table

of contents

3 REASONS TO INVEST
4 BRAND LEGACY
5 SAVOR EVERY MOMENT
6 OUR BRAND PURPOSE, VISION & MISSION
7 AWARDS & ACCOLADES
8 UNIQUE CONCEPT
9 OUR FRANCHISE OWNERS
10 THE INVESTMENT
11 SPECIAL FINANCING
12 TRAINING & SUPPORT
13 GROWTH OPPORTUNITIES
14 DISCOVERY PROCESS
15 CONTACT US

2
reasons
to invest
For more than 40 years, The Melting Pot has been The Melting Pot is known for offering a choice
of fondue cooking styles and a variety of
delivering a unique fondue dining experience to unique entres. With a menu that also features
guests around the globe. It has become the worlds innovative cheese fondues, salads, wines
and chocolate fondue desserts, the brand
premier fondue restaurant and a leading polished distinguishes itself from other restaurant
casual dining franchise. Today, The Melting Pot concepts and offers many reasons to invest:

has more than 125 restaurants in 35 U.S. states,

A Strong Average Unit Volume of $1.66M
Canada, Mexico, Saudi Arabia and the United 2016 Same-Store Sales Increase of
Arab Emirates and multiple international locations 3.1% over 2015

in development. Unique Fondue Segment Ownership

Award-Winning Menu & Top-Ranking
Franchise
A Nations Restaurant News
Top Consumer Pick
Franchise Grade Overall Grade of
The Melting Pot Franchise Opportunity = A
Backed by Deep Franchise Experience
A Community Partner Supporting
St. Jude and Other Charitable Organizations

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 brand
legacy
In April 1975, the first Melting Pot opened in
Maitland, Florida, just outside of Orlando. It was
a cozy, quaint location with a simple, but unique
menu. Mark Johnston and his brothers immediately
saw the potential and scraped together funding to
open a second Melting Pot in Tallahassee in 1979.
Just two years later, the Johnston brothers opened
their second location in Tampa. As popularity grew,
the brothers knew they had something special and
purchased all rights to The Melting Pot brand in 1985
and established The Melting Pot Restaurants, Inc., a
new franchise company. From the start, Mark and his
brothers (Bob & Mike) were diligent in their search
for passionate entrepreneurs who were as excited as
they were about the concept and its potential. With
approximately 100 dedicated franchisees today, their
commitment to building a close-knit fondue family
has proven to be successful.

4
savor
}
At The Melting Pot, fondue is more than a signature
dish. Its a culinary tradition that we honor every day

every
and have spent 40 years perfecting. And thanks to
our dedication to our craft, that tradition is still going
strong today.
But is isnt just the food (which is saying something

moment
because, lets face it, the food here is pretty
amazing). Fondue is more than just a meal. Its an
experience. And thats what The Melting Pot does
best: deliciously distinctive experiences that are
designed to be shared. Savored. And remembered.
Fondue is how we bring people together in a
relaxed, welcoming environment where they can
genuinely connect with friends and family. We may
call them our guests, but theyre really more than
that. Theyre participants in the experience, playing
an active role in creating the Perfect Night Out.

5
 our brand
purpose, What guides The Melting Pot to deliver
a memorable dining experience for

vision &
its guests? And, a successful business
opportunity for its franchisees?

mission PURPOSE ::
Why do we exist at The Melting Pot? We exist to
provide the Perfect Night Out, turning moments
into memories through a social, interactive dining
experience.

VISION ::
Where do we want to go? We are the first choice for
a craveable, polished casual restaurant. We will grow
our market share by providing a flawlessly executed
social dining experience, securing our position as the
preferred global fondue franchise.

MISSION ::
How do we get there? We execute operational
excellence for every guest, every time, by
consistently providing genuine hospitality,
exceptional food and beverage, immaculate, inviting
surroundings and by having happy team members.

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awards
& accolades
By delivering impeccable service and an innovative menu and atmosphere,
The Melting Pot has been recognized as one of the best in the industry:

#2 #1 #175
Casual Dining Casual Dining in Restaurant
Restaurant in Nations Restaurant in Nations Businesss 2016
Restaurant News Restaurant News Top 500
2016 Consumer 2015 Consumer
Picks report Picks report

WINNER TOP 500 WINNER

VIBE VISTA Consistently ranked MenuMasters
Best Special Event in the Top Franchises Best Limited Time
Program for 2016 - of Entrepreneurs Offer - Dip into
Women and Whiskey Franchise 500 Summer 2016
Bar Program Promotion

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unique
concept
Restaurant Look & Feel Distinctive Dining Experience
You will find that each Melting Pot restaurants While the esthetics of our locations may vary, the
esthetic is a little different, capturing the design style distinctive dining experience and ambiance remain
preferences and personality of the franchisee and consistent at each of our restaurants. A variety of
geographic area. In some cases, the restaurant is innovative la carte selections offer guests their
retrofit into unique, existing real estate properties. To choice of cheese fondues, salads, entrees and
complement this, we recently rolled out a new design chocolate fondues. Guests have the opportunity
initiative that is based on a detailed seating analysis to customize their dining experience with great
and study of customer design preferences. The flexibility. And, our limited-time seasonal fondue
study has helped us create improved seating areas features shake things up and keep guests coming
throughout the dining room and bar to maximize back for more.
space and create multiple interior environments to
With our unique look and feel at every restaurant
delight and surprise guests.
and a menu that will continually surprise both new
and loyal guests, The Melting Pot has one goal in
mind. To bring family and friends together to share
great food, great times and create great memories.

