Hotel & Tourism

Sector Report

This sector report describes the social and environmental impacts of the European hotel and
tourism industry and the associated risks and opportunities for companies’ long-term returns.
Please note that it does not cover the following business activities of the sector: gambling,
shipping, restaurants, pubs and alcohol sale and ancillary services.

Hotel & Tourism Features

About 60% of revenues are generated from rental accommodation. Provision of additional services, including food
and beverages, account for between 20%-30% of revenues, with the rest relating to transport and tours, entertainment
and conferencing.
Demand is driven by leisure travel (which can be dampened in times of decreased economic performance or after events
such as 9/11 or the Iraq conflict) and the strength of corporate earnings, which determines the level of business travel.
Hotel companies diversify their product in terms of budget range (budget, mid-scale and luxury) and services offered.
Brand recognition and association with varying qualities of service are important factors in the success of global hotel
chains.
The industry employs a large proportion of young people, with a high ratio of women, for many of whom it provides
an entry point into the working world. The sector faces exceptional peaks of work to which it responds by maintaining
a large pool of temporary labour. Consequently, turnover is high, usually between 30%-50%, making recruitment and
retention ongoing challenges.
Employment expenses make up the largest part of the cost base for this industry.

8 000

Market Capitalisation of Top European Hotel & Tourism companies*

Share of Revenue per activity of Sector
Companies (combined revenue: €55,649.1
million)*
6 000
* OneSource, April 2005

Millions of Euros

Hotel & Tourism (57%)

4 000

Gambling / Casinos
(27%)
Logistics (8%)
2 000

Restaurants (4%)

Others (4%)
0

Accor Hilton Group Whitbread IHG TUI AG First Choice Kuoni NH Hoteles
Holidays Reisen
Reisen

Hotel & Tourism Trends

There is a significant degree of variance in asset management between hotel companies. A common trend is for
branded hotels outside Europe to be managed or franchised, due to higher levels of risk and legal obstacles related to
owning assets overseas. Recently, several hotel companies have been selling off their assets in ‘sell and manage-back’
schemes. These types of “softer” ownership structures are likely to make CSR-related risks more difficult to manage.
More innovative use of information technology in the sector is yielding cost savings by cutting out intermediaries.
Hotel and tourism services are increasingly being offered and purchased via the internet, while services at hotels in
Europe are becoming ever-more automated.
Consumer trends are changing rapidly. Low-cost airlines and internet-based booking systems are attracting holiday-
makers who prefer to organise holidays independently rather than to seek package deals. Traditional tourism companies
are therefore re-evaluating their products and are moving away from vertically integrated service models.
Social & Environmental Issues Potential Material Risks & Opportunities

