Draft Version-Micro Lead-MicroInsurance STC
Draft Version-Micro Lead-MicroInsurance STC
Draft Version-Micro Lead-MicroInsurance STC
SUBMITTED TO:
Micro Lead Cameroon
SUBMITTED BY:
November, 2013
During the study, the team met with various Macro, Meso and Micro level stakeholders and identified the
intervention model for strengthening the microfinance sector in Cameroon. The team used several
methods to gather information such as interviews, focused group discussions, visits to branches, direct
observation and secondary information collection from government and private sources. The study
helped the consortium identify gaps in the Microfinance sector and the areas of intervention required to
expand the outreach of the MFIs in the country.
1.2 DELIVERABLES
More than 90,000 numbers of incremental clients reached through savings services from 2012 to
2016 by introducing new short term as well as long term savings products
end of the project (PAR>30 less than 7.5 % for a
than 50,000 of incremental clients provided credit
Expanding the clientele account base of rural women and poor from 30% in 2012 to more than
50% in December 2016 (credit and savings accounts), with the help of existing and by introducing
various customer oriented new short term as well as long term credit products for agriculture,
small & micro enterprises general purpose and insurance product subject to implementation
ent system of CEC Cameroon and networks strengthened
to manage expansion and cater for the poorest and vulnerable segment in rural areas
MIS improved to be able to segregate data in-terms of portfolio, gender, age and other social
performance parameters, thereby enabling the institutions to assess the impact of their
respective services.
Providing benchmarking systems for other MFIs catering for rural areas and having improved risk
management and related systems by having improved knowledge management and training
systems at MIFED.
Building up institutional capacities by providing intensive training for productivity enhancement (average
per credit officer), from 385 accounts to at least 500 Savings & credit accounts on group lending basis.
1.3.2 A3C:
The Association of CVECA and CECA in Centre (A3C) is a voluntary offshoot of reconfigured combined
portfolio of CVECA and CECA of the Centre region in Cameroon. It intervenes today with 73 branches in 6
divisions in Centre region, covering 16 sub divisions and 292 villages.
The A3C network consists of 3 local unions and with an umbrella body which has a Board of Directors, a
Supervisory Board, a Director and an Assistant Director.
The umbrella body and its affiliated CVECA and CECA are approved in the form of category 1 MFI within
the framework of the CEMAC/UMAC/COBAC entered in force since April 2005.
Its geographical scope covers the Centre region (Lki, Mbam and Inoubou, Mbam and Kim, Upper
Sanaga, Nyong and Mfoumou and Mefou & Afamba Divisions).
Technical support and monitoring services of the network are outsourced to an independent private
institution CRATED. The main institutions that make up the network are: - The CVECA and the CECA; - The
umbrella body referred to as: Association of the CVECA and CECA of the Centre (A3C); - The technical
support service referred Centre of Research and Technical Support for Development (CRATED);
Insurance penetration as a percentage of GDP in Cameroon stood at 1.02% in 2012, which is very low
compared to the penetration rates of developed countries. The Cameroonian insurance industry
comprises both domestic and foreign insurance companies. Foreign direct investment is allowed in the
industry, and the history of global insurance giant Allianzs operations in Cameroon dates back to 1924.
The Cameroonian insurance industry is highly underdeveloped and offers lucrative potential for growth,
given the relative growth in the countrys labour force and increasing GDP per capita. More than 90% of
Cameroonians do not have access to traditional insurance products. The Cameroon Insurance Companies
Association (ASAC) intends to increase the size of the market through various measures, ranging from the
simplification of procedures to diversification of the product portfolio, as well as the launch of awareness
campaigns which educate the public about the benefits of having insurance. As part of this objective, the
ASAC has also undertaken various initiatives including reactivating the national arbitration commission,
starting up a pool of co-insurance for insuring risks related to public transportation and introducing a new
health policy.
Poverty has been a major hindrance to growth in the Cameroonian insurance industry, particularly in rural
areas. According to a household survey (ECAM III) undertaken in 2007, poverty affected about 40% of the
population, compared with 40.2% in 2001. About 55% of the country's poor people reside in rural areas.
