choice within the question is given.
3) All questions carry equal marks.

Q1) a) Explain the concept of Scheduling in PPC and write down its need in
planning. [10]
OR
b) In a Steel Pipe manufacturing company, it was observed that Steel Billets
which are used as raw material in Pipe Manufacturing were unavailable
for Rolling operation which resulted into machine Idle time and labor
idle time. The productivity of the plant was decreased due to this.
Being a PPC manager, what precautions you will take to avoid such
situation. [10]

Q2) a) Explain Forecasting As A Planning Tool. [10]

OR
b) Why Forecasting is essential in Manufacturing Companies? [10]

Q3) a) Explain the concept of MPS. With suitable example explain disaggregation
of product information. [10]
OR

b) Assume that you are a Seamless Metal Tube manufacturer. Your current
production rate is 20,000 Metric Tons per day. If you want to increase it
to 30,000 Metric Tons per day, what problems do you face in making
this change? [10]

[5070] -3010 1 P.T.O.


Q4) a) Explain the role of ERP in interfacing functional areas of business. [10]
OR

b) What is the Bill of Materials (BOM)? Being a Design Engineer make a list
of items required to prepare BOM for Telephone. [10]

Q5) a) Scheduling is a planning function and Expediting a control function. In a


small firm, it was proposed to allocate both responsibilities to one person.
Would you approve of such scheme? Give justification. [10]
OR
b) With the help of diagram explain the scheduling context wrt A Pure
Flow Shop. [10]

abab

[5070] -3010 2
Total No. of Questions : 10] SEAT No. :
P3982 [5070]-3011
[Total No. of Pages : 1

M.B.A.
306 (OPE) : INVENTORY MANAGEMENT (Specialization)
(Semester - III) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks.
2) All questions are compulsory.

Q1) Discuss the application of any one type of Inventory in Automobile sector.
OR

Q2) Explain different types of Inventory with examples.

Q3) Write a note on issues in P&Q system of Inventory control.


OR

Q4) Discuss the application of P&Q systems of Inventory control in Industrial


sector.

Q5) Explain Basic E.O.Q. model & state the application of production Quality
model.
OR
Q6) What are Quantity Discounts. Explain Reorder point with variable demand.

Q7) Explain the principles of JIT with examples.


OR
Q8) What are the benefits & disadvantages of JIT.

Q9) What is Inventory Turn Over Ratio. Explain use of different ratios in material
management.
OR
Q10) How to make & by decisions? Discuss with examples.

zzz
Total No. of Questions :5] SEAT No. :
P3983 [Total No. of Pages :2
[5070] - 3012
M.B.A.
LABOUR LAWS
305 - HR : Human Resource Management
(2013 Pattern) (Semester - III) (Specialization)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question carry equal marks.

Q1) Discuss the importance of labour laws. Explain the need for change in Labour
laws.
OR

Explain the Role of ILO & the challenges Faced by ILO.

Q2) Explain the following terms:-

a) Available & Allocable surplus.

b) Minimum & maximum bouns.

OR
What is meant by deduction from wages? Explain any five permissible deduction
from wages under payment of wages Act, 1936.

Q3) What provisions under health are to be provided by the employer to employees
under factories Act, 1948.

OR

What are the provisions under factories Act, 1948 regarding the welfare of the
Employees?
[5070] -3012 1 P.T.O.
Q4) Explain with reference to payment of Gratuity Act:
a) Continuous service.

b) Mr. Akash nominated his friend Sumit as a nominee under Gratuity inspite
of being married & having son. Is it permissible under Gratuity Act.

OR

Discuss in brief the family Pension scheme under provident fund & MBc.
provision Act.

Q5) Discuss the various benefits under ESIC Act, 1948.


OR
Mr. Shyam dies in an accident when he was returning home from his work. Is
the Employer liable to pay him the compensation under workmens
compensation Act, 1923.

abab

[5070] -3012 2
Total No. of Questions : 5] SEAT No. :
P3984 [5070]-3013
[Total No. of Pages : 1

M.B.A.
HUMAN RESOURCE MANAGEMENT (SPL.)
306 - HR : Performance Management
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks.
2) All questions are compulsory.

Q1) a) What are the strategies for effective implementation of performance


management.
OR
b) Explain three types of performance appraisal.

Q2) a) Explain ethical issues and dilemmas in performance management.


OR
b) Elaborate the necessary components of reward system.

Q3) a) Discuss the process of implementing performance management.


OR
b) Mr. A.B.C. is working as a senior HR manager at manufacturing unit
advice which performance system to be adapted.

Q4) a) Explain the scope and Historical development in performance


management.
OR
b) Discuss in detailed the building work culture at insurance firm.

Q5) a) Top leaders need to be transperent in performance management system.


Comment.
OR
b) Elaborate reward system & components of it.

zzz
Total No. of Questions :5] SEAT No. :
P3985 [Total No. of Pages :2
[5070] - 3014
M.B.A.
305 - (IB) : INTERNATIONAL BUSINESS ECONOMICS (SPL.)
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) Answer five questions.
2) All questions carry equal marks - 10.

Q1) a) What is the Balance of Payment? Distinguish between Balance of


Trade and Balance of payment.
OR

b) Explain the concepts of Globalisation and International Business.

Q2) a) Write short notes on (any two):

i) Ohlin Theory

ii) Internal Vs foreign Trade.

iii) Demand and supply of International Trade.


OR

b) Explain the International Trade Theory on Demand and supply.