The over 300,000 hotels around the world use large amounts of energy. If poorly managed, ho- If the Kyoto Protocol and national carbon reduction policies target aviation in the future, the cost
tels can consume considerably more energy per occupant than households. Implementing energy of air travel is likely to rise substantially. Higher travel costs are likely to impact destination patterns
efficiency measures is therefore important, not only because energy is scarce in many tourism des- and reduce the demand for international travel and tourism, potentially impacting hotel and tourism
tinations, but also because of the significant atmospheric emissions generated as a result of energy Climate Change companies’ revenues significantly.
consumption that contribute to climate change. Although it is a gradual process, rising sea levels, due to global warming, are likely to affect
coastal regions around the world. Parts of the Maldives and other island vacation regions are expected
Uncontrolled tourism threatens many natural areas by putting pressure on ecosystems and lea- to suffer. Increased flooding and failure of sea defences will also directly threaten the viability of hotel
ding to impacts such as soil erosion, increased pollution, discharges into the sea and biodiversity loss1. and tourism assets.
Most tourism facilities generate large volumes of solid waste2 that can result in negative ecolo-
gical and aesthetic impacts. Companies closely associated with environmental degradation may face difficulty in accessing
Hotels also use huge amounts of water, and often put pressure on local water resources. To reduce
this environmental impact, they can adopt a range of water efficiency and conservation measures.
Environmental degradation new sites and being granted future licenses to operate.
Over the long term, unsustainable tourism operations may degrade the very environment and
assets that they seek to profit from.
Increasing interest in ‘sustainable tourism’ is creating new business opportunities in the sector.
Working conditions in this sector are only marginally more attractive than those offered in other
This can also lead to different forms of eco-tourism.
low-skilled sectors: the seasonal and part-time nature of many jobs, the low wages, poor overtime
rates and irregular working hours can restrict career development and demotivate employees. The
The International Labour Organisation estimates the cost of replacement per employee to be
hotel & tourism sector therefore faces challenges in recruiting and retaining employees. In ad-
Labour standards
between US$3,000 and US$10,000. Failure to guarantee good working conditions and to put in place
dition, there are widespread examples of violations of workers’ labour rights, enshrined in the ILO
effective recruitment and retention strategies may undermine the sector’s ability to access and retain
Core Conventions. It is common for management to fail to hold effective dialogue with workers
and their representatives and occasionally to refuse to acknowledge unions or engage in anti-union
discrimination.
and working conditions labour in the long term, with an impact on costs.
Investing in staff and retaining them can also contribute to delivering higher quality service, a
Companies can address these issues by adopting and upholding codes of labour standards and potentially important value driver and differentiator in this sector.
ensuring that opportunities for career advancement and training are not limited to international Poor working conditions, which can lead to labour disputes, may harm the brand image and
managerial staff, but are also available to local employees. This benefits both the sector and the reputation of a hotel group.
community by developing a more diversified pool of skills. Industrial action resulting from a breakdown in, or lack of, dialogue creates operational distur-
bances that can quickly translate into decreased efficiency and operational losses.

Some hotel and tourism companies operate in countries where corruption is rife and where human
Association with sex tourism, child prostitution and similar social problems can cause considerable
rights violations linked to the sector are common, such as sex tourism, child prostitution and kidnap-
ping (e.g. Burma, Colombia). While multinational companies are unlikely to directly and deliberately Human rights & corruption long-term damage to companies’ reputations and may result in a company being denied future
licenses to operate in those countries, and perhaps others.
promote any of these activities, ignorance and lack of action to mitigate them can contribute to the
Hotel and tourism groups can face international boycotts, as has been the case with Burma.
prevalence of such social problems.
Investing locally can help to safeguard companies’ reputations and their brand equity. This may
Hotel and tourism companies contribute positively to the social and economic development of enable hotel groups to more easily acquire licenses to operate and facilitate the process of establishing
the countries in which they operate. Hotels often hire a majority of their employees locally and pay operations and securing business partners in local markets.
local taxes; tourists spend money on local goods and services, thereby boosting the local economy. Local community investment Companies that build a good reputation and are seen as contributing positively to the social or
However, as the tourism industry is dependent on the goodwill of host countries, making additional economic environment in which they operate may find that governments and communities welcome
investments in the area, or working to support local charities can help to maintain good relations with their expansion into other countries.
local communities.
Demand for hotel and tourism services is highly dependent on customer perception of the safety
The hotel and tourism sector is highly dependent on the public’s perception of global health and and security of travel.
security risks. Security scares can reduce demand for hotel and tourism services. The sector, however, Safety and security crises can lead to legal action in cases where they have failed to protect client
can play a preventative role. Given the multiple crises that have damaged demand for travel and
tourism in recent years, including terrorism, the spread of epidemics, such as Severe Acute Respi-
Safety & security threats safety.
Health and safety is an essential element in the delivery of quality services. Failure to ensure
ratory Syndrome (SARS) and natural disasters such as earthquakes or tsunamis, hotel and tourism such safety can negatively impact brand image.
companies must be involved not only in crisis prevention, but have measures in place to adequately
respond to crises. Companies can thereby play a role in reassuring the public as to the safety of travel
and tourism.

