EXECUTIVE SUMMARY

Website has major impact on the development of businesses. A company just needs to have

an infrastructure and a product with global appeal. The consumers can reach them via

internet. The internet has made increased the market size and hence sales volume; but at the

same time it made the competition even tougher than ever before. Now consumers are better

informed and want better value for their money. Apart from this the linkage between other

partners of business has become stronger and complicated giving a better business

proposition. All this raised the standard of product and services and consumers expectations.

This report consists of a study of effect of website in development of business. In this project

the analysis of need of a website has also been done through a survey carried out in Mumbai

by visiting various companies. An analysis of sales has also being done. It was found that

many companies had websites or they wanted to develop a website. It was also found that the

website has become an important tool for development, success and expansion of your

business. It is needed in almost all sectors let it be service, manufacturing, banking, telecom,

etc.

This project report has been prepared in e-stance technology solutions private Ltd within the

duration of two months

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 INTRODUCTION

Website: Changing the boundary of firm

A website is a collection of related web pages, images, videos or other digital assets that are

addressed relative to a common Uniform Resource Locator (URL), often consisting of only

the domain name in an Internet Protocol-based network.

The internet is a network of computers who can share data and communicate between them.

Its reach is almost every place in this world. Any other technology has never changed a

business as fast as internet has done. Websites are the mode of communication on internet.

There are many stories of how a business been transformed due to website. EBay, the biggest

e-shop was created by his founder to trade niche goods but now, one can buy or sell almost

everything in this world to virtually everywhere. You can transform your business if you are

nicely connected to your customers, suppliers and other trade partners. Website is the best

possible connector in a business who is at your service for virtually nothing and that too at

any time and any place. Now you are not required to make a lot of expenditure to become a

global company to put your name on global map. Today you just need to have a website and

you are available everywhere. Today you don’t need to open a lot of company outlets to

display your products you can put it on your website and the whole world is accessible to it.

You can not only display your product but also sell it to the customers through website.

Today web-designing has become an important sector. There are around 240 millions

websites presently in this world out of which 47 million were added in 2009. These figures

itself explain the demand of website for business in present era.

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Now it has became very important for an organization to have a website. In my report I have

analyzed the need of website for a business and I have also done the analyses of sales of the

company.

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 COMPANY PROFILE

e-stance is a rapid growing company which deals in developing customized software for all

kinds of sectors in the industry. Let it be a manufacturing unit, Service industry, Pharma

company, Infrastructure or in the field of Medicine.

The directors of e-stance are highly educated having achieved highest degree in education.

They are also rich with work experience, having worked

in various industry sectors like India's one of the biggest

vehicle manufactures, worlds largest NGO, Life sciences

company and reputed IT companies.

They provide web solutions like web site designing,

website registration and various other services related to World Wide Web. They are also

into development of customized software.

Services of company

1. Web Designing solutions

e-stance offers unique web designing services. We excel in creating websites which are easy

to navigate.

a. Web application development:

AT e-stance we are focused on creating and maintaining web applications that deliver world

class web 2.0 solutions Our set of specialized programmers are proficient at creating Custom

web applications that can help you achieve exactly what you need. No off the shelf software

can claim to do this. Custom web applications built using open source technologies like PHP

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and MySQL can achieve tremendous results in a very short span of time at a very reasonable

cost.

b. Web solutions:

e-stance offers unique web designing services. We excel in creating websites which are easy

to navigate, beautiful graphics and comprehensive. We have created and launched many

successful sites since our inception for various types of business. Our work team consists of

creatively and technically brilliant web designers who can appeal to your sense of style and

work towards turning your ideas into reality.

c. Web development:

The company has a strong customer focus. We serve the needs of large to small business and

industrial groups by offering wide range of Open Source CMS Services including Custom

software development, web application development, E-commerce solutions, ROR

application development, maintenance, web re-engineering, Web hosting solutions, Search

Engine Optimization, iPhone Application Development, programming and coding services,

technical support and website maintenance are among our core specialties and form the crux

of our services.

2. IT Solutions

e-stance deals with challenges of custom software solutions which provide reliable, quality

customized web application.

a. Business solutions:

e-stance provides both end-to-end solutions - from requirements gathering to application

development and maintenance meeting user's requirements.

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 b. Design and branding:

e-stance is a company that also focuses on creating high end custom design and development

solutions for many leading brands and companies the world over. Set up with a mission to fill

a serious void of originality and discipline amongst local service providers we quickly set

over selves apart with our breakthrough design concepts and were amongst the first of our

time to adopt new technologies.

e-stance provides design solutions such as, logo branding, broachers, advertising and all print

media design and development.

c. Business optimizing solutions:

Our goal is to help our clients to optimize their business performance. By balancing and

aligning business priorities and IT processes, IT optimization solutions can help achieve both

of these goals.

d. Technology consulting:

e-stance develops breakthrough products and provides business consulting in technology

critical issues for clients.

3. IT Consultants

e-stance develops breakthrough products and provides business consulting in technology

critical issues for clients.

a. Software testing:

Software testing helps to find bugs in a project with the knowledge of Software Testing,

Testing Tools and Techniques, approaches and methodologies.

b. Customized application development:

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e-stance deals with challenges of custom software solutions which provide reliable, quality

customized web application development using Asp.net, HTML and other programming

services. Contact us now to get more information.

c. Product engineering:

“Product engineering is a discipline which deals with Design and Manufacturing of a

Product.”

Product engineering deals with the issues of cost, productivity, quality, performance,

reliability, serviceability and user features to make the resulting product attractive to its

intended market and a successful contributor to the business of the organization that intends

to offer the product to that market.