Q3) a) What is the concept of Free Trade? Explain Free Trade areas with suitable
example.

OR
b) Define Foreign exchange market. Explain the types of Foreign Exchange
Transactions.

[5070] -3014 1 P.T.O.


Q4) a) What is the concept of FDI? How India is facing challenges after allowing
FDI in open market?
OR

b) What is MNC (Multi-National Company)? MNC are facing the


challenges Globally comment.

Q5) a) Illustrate the concept of International Reserve. Explain Demand supply


cycle of International Reserve.
OR
b) Briefly discuss on IMF and Eurocurrency Market.

abab

[5070] -3014 2
Total No. of Questions : 5] SEAT No. :
P3986 [5070]-3015
[Total No. of Pages : 1

M.B.A.
306 (IB) : EXPORT DOCUMENTATION AND PROCEDURE
(Semester - III) (2013 Pattern) (Specialization)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer Five questions.
2) All questions carry equal marks - 10.

Q1) a) Explain the significance of procedure and documentation in International


trade.
OR
b) Discuss about the Aligned Documentation System (ADS).

Q2) a) Explain the cargo insurance and claim procedure.


OR
b) Discuss the central excise clearence and documentation.

Q3) a) Discuss about the role of EXIM Bank in India.


OR
b) Explain the documentary collection of export bills.

Q4) a) What is the concept of export promotion? Explain the export promotion
scheme in India.
OR
b) Explain the role of export promotion councils.

Q5) a) Discuss the regulations for International Trade.


OR
b) Write short notes on (any two):-
i) Pre shipment Inspection.
ii) Quality control in International Trade.
iii) Customs Act 1962.
iv) Foreign Exchange Management.

zzz
Total No. of Questions :5] SEAT No. :
P3987 [Total No. of Pages :2
[5070] - 3016
M.B.A. - II
305 (SCM) : SPECIALISATION ESSENTIALS OF SUPPLY
CHAIN MANAGEMENT
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub question.
5) Draw neat diagrams and illustrations supportive to your answer.
6) Your answer should be specific and to the point.

Q1) a) What is supply Chain? Explain Financial Sophistication in 21st Century


supply chains. [10]
OR
b) Explain the concept of supply chain management. Discuss role of supply
chain as a value driver. [10]

Q2) a) Discuss with suitable examples push based and pull based supply
chain. [10]

OR
b) i) Write note on Agile chain. [5]
ii) Write note on Pull strategy for supply chain. [5]

Q3) a) Explain power shifts in the supply chain. Discuss demand for flexibility
of partnerships. [10]
OR
b) Explain core competence and growth in outsourcing of supply chain.[10]

[5070] -3016 1 P.T.O.


Q4) a) Explain the Distribution Management in supply chain management with
suitable example. [10]
OR

b) i) Write short notes on overview of customer focus in SCM. [5]

ii) Write short notes on Inventory Management. [5]

Q5) a) Explain the customer focused marketing and supply chain service
outputs. [10]
OR
b) Explain the Customer Relationship Management. Discuss in detail with
suitable example. [10]

abab

[5070] -3016 2
Total No. of Questions : 5] SEAT No. :
P3988 [5070]-3017
[Total No. of Pages : 1

M.B.A.
SUPPLY CHAIN MANAGEMENT SPECIALIZATION
306 - SCM : Logistics Management
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer all questions.
2) All questions carry equal marks.

Q1) Explain the concept of Logistics management. Discuss activities of Logistics


and value added role of logistics.
OR
Define logistics. Explain the role and importance of logistics in modern day
economy.

Q2) Explain micro dimensions of logistics and its interface with operations and
supply chain.
OR
Explain problems which are associated with organisation in integrating logistics?

Q3) Discuss materials management Vs physical distribution? Give relevant


examples?
OR
What is short run of static analysis? Discuss long-run of dynamic analysis?

Q4) Explain types of logistics relationships?


OR
Explain the concept of 4PL and 3PL?

Q5) What is service organisation. Discuss service productivity and global service
issues?
OR
Write a note in Service Capaucty, waiting time & distribution channel.

zzz
Total No. of Questions : 5] SEAT No :
P3989 [5070]-3018 [Total No. of Pages : 1

M.B.A.
305-(RABM) : AGRICULTURE AND INDIAN ECONOMY(SPL.)
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer five questions.
2) All questions carry equal 10 marks.

Q1) a) Explain the national commissions of farmers and green revolution.


OR
b) Discuss the crop pattern in India since 1951.

Q2) a) What is the concept of poverty? Explain the need of public distribution
system in India.
OR
b) Discuss about the policies opted for reforms of public distribution system.

Q3) a) Explain irrigation in the 12th year plain and private sector participation in
irrigation.
OR
b) Discuss the multipurpose river valley project.

Q4) a) Explain Tenamy Reforms and an appraisal of Land Reforms.


OR

b) Explain size productivity and farm efficiency.

Q5) a) Discuss about the agricultural labour and minimum wages.


OR
b) Wrtie short notes on(any two) :
i) Size of unorganised sector.
ii) unorganised sector employment.
iii) Estimate of organised and unorganised workers.
iv) Banded labours and working conditions.

Y Y Y
[5070]-3018 1
Total No. of Questions :5] SEAT No. :
P3990 [Total No. of Pages :2
[5070] - 3019
M.B.A.
306 RABM: SPECIALISATION RURAL MARKETING - I
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Your answers should be specific and to the point.
5) Support your answers with suitable live examples.

