ArchiMetal Case Study (Slides)

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The key takeaways are that ArchiMetal is a steel manufacturer undergoing a business transformation program to improve customer interactions and CRM capabilities. They plan to model the changes using the ArchiMate modeling language.

The business transformation program is trying to improve ArchiMetal's overall business performance by changing the way it interacts with customers, focusing on improving its CRM capability and developing new customer services.

The document describes challenges with customer satisfaction, service quality, and developing a consistent customer experience across different business units. There is also a need to gain a holistic view of customers and their orders.

ArchiMetal

Case Study 01/04/17

ArchiMetal
Case Study

January 2017

ArchiMate, The Open Group, and TOGAF are registered trademarks of


The Open Group in the United States and other countries.
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Introduction

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ArchiMetal Case Study 01/04/17

Introduction

The ArchiMetal Case Study is:


A fictitious example developed to illustrate the
practical use of the ArchiMate modeling
language for planning and expressing a
complex business transformation
ArchiMetal is a fictitious metal parts
manufacturer

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Background

ArchiMetal is a mid-sized European company that


produces steel products used in building construction
and other industries, such as beams, wire, and pipes.
The company has recently developed the capability to
produce high-quality flat steel products and plans to sell
them to manufacturers of automotive parts.
To succeed in this highly competitive market, ArchiMetal
needs to improve its CRM capability and develop new
customer services. To this end, company leaders have
launched a business transformation program to improve
overall business performance by changing the way
ArchiMetal interacts with its customers.

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ArchiMetal Case Study 01/04/17

HQ=Headquarters
PC=ProducIon Center
Organizational Structure DC=DistribuIon Center
HR=Human Resources

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Overview of Production and Logistics

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ArchiMetal Case Study 01/04/17

Detailed View: Steel Production

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Detailed View: Hot Strip Mill

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ArchiMetal Case Study 01/04/17

Problem Analysis

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View Describing the Challenges facing


ArchiMetal

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ArchiMetal Case Study 01/04/17

View Describing the Customer Satisfaction and


Service Quality Challenges facing ArchiMetal

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ArchiMetals CRM Vision

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ArchiMetal Case Study 01/04/17

CRM Vision

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ArchiMetal Transformation:
Baseline Enterprise Architecture

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ArchiMetal Case Study 01/04/17

Business Architecture:
Customer Services Provided by DC Benelux

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Business Architecture:
Inter-dependencies between Key Sales Processes in
DC Benelux, PC, and HQ

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ArchiMetal Case Study 01/04/17

Business Architecture:
Information Flows between Units

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Application Architecture:
ArchiMetal Application Landscape

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ArchiMetal Case Study 01/04/17

Technology Architecture:
Key Aspects of the ArchiMetal Corporate Data Center

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ArchiMetal Transformation:
High Level Target Enterprise
Architecture

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ArchiMetal Case Study 01/04/17

Business Architecture:
Revised Organization Structure

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Business Architecture:
Information Flows between Business Units

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ArchiMetal Case Study 01/04/17

Key Changes in the


ArchiMetal Enterprise
Architecture

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Business Architecture:
New Customer Service enables Real-Time Monitoring
of Customer Orders

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ArchiMetal Case Study 01/04/17

Business Architecture:
New Processes and their Inter-Dependencies with
Existing Processes

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Application Architecture:
New Application Landscape

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ArchiMetal Case Study 01/04/17

Technology Architecture

The target technology architecture has similar


components and delivers the same types of services.
Additional application and database servers are added to
the corporate data center for the new CRM application

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Implementation & Migration:


ArchiMetal CRM Transformation Program

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ArchiMetal Case Study 01/04/17

ArchiMetal Transformation:
Detailed Target Enterprise
Architecture

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Business Processes and Applications Usage

The CRM transformation affects in particular the


processes of Develop contract, Register order, Track
customer order, and Process customer order
To model these processes and their application support
in more detail, two viewpoints defined by the ArchiMate
standard are used: Business Process and Application.

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ArchiMetal Case Study 01/04/17

Develop Contract: Customer Registration

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Develop Contract: Application Support

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ArchiMetal Case Study 01/04/17

Register Order

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Application Usage by Register Order Process

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ArchiMetal Case Study 01/04/17

Track Customer Order Process

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Process Customer Order

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ArchiMetal Case Study 01/04/17

Application Usage by the Process Customer


Order Process

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Target State Scenario:


Processing an Urgent Customer
Order

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ArchiMetal Case Study 01/04/17

Stakeholder View

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Business Process Cooperation View:


Converting an Order to a Contract

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ArchiMetal Case Study 01/04/17

Business Process Cooperation View:


Fulfillment of an Order

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Business Process View

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ArchiMetal Case Study 01/04/17

Information Structure View

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More Information

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ArchiMetal Case Study 01/04/17

ArchiMetal Case Study


Version 2

Available as a free
download from The Open
Group Publications Catalog
Document Number:Y164

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