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 MANAGEMENT AT VENUES

Mr. Siddharth Sawant, MD

He is an MBA from Mumbai University and also a software engineer. He has been a constant

help and support to take right decision for the ultimate growth of the organization. His

experience and knowledge are a boon to the company. Being young and energetic, a rare

combination of confidence gives the company a raring charge to keep pushing ahead in times

of constraints.

Mr. Sachin Kanase, Head of web-designing team

He is a graduate from Pune University and has four years experience in web-designing. His

innovative designs helped the company to attract many new clients. He is young, innovative

and a very creative person which helped the company to succeed. He is a dynamic person

with good attitude towards work.

Ms. Hema Sagare, marketing manager

She is a MBA from Mumbai University. She has played a major role in establishing the

foothold of the company. Her experience has helped to take Venus to a new level.

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 SWOT Analysis of e-stance technology solutions private

Ltd.

Strengths:

 Highly experienced and highly qualified directors

 Provides highly customized software and web solutions as per the need of the

business and customer

 Also provides services such as logo designing for branding and software testing

 Coming up with the software for life sciences and real estate industry.

Weaknesses:

 Not having a big brand name to back up sales as it is a newly established company

 Not having a great reach in the market as it has only one branch in India

 Lack of big clients

 Lack of reputation in the market

 Didn’t have ready templates to be shown at the time of first meeting.

Opportunity:

 Since it is a newly established firm there is always a great scope for development of

market.

 Newly opened shops and showrooms should be tapped.

 New business coming up in Mumbai.

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  Existing businesses including creative work such as interior designers, fashion

designers etc. can be tapped.

 Customers already using website but not happy with their service provider can be

converted into clients of our company.

 Providing services to the existing website users for the development of their website.

 Should design few templates which can be shown to clients to convince them.

 Company can expand into software development as many showrooms need software

for invoice preparation and many gyms need software for database management.

 Company can expand into e-shopping and e-commerce websites for large showrooms.

Threats:

 Extensive marketing of competitors

 Resistance to change the existing service provider of website users

 Many small and large competitors in the market

 USP’s can’t be sustained as it can be easily studied and used by competitor

 Low cost offered by other competitors.

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 PRODUCT PROFILE

Website

A website is basically a bunch of html pages and images linked together. These sit on a

hosting server which is basically a computer which can be accessed over the internet through

a domain name.

Components of Website

A website can be divided into pieces a

lot of different ways. You can divide up

the process of development into stages,

or you can look at the individual parts.

But a website is not like a car. The

pieces don’t screw together or came

apart in the same way. What makes a website work is the interaction between components

that are separated in space and, possibly, time. Some of the pieces are more theoretical,

such as the layout and the navigation structure. It’s like the frame of the car, except that

you can’t actually see the frame. Just the things hanging on it.

Here are some of the components that hold a website together:

Front End Elements: People often describe the website as having a front end and back

end. In this analogy, front end is what you see; back end is what you don’t. Simple enough,

except that you can’t really see the navigation structure, not all at once. But it’s a place to

start. Good front-end components include the following:

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 The navigation structure: This is not the same as the sitemap, though that

might represent it. The navigation structure is the order of the pages, the

collection of what links to what. Usually it is held together by at least one

navigation menu.

 The page layout: This is the way things appear on the page. Is the navigation

menu on the top or along the side? Are there images above the text area? Tables?

Good layout is as important as any other element of design. Bad layout makes a

website look crowded and slapdash. Good layout allows the eye to find what it

seeks easily.

 Logo: A good website has a unifying graphic around which it is built. The

graphic represents your company, your organization. It often sets up the color

scheme and the style elements used throughout. The logo ties the website to

everything else your company does, though the printed materials, signs,

whatever.

 Images: Photos, graphics, navigation bars, lines and flourishes, animations can

all be placed on a website to bring it to life. Or, in some cases, bury it.

 Contents: Few websites exist just to be looked at. The internet began as a

method of sharing information. As it evolved into the World Wide Web, it

became rich in all kind of media. But it still exists primarily to communicate.

Well written internet-ready text is a special kind of text. Usually the information

is broken into readable chunks. It is formatted to be easily scanned, and it is

often optimized for search engines as well as human eyes.

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  Graphic Design: Many of the elements described, such as the logo, the

navigation menus, the layout, images, etc., fall under the general category of

graphic design. But graphic design is more than the sum of these parts. It is the

overall look and feel the website will have as a result of proper use and

integration of all these elements. A website with bad graphic design is usually

obvious to everyone except the person who put it together. But doing graphic

design well takes a special combination of talent, skill, and education.

Back End elements: Some websites are entirely static. They are the same every time you

visit. You never give them information, there are no polls, bulletin boards, or referral forms.

If you want to find something on the website, there is no search box, you just look around

until you find it. But such sites are growing more rare as the internet becomes an ever

greater part of people’s lives. Modern sites are searchable. They offer new images on each

visit. They allow the user to request more information, or to post their own thoughts. Many

can be updated directly from a simple panel or word-processing program. A lot of websites

are data driven, meaning that web pages are actually created on the fly, in response to the

specific needs of the user. All of these functional elements are called back-end elements. In

some cases there are many different ways to do the same thing. So the line between

elements is often blurry.

Content Management System: This is the ability to update your website without having to

directly edit the html. A robust content management system allows for documents to be

prepared, edited, approved, and tracked prior to publication. Simple systems create areas on

a web page that can be easily changed on a regular basis.

