Introduction:

Real estate refers to land, as well as any physical property or improvements affixed to
the land, including houses, buildings, landscaping, fencing, wells, etc.

Vacant land and residential lots, plus the houses, outbuildings, decks, trees sewers and
fixtures within the boundaries of the property are examples of real estate. Furniture, cars,
paintings, jewellery and boats are examples of personal property rather than real estate.

What is Real Estate Agent?

A person with a state/provincial license to represent a buyer or a seller in a real estate

transaction in exchange for commission. Most agents work for a real estate broker or
realtor. Real estate agents are the people you deal with face to face when buying or selling
property. These are the people on the front lines of the real estate market and perform such
tasks (amongst others) as showing homes to perspective buyers and negotiating transactions
on behalf of their client. Real estate agents often work on a 100% commission basis, their
income dependent upon their ability to find property suitable for their clients and closing
transactions.

Here, Paradise Real Estate Agency is an agency which is formed mainly just for
providing quality and maximum services to clients as our tag line is Feel the heaven on
Earth, which means our clients will enjoy the feeling of heaven like they dont have to be
worried about the transactions carried on with the other party and various documentations all
benefits are provided to them by the agency itself.
 7Ps Of Paradise Real Estate Agency

Product:

As a product, a real estate property should consist of all the necessary elements, which satisfy
a potential buyer. It should have all the features required by the buyer. A product is a tangible
entity, which forms the most important part between the consumer and the seller. The
consumer expects his/her product to give him the value that he/she deserves.

In Paradise real estate, Products are as follows:

1. Residential Areas
2. Commercial Areas
3. Industrial Areas
4. Agricultural Areas
5. Land and Plots

1. Residential Areas: Residential areas are the areas, which are specifically reserved for
residing purposes. These areas are occupied by people, either on lease basis or self-
owned properties. Various amenities are provided by real estate companies in and
around residential areas, like nearby grocery stores, general stores as well as medical
stores, schools, hospitals, entertainment zones like malls, movie theatres, fitness
centres, restaurants, etc.
2. Commercial Areas: They are specifically reserved only for business purposes.
Commercial activities include buying and selling of goods and services. Even though
these commercial activities use only a small amount of land, they are extremely
important to a communitys economy. They provide jobs and bring money into the
community. A commercial area is real estate intended for use by for-profit businesses,
such as office complexes, shopping malls, service stations and restaurants. It may be
purchased outright by a developer for future projects or leased through a real estate
broker. This type of property falls somewhere between residential and industrial
property.
3. Industrial Areas: Industrial areas are the areas reserved only for Industries and
Factories. In Industrial areas, Industries carry out their production and manufacturing,
and convert raw materials into finished products. Generally, these areas are away
from Residential areas, due to the pollution hazards of the industries. Industrial parks
are usually located on the edges of, or outside the main residential area of a city, and
normally provided with good transportation access, including road and rail. Industrial
parks are usually located close to transport facilities, especially where more than
one transport modes coincide, including highways, railroads, airports, and ports.
 4. Agricultural Areas: Agricultural land is typically land devoted to agriculture, the
systematic and controlled use of other forms of life- particularly the rearing of
livestock and production of crops- to produce food for humans. It is thus generally
synonymous with farmland or cropland. It is generally owned by farmers or
villagers, as they are the ones who are usually associated with agricultural activities.
These areas hold a great value due to the fertility of soil. Also, India is an agricultural
nation, so these areas possess great value.
5. Lands and Plots: Lands and plots can be basically acquired for all of the above
purposes. Typically, a plot is purchased to convert it from just from raw form to a
structured form. Plots can be acquired for building bungalows, residential apartments,
godowns.

Price:
You make money when you buy real estate, not when you sell.

Unlike many consumer goods that are quickly used, the benefits of real
property are generally realized over a long period of time. Therefore, an estimate of a
property's value must take into consideration economic and social trends, as well as
governmental controls or regulations and environmental conditions that may influence
the value.
Paradise Real Estate Agency charges mainly 1% commission from both the
parties i.e. buyer and seller and further commission is decided accordance to the area
of real estate

Place:
The selection of place is very important to avoid the inconveniences; Transport and
communication facilities are available near real estate project. The site of real estste should
have improved amenities. The Paradise Real-estate Agency covers Ulhasnagar nearby
projects in kalyan and ambernath. The real estate services provided for flats, plots, shops,
galas, as per square feets. Real estate also covers projects in construction area and under
construction area. So place and location is a main aspect in real estate sector to start up
business.

People:
People are very much essential for conducting any kind of business and for the
satisfaction of consumers. Following are the people involved in Paradise real estate agency:

1. Real estate agent: - The agent will help you to navigate of finding the right home and

help you understand nuances of your local real estate market.

