Scribd Logo
Upload

Welcome to Scribd!

  • 194 views

    Communication Audit: Final Project/Final Exam

    Uploaded by

    Harold Uchi Dolores
    The document outlines a 10-step process for conducting a communications audit. The audit examines an organization's internal and external communications to evaluate effectiveness and make recommendations. It involves determining key areas to audit, research methods, collecting and analyzing past communications from the perspective of customers, community, and staff. An analysis of communication materials and coverage is also done. The results are then used to develop a communications plan for the future. The goal is to answer questions about current communications and how to improve outreach through strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Communication Audit: Final Project/Final Exam

    Uploaded by

    Harold Uchi Dolores
    194 views9 pages
    The document outlines a 10-step process for conducting a communications audit. The audit examines an organization's internal and external communications to evaluate effectiveness and make recommendations. It involves determining key areas to audit, research methods, collecting and analyzing past communications from the perspective of customers, community, and staff. An analysis of communication materials and coverage is also done. The results are then used to develop a communications plan for the future. The goal is to answer questions about current communications and how to improve outreach through strategic recommendations.

    Original Description:

    Livelihood Study

    Original Title

    Livelihood

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The document outlines a 10-step process for conducting a communications audit. The audit examines an organization's internal and external communications to evaluate effectiveness and make recommendations. It involves determining key areas to audit, research methods, collecting and analyzing past communications from the perspective of customers, community, and staff. An analysis of communication materials and coverage is also done. The results are then used to develop a communications plan for the future. The goal is to answer questions about current communications and how to improve outreach through strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    194 views9 pages

    Communication Audit: Final Project/Final Exam

    Uploaded by

    Harold Uchi Dolores
    The document outlines a 10-step process for conducting a communications audit. The audit examines an organization's internal and external communications to evaluate effectiveness and make recommendations. It involves determining key areas to audit, research methods, collecting and analyzing past communications from the perspective of customers, community, and staff. An analysis of communication materials and coverage is also done. The results are then used to develop a communications plan for the future. The goal is to answer questions about current communications and how to improve outreach through strategic recommendations.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 9

    Communication Audit

    Final Project/Final Exam


    A Communications Audit will answer these
    questions.

    1. What are you communicating?


    2. Are your communications effective?
    10 steps which will help you complete your
    Communications Audit.

    Step 1: Determine key areas to be audited. Look at both internal and


    external communications. Include everything from your standard
    identity pieces (business cards, letterhead, logo and signage) to
    promotional materials to media coverage received. Dont forget to
    analyze your Web site and other online marketing materials.

    Step 2: Choose your research methods. To conduct your audit, select


    among numerous research methods such as one-on-one interviews,
    focus groups, online or telephone surveys and media analysis.
    10 steps which will help you complete your
    Communications Audit.
    Step 3: Collect and evaluate your past communications. Look at your organizations
    communication strategies for the past 1-3 years.
    You may ask:
    1. How did we inform the public about our business?
    What worked?
    What didnt?
    2. Were our communication materials coordinated and are the messages
    consistent?
    3. Who were our key audiences?
    4. What were our key messages?
    5. Did we reach our audiences with the right messages?
    6. What medium coverage did we receive? Was it effective? What opportunities
    did we miss?
    7. Did we successfully tell our story in our communications?
    10 steps which will help you complete your
    Communications Audit.

    Step 4: Look outward: Query your customers. Choose neutral


    researchers to query your customers. Electronic surveys, one-on-one
    interviews, telephone interviews or focus groups are a few techniques.
    Select a limited number of questions to analyze your communications
    from your customers point of view.
    10 steps which will help you complete your
    Communications Audit.

    Step 5: Look outward: Query your community. What does the


    community know and perceive about your organization?

    Step 6: Look inward: Query your staff and volunteers. Dont forget your
    internal audiences. Collect their opinions about your communications

    Step 7: Analyze your communication coverage. This can include


    marketing materials or any collaterals used to promote your company
    (e.g websites, etc. Look at the frequency and reach of your coverage)
    10 steps which will help you complete your
    Communications Audit.

    Step 8: Conduct an analysis


    e.g. SWOT (strengths, weaknesses, opportunities, threats) analysis.
    Pull your data together from the previous steps. Do a SWOT analysis of
    your communications using a simple chart:
    Analyze how you can capitalize on strengths, stop weaknesses,
    maximize opportunities and defend against threats.
    10 steps which will help you complete your
    Communications Audit.

    Step 9: Based on your findings, what would you recommend for future
    communications? Analyze your audit results and strategize about
    future actions.

    Step 10: Put together a plan for future communications. Use your
    research as the starting point for creating a Communications Plan for
    your organization
    Expected Outcome
    A. Project concept paper (due October 7, 2017)
    B. Full blown project plan (October 21)
    C. Conducted/implemented plan activity/project (October 21 to November
    25, 2017)
    D. Project report which includes the following: Final Paper submission
    (December 2)
    D.1. Project framework
    D.2. Activity documentation
    D.3. Results, Analysis, Discussion, Conclusion and Recommendation
    D.4. Reflection (individual) (Due on December 9)
    D.5 Class presentation -Final exam schedule (December 9)

    You might also like