E-Commerce: Purchasing items from the internet has begun more and more common. The

internet allows small merchants to reach a world-wide audience, while other retailers are

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able to maintain huge inventories of immense variety. New levels of convenience are

possible, such as mail-order rentals of DVDs and games. The simple ability to safely

process credit-card transactions over the internet is where this process begins.

Shopping Cart: If you have one or two products, it’s fine if visitors click a couple times,

fill out information, and purchase the product. If you have a lot of different things for sale,

you need a shopping cart. This is just a way for visitors to pick out different items and make

a single purchase at the end of the process.

Site Search: Among all the information on the Web, somebody found yours with a simple

search and a couple clicks. Do you want them to slow down and plow through pages and

pages of text to find that thing they are looking for? Only if you want to lose nine out of ten

visitors.

Blog feature: Blogs are much in the news these days. Blogs can be done independently, or

as part of your website. Some content management systems have blog modules. Specialized

blogging software can be installed on your server, or you can use blogging services.

Image-rotation: Presenting new images each time someone visits your page gives it a

sense of life. Photos can be rotated, as can pieces of text, such as quotes or service

descriptions.

Chat room: There are a number of ways to allow people to interact online. A bulletin board

allows people to post up messages on a topic. Chat room allows users to comment back and

forth in real time.

Contact forms: Most websites need some kind of contact form. Even if you are just giving

information away, you still might want people to thank you for it. More likely you want

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some ongoing relationship to spring from visits to the website. Whether the goal is

commerce or political organizing, contact forms are a starting point for interaction.

Referral forms: Viral marketing takes many forms. If someone likes your site, and has an

easy, one-push way to notify her friends, you’ve turned your visitors into salespeople.

Newsletter registration: If you have the kind of content that is updated periodically, there

are few better ways to build a regular readership than newsletters. Newsletters keep you in

front of potential clients, as well as keeping your current clients in the loop about your new

products, services, or campaigns. The fastest way to build a legitimate newsletter mailing

list is to allow people to opt in at your website.

Online databases: Databases allow us to store, sort, search through, and display large

amounts of information. Online databases bring this technology seamlessly to the Web.

Password protected sections: The public area of your website is a great way to serve a

variety of audiences. But what if you have a membership that deserves better, more

comprehensive content? Or what if you want certain registered visitors to be able to

perform online actions? You may have a section of your website set aside for your own

internal processes. This is easily done by creating password protected sections.

Downloadable files: From simple flyers to hundred page documents, e-books, music files,

and even movie clips can be downloaded from websites. This is an easy way to distribute

files all over the world.

Multi-media: Some websites call for more than just text and images. Photo-tours, video-

clips, sound-clips all can add to the experience if they are well matched to the type of site

and profile of the target audience.

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Security: All kinds of information can be found hidden on websites. Trade secrets,

proprietary programming, client credit card numbers, and every imaginable piece of

personal data. Press releases have been uncovered early, strictly internal memos have been

leaked, all because the internet has many ways of exposing data. If you are passing

information online that is not meant for everyone, then you want to ensure you have the

right level of security.

Other components: Some elements that are essential to a website aren’t properly

described as either front-end or back-end components. Still, a website doesn’t work right

without them.

 Hosting: Hosting is where your

website is physically located. On a

server, somewhere, are a set of files

that are transmitted to user computers

when they call your name.

 Domain Name: This is the address.

When someone asks to see your website, they put this address into the internet, and

your site is served up to them.

 WebPages: They can be static or dynamic in nature. Static pages remain same on

each visit. They do not give the facility of entering data on website through polls,

search box, referral form, feedback form etc. Dynamic page contain all this. They

offer new images on each visit. They allow the user to request more information, or to

post their own thoughts. Many can be updated directly from a simple panel or word-

processing program.

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  Online Promotion: Not exactly part of the website, but often part of the design as

well as the activity surrounding its launch is the online promotion. A site with no

visitors is like a huge monument built in an uninhabited desert.

RATE CHART OF COMPANY

This is the standard rate chart of the company. These prices were negotiable upto 20%.

Sr. no Field charges(Rs.)

1 Domain registration 1000
2 Server space(30gb) 2500
3 Design charges 4500
4 Static page(per page) 1000
5 dynamic page(per page) 2000
6 flash animations 2000

NEED OF WEBSITE

There are around 1.73 billion internet users in the world which is 18% more than year 2009.

There are around 240 million websites in the world out of which 47 million were created in

2009. This much size of internet users gives an indication that if you have a website then the

information about your company and products can be available to this much amount of

audience. This will definitely boost the sales of company.

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(Kotler and Keller, 2006) e-marketing describes company offers to inform buyers,

communicate, promote and sell its products and services over the internet. And the best mode

of communication for this is website.

Once a firm establishes an internet portal (website), they automatically become a MNC

(Multi National Company). Quelch and Kelvin (1996) describe two evolutionary paths of a

website:

1. Information to Transaction Model adopted by existing MNCs where they offer

information to address the needs of existing customers.

2. Transaction to Information Model adopted by internet start-up companies where

they begin with transaction and use the medium to build brand image and secure

repeat orders.

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 The basic purpose of these models is either to reduce cost or to increase revenue.

The basic purpose of these models is either to reduce cost or to increase revenue. According

to Quelch and Kelvin (1996), these drivers fall into four quadrant as given in following

diagram.

1. Internal customers focus/ cost reduction (quadrant 1): This is applicable to the

companies who use website as a tool to communicate with their customers. Their main

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 focus is to provide customer services for domestic market. They just happen to attract

international traffic.