Q1) a) Discuss in detail Growth Model. [10]

OR

b) What is Rural Marketing? Explain in detail rural inhibiting factors. [10]

Q2) a) Enumerate precisely the experiences and learnings from Case of CFCL
UTTAM BANDHAN. [10]

OR

b) Enumerate precisely the experiences and learnings from Case of ITC -


e-Choupal. [10]

Q3) a) Explain in detail buying decision process with example. [10]

OR

b) Write a note on Brand Loyalty and innovation adoption. [10]

[5070] -3019 1 P.T.O.


Q4) a) Discuss in detail challenges in rural marketing research. [10]
OR

b) Explain in detail sources of information in Rural marketing research.[10]

Q5) a) Explain in detail emerging segments along wiht examples. [10]


OR

b) Explain the concept Targeting and Positioning with examples. [10]

abab

[5070] -3019 2
Total No. of Questions : 5] SEAT No :
P3991 [5070]-3020 [Total No. of Pages : 1

M.B.A.
FBM-305 : SPECIALISATION ESSENTIALS OF FAMILY BUSI-
NESS MANAGEMENT -I
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carries equal marks.
2) All questions are compulsory.

Q1) a) Explain the concept of family bussiness, which expects makes it unique?
OR
b) Explain the competitive challanges faced by family Bussiness.

Q2) a) Explain the term cultural blur. Why it occurs in family Business?
OR
b) Write short notes on:
i) Family Business people.
ii) Family unity & conflicts.

Q3) a) Which are the ways of family communication in family Business.


OR
b) What do you mean by family emotional intelligence.

Q4) a) Before joining Family bussiness outside experience is important Write


your opinion.
OR

b) What is the importance of working in business rather than outside


experience.

Q5) a) Explain the importance of motivation & retaintion of Non family managers.

OR
b) Write short note on:
i) Family business consultants.
ii) Non executive directors in Family bussiness.
Y Y Y

[5070]-3020 1
Total No. of Questions :5] SEAT No. :
P3992 [Total No. of Pages :2
[5070] - 3021
M.B.A.- II
306 FBM: SPECIALISTION MANAGING INNOVATION - I
(2013 Pattern) (Semester - III)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answer should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.

Q1) a) In the changing world business need innovation, Discuss the statement
using an example. [10]
OR
b) Write down myths surrounding creativity. Discuss them in brief. [10]

Q2) a) What is the difference between static and dynamic models of innovation?
Describe the familiarity matrix. [10]

OR
b) Describe Tushman-Rosenkopf technology life cycle model in details.[10]

Q3) a) What do you understand by a value configuration in a business? Explain


the concepts value chain, value network, value shop. [10]
OR
b) List the sources of assets and competencies. Explain the relation between
competencies and assets. [10]

[5070] -3021 1 P.T.O.


Q4) a) Draw and explain Pioneers, migrators and settlers Map with suitable
example. [10]
OR

b) Explain with example how emotional appeal helps creating need for the
business. [10]

Q5) a) Write down the functional sources of Innovation Discusss each one of
them in brief.

OR

b) Discuss the use of University, Government and Private laboratories as


sources of innovation. [10]

abab

[5070] -3021 2
Total No. of Questions : 5] SEAT No :
P3993 [5070]-3022 [Total No. of Pages : 1

M.B.A.
305 TM: FUNDAMENTALS OF TECHNOLOGY MANAGEMENT
(Specialization)
(2013 Pattern) (Semester - III)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Attempt All questions.
2) All questions carry equal marks.
Q1) a) Discuss market Based views and Resource Based views in management.
OR
b) Explain the relation between knowledge and Technology. Give the levels
of technology development.

Q2) a) Discuss the role of Technology in wealth creation.


OR
b) Explain the evolution of production technology. Bring out the relationship
between technology and the National Economy.

Q3) a) Explain creativity, Invention, Innovation. Discuss the linkage between


science and technology.
OR
b) Explain productivity, effectiveness and competitiveness.

Q4) a) Discuss the relationship between project planning and mangement. explain
management of human resources.
OR

b) Discuss the changes happening in organisational forms and structures.

Q5) a) Do a comparative analysis of competitiveness of India and China


OR
b) Define standard of living. Also explain the various indices of
competitiveness.

Y Y Y

[5070]-3022 1
Total No. of Questions : 5] SEAT No. :
P3994 [5070]-3023
[Total No. of Pages : 2

M.B.A.
TECHNOLOGY MANAGEMENT
306 - TM : Managing Innovations - I
(2013 Pattern) (Semester - III) (Specialisation)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to right indicate marks for that question on subquestion.
5) Your answers should be specific & to the point.

Q1) a) Define Innovation. Why do innovations become imperative for all


business organisation? [10]
OR
b) i) What are the sources of innovations? [5]
ii) Compare functional sources of innovations with circumstantial
sources of innovations. [5]

Q2) a) Explain the following models of Innovation


i) Fosters S curve. [5]
ii) Abernathy - Clark Model. [5]
OR
b) Differentiate between Increamental and Radical Innovation. [10]

Q3) a) Draw the value shop diagram for a general medical practitioner. Explain
value creation logic for the general medical practitioner. [10]
OR
b) What are the sources of assets and competencies? What type of
relationship exists between assets and competencies? [10]

P.T.O.
Q4) a) Enlist factors which are considered by the organization while making the
decision on what to innovate? Describe these factors in brief. [10]
OR
b) What are the issues associated with innovators? How do organisation
search for Innovation opportunities? [10]

Q5) a) Differentiate between sustaining technologies and disruptive


technologies. [10]
OR
b) Write short note on (Any Two): [10]
i) Resource Allocation for Innovation.
ii) Innovators Dilemma for selecting technologies.
iii) Trajectories of market need versus technology improvement.

zzz

[5070]-3023 2
Total No. of Questions : 5] SEAT No. :
P3995 [5070]-4001
[Total No. of Pages : 2

M.B.A.
401 - MANAGING FOR SUSTAINABILITY
(2013 Course) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer Five questions.
2) All questions carry equal marks:- 10.