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 our
franchise
owners
The guests count on me to give I purchased an existing Melting
The ideal franchisee possesses them a great experience. My staff Pot franchise in Grand Rapids,
restaurant industry experience, a count on me to advertise to bring MI, commencing April, 2014. This
the volume they need to make restaurant is a lot of fun as we focus
background in franchising or solid on delivering the Perfect Night Out
a living. My franchisor counts on
business and financial acumen. me to uphold their standards to our guests. I also volunteered for
Melting Pots Strategic Partnership
You must be passionate about and represent them well. If I ever
have an issue with really anything, Committee and was accepted as
delivering exceptional guest service they [the franchisor] really bend one of the newest franchisees. I
and willing to follow a proven system. over backwards to help me with a have been around franchising for
resolution. We enjoy the privileges over 20 years, and I find the Melting
Our franchisees are a true and pressures of franchise Pot Restaurant Support Center,
ownership and would highly which includes MP ownership and
testament to our success: senior executives, really listen to the
recommend it.
franchisees, value us and partner
with us. What a blast!

Mark Conway, Orlando Jon Ferguson, Grand Rapids

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 the
investment
With The Melting Pot, ownership is well within reach. If you are
seeking the perfect opportunity to be your own boss, we are currently
offering single and multi-unit franchises based on the following:

US Investment International Investment

Minimum Liquidity of $325K* We only offer Area Development Agreements with a 3 unit
minimum. The breakdown of Franchise Fees is as follows:
Minimum Net Worth of $750K*
3-4 Units: $60,000 USD per unit
Total Investment Range of $974K
to $1.45M (excluding real estate) 5-6 Units: $50,000 USD per unit

Credit Score of 650 or Higher 7+ Units: $45,000 USD per unit

Franchise Fee of $45K There is a one time $50,000 training fee that is due
upfront. This amount is for management training as well
Royalty Fee of 4.5% of Gross Sales
as assistance with grand opening of the first two units.
*May be combined among partners
Ongoing Fees:
Royalty structure is 6% of Gross Sales payable monthly

10
special
financing
The Melting Pot understands that access to financing Take advantage of our history with a
variety of lenders
can be challenging. We have forged relationships
A strong relationship with the Small Business
and created programs to make financing more readily Administration (SBA)
available through: Our new Path to Grow Financing Program,
which gives approved restaurant operators
attractive financing options to acquire an existing
Melting Pot location
Our IFA VetFran and DiversityFran discounts

11
training REAL ESTATE ::

& support
A strategic partnership with Newmark Grubb Knight
Frank (NGKF), one of the worlds leading commercial
real estate advisory firms, offers franchise partners
comprehensive real estate strategies tailored to each
franchisee, market and prospective country.

INITIAL & ONGOING TRAINING ::

Franchisees receive an initial seven-week training
The Melting Pot receives comprehensive support from Front
program on the job and in the classroom as well
Burner, a franchise management company headquartered grand opening support from our New Restaurant
Opening Support Team. In addition, ongoing training is
in Tampa, Florida, and founded by The Melting Pot
provided from Learning & Communication department.
Restaurants, Inc. owner Bob Johnston, who brings more
OPERATIONS SUPPORT ::
than 30 years of franchise experience to the brand. Front
A Franchise Business Consultant (FBC) is assigned
Burner provides a full suite of support services including, to each franchisee to assist with operational
but not limited to: development and support. Everything from financial
analysis and accounting to centralized ordering and
training and hiring support are provided to franchisees.

MARKETING ::
Franchisees also are assigned a Local Marketing
Consultant (LMC) to assist with marketing and
advertising strategies, plans and best practices.

12
growth
opportunities
The Melting Pot is expanding its footprint in select
markets throughout the U.S. and overseas.

Domestic Opportunities
We are seeking new franchisees in major metro areas that include:
Houston, Texas; Los Angeles, California; South Florida; Des Moines,
Iowa, Manhattan & Brooklyn, New York; and Charleston, South
Carolina, among others found here.

International Territories
We are focusing our expansion overseas in target markets across:
Argentina, Brazil, Chile, India, Indonesia, Mexico, Singapore,
South Korea and Taiwan, among others found here.

Existing Restaurants
In addition to new territories, The Melting Pot has a handful of resale
opportunities available. These can be found on our website here.

13
discovery
process
The Melting Pot has a well-defined Discovery
Process to guide you from initial interest through
qualification and due diligence to the final step of
signing the franchise agreement and related documents.

DECISION DAYS ::
Discovery Day Mission Statement
In addition to this step-by-step process, we host
To provide prospective franchisees the opportunity to
monthly Decision Days where pre-approved
own their own Melting Pot franchise by engaging with
candidates are invited to our Restaurant Support
them in thoughtful and meaningful way throughout
Center in Tampa, Florida to meet with key
the sales process from initial inquiry until the execution
departments and leadership. This will be the final
of the Franchise Agreement. The goal of this
step in joining our franchise family.
opportunity is to engage in a symbiotic arrangement
in which both parties are prosperous and engaged
members of the franchisee/franchisor relationship.

14
contact
us For more information about the Discovery
Process and Decision Day schedule, visit our
website meltingpotfranchise.com and/or contact:

Christina Hobbs
email: [email protected]
phone: (800) 783-0867, ext. 109

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