2. Internal customer focus/ revenue generation (quadrant 2): This is applicable to the

companies who use website not only to communicate with their domestic customers but

also offer transactions online. This enables a firm to reach those international customers

who might be inaccessible via other media.

3. External customer focus/ cost reduction (quadrant 3): This is applicable to the

companies whose main aim is to attract international audience through their website.

This happens to benefit all customers because of the international scope of operations.

4. External customer focus/ revenue generation (quadrant 4): This is applicable to the

firms who not only focus on attracting international audience but also offer transactions

worldwide. Here transaction involves connecting buyers and sellers. Company target

providing services to existing customers and attract new customers from global market.

Competitive advantage via website

 Expand Reachable Market: Website allows you to reach to the markets which were

previously unreachable to you without too much expenditure on it. Your potential and

existing customers can now access you at any point of time without much fuss,

irrespective of their location (home, office, park, café, anywhere).

 Information Distribution: You can now provide information about your product and

services to the audience without hassle. One can have a look of your store without

physically reaching the store.

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 Value Added Service: It is now easy to provide value added customer services

online, such as providing technical publications, examples of product use, instructions

and other value added bits of information.

 User Information Request: Customer can easily access information of a firm and

their product or services via website. They are now able to place a order and

communicate with the firm for a customized product. A firm can get valuable

information about their customer profile by exchanging information.

 Easy Location of Data: Users can easily access the information in the site by using a

search engine. Firms also provide links as a form of advertisement to popular sites

and search engines.

 Consistent Marketing: Utilize your existing communication, marketing and outreach

strategies on the internet to establish a consistent communications approach.

Integrating current or existing marketing assets like logos and customer artwork, can

help save on web development costs.

 Utilize Existing Networks: Very effective and cheap way to reach your potential

customers through links from related site or search engines or internet catalogs. The

changes and addition to the site can be notified via e-mail to the customer.

 Save Mailing Costs: Once you have website, your lots of paper work and mailing

costs vanished.

 Changing Content Is Easy: It is easy and cost effective to change contents after the

design and architecture of a web site has be established and produced.

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  Project and Work Sharing: now distance is not an obstacle to assist your boss or

subordinate as you can share your work and help them through internet. Software like

TeamViewer4 (will be discussed later) allows you to control others system through

your system via internet.

Relationship marketing via website

It is a way of marketing where marketers or firm try to attract, maintain and enhance

relationship with customers and other business partners. Internet (or website) acts as the best

medium to communicate with people related to business. Firms now focus on relationship

marketing to gather information from customers, to develop customized product or services

for a focused customer group.

The website helps firms to improve relationship with their customers and suppliers; and help

them to work effectively. Now a firm doesn’t need a middleman or a agent as they can sell

directly to the customer via internet. Thus the distance with customer is decreasing and a firm

need a smaller supply chain which can increase their profitability. The lesser distance also

allows firms to establish a close relationship with customer and provide those customized

products or services as per their need.

The firms (like eBay, Google etc) involved in innovative business have always realized the

power of customer relationship. They bank on the ability to process large relationship

database. With the help of this relationship database they formulate their strategy and develop

innovative way of marketing. The relationship marketing not only benefits the firm but also

the customers. The customers are benefitted because firm can develop customized and

focused marketing message.

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Corporate identity in cyberspace
Firms are now using web to extend and reinforce their companies brand image in a cost

efficient manner. This serves as a complementary media device that re-establishes a firm in

consumers mind. By providing valuable information to users a firm can expand their brand

image. The regular updating of information may attract customers to visit website regularly,

which will reinforce firm’s image and provide them a chance to create a new and extended

cyber image.

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IT sector in India
The Indian information technology (IT) industry has played a key role in putting India on the

global map. Thanks to the success of the IT industry, India is now a power to reckon with.

According to the Department of Information Technology (DIT), the overall Indian software

and services industry revenue is estimated to have grown from US$ 10.2 billion in 2001-02 to

reach US$ 58.7 billion in 2008-09—translating to a CAGR of about 26.9 per cent. The

industry grew at 12.9 per cent in 2008-09.

According to DIT, exports continue to dominate the revenues earned by the Indian software

and services industry. The export intensity (the share of IT-ITeS exports to total IT-ITeS

revenue) of Indian software and services industry has grown from 74.5 per cent in 2001-02 to

78.9 per cent in 2008-09. Total software and services exports are estimated to have grown

from US$ 7.6 billion to US$ 46.3 billion in 2008-09, a CAGR of 28.6 per cent.

The National Association of Software and Service Companies (NASSCOM) is the apex body

for software services in India. As per its ‘Strategic Review 2010' published in February 2010,

the India IT-BPO industry is estimated to aggregate revenues of US$ 73.1 billion in FY 2010,

with the IT software and services industry accounting for US$ 63.7 billion of revenue.

Moreover, according to a study by Springboard Research published in February 2010, the

Indian information technology (IT) market is expected to grow at around 15.5 per cent in

2010, on the back of growing investor confidence and favorable initiatives taken by the

government.

The data centre services market in the country, is forecast to grow at a compound annual

growth rate (CAGR) of 22.7 per cent between 2009 and 2011, to touch close to US$ 2.2

billion by the end of 2011, according to research firm IDC India's report published in March

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2010. The IDC India report stated that the overall India data centre services market in 2009

was estimated at US$ 1.39 billion.

At present, there are 60 million Internet users in the country. According to the Manufacturer's

Association of IT (MAIT), the number of active Internet entities rose to 8.6 million by March

2009 from 7.2 million units in March 2008.

