A CASE STUDY ON

PERCEPTION OF FINANCIAL SERVICE ADVISOR TOWARDS

MUTUAL FUND BUSINESS IN BANGALORE

Submitted to Bangalore University

In partial fulfilment for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION

Submitted by,
Ms. FAROZA KHATUN
Reg. No.15SKCMD052
UNDER THE GUIDANCE OF

Mr. Lakshminarayana. S
Asst.Prof.
DEPARTMENT OF MANAGEMENT STUDIES

AIMS- INSTITUTE OF HIGHER EDUCATION

Peenya 1st stage, Bangalore-560058

Batch: 2015-2017
ABSTRACT:

The N J India Invest Private Limited is a well expanded company. This was established in the
year 1994. It is one of the leading Advisors and Distributors of Financial Products and
Services in India. The organization falls under the Financial Sector. It deals with various
financial products like equity, PMS, mutual funds, insurance etc. It has more than 12 lakhs
customers.

The live case study is about Perception of Financial Service Advisor towards Mutual Fund
Business in Bangalore. This case is totally about the ways the advisors behave towards the
mutual fund business. There is high risk in investing in Mutual Funds but there are higher
returns if we invest for a longer period. Mutual Fund gives an opportunity to select from
different investment options. In this topic the main problem is the lack of awareness
regarding the risk and the returns associated with it among the investors. They believed that
mutual fund is just like investing the money in share market which is quite different from
that. The objective of the case study is

To study the behaviour of the advisors towards the mutual fund business as an
investment mode
To study the perception of the insurance advisors
To study the risk and returns associated in this
To study whether mutual fund business is being aware among the life insurance
advisors.

This case is important because an important question always arise among investors across the
country, whether one should invest in a bank fixed deposit or in a debt-oriented Mutual Fund.
In the whole more advisors who will be partner with Mutual Funds will be profitable for not
only the company but also the advisors and the investors. Initially they might not gain much
from Mutual Funds but in the longer run it is fruitful. This case will help the readers to
understand and know the benefits Advisors, Investors and Company gain from Mutual Funds.

Keywords: - Mutual Funds, Risk, Advisors, Perception.

INTRODUCTION
Finance:

Money is the life blood of any association. It is an investigation of how cash are dispensed
amongst loan specialists and thickets. Account is required for the survival of the business
furthermore for the development and extension of the firm. No business whether huge or little
can't do its operations without fund. Fund is expected to accomplish any business target.
Money is required for everyday operations. Account is worried with the ideal utilization of
the cash or reserve of the association. Account investigates the distinctive capacities like
raising of assets, putting them in resources and disseminating comes back from the benefits
earned. It parities money inflow and surges and it is called liquidity choice and it is one of the
significant choices in account capacities.

The Study of Finance:

The examination of asset requires a key appreciation of:

- Securities

- Corporate law

- Financial foundations and markets

Store goes for wealth and advantage increase. It keeps up cash related request in the
affiliation. It keeps holds for advancement and augmentation.

Cash related Services:

Cash related organizations are capable organizations which are given by the record market.
They give each one of those organizations that plan with the organization of money. They can
be seen as any organization or thing that is of financial nature and has an authoritative or
supervisory force delegated by law. They are not simply confined to propel, store taking or
hypothesis or diverse organizations moreover is accessible in various structures like trust,
assurance, security, consultancy organizations etc. The money related organization affiliation
needs to keep conveying headways on standard reason to create and attempt in the business
segment in light of the way that there is a lot of earnings from the all-inclusive community
and strong competition.
The budgetary organization field is tranquil trying and associations needs to acknowledge
challenges as open entryway with a specific end goal to try achievement to pass on awesome
organizations to customers and moreover keep up their position in the business division. The
challenges stood up to by the budgetary business segment organizations are convincing the
business segment individuals to keep in pace with the imaginative degrees of progress. They
are customer arranged, tricky and perishable. It adds to GNP and advances speculation
finances and make occupation opportunity.