Q1) a) What is the concept of CSR? Explain the nature of corporate


responsibility.
OR
b) Explain the statement Issues and opportunities for business in socially
and environmentally are sustainable?

Q2) a) Define the concept of Sustainable Development. Explain its need and
importance.
OR
b) Explain the stakeholder Impact on reducing socio-environmental costs
and risk for sustainable Development.

Q3) a) Explain the Business case for sustainable Development on three


dimensions environmental, economic and socially.
OR
b) Discuss the social accountability standard - ISO 26000 and its features.

Q4) a) Define the concept of Corporate Governance. Write the difference


between governance and management.
OR
b) Explain the nature, characteristics and issues of Corporate Governance.

P.T.O.
Q5) a) Discuss the characteristics, nature and needs of Business Ethics.
OR
b) Write short notes on (any two):
i) The ethical value system.
ii) Ethics and corporate excellence.
iii) Indian values and Ethics.
iv) Impact of Law on Business Ethics.

E E E

[5070]-4001 2
Total No. of Questions : 5] SEAT No. :
P3996 [5070]-4002
[Total No. of Pages : 2

M.B.A.
403 (MKT): SERVICES MARKETING (SPL.)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer five questions.
2) All questions carry equal marks - 10.

Q1) a) Define Services. Explain its significance and characteristics.


OR
b) Explain three extended marketing mix for Services with example.

Q2) a) Discuss the impact of customer perception and customer satisfaction


on service product.
OR
b) Discuss on service promotion about Integrated Service marketing
communication and visual marchandising.

Q3) a) Define and signify the Quality function Deployment.


OR
b) Explain about the service design and standards.

Q4) a) What is the concept of service culture? Explain employees role in service
delivery.
OR
b) Define the concept customer as a co-producer in service culture with
example.

P.T.O.
Q5) a) Discuss the applications of service marketing with example (at least two).
OR
b) Write short notes on (any two):
i) IT and ITES.
ii) Marketing in Tourism.
iii) Health care sectors.
iv) Sports and Entertainment in service sectors.

zzz

[5070]-4002 2
Total No. of Questions : 5] SEAT No :
P3997 [5070]-4003 [Total No. of Pages : 2

M.B.A.
404 - MKT : SPECIALISATION - IV SALES AND DISTRIBU-
TION MANAGEMENT
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Support your answer with suitable example.
5) Your answer should be specific & to me point.

Q1) a) Define sales management. Explain qualitative & quantative objectives of


sales management.
OR
b) Explain the process of designing the marketing channel for consumer
products.

Q2) a) Explain the different types of salesforce structure.


OR
b) You have been appointed as a sales manager of life insurance company.
How will you train & motivate the sales force.(Make Necessary
Assumptions).

Q3) a) What is sales for casting? Explain various methods of sales for casting.

OR
b) Write short notes on.
i) Sales quotas.
ii) E-Commerce.

[5070]-4003 1 P.T.O.
Q4) a) Explain the role & significance of C & F Agents.
OR
b) What is franchising? Explain the process of appointing a franchisee.

Q5) a) Define Retailing. Explain different types of organised retail format.


OR
b) Assume you are store manager of Branded Jewellery. How will you
conduct sales promotion and pop promotion activity to increase the
sale.

Y Y Y

[5070]-4003 2
Total No. of Questions : 5] SEAT No. :
P3998 [5070]-4004
[Total No. of Pages : 2

M.B.A. - II
403 FIN:SPECIALIZATION INTERNATIONAL FINANCE
(Semester - IV) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) There are five questions each of 10 marks.
2) All questions are compulsory with internal choice.

Q1) Define International Finance? Explain its nature and scope. [10]
OR
Define IMF. Explain the origin, objectives and operations of IMF.

Q2) Describe the role of Reserve Bank of India in management of foreign exchange
management. [10]
OR
What is meant by speculation in foreign exchange market? Explain currency
arbitrage.

Q3) Explain the various methods of raising resources by borrowers in International


markets. [10]
OR
Explain the hist orical perspective and development of Global capital
market?

Q4) Define Floating Rate Notes. State the types, features and advantages of
FRN. [10]
OR
Explain syndication process in practice. What are the types of syndicated
loans.

P.T.O.
Q5) What are the strategies used for International receivables management?
Explain. [10]
OR
Explain International Financial Reporting standards? Describe its objectives
and scope.

zzz

[5070]-4004 2
Total No. of Questions : 5] SEAT No :
P3999 [5070]-4005 [Total No. of Pages : 2

M.B.A.
404 (Fin) : CORPORATE FINANCE (Specialization - IV)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks.
2) All questions are compulsory.

Q1) a) What are the goals of the corporations for governance of the firm.
OR
b) Write short notes on:
i) Investment decisions.
ii) Financing decisions.

