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    Marketing Analysis: The Highlighted Cells For Each Column Represent The Top 25%

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    robert marley
    This document analyzes marketing opportunities in the Coachella Valley region of California based on city demographics and pet ownership trends. It identifies several populous cities with middle-to-high income households as potential target markets, noting that over 68% of Americans own pets. The document recommends advertising through traditional media like radio and newspapers which may be more effective for reaching the suggested older target audience. Competition is described as smaller and less convenient than the proposed service, offering an opportunity to gain market share.

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    Marketing Analysis: The Highlighted Cells For Each Column Represent The Top 25%

    Uploaded by

    robert marley
    39 views2 pages
    This document analyzes marketing opportunities in the Coachella Valley region of California based on city demographics and pet ownership trends. It identifies several populous cities with middle-to-high income households as potential target markets, noting that over 68% of Americans own pets. The document recommends advertising through traditional media like radio and newspapers which may be more effective for reaching the suggested older target audience. Competition is described as smaller and less convenient than the proposed service, offering an opportunity to gain market share.

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    Marketing Analysis

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    This document analyzes marketing opportunities in the Coachella Valley region of California based on city demographics and pet ownership trends. It identifies several populous cities with middle-to-high income households as potential target markets, noting that over 68% of Americans own pets. The document recommends advertising through traditional media like radio and newspapers which may be more effective for reaching the suggested older target audience. Competition is described as smaller and less convenient than the proposed service, offering an opportunity to gain market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    39 views2 pages

    Marketing Analysis: The Highlighted Cells For Each Column Represent The Top 25%

    Uploaded by

    robert marley
    This document analyzes marketing opportunities in the Coachella Valley region of California based on city demographics and pet ownership trends. It identifies several populous cities with middle-to-high income households as potential target markets, noting that over 68% of Americans own pets. The document recommends advertising through traditional media like radio and newspapers which may be more effective for reaching the suggested older target audience. Competition is described as smaller and less convenient than the proposed service, offering an opportunity to gain market share.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Marketing Analysis

    City Information for Coachella Valley

    City Population (2015) Household Income Median Age (Years)


    Thermal 2,865 $58,292 29.3
    Mecca 8,577 $26,824 26.6
    Coachella 44,132 $38,616 27.5
    Indio 83,539 $52,343 35.9
    Indian Wells 5,165 $96,419 69.4 *The Highlighted
    Bermuda Dunes 7,282 $61,811 33.9 (Possible Target Audien
    La Quinta 39,964 $73,212 46.5
    Palm Desert 51,202 $54,470 52.8 We can zone in on adver
    Rancho Mirage 17,982 $68,058 65.1
    Cathedral City 53,437 $41,062 36.5
    Desert Hot Springs 28,164 $34,013 34
    Palm Springs 46,854 $45,390 53.8
    Thousand Palms 7,715 $44,002 42.8
    Totals: 396,878
    Averages: 30,529 $ 53,424 43

    Estimated that over 68% of Americans own at least One Pet

    Advertising can be focused online, through television, and through more traditional media, like radio and newspap
    Cheaper to advertise on radio and newspaper, Social Media

    Ultimate Customer Profile


    Age group: 50 and Older
    Home Owner
    Lives in More populous cities in the valley
    Middle Income or Wealthier
    Unwilling or Unable to Pick up Pet Waste

    Competition Strength/Weakness Analysis


    Our competition is a smaller company that offers pet waste pick-up, along with some of the services and products offered by
    GotDookie.com
    Competition Strengths GotDookie is a similar Pet waste removal service

    Competition Weaknesses We offer more convenience for our products, we offer coupons and discounts, better rates
    Service is limited for the bigger companies, like PetCo and PetSmart
    We are very customer-oriented
    https://www.franchisehelp.com/industry-reports/pet-care-industry-report/
    http://www.americanpetproducts.org/press_industrytrends.asp
    like radio and newspaper ads, older target audiences tend to still read newspapers and listen to radio

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