Types of Financial Services:

Banking Services- Issuance of check books, Provide personal loan, commercial loans,
ATMs etc.
Investment Services- Asset management, Hedge fund management
Insurance- Insurance brokerage, Reinsurance
Foreign exchange Services- Foreign currency banking, Currency Exchange, Wire
transfer.

Functions of financial Services:

Mobilization of funds.
Provision of need based services
Provision of regulated service
Effective deployment of funds
Enhancement of Economic Development.
Allocating capital funds.
Transforming risk.

Some examples of financial services:

Credit card services, factoring, portfolio management and financial consultancy

services.
Discounting, Rediscounting of bills, Underwriting.
Acceptances, brokerage and stock holding.
Mutual fund management
Financial and performance guarantee.
Loan syndicating and credit rating.
Installment credit
 Classification:

1. Capital market
-Long term funds
-Term lending institutions
-Investing Institutions

2. Money Market
-Short term funds
-Banks

Scope of Financial Services:

Financial services cover up a wide range of activities which can be classified as:

1. Traditional Activities
a. Fund based activities
b. Fee based activities

a. Fund based activities:

Dealing in primary and secondary market activities.
Underwriting, leasing, hire purchase, factoring, venture capital etc.

b. Fee based activities:

Assisting in Government and other clearance.
Managing the capital issues
Arrangement of funds from the financial institutions.

2. Modern Activities
Undertaking of services with regard to risk management.
Planning for mergers and acquisition
Playing as trustees for the Debenture-holders.
Providing project advisory services.
Introduction about the case:

In this case study we will mainly be studying and analysing the behaviour and responsiveness
of financial service advisors or agents towards mutual fund. We would also like to look into
different problems the company faces while recruiting the financial service advisors.

At the end we will try and look into different aspects of the problem and provide some
suggestion for the same.

The need to study:

To exactly know how the advisors response towards the company and its products.
To educate people regarding mutual fund.
To help advisors for identifying the business opportunity.
To help people know the risk and return.

Objectives of study:

To enhance our knowledge about the subject.

To understand how effectively they are reaching the customer.
To know the awareness regarding the mutual fund
Evaluate risk towards mutual fund in comparison with other financial avenues.
BACKGROUND
COMPANY PROFILE:
NJ India Invest Pvt. Ltd. started in the year 1994 and is one of the main counselors and
merchants of money related items and administrations. It is advancing, rising and venturing
into more up to date skylines with awesome commitment. The organization concentrates on it
clients by giving all of them the offices they require. The administration of NJ is very great as
it raises group of individuals with experience and information in the budgetary
administrations space. The organization likewise concentrates on using the most recent
innovation keeping in mind the end goal to empower every one of the exercises easily. As it
is an organization relating with money they keep up some security gauges. NJ has more than
two many years of rich introduction in money related space and portfolio admonitory
administrations. The 'Client First' Philosophy is received at NJ. NJ comprehends that the
general population are the most essential resources of the organization and it is not the
organization that becomes but rather the general population. They manage all the distinctive
sorts of budgetary items and administrations and help their customers in teaching them about
how to deal with their business exercises.
VISION AND MISSION:
VISION
Creating Wealth and changing lives
Total Consumer loyalty
Commitment to Excellence
Determination to succeed with strict adherence to consistence
Successful Wealth Creation to clients

MISSION
Guarantee production of the craved worth for our clients, workers and partners through
steady change, developments and responsibility to administration and quality. To give
arrangements which meet desires and keep up high expert and moral guidelines alongside the
adherence to administration responsibility.
NJ Businesses:

Distributors system
Asset Management
Real Estate
Insurance Broking
Global Wealth Advisory
Information Technology
Training and Development
PRODUCTS AND SERVICES:
PRODUCTS
NJ offers advisory and distribution services on the following products.
Investment Products:
Mutual Funds- covering all AMCs & all schemes,
Fixed deposit of companies
PMS products (Third party and NJ)
Government/ RBI bonds,
Infrastructure bonds,
Approved securities for charitable trusts, etc.
Real Estate:
Residential properties
Commercial properties
Training & Education:
Certification training course
AMFI
CFP
Training products