 2. Mortgage banker: - The mortgage helps you to secure the right mortgage.

3. Manager:- Real estate managers overseas the daily activities and financial aspects of

residential properties.[ E.g.:- Apartments, office buildings, retail stores]

4. Accountant: - They provide financial strategies and prepare reports on behalf of

property owners and real estate developers; they participate in planning, budget and

tax reporting activities.

5. Cashier: - Cashier helps in handling all the cash transaction of an organization,

guiding and solving queries of people, check daily cash accounts.

6. Clerk: - The role of clerk commonly includes the record keeping, filing, staffing

service counters and other administrative tasks.

Process:

Process refers to various steps which are to be followed by a specific firm with the
objective of providing services to consumer as per their need. Process which is adopted by
Paradise Real estate agency is very simple and convenient to clients. Process involves:
Suggesting the client about the appropriate property, if both the parties are satisfied with the
deal, documentation work carries on. Agency take care to avoid any of the obstacles arises
between the documentation. After the deal between both the parties company finally charges
commission and hereby consumer wants are satisfied.

Promotion:

Promotion is a technique adopted by various agencies to attract more and more

clients. Paradise real estate agency has following promotional strategies:

Advertisement- Ads on newspapers and hoardings. Online ads such as display ad which
targets the demography on the basis of interests, browser history. And ads on social
networking site such as Facebook.

Public relation- Giving special treatment to the customers. Offering them welcome drinks.
Keeping a calm and peaceful and polite environment in front of clients. Sponsor various
events on social issues such as green environment, clean environment and women and
child rights, etc.

Personal selling- Giving rides to the clients to the property by the agents and showing them
the advantages of it.

Discounts-Attractive Discount rates on various auspicious occasions such as Diwali,

Akshaya Tritiya, Gudi Padwa on which purchase of property is considered as good omen.
This will attract more customers.

Physical Evidence:

Physical evidence is the ability and environment in which the service is

delivered. Both tangible goods that help to communicate and perform the service and to
satisfaction the consumer. Physical evidences includes all the efforts taken by service provide
to tangibles their services they provide like, physical facilities, physical environment, social
settings etc. physical evidence is outer appearance of an organisation that plays a critical
initial role for setting up consumers expectations by way of ambience ,space, dcor and
artifacts.

The environment we provide in such a manner so that the customer should feel like a home.
The greetings, the way of talk, the personal services provided to customers all these plays an
vital role in potrating the image of an organisation in the minds of customers. The customer
must be given more importance irrespective of everything.
 STP
Segmentation
Segmentation is targeting different consumers at different places. Our
agency will have different segmentation as per the convenience of customers so that they
should easily approach us. Basically, we have taught to do segmentation at Residential
area such as ULHASNAGAR, KALYAN, DOMBIVALI, and THANE.

Target customers
Every business man set targeted customers to achieve profit
and to increase their sale turns over. Our agencies target customers will be:

Couples: Couples will be on targeted as todays generation wants a nuclear

family and they seek for separate residence so we will provide them best
residence as per their requirement.
Senior citizens : senior citizens are on target because it is often seen that children
of old age people wants their parents to live separate so we provide god
residential area to them which will be center of the town and make them
convenience
Investors: Investors will be on hit list as many upper class people and business
man seeks for the investment to earn more profit so our agency will provide them
best property to them from which they can get higher rate of return.

Positioning
Positioning is to set a position of Agency in the mind of customers. We will
set positive position of our agency in mind of customers in such a way that before buying a
property or doing any investment in property their mind will hit only one name Paradise
Real Estate Agency this is possible by setting various strategy such a charging reasonable
commission by either party, by fulfilling the contract on time by being honest, and humble
towards customers.
 Branding

Branding strategy can create a relationship between business and your

targeted customers:

If people can distinguish your business, then they are more likely to take
advantage of your real estate services. Power Marketing provides effective real
estate branding strategy that generates a strong response from customers, a
sense of involvement and identification with a product.

Power Marketing believes that successful branding strategy is more than

customers recognizing your logo. With our real estate branding services your
business will stand out from the competition.

Real estate branding is not only about making a sale but about leaving
consumers with a clear and lasting impression of your business. We create and
develop our real estate website with the following services:

Real estate SEO(Search Engine Optimization) services

Quality real estate branding
Real estate advertising ideas
Real estate marketing ideas and strategies
Real estate website design
New brand strategies

Our brand Paradise defines heaven i.e. we offer feeling of heaven on

earth in terms of satisfaction of consumer wants. They dont have to worry
about various documentation work agency will solve those obstacles that
arises in between.
 Conclusion:
Here we reach to the final conclusion that if we
follow the above specified
7ps,Segmentation,Targeting, positioning and
Branding Strategies in a proper and honest way
we will surely acquire our goal of providing
heavenly services to our clients.
As suggested by our Tag line Paradise Real Estate
agency- Feel of Heaven on Earth.