Between October-December 2009, total PC sales including desktops, notebooks and net

books were 2 million registering a growth of 42 per cent over the same period in 2008.

MAIT estimates overall PC sales to cross 7.3 million units in 2009-10 registering a growth of

7 per cent over 6.79 million units sold in 2008-09.

Top 30 website sold (in terms of cost)

Rank Website Domain Name Acquired Price Acquisition

By Date

1 Aquantive www. aquantive.com Microsoft $6,333,000,000 13-Aug-

2007

2 Broadcast www.brodcast.com Yahoo! $5,700,000,000 1-Apr-1999

3 Geocities www.geocities.com Yahoo! $3,600,000,000 28-May-

1999

4 Youtube www.youtube.com Google $1,650,000,000 9-Oct-2006

5 Marketing Searchmarketing.yahoo.co Yahoo! $1,630,000,000 14-Jun-

Yahoo! m 2003

6 Bebo www.bebo.com AOL $850,000,000 13-Mar-

2008

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7 Tell Me www.tellme.com Microsoft $800,000,000 14-Mar-
2007

8 Club www.clubpenguin.com Disney $700,000,000 1-Aug-2007

Penguin

9 Right www.rightmedia.com Yahoo! $680,000,000 29-Apr-

Media 2007

10 Real www.247realmedia.com WPP $649,000,000 17-May-

Media 24/7 2007

11 Postini www.postini.com Google $625,000,000 16-Nov-

2006

12 MySpace www.myspace.com News Corp $580,000,000 18-Jul-2005

13 Adult www.adultfriendfinder.com Penthouse $500,000,000 11-Dec-

Friend Media 2007
Finder Group

14 Mezi www.mezimedia.com ValueClick $352,000,000 16-Jul-2007

Media

15 Zimbra www.zimbra.com Yahoo! $350,000,000 17-Sep-

2007

16 Business www.business.com R.H. $345,000,000 26-Jul-2007

Donnelley

17 Blue www.bluelithium.com Yahoo! $300,000,000 4-Sep-2007

Lithium

18 Audible www.audible.com Amazon $300,000,000 31-Jan-

2008

19 Last FM www.last.fm CBS $280,000,000 30-May-

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 2007

20 Tacoda www.tacoda.com AOL $275,000,000 24-Jul-2007

21 How Stuff www.howstuffworks.com Discovery $250,000,000 15-Oct-

Works 2007

22 Photo www.photobucket.com Fox $250,000,000 30-May-

Bucket Interactive 2007

23 Hitwise www.hitwise.com Experian $240,000,000 19-Apr-

2007

24 Sidestep www.sidestep.com Kayak $200,000,000 20-Dec-

2007

25 Fandango www.fandango.com Comcast $200,000,000 11-Apr-

2007

26 Web www.webdialogs.com IBM $161,000,000 22-Aug-

Dialogs 2007

27 Havok www.havok.com Intel $110,000,000 14-Sep-

2007

28 Ugo www.ugo.com Hearst $100,000,000 24-Jul-2007

29 Feedburner www.feedburner.com Google $100,000,000 23-May-

2007

30 iStock www.istockphoto.com Getty $50,000,000 9-Feb-2006

Photo Images,
Inc.

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 NEED FOR THE STUDY

It is found that there is about 19% increase in the number of websites in the year 2009 and

there is about 18% increase in internet users in the year 2009. This much number accounts

for a large market for any company. If a company has a website then it can be visible to 1.73

billion internet users at a time. A website also helps in coordination of various departments

and braches of company. It simplifies various processes in the company.

A 19% increase in the number of websites in a year signifies that there is a large market for a

web-designing company. But different website users have different needs and accordingly

they want to develop their site. So it is very important to study the need of the website as per

the use of the customer. It is also required to study the potential of the Indian market for web-

designing.

As e-stance technology solutions private limited is an IT company which provides web-

designing solutions. This study can help the company in segmentation and targeting of clients

on the basis the type of website they need and the amount they want to spend on a website.

This will help in the sales and business development of company.

OBJECTIVES OF THE STUDY

The following are the objectives of the study:

Primary objectives:

 To study the need of different types website for the business through a survey.

Secondary objectives:

 To learn about the web-designing market.

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  To study the market structure, market size and various marketing strategies.

 To identify the challenges in the IT sector.

 To study how a small and newly established company competes with its competitors.

 To learn about the sales of websites.

 To study the behavior pattern of customers

 To study about the segmentation and targeting of customers.

 To develop selling and negotiation skills.

LIMITATIONS OF STUDY

The following are the limitations of the present study:

 Surveyed area is limited to Mumbai only

 Times factor is a limitation as the project duration is only for 2 months i.e., May and

June. So, the time is a limitation to cover more respondents.

 Sample size may not fully represent the whole population.

 There are missing values in data which reduces the respondent size of different

questions.

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 RESEARCH METHODOLOGY

INTRODUCTION:

The first and foremost step in the research process consists of problem identification.

One the problem is defined; the next is the research design becomes easier. The research

design is the basic framework, which provides guideline for the rest of the research process.

The research design specifies the methods of data collection and analysis.

The methodology of the study is classified into the following steps.

I. Collection of primary data

II. Collection of secondary data

III. Sampling Procedure

I. Collection of Primary Data:

Communication and observation are the two basic means used for collecting primary

data. Communication involves questioning the respondents to secure the desired information

by using data collection instrument called ‘Questionnaire’. The questionnaire used in my

study is consisting of closed-end questions and one open ended question.

Closed-end questions:

Fixed alternative questions are used in the questionnaire.