SERVICES
Trading and Demat Account

NJ India Invest Private Limited offers advantages of exchanging and store administrations
under one rooftop. NJ is enlisted as a part with Bombay Stock Exchange (BSE) and National
Stock Exchange (NSE). NJ is likewise enrolled as a store member of CDSL.
Dematerialization and exchanging the Demat mode is the more secure and snappier
contrasting option to holding physical securities. Under the vault benefits the securities are
held in electronic structure for the financial specialist straightforwardly by storehouse. At NJ,
we are resolved to give complete storehouse administrations which are advantageous,
sheltered and secure.

MARS:

It alludes to "Shared Fund Automated Portfolio Rebalancing System".

It is an innovation apparatus utilized at NJ, which helps in plan choice, resource

assignment, occasional rebalancing of portfolio. It gives customers access to a scope
of all around broadened portfolio to pick, it essentially comprises of two expansive
arrangements of benefits allotment portfolio viz.., 'Element resource designation and
Fixed resource distribution'. MARS will be done yearly for Fixed resource
 designation and quarterly for Dynamic resource portion. MARS portfolio is just
accessible to customers holding exchanging and Demat accounts with NJ.

COMPANY GROWTH PROFILE:

In the year 2003, it turned into the biggest systems of money related items merchants
in India known as the NJ Funds Network.
In the previous 22 Years NJ is serving in different parts.
NJ bunch has enhanced into numerous organizations before.
Today NJ bunch has, Its nearness in 94 areas in India and more than 1,100+ workers,
Over 21000+ NJ riches Partners.
Over 9,70,000+ speculators and over INR 21,500 crores + of common asset resource
under exhortation.
And NJ has additionally made its 360-degree stage for money related counsels like,

- Technology
- Sales Support
- Marketing support
- Research Desk
- Training support
- Self Development
- Customer care support
- HR consultancy

SWOT ANALYSIS OF THE COMPANY:

Strength of NJ India
Wide distribution Network.
Technologically Upgradation
360-degree support platform to the clients.

Weakness of NJ India
Lack of direct interaction with client
Limited awareness about mutual fund
Lack of assured return

Opportunity of NJ India
Market Growth
Market leader in a distributor Network
Increased Asset under Management (AUM)
Threat of NJ India
More competition tapping the market

Lack of awareness of mutual fund among investors.

Organisational Hierarchy:

CEO

National
head

Zonal
manager

regional
manager

Branch
manager

Mutual Fund
Real estate TADA
CASE CONTEXT
Shared asset is a plan which gathers the cash from individuals and put it in various
speculation choices. Common asset industry came into India through the UTI Act.
Contributing is intriguing movement that draws in individuals from all parts of life. Out of all
other venture alternatives common asset is one of them. Shared asset is a wicker container which
fundamentally pools out the cash of individuals. It pools out the cash of individuals and
contribute it with a mean to profit the financial specialist. Common asset does not put all the
investments tied up on one place. It is essentially portfolio expansion. A shared asset
interfaces the speculators and the security market by assembling the reserve funds of the
financial specialists and putting it in the security market. Common asset can likewise be
taken up by little speculators and not just by huge financial specialists. Shared asset is
anything but difficult to purchase and offer and can be specifically purchased through an
outsider.
Present Scenario:
Mutual fund has element of risk and advisors are not willing to take up risk, but they are also
unaware of the fact that with risk associated in mutual fund there is also high returns
available. The advisors are unaware about the business opportunity that they have towards
mutual fund. As in other countries the mutual fund scheme has already reached its maturity
stage but in India it has just started and there is a high scope for success if they invest in
mutual funds. Mutual fund is not only investing our money out of our savings but also
securing that money for our future needs.
Country like India which thinks there is safety only for Government schemes and have a
negative perception about other investment options. It is high time that they educate
themselves with the changing trend. As mutual fund is just in its starting point, it is great if
people show interest towards it. So, to bring a positive vibe among people, we should first
target agents and brokers to attend our business opportunity presentation and get aware and
educated regarding all the misconceptions they have and then partner with us and help their
customers in educating for the same and bring awareness and a positive perception in the
minds of the people. In NJ India Invest Private Limited the situation is quiet dominant
towards mutual funds. And the market is going down which is directly proportional to the
company and bringing down the business of the company.
Presently the company has introduced a software application to help the existing
customers to keep a track of their work.
It is trying to attract more advisors by marketing their products through campaigns.
Public is not much aware so they are promoting it by banners, calenders etc.
Working of Mutual Fund:

