Bill Holiday and Mark

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Bill Holliday faces a decision about whether to build an apartment complex and needs to consider the risks and potential profits of different options. He must decide whether to gather more information or proceed without it.

Bill Holliday is unsure whether to build a quadplex, duplex, gather additional information about the rental market, or do nothing. The information could cost $3,000 and have different probabilities of being favorable or unfavorable.

The passage analyzes the expected monetary values of Bill's different options and recommends that he conduct additional market research.

Bill Holliday is not sure what she should do. He can either build a quadplex (i.e.

, a building with
four apartments), build a duplex, gather additional information, or simply do nothing. If he
gathers additional information, the results could be either favorable or unfavorable, but it
would cost him $3,000 to gather the information. Bill believes that there is a 5050chance that
the information will be favorable. If the Rental market is favorable, Bill will earn $15,000 With
the quadplex or $5,000 with the duplex. Bill doesnt have the financial resources to do both.
With an unfavorable rental market, however, Bill could Lose $20,000 with the quadplex or
$10,000 with the duplex. Without gathering additional information, Bill estimates that the
probability of a favorable rental market is 0.7. A favorable report from the study would
increase the probability of a favorable rental market to 0.9. Furthermore, an unfavorable
report from the additional information would decrease the probability of a favorable rental
market to 0.4. Of course, Bill could forget all of these numbers and do nothing. What is your
advice to Bill?

Answer :
EMV (Rude 2) = 15000 (0.7) + (-20000) 0.3 = 4500
EMV (Rude 3) = 5000 (0.7) + (-10000) 0.3 = 500
EMV (Rude 4) = 12000 (0.9) + (-23000) 0.1 = 8500
EMV (Rude 5) = 2000 (0.9) + (-13000) 0.3 = -2100
EMV (Rude 6) = 12000 (0.6) + (-23000) 0.4 = -2000
EMV (Rude 7) = 2000 (0.6) + (-13000) 0.4 = -4000
EMV (Rude 1) = 8500 (0.5) + (-3000) 0.5 = 2750
(0.7) Market
$15000
Favorable
2
(Quadplex)
(0.3) Market
$-12000
Unfavorable

(0.7) Market
$5000
B Favorable
(Do Not Conduct) 3
(Duplex)
(0.3) Market
$-10000
Unfavorable

No Facility $0

(0.9) Market
$12000
Favorable
4
(Quadplex)
(0.1) Market
$-10000
Unfavorable

(0.9) Market
$2000
A Favorable
C
(Conduct Study) 5
(Duplex)
(0.1) Market
$-13000
Unfavorable

No Facility $3000

(0.6) Market
$12000
Favorable
6
(Quadplex)
(0.4) Market
$-23000
Unfavorable

(0.6) Market
$12000
Favorable
D
7
(Duplex)
(0.4) Market
$-13000
Unfavorable

No Facility $-3000
Mark Martinko has been a class A racquetball player for the past five years, and one of his biggest
goals is to own and operate a racquetball facility. Unfortunately, Marks thinks that the chance
of a successful racquetball facility is only 30%. Marks lawyer has recommended that he
employ one of the local marketing research groups to conduct a survey concerning the success
or failure of a racquetball facility. There is A 0.8 probability that the research will be favorable
Given a successful racquetball facility. In addition, There is a 0.7 probability that the research
will be unfavorable given an unsuccessful facility. Compute Revised probabilities of a successful
racquetball facility given a favorable and given an unfavorable survey.

Answer :

P (SF) = 0.3
P (RFSF) = 0.8
P (RUUF) = 0.8

P (UF) = 1 - P (SF) = 0.7


P (RUSF) = 1 - P (RFSF) = 0.2
P (RFUF) = 1 - P (PUUF) = 0.3

P ( RF|SF ) P( SF)
P (SFRF) =
P ( RF|SF ) P ( SF )+ P ( RU |UF ) P(UF )
0.8 0.3
=
0.8 0.3+0.3 0.7
= 0.53

Conditional Poskrior
State of Name Prior Probability Joint Probability
Probability Probability
Favorable Market 0.8 0.3 0.24 0.53
Non Favorable
0.3 0.7 0.21 0.47
Market
Total 0.45

So the probabiity of a success full driving range given a favorably research 0.53 and 0.47

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