This consists of,

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A. Dichotomous Questions:

The respondent is given a choice between only two alternatives.

B. Multiple-choice Questions:

The respondents are given a set of alternatives to answer.

Open-ended question:

The customers are asked to give suggestions to improve the service of MG Brothers in

the form of open-ended question at the end of the questionnaire.

II. Collection of Secondary Data:

Internal and external secondary data is collected for the purpose of study. Internal

secondary data is collected within the company. This data includes company records,

previous research reports and other relevant information.

External secondary data is generated from outside. This data includes publications,

government records and Internet etc.,

III. Sampling Procedure:

Sample Size: 180

Sample Element:

Various companies situated in central Mumbai and Navi Mumbai.

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Sampling Unit:

The study is restricted to the small scale industries and showrooms.

Period of study:

The study is conducted within the period of two months i.e., May and June of 2010.

Scope:

The scope of the study is mainly emphasized on the perception level of the customers

on “questionnaire”.

The scope of the study involves the collection of the data from the companies situated

in Mumbai and Navi Mumbai.

Sampling Procedure:

Simple random sampling approach has been adopted.

Research approach:

The survey method is used with the help of questionnaire, as it is the best for a

descriptive research.

Mode of communication:

Three different methods of communications can be approached with questionnaires.

1. Personal interview

2. Telephone interview

3. Mail interview

Among the three personal interview is the most versatile and flexible mode of

communication. Further explanations and classifications can be made if desired. So the

personal interview was conducted for the study.

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Statistical analysis:

Data analysis and interpretation are necessary ingredients to make the primary data

obtained useful for tacking effective strategic moves. The primary data, which has been

collected by survey using a structural questionnaire, has been systematically organized,

tabulated and edited, so as to properly analyze and achieve the objectives.

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 DATA ANALYSIS & INTERPRETATION

Q. Do your company has website?

Table No. 1
Sr. no. Parameters No. of Respondents Percentage

1 Yes 71 39%

2 No 109 51%

Total 180 100%

Chart No. 1

43%

Yes
57% No

Interpretation:

There are 39% of companies who are having website in the surveyed area. Mainly these
companies include small scale manufacturers, showrooms, interior designers, etc. There is
51% of market does not have website. They will need this in future. So they can be future
customers of company.

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 Q. If your company does not have website then weather you feel the need of website?

Table No. 2
Sr. no. Parameters No. of Respondents Percentage

1 Yes 34 31%

2 No 75 69%

Total 109 100%

Chart No. 2

31%

Yes
No

69%

Interpretation:

Out of 109 respondents who do not have website 31% were presently interested in having
website and wanted to have it as soon as possible. Remaining 69% were not very keen to
have website. Out of these many showroom owners were illiterate or business owners who
were not aware of benefits of website.

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 Q. If you have website then what is the main purpose of having the website?

Table No. 3
Sr. no. Parameters No. of Respondents Percentage

1 Promotion of company and its products 33 46%

2 Online sales 6 9%

3 For interaction with clients 14 20%

4 To get a cyber identity 9 12.5%

5 Any other use 9 12.5%

Total 71 100%

Chart No. 3

13%
13%

46%
Promotion of company and its
products
Online sales
For interaction with clients
To get a cyber identity
20% Any other use
9%

Interpretation:

Main purpose of having a website is promoting company and its products. As it is found that
main purpose of having website of 46% companies is to promote company and its product
also 9% for online sales, 20% for interaction with clients, 12.5% for getting cyber identity.

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 Q. If you want to develop a website then what is the purpose behind that?

Table No. 4
Sr. no. Parameters No. of Respondents Percentage

1 Promotion of company and its products 17 51%

2 Online sales 2 1.5%

3 For interaction with clients 6 20%

4 To get a cyber identity 4 12.5%

5 Because your competitors have website 5 15%

6 Any other use 0 0%

Total 34 100%

Chart No. 4

15%

13%
Promotion of company and its
51% products
Online sales
For interaction with clients
To get a cyber identity
Because your competitors have
20% website

2%

Interpretation:

Companies who don’t have website and feel the need of it has the main purpose of promoting
its products and company through website as it is shown in chart. 51% of companies were
interested in having website for promoting its products and company, 20% for interaction
with clients, 15% because competitors have website and 12.5% to get cyber identity.

Q.Is it a necessity to have website for making your business successful in today’s competitive
market?

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 Table No. 5
Sr. no. Parameters No. of Respondents Percentage

1 Yes 92 51%

2 No 88 49%

Total 180 100%

Chart No. 5

49%
51%
Yes
No

Interpretation:

51% of total respondents feel that the website is necessity for success in business.

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 Q. Which type of website you have or require?

Table No. 6
Sr. no. Parameters No. of Respondents Percentage

1 Simple static website 11 10%

2 Dynamic website 13 13%

3 Flash website 3 2.5%

4 Combination of static, dynamic and flash 71 68%

5 E-commerce website 7 6.5%

Total 105 100%

Chart No. 6

7% 10% 13%

Simple static website

3% Dynamic website
Flash website
Combination of static, dynamic
and flash
E-commerce website
68%

Interpretation:

Main type of website demanded is Combination of static, dynamic and flash which is 68%.
Some large businesses need e-commerce website which account for 6.5%

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 Q. What is the cost of website you have?
OR
How much you are willing to spend for a website if you don’t have one?