INVESTORS FUND
MANAGER

RETURNS SECURITIES

There are individuals why should prepared go out on a limb and put resources into common
asset and in the meantime there are individuals who are against shared asset till date. The
business has individuals why should willing take up plans however there are additionally
individuals who thinks shared asset don't have a solid circulation system. The current
circumstance of shared asset at NJ India Invest Private restricted is entirely well yet it has
longer approach. NJ India Invest Private Limited is making an incredible showing with
regards to with all its monetary items yet it is some place commanded in common assets in
light of the fact that the general population are unconscious about it and they believe it's
much the same as offer business sector. After all its hard to persuade individuals for an
elusive item.

Some asset gatherings are advancing more up to date items by working together with all the
more nearly companions in the protection business. Globalization is one chance to develop
and investigate and in the meantime more rivalry going into the business sector. Also,
organizations that concentrates more on innovative headways and base are liable to succeed.
CASE STUDY:

As my topic is Perception of financial service advisors towards mutual fund business in

Bangalore Looking deeply and then stating some problems which has been observed during
my summer Internship. The company is basically into recruiting of financial service advisors
/ brokers/ agents, insurance agents etc. So, they first look for places where in they can find
financial service advisors, Places like banks, financial institutions, life insurance corporation
offices etc. Then they collect leads and invite them to attend a seminar also called as business
opportunity presentation. In the seminar they gather people and explain to them the benefits
and reasons as to why they should partner with NJ India Invest Private Limited.
This case study is a quantitative and explanatory case study. Quantitative studies are the
precise observational examination of detectable wonders through factual or computational
methods, the target of quantitative studies is to widen and contract numerical styles,
speculations and theories implying wonders.
And if we see the sub category in exploratory it is a critical Instance as this case is an actual
situation that has happened in the organization. For this situation first we should find out the
alternative solutions of the problem that are faced and in these alternative solutions we should
find out the optimal solution.

The Recruitment procedure of NJ India Invest Private Limited is to,

Identify locations wherein they find opportunity
Collect leads/Interested people
Give them a seminar
Help them partner with the company

CORE PROBLEM:

Now, coming to the problem which was found out with my observation is, the financial
specialist has trust issues, they feel enrolling with the company and then paying an enrolment
fees of Rs. 10,000 might be under risk, so they resist enrolling with the company. They think
that the commission they get for other schemes is higher as compared to mutual fund. And
most of the advisors which came in touch with and spoke to, has a perception that mutual
fund schemes have high risk when compared to other insurance schemes. They feel their
money is safer there and they have assured returns in it. They have a huge knowledge gap
regarding mutual fund because they are not professionally trained for it. Mutual fund has risk
but if they invest for a longer term they have higher returns as well. Most of the advisors do
not know that there are two ways of mutual fund lump sum and SIP and are not aware of the
fact in which to invest for the betterment of their customers. So, they think choosing a wrong
fund may bring loss to the investors money. They are not very much interested in taking up
risk because they feel paying 10,000 to the company and then going under loss and losing
their present customers is not worth. The enrolment charges the company takes with partners
includes a training kit and also an exam named as NISM- National Institute of Securities
Market, which they have to take up and company will train them throughout and help them in
 clearing it, once they clear the exam they will be professionally agents. So, most of the
advisors I met up says that they are already agents and why do they have to pay that money
and clear an exam, they could directly link up with the company and sell its products and
services.
Financial service advisors also have issues or perceptions like market performance, mutual
fund is for a longer period, no assurance for the invested money, not ready to take up risks,
lesser commissions, loss of existing customers etc. The problem here is people has
misconceptions and the chain is growing.
The advisors are complaining about the charges the firm is charging with them. The
enrolment charges which the company takes up from them is also known as value packs
because it had added values and services to it.