Q2) a) Following is the condensed income statement of a firm for the current
year.
Particular Rs.
Sales 5,00,000
Less : Operating costs 3,00,000
Less : Interest costs 12,000
EBT 1,88,000
Less : Taxes (40%) 75,200
EAT 1,12,800

The firms existing capital structure consists of Rs. 1,50,000/- equity


funds having 15% cost and of Rs. 1,00,000/- 12% debt. Determine the
EVA added during the year.
OR

[5070]-4005 1 P.T.O.
b) Two firms XYZ Ltd and ABC Ltd are identical in all respect except
leverage in capital structure. XYZ Ltd has 10% Rs. 3,00,000/- debentures.
Both the firms have the same EBT of Rs. 50,000/- The equity capitalisation
rate of XYZ Ltd is 16% and ABC Ltd is 12.5% you are required to
calculate the total value of each firm.

Q3) a) Explain the concept and features of value based management.


OR
b) What are the various criteria that has to be completed in order to achieve
Good Corporate Governance in India.

Q4) a) From the following information of a firm calculate share price based on
Walters model and also say whether you are satisfied with the current
dividend policy or not?
i) Earning per share - Rs. 4/-
ii) Dividend per share - Rs. 3/-
iii) IRR - 10%
iv) Return required by shareholder - 15%
OR
b) The following data relate to a firm.
i) Earning per share - Rs.10/-
ii) Capitalisation Rate - 14%
iii) Retention Ratio = 40%
Determine share price using Gordons model if IRR is 15% ,14% and
10%.

Q5) a) Define Corporate Restructuring and explain the board areas of


Restructuring.
OR
b) Elaborate in relation to corporate restructuring
i) Expansion Technique
ii) Disinvestment technique.

Y Y Y
[5070]-4005 2
Total No. of Questions : 5] SEAT No. :
P4000 [5070]-4006
[Total No. of Pages : 2

M.B.A.
403 (IT) : SPECIALISATION - III SOFTWARE PROJECT
MANAGEMENT
(2013 Pattern) (Semester - IV) (Full Credit Course)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answer.

Q1) a) Explain Software Project Management in detail. [10]


OR
b) Define Software Project Management. How software projects differ from
other types of projects. [10]

Q2) a) Define Dynamic System Development. Explain in detail the process of


Dynamic Systems Development? [10]
OR
b) Explain the steps done in project evaluation done in Software Project
Management. [10]

Q3) a) Describe the significance of PERT/ CPM with an example. [10]


OR
b) Explain COCOMO model with an example. [10]

P.T.O.
Q4) a) Describe risk management. Explain PERT a tool of risk management. [10]
OR
b) Explain different software risks and how to manage them. [10]

Q5) a) Explain in brief the primavera software for project management. [10]
OR
b) Explain Ms-Project in detail and give the difference between CPM/
PERT. [10]

zzz

[5070]-4006 2
Total No. of Questions :5] SEAT No. :
P4001 [5070]-4007
[Total No. of Pages : 2

M.B.A.
404-IT : ENTERPRISE RESOURCE PLANNING
(2013 Pattern) (Semester-IV) (Specialisation)

Time : 2 Hours] [Max. Marks :50


Instructions to the candidates:
1) All questions are compulsory.
2) Each question carries 10 marks.

Q1) What return can be expected from an ERP investment.


How long does it take for most companies to see return on an ERP investment?

OR
What is ERP ? Discuss various features of ERP.

Q2) What is Business Process Re-engineering? What are the three important
concepts of BPR? Why is BPR needed?
OR
Explain different types of ERP security issues. How Data Masking is useful
for managing data security?

Q3) What are the functionalities capabilities offers compensation management of


HRM-ERP solution.
OR
Explain a typical sales order management cycle? How does an ERP system
support such cycle.

Q4) What are the emerging trends in ERP applications explain any one in brief.

OR
Write short note on:
a) Data warehousing.
b) Data mining.

[5070]-4007 1 P.T.O.
Q5) Mining is considered one of the basic industries there can be several segments
in this industry depending on type of mine (like underground mine, surface
mine, deep sea mine etc) or types of products produced (like coal mine. iron
ore mine copper mine etc)
Discuss above case with respect to Industry Requirements & Expectation
for ERP solutions in this industry.
OR
Arvind mills retail venture Management has decided to undergo ERP solution
for growing their retail business. ERP solution provider would support Arvind
mill by giving platform to manage its retail processes from supply Chain to
stores Arvind is expecting to increase its inventory turns and improve its
forecast accuracy with the ERP solution implementation. Discuss case of
ERP implementation with reference to following components of retail ERP
solution:
a) Master data.
b) Merchandise planning, Procurement ,and replenishment.
c) Supply chain Management.
d) Managing pricing promotions.
e) Point of sate integration.
f) Reports /KPIs/ Exception alerts.
g) Store operations.
h) Retail planning.

T T T

[5070]-4007 2
Total No. of Questions : 5] SEAT No. :
P4002 [5070]-4008
[Total No. of Pages : 2

M.B.A.
403 (OPE) : SPECIALISATION - III OPERATIONS STRATEGY
(Operation Management)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Draw neat diagrams and illustrations supportive to your answer.
6) Your answers should be specific and to the point.