Table no. 7
Sr. no. Parameters No. of Respondents Percentage

1 Upto 10000 34 32%

2 Between 10000-25000 48 46%

3 Between 25000-50000 13 13%

4 Between 50000-1lakh 5 4.5%

5 Above 1lakh 5 4.5%

Total 105 100%

Chart No. 7

4%
13% 4% 32%

Upto 10000
Between 10000-25000
Between 25000-50000
Between 50000-1lakh
Above 1lakh

46%

Interpretation:

Budget of companies for having website is mainly upto 25000 as it can seen that 32% had
responded for upto 10000 and 46% had responded for between 10000-25000 which totals to
78%. Few clients owning e-commerce website have budget close to 1lakh.

Q. What is your budget for annual maintenance of your website?

Table No. 8
Sr. no. Parameters No. of Respondents Percentage

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 1 Upto 5000 73 70%

2 Between 5000-10000 15 14%

3 Between 10000-25000 9 8.5%

4 Above 25000 8 7.5%

Total 105 100%

Chart No. 8

8%
7%

14%
Upto 5000
Between 5000-10000
Between 10000-25000
Above 25000

70%

Interpretation:

Mainly companies do not want to invest a lot on a website after its development as it can be
seen that 70% had responded for upto Rs. 5000 for annual maintenance of website. The
companies having e-commerce website will have to update very frequently so they have large
maintenance costs.

Q. What is the size of your website?

OR
What should be the size of your website if you want to develop a new website?

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 Table No. 9
Sr. no. Parameters No. of Respondents Percentage

1 Upto 5 pages 26 25%

2 Between 5-10 pages 51 48%

3 Between 10-25 16 15%

pages

4 More than 25 pages 12 12%

Total 105 100%

Chart No. 9

12% 25%

15%

Upto 5 pages
Between 5-10 pages
Between 10-25 pages
More than 25 pages

48%

Interpretation:

As the companies visited were mainly small scale hence they had or demanded mainly a
website of upto 10 pages as total of 73% respondents which include 25% requiring upto 5
pages and 48% requiring between 5-10 pages. Few large and expanded businesses need
larger websites.

Q. Who manages your website?

Table No. 10
Sr. no. Parameters No. of Respondents Percentage

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 1 Your own IT department 21 20%

2 Any outsourced professional 84 80%

Total 105 100%

Chart No. 10

20%

Your own IT department

Any outsourced professional

80%

Interpretation:

It was found that only 20% companies have its own IT department for managing their
website rest 80% do it through outsourcing.

Q. Do you advertise your website? OR do you want to advertise your website?

Table No. 11
Sr. no. Parameters No. of Respondents Percentage

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 1 Yes 28 27%

2 No 77 73%

Total 105 100%

Chart No. 11
27%

Yes
No

73%

Interpretation:

There were only 27% percent of respondents were interested in advertising of their website.
Remaining 73% were not so keen to do so. Mainly this segment contained the small
industries and showrooms.

Q. How frequently you update your website or you want to update your website?

Table No. 12
Sr. no. Parameters No. of Respondents Percentage

1 Daily 7 7%

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 2 Weekly 8 7%

3 Half monthly 18 17%

4 Monthly 37 35%

5 Quarterly 23 22%

6 Yearly 13 12%

Total 105 100%

Chart No. 12

8%
12% 7%

22% 17%
Daily
Weekly
Half monthly
Monthly
Quarterly
Yearly

35%

Interpretation:

There were about 35% respondents who update their website on monthly basis. But few large
firms and e-commerce website do it more frequently.

Types Of companies visited

Table No. 13
Sr. No. Type of Company Visited Number Of Visits Percentage

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 1 Showroom 310 48%

2 Gym 4 0.5%

3 Interior designers 12 1.5%

4 Small Scale Manufacturers 272 43%

5 Others 43 7%

Total 641 100%

Chart No. 13

Visits
7%

Showroom
48% Gym
Interior designers
43% Small Scale Manufacturers
Others

2% 0%

Interpretation:

Main area of concentration was Industrial Estates, Commercial Complexes & Showrooms.
On visiting these areas there were four main types of industries found. Showrooms 48%,
interior designers 1.5%, small scale manufacturers 48%, and remaining from other sectors.

Conversion Of Visits Into Leads

Table No. 14

Sr. No. Type of Company Number Of Conversion of Percentage

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 Visited Visits visits into leads conversion

1 Showroom 310 31 10%

2 Gym 4 3 75%

3 Interior designers 12 3 20%

4 Small Scale 39
Manufacturers 272 14%

5 Others 43 5 12%

Total 641 81

Chart No. 14

Conversion Rate in percentage

80
70
60
50
40
30
20
10
0
Showroom Gym Interior designers Small Scale Others
Manufacturers

Interpretation:

Total of 12.5% of visits were converted to leads for business. For showrooms conversion rate
was 10%, for small scale industries conversion rate was 14%, for gym conversion rate was
100%, For Interior designers conversion rate was 20%, for other businesses it was 12%.

Distribution Of Leads

Table No. 15
Sr. No. Type of company Number of leads Percentage

1 Showrooms 31 30%

2 Gym 3 3%

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 3 Interior Designers 3 4%

4 Small Scale 39 39%

Manufacturing
companies

5 Others 5 6%

Total 81 100%

Chart No. 15

Distribution of Leads
7%
37%
Showrooms
Gym
Interior Designers
Small Scale Manufacturing
companies
48% Others

5% 4%

Interpretation:

Out of 81 leads 47% was from small scale manufacturers, 37% was from showrooms, 5%
from interior designers, 4% from gyms and rest 7% from other sectors.

FINDINGS
Major finding of this study includes:

 There are 39% of companies who are having website in the surveyed area. Mainly
these companies include small scale manufacturers, showrooms, interior designers,
etc. There is 51% of market does not have website. They will need this in future. So
they can be future customers of company.