1 The World Wide Fund for Nature (WWF) reports that ecosystems around the Mediterranean are threatened with over 500 plant species in the region in jeopardy of extinction at least in part due to intense pressure from such development.
2 According to UNEP, tourists from developed countries create up to 2 kg of solid waste/per person/per day; from “A Manual for Water and Waste Management: What the Tourism Industry Can Do to Improve Its Performance”.
Case studies

Steps to stop sex tourism

More and more hotel and tour ders in their home country as well as - signed a charter that promotes
operators are joining together to in the country where an offence took « tourism which respects the rights
combat sex tourism and promote the place, was originally developed by of children ». The charter binds the
rights of children around the world. ECPAT France and screened on long- companies and the French govern-
The hotel chain Accor for example haul Air France flights in an effort to ment to « back economic and social
has been working with ECPAT (End curb international child sex tourism. development projects needed for the
Child Prostitution, Child Pornography Similar efforts have been made by emergence of a respectful tourism » in
and Trafficking of Children for Sexual other airlines but this new Accor the countries in which the companies
Purposes) to heighten awareness in endeavour marks the first time that a work.
their hotels located in zones at risk video spot will be used inside a hotel.
for child prostitution and child por- It is expected that other Accor hotels The signatories also pledged to
nography. in Bangkok will follow the example of step up public awareness campaigns
Novotel Bangna. aimed at travellers.
Besides distributing over 500 000
brochures in 325 travel agencies in The Bangkok-based pressure These initiatives are vital steps
2003, Accor is currently launching group ECPAT said some three million towards eliminating child prostitu-
a new awareness-raising initiative children are sexually exploited world- tion and pornography worldwide.
against sexual exploitation of children wide. The efforts companies have made in
at the Novotel Bangna in Bangkok, trying to prevent sex tourism reflect
Thailand. The hotel will be running a Furthermore, on May 17th 2005 the importance of these issues to the
video spot in all of its rooms through the French government and 17 tou- hotel & tourism sector as they relate
its internal television circuit. The rism professionals - including hotel to brand value and reputation.
video spot, which explains that there group Accor, Air France, Club Med,
are laws to prosecute child sex offen- lastminute.com and Thomas Cook Sources: AFP, ECPAT, Accor

UK hospitality industry makes major

contribution to energy efficiency and carbon reductions
Latest data from Hospitable the Government to fulfil its Kyoto the Carbon Trust, Hospitable Climates
Climates – the Hotel & Catering commitment. offers a free-of-charge advisory ser-
International Management Associa- vice designed to help reduce energy
tion’s (HCIMA’s) Carbon Trust-backed A total of 53,000 tonnes of consumption in the UK hospitality
energy efficiency advisory programme carbon dioxide is currently being industry by as much as 40 per cent
for the UK hospitality industry – saved annually by the Hospitable – improving bottom-line profits and
reveals that Hospitable Climates is Climates programme, whilst a total customer experience.
not only delivering major cumulative of 131,000 tonnes has been saved
cost savings to the 4,000-plus bu- since the programme’s launch in The aim of Hospitable Climates
sinesses currently signed-up to the February 2000. Saving 130,000 is to reduce these global warming
programme of well in excess of £13m tonnes of carbon is the equivalent to gases by improving energy efficiency,
per year, but is also well on track to the amount of carbon that would be resulting in significant cost savings.
meet targets for annual reductions absorbed by planting 650,000 trees!
in carbon dioxide emissions, helping Managed by the HCIMA on behalf of Source: www.ehotelier.com

Eurosif wishes to acknowledge the support and direction provided by the Hotel & Tourism Sector Report Steering Committee:
Banco Fonder
Insight Investment
WWF Italy – Tourism Office
This sector report, created with the support of the European Commission, has been compiled by:

EUROSIF VIGEO
11 avenue de l’Opéra • Boîte 16 • 75001 Paris, France Les Mercuriales • 40 rue Jean Jaurès • 93170 Bagnolet, France
Tel/Fax: +33 1 40 20 43 38 Tel: +33 1 49 72 46 00 • Fax: +33 1 49 72 46 10
[email protected] • www.eurosif.org [email protected] • www.vigeo.com