Low education levels and limited access to productive assets are major factors behind high levels of
poverty in Cameroon. These issues, being macroeconomic in nature, cannot be addressed instantly and
will therefore continue to adversely affect the performance of insurance industry over the forecast period
The insurance sector is regulated and supervised by a regional body, the Inter professional Committee of
the Insurance Market (Confrence Internationale des Marchs dAssurancesCIMA) established on July
10, 1992 in Yaound (Republic of Cameroon). The CIMA Treaty came into effect on February 15, 1995.
The regulatory body of the CIMA is the Regional Commission of Insurance Control (CRCA) whereas the
Council of Ministers is the supreme body. Since the reform of insurance laws in 1998, CIMA has revoked
the licenses of four insurance companies, privatized one stateowned insurance company and liquidated
the only reinsurance company in Cameroon. Despite a recent strong growth in the life insurance segment,
the insurance industry in Cameroon is dominated by nonlife insurance sector.
Cameroon is one of the fourteen Frenchspeaking African nations that ratified the InterAfrican
Conference on Insurance Markets Treaty (CIMA) and adopted a common code with respect to the
insurance sector. This supranational code is designed to regulate the insurance sector in all signatory
states. Enforcement of the CIMA code of regulations led to the closure of some weak insurance companies
and the restructuring of the sector, which is almost completed. Foreign firms can operate in Cameroon,
but they must have local partners. There are several foreign insurance companies working in Cameroon
with Cameroonian partners.
Insurance Licensing: According to the IMF's report 2000 on Licensing divided into three subcategories.
Cameroon was "fully compliant" with the two first categories general licensing and fit and proper testing.
On the other hand, it was only "broadly compliant" with the third category reliance on other jurisdiction
due to a lack of regular contact with other jurisdictions. Licensing of insurance companies in the CIMA
region is country specific, furthermore, "fit and proper testing" of owners is not formally conducted, and
owners are more strictly monitored for changes in control than during the licensing process.
As part of this deliverable the project team thought of exploring the various opportunities in
Microinsurance. When the project team had an internal discussion it was came out that a Microinsurance
scheme is already in place (since last 3 years) with one of the Project Partners (A3C). Hence it was decided
to have a comprehensive evaluation and further review on the current pilot which is been implemented
by A3C with the support of MIFED and NSIA (the Insurer).
For the evaluation and to suggest the further course of action on the pilot Microinsurance program, a
short term consultant has been invited to carry out the process and suggest the recommendations;
The first level include meetings with the different stakeholders of the project like the Insurance Provider,
the channel partner and the other stakeholders like AFII and the MIFED to understand their vision in
promoting the Microinsurance and also to gather the progress of the project
The second level is to gathering relevant insurance data from the field through interactions with the
members and the Executive Committee of the CVECAs/CECA. By having a detailed discussions with the
Executive Committee members we tried to explore their views on the product features, process followed
and at the overall pilot implementation. At the end it is also aimed to collect random opinions of the
members on the suggestive improvements in product and processes further.
4.1 OBJECTIVE
Attain 10,000 members to be insured in 38 pilot CVECAs
The Pilot on Micro insurance has been initiated by MIFED and NSIA (the Insurer). Before the pilot a
feasibility study has been sponsored by NSIA (the Insurer) where in an individual consultant (Mr. Kotak)
has conducted an in-depth study in the focus geography.
Based on the recommendations of the feasibility study the product of Assorisque has been designed
keeping the interests of the community in mind giving primary focus on Health aspect.
A convention has been signed between the MIFED, NSIA and A3C to launch a pilot with a view to attain
10,000 members by end of the pilot period through various CVECAs and CECAs
In the entire structure the roles and responsibilities of various parties are been agreed. For technical
assistance and Service facilitation SATA (a division of AFII) has been roped in to the program who has been
delegated with the responsibility of coordinating between the Insurer, A3C and MIFED.