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 Out of 109 respondents who do not have website 31% were presently interested in
having website and wanted to have it as soon as possible. Remaining 69% were not
very keen to have website. Out of these many were illiterate showrooms or business
owners who were not aware of benefits of website.

 Main purpose of having a website is promoting company and its products. As it is

found that main purpose of having website of 46% companies is to promote company
and its product also 9% for online sales, 20% for interaction with clients, 12.5% for
getting cyber identity.

 Companies who don’t have website and feel the need of it has the main purpose of
promoting its products and company through website as it is shown in chart. 51% of
companies were interested in having website for promoting its products and company,
20% for interaction with clients, 15% because competitors have website and 12.5% to
get cyber identity.

 51% of total respondents feel that the website is necessity for success in business.

 Main type of website demanded is Combination of static, dynamic and flash which is
68%. Some large businesses need e-commerce website which account for 6.5%.

 Budget of companies for having website is mainly upto 25000 as it can seen that 32%
had responded for upto 10000 and 46% had responded for between 10000-25000
which totals to 78%. Few clients owning e-commerce website have budget close to
1lakh.

 Mainly companies do not want to invest a lot on a website after its development as it
can be seen that 70% had responded for upto Rs. 5000 for annual maintenance of
website. The companies having e-commerce website will have to update very
frequently so they have large maintenance costs.

 As the companies visited were mainly small scale hence they had or demanded
mainly a website of upto 10 pages as total of 73% respondents which include 25%
requiring upto 5 pages and 48% requiring between 5-10 pages. Few large and
expanded businesses need larger websites.

 It was found that only 20% companies have its own IT department for managing their
website rest 80% do it through outsourcing.

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 There were only 27% percent of respondents were interested in advertising of their
website. Remaining 73% were not so keen to do so. Mainly this segment contained
the small industries and showrooms.

 There were about 35% respondents who update their website on monthly basis. But
few large firms and e-commerce website do it more frequently.

 Main area of concentration was Industrial Estates, Commercial Complexes &

Showrooms. On visiting these areas there were four main types of industries found.
Showrooms 48%, interior designers 1.5%, small scale manufacturers 48%, and
remaining from other sectors.

 Total of 12.5% of visits were converted to leads for business. For showrooms
conversion rate was 10%, for small scale industries conversion rate was 14%, for gym
conversion rate was 100%, For Interior designers conversion rate was 20%, for other
businesses it was 12%.

 Out of 81 leads 47% was from small scale manufacturers, 37% was from showrooms,
5% from interior designers, 4% from gyms and rest 7% from other sectors.

RECOMMENDATIONS

 It would have been better if we would have had ready presentation for them and
would have shown then a demo website at first meeting. As this creates an impact and
a visit can be converted to lead more efficiently.

 Newly coming showrooms should be target as they will give definite business.

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  Small scale industries have a great potential as they need a site to display their
products. And many of their competitors have website.

 There is an advantage in designing for small scale industries as they don’t need a very
unique design for their website so cost of designing for them can be reduced and a
better rate can be offered to them as they complain about high cost from our side.

 The conversion rate of visits to leads for gym was 75%. This shows importance of
website to hospitality industry or service industry hence this sector can be targeted.

 Architects and designers show interests in developing website as it has became a need
for them hence they should be targeted.

 To get a good business out of this segment of interior designers a team of designers is
needed so as to provide a well designed website to them. As they demand well
designed website.

 There should be different rate system for different clients.

 Company can push in software along with websites as many showrooms need
software for store management and invoice generation. Also many companies need
software for database management.

 Extensive marketing is needed as there is great competition in market for web-

designing.

CONCLUSION

There can be many reasons for success of business but the way website and internet had

influenced the business no other technology has done yet. There are 1.73 billion internet

users in the world which form a large pool of buyers hence website have became a main

source of advertisement. Today not only large firms but even small scale industries or even

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individuals have website. As it has been studied 51% of peoples from industry have

responded that website has become a main tool for success and development of business.

Today website is available in almost negligible cost one can have a website in less that Rs.

10000. But still highly customized websites can be sold in lakhs hence it is a blooming

sector. It can be justified by the figure that there was 18% increase in the number of websites

in the year 2009 and an increase of 19% of internet users was also found out. But to succeed

in the business of web-designing you should have a quality designer, different price for

different sector; you should be able to do proper segmentation and targeting of customers.

Indian web-designing companies can move forward with confidence as there is large segment

of business which does not have website yet and now in this era of competitions they will

need it soon. Hence it can be concluded that the future for web-designing in India is very

bright and will achieve a lot of success.

BIBLIOGRAPHY

Books:

1. Marketing Management, 12th edition,

Philip Kotler & Kevin Lane Keller,
Pearson Prentice Hall Publications.

2. Marketing Management, 4th edition,

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 V S Ramaswamy & S Namakumari
Macmillan Publications India Ltd.

Search Engines:

1. www.google.co.in
2. www.ask.com
3. www.business.com

Web Links:

1. www.e-stance.com
2. www.zikfacility.com
3. http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers
4. www.classicwebsites.org
5. www.grahakshakti.com
6. www.redroof.it
7. www.dmconsultants.com
8. http://www.theonemanmission.com/brand/30-websites-that-sold-for-millions
9. http://www.incomediary.com/top-30-website-sales-of-all-time
10. http://www.economywatch.com/business-and-economy/information-technology-
industry.html

ANNEXURE

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ANNEXURE –I
Questionnaire

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