Q1) a) Explain the term Quality & Social Responsibility from the perspective
of operations strategy of an organization. [10]
OR
b) Write short notes:
i) Strategic fit. [5]
ii) Importance of operation strategy. [5]

Q2) a) Explain the concept of strategic integration in detail. [10]


OR
b) Define value chain. Explain its various core competencies &
capabilities. [10]

Q3) a) Explain the various tradeoff alternatives in case of strategy implementation. [10]
OR
b) Write short notes:
i) Just in time method. [5]
ii) Technology issues in new product development. [5]
P.T.O.
Q4) a) Define strategic resource management. Explain its importance in
detail. [10]
OR
b) Explain the various issues involved with managing of resources by any
organization? [10]

Q5) a) Explain the impact of IT & ITES in the process of resource


implementation? [10]
OR
b) Briefly describe the concept of SAP. [10]

zzz

[5070]-4008 2
Total No. of Questions : 5] SEAT No :
P4003 [5070]-4009 [Total No. of Pages : 1

M.B.A.
404 - (OPE) : TOTAL QUALITY MANAGEMENT
(Specialization)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer five questions.
2) All questions carry equal marks- 10.

Q1) a) What is the concept of quality? Explain quality cost perspective.


OR
b) Explain goods and service quality with example.

Q2) a) What is concept of 14 point of philosophy? Explain it.


OR
b) Explain the quality philosophy of Juran and Crosby.

Q3) a) Write short notes on(any two):


i) Flow charts.
ii) Histograms.
iii) Pareto analysis.
iv) Regression analysis.
OR
b) Explain quality function deployment and planned improvement.

Q4) a) Write the necessity and importance of Statistical Quality Control (SQC).
OR
b) Explain OC curves and Average Outgoing Quality Limit(AOQL).

Q5) a) Discuss about the Quality Management Awards and framework.


OR
b) Explain Tata Business Excellence Model(TBEM).
Y Y Y
[5070]-4009 1
Total No. of Questions : 5] SEAT No. :
P4004 [5070]-4010
[Total No. of Pages : 2

M.B.A.
Specialization :- HUMAN RESOURCE MANAGEMENT
403 HR : Industrial Relations
(Semester - IV) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Figures to the right indicate full marks.

Q1) a) Explain concept of Industrial Relations with evolution of Industrial


Relations. [10]
OR
b) Define Industrial Relations. Explain Approaches to Industrial
Relations. [10]

Q2) a) What are the authorities under Industrial Dispute Act 1947? [10]
OR
b) What are the duties of labour courts, Tribunals and National
Tribunals? [10]

Q3) a) Discuss the rights & liabilities of registered Trade Union. [10]
OR
b) Explain Unfair Labour Practices under Trade union Act, 1926. [10]

Q4) a) Explain the procedure for certification & Submission of draft under
Industrial Employment (Standing Order) Act 1946. [10]
OR
b) Explain the Provisions for welfare & Health of contract Labour Act,
1970. [10]

P.T.O.
Q5) a) Explain concept of collective Bargaining with its process. [10]
OR
b) Write short notes (Any Two): [10]
i) Workers Participation in Management.
ii) Works committee.
iii) Salient features of Industrial Employment Act, 1946.
iv) Illegal strikes & Lockouts.

zzz

[5070]-4010 2
Total No. of Questions : 5] SEAT No :
P4005 [5070]-4011 [Total No. of Pages : 1

M.B.A.
404 (HR) : STRATEGIC HUMAN RESOURCE MANAGEMENT
(Specialization - IV)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question carries 10 marks.

Q1) a) Elaborate SHRM along with its aims, approaches and challenges.
OR
b) Describe Indian perspective on SHRM. How it differs from western
view of SHRM.

Q2) a) Explain strategic role of top and line management.


OR
b) Elaborate HR strategic and its impact on organisational performance.

Q3) a) Explain career planning with respective to centered career planning in


detail.
OR
b) Elaborate retention strategies in an organisation.

Q4) a) Describe strategies for organisational transformations in detail.


OR
b) Elaborate strategies for culture management.

Q5) a) How do you converting global presence into global competitive advantage
from development of an organisation?
OR
b) How do you develop training and development strategy for international
staff.
Y Y Y

[5070]-4011 1
Total No. of Questions : 5] SEAT No. :
P4006 [5070]-4012
[Total No. of Pages : 1

M.B.A.
403 (IB): SPECIALIZATION - III INTERNATIONAL BUSINESS
ENVIRONMENT
(2013 Pattern) (Semester - IV) (Theory)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory with internal choice within the questions.
2) Each question carries 10 marks.
Q1) a) Discuss the Trends & Development in Global Trading Environment.
OR
b) Elaborate various tariff & non-tariff barriers.

Q2) a) Describe the factors Influencing Foreign Exchange Movements & impact
of Movements in Foreign Exchange on Trade & Investment.
OR
b) Discuss the Pattern & Structure of Foreign Investment.

Q3) a) Explain in detail UNCTAD with its Objectives & Functions.


OR
b) Explain in detail WTO with its Objectives & Functions.

Q4) a) What is MNC? Discuss the involvement of MNC in International Business.


OR
b) Explain in detail -
i) Code of conduct for MNCs.
ii) Advantages of MNCs for Home & Host countries.

Q5) a) What do you understand by Regional Economic Grouping? Explain it


with types of Regional Economic Groups.
OR
b) Explain in detail North American Free Trade Agreement (NAFTA).

zzz
Total No. of Questions : 5] SEAT No :
P4007 [5070]-4013 [Total No. of Pages : 1

M.B.A.
404 (IB) : INDIAN ECONOMY AND TRADE DEPENDENCIES (Specialization)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer five questions.
2) All questions carry equal marks- 10.