Please find the operating model of the pilot program:
4.3 COMMISSION TO PARTNERS/STAKEHOLDERS:
Under the arrangement a maximum of 20% is paid as commission to various players under the pilot
program; the agreed rates of commissions are as follows:
4.6 OBSERVATIONS:
From above table it is very clear that the policy enrolments are started dropping from the 3rd year
onwards. This may be due to service related issues, and for the current year the enrolments are at a bare
minimum level of 145 which posed a serious trouble in terms of program sustainability;
In terms of claims pay-out except for the year 2013 all others years are with around 25 to 30 % pay-out
ratios (based on the premium collected to claims paid). But for the current year the claims pay-out is at
93% which is very alarming, one of the reason for the same is again the low enrolments in the program.
When we compare the last four years performance the claim pay-out stood at 29 % which is very low in
terms of creating a positive impact on the program. Partly this may be due to low awareness levels of the
community in availing the insurance benefits. In the other way even the program can think of modifying
the Premium or enhancing the benefit
Observations: When we observed the trend in claiming the benefits of insurance, so far there is claims
reported in the Permanent Total Disablement (PTD) section of the policy. Where in the majority of the
claims are coming from Health and 4 claims reported for Funeral Benefits.
5 INTERACTIONS WITH THE STAKEHOLDERS:
An attempt has been made to explore the product and process of the pilot microinsurance program. For
this a one to one discussion were made with stakeholders. Stakeholders include the following;
MIFED
CVECA/CECA
A3C members & Executive NSIA
Committee members
AFII/SATA
5.1 STAKEHOLDERS
NSIA (the Insurer)
MIFED
A3C
AFII
CVECA/CECAs
Department of Insurance Ministry of Finance
Chanas Assurance company
Activa Assurance Company
Association of Assurance companies of Cameroon
MIFED played a lead role in bringing in various stakeholders to conceive and implement the Pilot on
Microinsurance.
Probably this was the first of its kind initiative in the formal setup in Cameroon Microinsurance sphere.
Going forward MIFED would like to play a crucial role in various capacities to strengthen and develop
Microinsurance in the country as well as in its member institutions
Efforts of MIFED for the present Pilot of Assorisque:
MIFED played a key role in bringing in various stakeholders together to create the first of its kind
pilot program in Microinsurance
MIFED is in a way very successful in articulating its institutional need in designing of a
Microinsurance product
MIFED even deputed a person to oversee the pilot operations to coordinate with various
stakeholders
When the sudden demise of the collegue who coordinating the Pilot, then the situation started
worsening
The capacity issues in Microinsurance has become a challenge
As there is no second person to take care of the pilot at MIFED, the whole thing started slipping
down
On top of that, the Insurance Operations are not been incorporated properly in to the credit
system of A3C which created a conflict in reaching out the customer
The field level staff are not been provided with any of the incentives for the enrolments
Bank Assurance
Broking Channel
Branch Direct (through walk in) 6 Branches and one Corporate office
Commercial Agents 20 in Number
General Agents (exclusively work for NSIA) - 6 in No
Recently in July 2013 NSIA (NSIA Life) got its license for the Life Insurance Business
The pilot was started in October 2010, the product Assorisque is a bundled product with the
features of Funeral, PTD and Health
The Assorisque product designed to accommodate enrolments throughout the year, based on the
month of enrolment the premium will be charged on prorate basis
A convention has been signed with MIFED to cover the institutions working under the umbrella
organization
Under the convention A3C is been chosen for the pilot
AFII is facilitating the process of Insurance in verifying the quality and control the health centres
and assist in delivering the services
Initially it was presumed that all the members of the CVECA will be enrolled for this product, based
on the same the numbers are been worked out. But in reality the scenario is been changed
Now the product is positioned more like a coverage for the Loans than for the entire members
Initially there is no problem in information flow, but there is a delay in submission of information
from partners
From October 2012 the information gap has become more severe, it may be due to sudden
demise of key colleagues who are working on this pilot in MIFED and AFII
The promotional material like brochures and postures are been created and supplied as a part of
the marketing
With the Arrival of NSIA Life, the possibility of incorporating the Life Insurance component in
Assorisque may be explored
Product Review is due
The needs of the insured has to be collected while reviewing the product
While attempting the revision, we should insist for Mandatory Product with minimum premium
Initially It was presumed that A3C will coordinate between the NSIA and the CVECA, but in reality
it never practiced
Unfortunately NSIA has not supported as expected on ground in positioning the pilot product.