SWOT ANALYSIS OF THE CASE STUDY:

STRENGTHS WEAKNESS

The advisors who are already aware about Resistance to pay the enrolment fee and
mutual fund will be more interested to enrol many of them will not be in a state to pay
and partner with the company. the amount.

The company is no.1 in India for financial Only few people are aware about the
distributor products and it might help in benefits of mutual fund so it takes longer for
convincing of advisors to easily pay the the growth of the firm.
enrolment amount without thinking twice by
just looking at the companys brand.

OPPORTUNITY THREAT

Setting up campaigns in rural areas and Its difficult to gain the trust of people and
advertising and making people aware, so let them know that the money collected is
people might agree to enrol knowing the going to benefit them after all.
benefits.
As the whole concept is related with the
Promoting it in new markets. market fluctuations, so it is difficult to
convert people to join up.
Few of the advantages and disadvantages of the value pack or enrolment charges:
Advantages:
It gives the advisors professional skillsets.
Builds better networks and relationships.
Benefit of getting professionally certificated. (NISM-National Institute of Securities
Market) Training them and helping them clear that exam.
Providing them with a broker license.
Giving them Study Kit
Assisting them with the NJ 360-degree support
Better returns if worked in a good manner as compared to insurance in the form of
commission.
Complete information about the market and the options available for business and
able to bridge the knowledge gap.

Disadvantages:
It all depends upon the market situation, so we cannot predict the market fluctuations.
They should pay fund fee.
The return may be fluctuating and not stable

In present time the financial service advisors of Mutual Fund has not much interest on
promoting Mutual Fund, the reasons are as below -
i) The financial service advisors of Mutual Fund think that it doesnt reach as per
most customer aspects of why they buy shares in Mutual Fund where risks are
high and of which most customer are not ready to go for Mutual Fund.

ii) Even the financial service advisors of Mutual Fund find difficult to promote
because most customers always prefer good benefits with no risks, but in Mutual
Fund the customer investment are in risks as its totally depends on markets shares
and equity.

iii) Even the financial service advisors of Mutual Fund not easily able to promote
Mutual Fund, as because many people are still not much aware of Mutual Fund.
The financial service advisors of Mutual Fund say that there is lack of
advertisement by Mutual Fund and even lack of branches across the city.

iv) Even it came in observation that the financial service advisors of Mutual Fund
find difficult to promote Mutual Fund as in markets many scheme are co parallel
active where returns are good with no risk.
 v) Also, many financial service advisors of Mutual Fund are not happy to promote
Mutual Fund, because of low commission slab for them and argues that it could
have been better if commission slab being increased.

vi) The financial service advisors of Mutual Fund also came across many questions of
non-security of customer investment and customer readily dont prefer to invest
and find difficult to promote easily.

vii) The financial service advisors of Mutual Fund also say that it does not have any
additional benefits during running of the Mutual Fund and it came to light many
customers compare the benefits with the investments. The financial service
advisors of Mutual Fund also prefer some additional benefit like medical,
education and all to customer so as it can boost up in advising the customer and
even it will help them to reach to many customers easily.