Q1) a) Explain trends in National Income and Growth since 1991 in Indian
Economy.
OR
b) Explain the New Industrial Policy 1991 in Indian Economy.

Q2) a) Discuss about the Human Capital formation in India.


OR
b) What is the Foreign Aid? Explain the problems of foreign aid.

Q3) a) Write the Review of Industrial Growth under 11th five year plan
(eleventh).
OR
b) Explain the growth and present state of IT Industry in India.

Q4) a) What is the concept of Foreign Trade? Explain the Trends of Export
and Import in India.
OR
b) Express the term Foreign Capital. What is the need for foreign capital.

Q5) a) Explain India in Global trade and Globalisation strategies.


OR
b) Wrtie short notes on (any two):
i) WTO and India.
ii) Foreign exchange reserves.
iii) Convertibility of the rupee.
iv) Liberalisation in EXIM policy.

Y Y Y

[5070]-4013 1
Total No. of Questions : 5] SEAT No. :
P4008 [5070]-4014
[Total No. of Pages : 1

M.B.A.
403 (SCM) :STRATEGIC SUPPLY CHAIN MANAGEMENT (SPL. - III)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) Answer Five questions.
2) All questions carry equal marks-10.

Q1) a) What is the concept of SCM? Explain the strategic objections of SCM.
OR
b) Explain sustainable competitive advantage through supply chain.

Q2) a) What is Strategic Fit? Explain the steps in achieving Strategic Fit.
OR
b) Explain Globalisation and competitive changes over time.

Q3) a) Discuss Minimize local cost perspective and Minimize functional cost
perspective.
OR
b) Illustrate the Agile inter company inter functional scope.

Q4) a) Discuss the strategic partnerships and Alliances.


OR
b) Write short notes on (any two):
i) 3 PL and 4 PL outsourcing.
ii) Core competence.
iii) Stratagic prerequisites.
iv) Stratagic implementation issues.

Q5) a) Explain Supply chain challenges and strategies for the future.
OR
b) Explain Greening and Ethical Supply chain.
zzz
Total No. of Questions : 5] SEAT No :
P4009 [5070]-4015 [Total No. of Pages : 2

M.B.A- II
404 - (SCM) :SPECIALISATION KNOWLEDGE MANAGEMENT
IN SUPPLY CHAINS
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All question are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) figures to the right indicate marks for that question/sub question.
5) Draw neat diagrams and illustrations supportive to your answer.
6) Your answer should be specific & to the point.

Q1) a) Briefly describe the concept of customer relationship management from


the perspective of supply chain. [10]

OR
b) Explain in detail the framework of IT in supply chain? [10]

Q2) a) Briefly describe the classification of supply chain information system.[10]


OR
b) Explain briefly various strategic issues associated with manufacturing?[10]

Q3) a) what do you mean by digital markets & efficient supply chain? [10]
OR
b) Write short notes:
i) Web enabled supply chain. [5]
ii) Impact of technology on supply chain. [5]

[5070]-4015 1 P.T.O.
Q4) a) Describe in brief various opportunities related with application of E-
supply chain. [10]
OR
b) Explain in detail the concept of collaborative demand planning. [10]

Q5) a) Briefly describe the infrastructure of information Technology with regards


to supply chain. [10]

OR
b) Write short note on:
i) Global Data Synchronization. [5]
ii) GPRS. [5]

Y Y Y

[5070]-4015 2
Total No. of Questions : 5] SEAT No. :
P4010 [5070]-4016
[Total No. of Pages : 1

M.B.A.
403 (RABM) : SPECIALIZATION RURAL CREDIT & FINANCE
(Semester - IV) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All Questions are compulsory with internal choice.
2) All Questions curry Equal (Ten Marks).

Q1) a) Explain the role & contribution of Agriculture in the economic


development. [10]
OR
b) State various characteristics of Indian Agriculture. [10]

Q2) a) What is the role of credit in Agriculture? State the structure of Agriculture
finance in India. [10]
OR
b) Explain in detail various financial Intermediaries in Agriculture with their
performance. [10]

Q3) a) What is co-operative Banking? Explain the structure of co-operative credit


system in India? [10]
OR
b) Co-operative banks became more competitive and their performance
improved after liberalisation - comment on the above statement. [10]

Q4) a) Explain the Credit Analysis process in detail. Also differentiate between
Kind Loan v/s Cash Loans. [10]
OR
b) Explain principle of co-operative credit and principle of better credit
in detail. [10]

Q5) a) What is Micro finance? State various lessons taken from micro finance
and historical interventions. [10]
OR
b) State the Role of BDS in rural finance in detail. [10]
zzz
Total No. of Questions : 5] SEAT No :
P4011 [5070]-4017 [Total No. of Pages : 1

M.B.A.
404 (RABM) : RURAL MARKETING - II (Specialization - IV)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) All questions carry equal marks.

Q1) a) Explain the meaning & significance of product strategy? Explain customer
value strategies?
OR
b) What are product identify strategies? Explain their types.

Q2) a) Discuss the concept & significance of pricing strategy with relevant
examples.
OR
b) Discuss the factors responsible for pricing strategy.

Q3) a) Explain distribution strategy. Discuss distribution decision.


OR
b) State the distribution practices & explain its trends.

Q4) a) Discuss Rural retailing with examples?


OR
b) What is E-Tailing & PPP models.