NSIA come up with some brochures and calendars and attended 2 General Assembly meetings,
other than this there is no visibility of the marketing personnel in the field
Due to poor marketing the product is not taken up as expected
Apart from this the delay in settling the commissions are taken away the motivation of the CVECA
The product review hasnt happened, initially it was agreed that the pilot will be reviewed after
two years, but in reality the review has never took place
It was expected that MIFED will monitor and guide A3C and NSIA in steering out the pilot
Delay / high turnaround time in claim settlement
AFII taken the time in explaining the product and process in detail. The Chairman of AFII Mr. Mintu given
us a good clarity on the pilot product and processes.
All the active members around 16,200 will join the scheme
The agreed age group is 21 to 60 yrs.
Based on this assumptions the numbers are been worked out
Management committee(MANCOM) members will take the responsibility of enrolment and
servicing of the product
There is no incentive has been planned for the MANCOM members
There will be a focal point for insurance in every CVECA
Claims will be submitted every Monday and Insurer will clear by end of the Week (by Friday)
Proper marketing support from the NSIA with brochures, postures and field presence
The program has to be managed properly
The Insurance product should not be attached to Loan
And try to meet the requirement of the customer
On Micro Insurance
There is a Micro Insurance Law has come in to force from 2011 onwards
Still it is not implemented in fully level
As per the Micro Insurance Law, allows the MFIs, Supermarkets, Post offices as Channels for
distributing of the MI
As per the law, there is a separate approval is needed to operate in the domain of Micro insurance
For the existing insurance companies it is simply to apply for the a authorization letter to deal
with the Micro insurance business as well, which will take around 2 months to grant
Apart from this a special class of Insurance companies are allowed to operate in the MI domain.
The capital requirement for the MI companies is around 500 million francs
As per the regulator so far there is no such application has been made by any existing insurers or
from the new one. The regulator is in confidence that by end of next year some companies will
come forward
CIMA will meet 4 times a year(every quarter) to discuss on the insurance matters
If anybody wants to apply for a license in MI, they need to make an application along with the
business projects on viability of the program
On MFIs distributing insurance
The interaction started with a member explaining how the insurance came handy for him to cope up with
the maternity expenses of his family. Even though he is very positive in saying that, he is little concerned
about the time it has taken to process the claim
Out of 556 members of the CVECA 87 members were opted for the insurance during this year
Overall the members of the CVECA are very happy with the product features.
So far there is no single claim has been rejected from the CVECA
Broadly they are fine with the documentation requirements
Recently one of the member family is supported with a funeral benefit of 1 million francs, which
opened up discussions on insurance widely
Product features are fine but the process time for settling the claim is the cause of concern ( at
times2 months)
Commissions are in pending from some time, which is acting as a demotivating factor
Due to this inadvertent delay in claim settlement the original documents are held up with Insurer
which is a problem for the member to attend the doctor for further treatment
Initially it has been told that Cash less facility is going to be created, but so far it is not been done
Only the recognized hospitals and Govt. clinics are allowed under the scheme which is far off from
the villages
The local doctors / practitioners who are in vicinity are not been considered under this scheme
In practice the insurance has been linked to the Loan, which is adding extra burden to the
customer/borrower
The limit of 80 % in health is not been communicated properly, sometimes the members are not
sure what they can claim and what is the limit for that particular expense
Some of the big hospitals are not giving the originals, as a result the members are at disadvantage
to claim for insurance
Suggestions to improve;
The present product is having some exclusions, people of expecting the product should cover all
the deceases with minimal exclusions
The age group allowed is one of the issue, the present product allows the age group of 21-60 only
which is demotivating
Even it takes to reduce the cover there is no issue, but it should cover all the members who
thought of enrolling irrespective of age
The system has to be very structured and the information flows has to be very clear
6 MAJOR OBSERVATIONS:
At the program level At the product and Process At the Field level
level
POSITIVES / STRENGTHS
The effort made by the The process followed in The community needs are
program in putting the designing the product and been well understood
various stakeholders on a the process is really good. The involvement of the
single platform is The way the details are CVECA/CECA and the
commendable been handled while Executive committee is well
The program identified the designing the structured
needs of the people rightly product/process is very Making the Executive
and culminated the same in well thought off committee members
to meaningful program to The product given responsible for enrolment
reach the people preference to the choices and claims is a good initiative