The major problem I got to observe is advisors are resisting to pay enrolment fess and are
having high expectations towards the company. They expect if the company is charging with
them, so in return they expect something good from the company. But the company also has a
reason behind charging the enrolment fees, they are giving them great services which will
betterment the advisors towards their business and give them opportunity to make money.
Though is services offered by the company is intangible it is little challenging for the
company to convince people.
So, in order to get people attracted company has to bring up few more better ways so that
people get attracted and without thinking much enrol for the company paying for the value
pack amount without hesitation.
THEORETICAL BACKGROUND OF THE STUDY:
BCG MATRIX

Relative Market Share

High Low

Star (Life Insurance) Question Mark (Real Estate)

Relative
High

Cash Cow (Mutual Fund) Dog (Bond)

Growth Rate
Low

The company has highly relative market shares and it is No.1 company in India though it
has low market growth rate as the people are not so aware about mutual fund. So,
company should take up necessary steps to promote is products and services and create
awareness.
DISCUSSIONS:

Findings:

More financial specialists are intrigued towards protection as opposed to common

asset as they feel it's more secure and their cash is secured.
Many individuals think about common reserve however there is learning crevice and
absence of mindfulness.
37% Advisors are keen on recommending Mutual Fund business to their customers
for venture reason.
Mutual store has hazard connected to it yet toward the day's end the one offers higher
returns.
Though guides think about common asset despite everything they prompt their clients
for disaster protection as they cash is completely secured in it.
Yes, counselors do think about the organization.
Only 16% of the general population are prepared to accomplice on the grounds that
the organization charges for the enrolment and guides are not willing to pay that cash.
As there is lesser no. of speculators putting resources into the shared assets in
examination of the other venture like L.I.C, Postal Schemes, and Savings a/c. So there
is a decent risk of its developing.

Suggestions:
With the enrolment charge which incorporates preparing, examination expense
and unit they can likewise include some appealing plans like give them with a
shared asset plot or to make them cheerful give them treats like silver coin and
so on.
There is a need to publicize about the organization
Company requirements to concentrate on inert accomplices
They ought to stay in contact with their current accomplices and help them all
around they could after all individuals is the greatest resource of NJ
Company ought to give advantages to the reliable clients
Customer look after general inquiry handle
Mutual store plan ought to give added advantages to the clients like protection
scope just to draw in them.
They ought to remember the desires of consultants and keep up a well-disposed
association with them

PROS OF MUTUAL FUND:

Broadening. Shared assets spread their property over various diverse venture vehicles, which
decreases the impact any single security or class of securities will have on the general
portfolio. Since common assets can contain hundreds or a huge number of securities,
financial specialists aren't liable to be upset in the event that one of the securities doesn't do
well.

Master Management. Numerous speculators do not have the money related skill to deal with
their own particular portfolio. Notwithstanding, non-list common assets are overseen by
experts who devote their vocations to helping financial specialists get the best hazard return
exchange off as indicated by their goals.

Liquidity. Shared assets, not at all like a portion of the individual speculations they may
hold, can be exchanged day by day. In spite of the fact that not as fluid as stocks, which can
be exchanged intraday, purchase and offer requests are filled post-retail close.

Accommodation. On the off chance that you were contributing all alone, you would in a
perfect world invest energy examining securities. You'd likewise need to buy a colossal scope
of securities to procure possessions similar to most shared assets. At that point, you'd need to
screen each one of those securities. Picking a shared asset is perfect for individuals who don't
have sufficient energy to micromanage their portfolios.

Reinvestment of Income. Another advantage of common assets is that they permit you to
reinvest your profits and enthusiasm for extra store offers. As a result, this permits you to
exploit the chance to develop your portfolio without paying consistent exchange expenses for
acquiring extra common asset offers.

Scope of Investment Options and Objectives. There are assets for the exceedingly forceful
financial specialist, the danger unwilling, and the widely appealing speculator for instance,
developing markets stores, venture grade security supports, and adjusted assets, separately.
There are additionally life cycle assets to slope down danger as you close retirement. There
are assets with a purchase and-hold theory, and others that are in and out of property every
day. Regardless of your contributing style's, will undoubtedly be a flawless asset to match it.

CONS OF MUTUAL FUND:

No Control Over Portfolio. In the event that you put resources into an asset, you surrender
all control of your portfolio to the common asset cash supervisors who run it.