Q5) a) Discuss IMC strategy & Rural advertising.


OR
b) Explain promotion strategy with examples.

Y Y Y
[5070]-4017 1
Total No. of Questions : 5] SEAT No. :
P4012 [5070]-4018
[Total No. of Pages : 1

M.B.A.
403 (FBM) : ESSENTIALS OF FAMILY BUSINESS
MANAGEMENT - II (SPL.)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions carry equal marks.
2) All questions are compulsory.

Q1) a) What do you mean by well balance board? Discuss.


OR
b) Discuss the various responsibilities of shareholders to the company.

Q2) a) What do you mean by cousin companies? Discuss complexities in cousin


companies.
OR
b) Discuss the Bounders between the Board and the family council.

Q3) a) Discuss the challanges ahead of the succession planning in Family


Business.
OR
b) What ingredients in next generation can be considered for responsible
leadership.

Q4) a) Explain the statement The CEO is an architect of governance.


OR
b) Discuss the Roles of CEO spouse for succession and the transfer of
power.

Q5) a) Explain the tree states of Evolution.


OR
b) Write short notes on:
i) Intraprenuership.
ii) Changing culture in Family Business.
zzz
Total No. of Questions : 5] SEAT No :
P4013 [5070]-4019 [Total No. of Pages : 1

M.B.A.
404 FBM : SPECIALISATION - IV MANAGING INNOVATION - II
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) There are five questions each of 10 marks.
2) All questions are compulsory with internal choice.

Q1) a) Discuss the various methods of globalizations that lead to innovations in


Business. [10]
OR
b) Define and explain strategic choice. What is the role of complementary
technologies in strategic choice?

Q2) a) What is the role of Technology Transfer and commercialization in


innovation for emerging economies? [10]
OR
b) Emerging economies lead the way for sustainable innovation. Explain.

Q3) a) Why a National Government role necessary in innovation? Explain the


necessary factors. [10]
OR
b) Describe the role of Government as Information centre and provider of
political stability.

Q4) a) Write short note on (any two): [10]


i) Customer satisfaction and Loyalty Measurement.
ii) Customer Mind Mapping.
iii) Customer Ecosystem Mapping.
OR
b) Define the CI-3 Framework. Explain the benefits of the CI-3 Framework.

Q5) a) Explain the business/process innovation and social innovation of India.


[10]
OR
b) Give an overview of national innovation system of Singapore.

Y Y Y
[5070]-4019 1
Total No. of Questions : 5] SEAT No. :
P4014 [5070]-4020
[Total No. of Pages : 2

M.B.A.
SPECIALIZATION : TECHNOLOGY MANAGEMENT
(403 TM) : Technology Competition and Strategy
(Semester - IV) (2013 Pattern)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Each question has an internal option.
3) Each question carries 10 marks.
4) Figures to the right indicate marks for that question/sub-question.
5) Your answers should be specific and to the point.
6) Support your answers with suitable live examples.
7) Draw neat diagrams and illustrations supportive to your answers.

Q1) a) Energise and support technological innovation and develop plans


to enhance creativity and support Research and Development
activity.
Elaborate the above statement in relation with technology
management. [10]
OR
b) Explain technological characteristics of competitive domains. [10]

Q2) a) Discuss steps in mapping the technology environment. [10]


OR
b) What is technology intelligence? Write signals of New technology and
Levels of Technology Intelligence. [10]

Q3) a) Explain the terms business strategy and technology strategy. [10]
OR

P.T.O.
b) Explain the following methods of strategic analysis: [10]
i) X-Y Co-ordinate positioning method.
ii) M - by -N matrix.
Q4) a) Explain how technology strategy choice will affect competition advantage
of an organisation. [10]
OR
b) Discuss a framework for formulating technology strategy with respect to
strategic diagnosis and crafting, and implementation approach. [10]

Q5) a) Explain Research and Development collaboration as technology strategy


with examples. [10]
OR
b) Explain problems of acquiring intellectual property right with respect to
developing countries. [10]

zzz

[5070]-4020 2
Total No. of Questions : 5] SEAT No :
P4015 [5070]-4021 [Total No. of Pages : 1

M.B.A.
404- (TM) : MANAGING INNOVATIONS - II (Spl.)
(2013 Pattern) (Semester - IV)
Time : 2 Hours] [Max. Marks : 50
Instructions to the candidates:
1) All questions are compulsory.
2) Neat diagrams must be drawn wherever necessary.
3) Figures to the right side indicate full marks.
4) Assume suitable data if necessary.

Q1) a) Discuss about protecting Entrepreneurial Rents. Give examples of Team


Up, Block and Run. [10]
OR
b) Explain Acquisition and Mergers. Write note on strategic alliances and
licensing. [10]

Q2) a) Explain the concept of innovation for Emerging Economies. What is


value stock? [10]
OR
b) What are the entry strategies and later stages for PLC? [10]

Q3) a) Explain the concept Public Complimentary Assets and Network


Externalities. [10]
OR
b) How the innovations(R and D) are Financed? What is the effect of politics
and government for financing R and D. [10]

Q4) a) Explain the Importance of innovation in service organization? Discuss


the types of innovation in services. [10]
OR
b) What are a Customer Intelligence, Customer Intimacy and Customer
Innovations? State its benefits. [10]

Q5) a) Write note Business innovations and process innovations. [10]


OR
b) Explain overview of National innovations of Brazil, Denmark, USA.[10]

Y Y Y
[5070]-4021 1

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