The way the program is been of people by incorporating
designed by involving MIFED, the funeral, health and
A3C and NSIA and AFII is quite PTD
well thought off
Short Fall / Gaps
Ongoing program support is The product is having too At the field level the program
missing many exclusions is not been grounded
Steering out the project and The age band is one of the properly
periodic review of the demotivating factor The assumption of enrolling
program is missed out Unable to create the every member is gone for a
The dialogue between the health toss
stakeholders is not been infrastructure(medical In reality it became a loan
continued once after the service providers) created linked insurance product
launch a problem The support of the insurer is
Over dependency on specific The gap in communication missing at the field level
individuals, both at MIFED and the delay in claims The incentive mechanism is
and AFII, alternative is not taken away the not been properly put in
been created motivation place- even though there is an
It gone with an assumption incentive created in the
that the process will take care program(a discount in
of the things premium) never it has been
Poor visibility of the program initiated
at the CVECA/CECA level Proper incentive system to
The utilization of the program motivate the ground
is very less (around 30% pay- structure is not been put in
outs) place.
7 RECOMMENDATIONS:
Based on the interactions with various stakeholders and the subsequent interactions with some of the
members of the CVECA/CECA we recommend the following for your reference and further action;
The recommendations are been categorized in three levels, i.e., at the program level, at the process and
product level and at the Field level. Further to this the recommendations are been further categorized
for Immediate attention to take control over the situation and Recommendations to enhance and extend
the program further;
o Reconciliation of Claims - this can be initiated from the CVECA/CECA level by taking a
declaration on the pending claims. Which will ensure to clear the pending claims at
various levels. Finally a list can be arrived by consolidating all the pending claims and a
cut-off date has to be agreed with the Insurer to clear these claims
Further to this, initiate discussion on preparing action plan to implement full level program ;
The necessary modifications in the product and process are to be agreed and implemented
Proper plan for the launch and marketing with defined roles and responsibility are to be agreed
A thorough review to be done he current incentive mechanism, if necessary the present level of
commission sharing has to be revised in such a way that the ground level people working on the
product(at CVECA/CECA) level will also be properly rewarded
Focus points has to be created in each of the CVECA/CECA and at the A3C central office to deal
with AFII and NSIA on a regular basis. Apart from this a focus point has to be created at MIFED to
oversee the progress of the program
A high level review and monitoring committee has to be put in place by involving all stakeholders.
This committee has to meet in frequent intervals to review the progress and to guide accordingly
from time to time
As part of the Marketing plan, a clear plan to build the customer awareness and channel
competency has to be looked in to, in this MIFED can act as a liasioning agency in collaborating
with required agencies
In our opinion the following enhancements are recommended at the product level;
o Enhancement in the age bracket for the product. At present the product is open up to
the age of 60. But some of the members are feeling it as a constraint. Majority of the
executive members whom are elders are unable to get the benefit of this product. Hence
based on the underwriting norms of the insurer if possible the age limit for enrolment has
to be enhanced to a reasonable level; as the product is performing at around 30 % pay-
out still we feel there is hope to experiment on this;
o A review on the existing exclusions like the Diabetic, hypertensive and other deceases,
some of the members feeling this as a bottleneck. As the product performance is in
positive trend still there is a chance to relook on this. We should propose this to the
insurer to consider this positively. In case of any need even inclusion of some of the
deceases which were previously excluded can be done with loading of some extra
premium
o It was recommended that the event limits of some of the benefits has to be relooked, as
with passage of the time (since the product is designed in 2010) the cost of services may
gone up
Hospitalization limit was fixed at 5000 for 3 days. We should explore the
possibility of whether to enhance the days limit or the amount limit to a
reasonable level
Same should be applied to surgical and minor surgeries, the present limits seems
to be very low
o And it was recommended to keep the product open for the enrolment of the family
members of the registered members of the CVECA/CECA
It was recommended to have a thorough check on the present process to align the product
servicing with the existing Microfinance operations. SAT has to own up the responsibility of
overseeing the operations of the insurance scheme as well
process has to be made transparent by communicating the frequent information to the focus
persons and further to the community to eliminate the information gaps and mistrust
The transit of various claims documents has to be properly tracked and recorded to boost up the
efficiencies which will in turn contribute to enhancement in turnaround time of claim settlements.