Capital Gains. Whenever you offer stock, you're exhausted on your additions. Be that as it
may, in a common asset, you're burdened when the asset disperses picks up it produced using
offering singular possessions regardless of the possibility that you haven't sold your shares.
On the off chance that the asset has high turnover, or offers property regularly, capital
increases appropriations could be a yearly occasion. That is, unless you're contributing by
means of a Roth IRA, customary IRA, or business supported retirement arrangement like the
401k.
Charges and Expenses. Some common assets may evaluate a business charge on all buys,
otherwise called a "heap" this is the thing that it expenses to get into the asset. Also, all
common assets charge yearly costs, which are helpfully communicated as a yearly cost
proportion this is fundamentally the expense of working together. The cost proportion is
communicated as a rate, and is the thing that you pay every year as a segment of your record
esteem.

Over-expansion. In spite of the fact that there are numerous advantages of broadening, there
are pitfalls of being over-enhanced. Consider it like a sliding scale: The more securities you
hold, the more outlandish you are to feel their individual profits for your general portfolio.
This means however hazard will be lessened, so too will the potential for increases. This
might be a comprehended exchange off with expansion, yet an excess of enhancement can
invalidate the reason you need market introduction in any case.

Conclusion:

I would like to conclude that even if the advisors resist or do not show interest towards
enrolling with the company, it is the duty and responsibility of the company to attract and
promote their business and bring a positive vibe in the mind of the Advisors. They should be
able to market their products even after facing all the obstacles that come their way and
search for success.
REFLECTION:
Learning:
Teamwork
An idea about mutual fund
Learnt to communicate in a professional way
Learnt ways to convince people
Learnt how to plan and execute it
Got outside world exposure, can say corporate exposure

Experience:

Apart from theoretical knowledge I got practical knowledge.

I got to meet many advisors and talk to them face to face.
This training enhanced my understanding on management of industry of the firm.
I got exposure of hoe companies carries out their work
I understood company disciplines
I understood that training improves ones skills.
REFERENCES:

Company website
www.njgroup.in
www.mutualfundsindia.com
http://www.moneycontrol.com
www.google.com

Other Sources
Newsletter of NJ India Invest Private Limited.
Book referred Financial Management- Shashi K. Gupta
APPENDICES:
Questionnaire:
Perception of financial service advisor towards mutual fund business in Bangalore.
1) What kind of financial service you are dealing with?
Insurance Stock market Mutual fund other
________________________(specify)

2) Which parameters do you consider while advising in financial market?

Risk Return Liquidity Maturity Tax benefits

3) The services you provide for your clients are?

Pre investment advisory service Post investment advisory service Door step
collection service Line valuation service

4.(a) Are you aware of mutual fund? yes no

4.(b) If yes,
Do you suggest mutual fund for your clients? yes no

5) As per your knowledge, generally investors invest in which of the mutual fund
products?
Equity Debt Balanced Liquid other__________________________(specify)

6) Which product will give you more returns for 10-year horizon?
Mutual fund stock FD Real estate PPF KVP

7) Do you think mutual fund business can beat life insurance business 10 year down the line?
yes no

8) Are you aware about NJ India Pvt. Ltd.? yes no

9) Would you like to be a partner of NJ India Pvt. Ltd.? yes no

10) what are the reason for selecting a particular distributor?
Better service Timely brokerage Good AMCs Technological support Marketing
support Good reputation Relationship

Personal Information
Name: ________________________________________________
Age: Up to 20 21 to 30 31 to 40 41 and above
Gender: Male Female
Experience: _____________
Contact number: _________________
Education: ____________________

FEW DATA TO UNDERSTAND ADVISORS PERCEPTION:

Financial services people dealing with are

financial services
insurance stock market MF other

11%

12%

18% 59%
 Awareness of MF

Awareness of MF
yes no

49%
51%

Suggestion of Mutual fund

Suggestion of MF
yes no

37%

63%
 Products which gives you more return

Product giving more return

MF stock FD real estate PPF KVP

1%

17%
27%

9%

20% 26%

Mutual Fund beat Life Insurance

MF beat LI
yes no

23%

77%

Awareness about NJ

Awareness about of NJ
yes no

49%
51%
 Interested to be partners

Partner of NJ
yes no

16%

84%