A system of acknowledgement of claim at various levels has to be initiated
A system of periodic reconciliations of premium, claims and commissions has to be put in place
o Product features
o Enrolments so far
Which will in turn boost up the visibility and contribute positively for the scaling up
Proper tracking mechanism has to be adopted, it may be advised to use manual registers at the
CEVICA/CECA level to record all the transactions related to claims movement, so that at any point
in time the societies are better equipped with the information which at their disposal
A marketing plan with the involvement of the community (executive committee) has to be put in
place. Which has to be supported by the insurance company
7.3 RECOMMENDATION ON NEW PRODUCTS:
The present product of Assorisque is designed keeping the members as target beneficiaries, but in reality
the product has been utilized as a loan linked product. With this it is clearly evident that there is a demand
for the loan linked insurance. With this we can think of some different product suit to cater to this
segment; the following options can be explored in this regard;
o Further to this a product aiming the households of the registered members has to be
explored to cover the entire family. For this an option of looking at an family floater sum
insured in Health and individual per member cover for Life can be explored, which can
serve as a member+
o Further to this the loans can be segmented based on the amount of loan, in to various
brackets of small, medium and High and applying a uniform factor for add on life cover
can be explored
An option of clubbing the life and other insurance covers like Livestock, property and agriculture
can be explored in future
Some of the sample product sheets are been attached in the annexure;
8 CONCLUSION:
Over all the Assorisque product is the first of its kind in the Cameroon Market and in a way it can be
seen as the first Micro insurance pilot in the market led model of Cameroon. Cumulatively since 2010 it
has insured 1853 members and paid around 53 claims. When we observe the overall performance of the
product the utilization levels are seems to be very low. It may be due to poor awareness of the community
in utilizing the benefits of the product. But it is one of the early pilots in Microinsurance of Cameroon on
which the further work has to be built on.
When we interacted with various stakeholders, we havent come across any serious issues of concern. On
a whole the people are satisfied but there are some operational issues which can be corrected
immediately to sort out the gaps.
The product of Assorisque created a sense of Insurance in the minds of the target community, which
further has to be channelled in to fine tuning the product and scale it up in a big way
To Clear the issues of gaps there are certain recommendations are been indicated in section 7.0, which
has to be focussed immediately by MIFED and A3C to sort out the issues.
The overall recommendations are been indicated in various levels, i.e., program level, product level,
process level and field level. Some of the highlights of the recommendations are;
A brainstorming at the program level has to be done to correct the issues of concern, the
expectations of the various stakeholders is to be clearly discussed and agreed. In a way the
responsibility grid on who will do what has to be arrived
A clear cut marketing plan with agreed numbers has to be put in place
The necessary modifications at product level has to be considered
The Insurance Operations are be incorporated in to the Microcredit operations, so that SAT will
be owning up the entire operational responsibility
The age brackets for enrolment, the probable inclusions of deceases and various sub limits of
claim event(per event limit) has to be thoroughly discussed and if possible explore the possibility
of considering to the extent possible
While planning the marketing activity the ground level members are to be taken in to confidence
A budget to sensitize the community on the need and importance of insurance has to be agreed
upon and a program to that extent has to be designed and rollout
If the efforts are been put in this direction we hope the product will pave out the way for a big launch
across the institution to create the bigger impact and outreach.
In the new product category a product, may be the enhanced Assorisque can be made mandatory for all
the members and further to this the products for covering the households of members has to be explored
to protect the member and member families. At the second level the loan customers has to be
encouraged to go for add on Life covers for the quantum of loan availed, which can cover the risk of
natural death as well; in this way the credit portfolio can be better protected.
9 ANNEXURES