An income for life

from your own property portfolio

Be More - Do More - HAve More - Give More
What we do for you

At Platinum Property Partners (PPP), we help you build your own

specialist buy-to-let property portfolio that achieves market-leading
returns and gives you an income for life. But we dont just provide you
with a tried, tested and proven business. We also encourage and
enable you to achieve your broader goals in life.
Most of our Partners arent specifically looking for a way into property investment. They are looking for ways they can make changes
in their lives now to secure their financial future and make it possible to significantly improve the quality of their lives. And their families.

If youre determined to make a change but dont want to take unnecessary risks with the wealth that you have accumulated to date,
you can follow our proven property investment model and secure your financial future.
 We are Platinum Property Partners

We are a property investment franchise business. We help new and

seasoned investors build their own profitable buy-to-let businesses,
based on a model that over two hundred like-minded people have tried,
tested and refined until it delivers superior returns.
What Platinum Our business was established in 2007 by property investor and entrepreneur Steve Bolton. Since then, weve recruited more than
Property Partners 200 Partners in 100 towns and cities across the UK. Together, we provide comfortable homes for over 4,000 professional tenants.
could give you Our current property portfolio is worth more than 200 million. With scale comes commercial leverage. And with collective knowledge
and experience comes competitive advantage. Were a powerful combination.
A tried, tested and
proven business model As well as drawing strength from each other, our Partners can tap into the expertise of a national network of more than 50 industry
which typically generates professionals: from mentors who help them select, refurbish and let suitable properties in viable locations, to specialist mortgage brokers
300% more rental who help them finance their portfolios as they grow. Partners can also call on the support of our 35-strong head office team too.
income than the average
We now boast a network of award-winning landlords. And were proud to say weve got our own accolades too, from the people who
UK buy-to-let property.
matter most our Partners.
A support network Smith & Henderson awarded us 5 Star Franchisee Satisfaction, and weve surpassed the
of experts who can
UKs leading companies on customer satisfaction and loyalty.
help you grow your
own knowledge and
experience.

The chance to be Who our Partners are

part of a network of Most people who join us are simply looking for a change a new career to set up their own business, a better work-life balance or
like-minded investors something that offers security for the future. Theyve reached a certain level of success, and want to find whats next.
who are motivated to
help each other Some of our Partners are already experienced property investors. Others are striking out on their own for the first time after leaving the
succeed. corporate world. There are new entrepreneurs, veteran captains of industry, and everyone in between teachers, accountants, solicitors,
business owners, mothers looking for a suitable career as their children grow up and families and friends who go into business together.

Where youre coming from and what youve done isnt nearly as important to us as your determination. If youre set on building your own
business and achieving a better quality of life, were set on supporting you. And so are your fellow Partners and industry professionals.
 How our model works

Our strategy is designed to provide you with a business that gives

you freedom and belongs to you. The income can replace your salary.
It can also pay you a pension and create a legacy for your loved ones.
You can dedicate as much time as you want to building your business. You can grow your portfolio to the size that suits you.
It all depends on your resources and your ambition.

After paying all direct costs, (mortgage interest, utility bills and allowing for maintenance and voids) an average property in our Partners
portfolios will generate over 17,000 gross profit per annum from rental income alone. Many Partners have at least four properties, typically
earning them a net profit in excess of 50,000 per annum. Those with larger portfolios are earning in excess of 100,000 per annum.

Our investment model is very much based on providing a lifelong income through a cashflow strategy. However, your properties are
also likely to benefit from modest development profits, alongside any capital growth over a sustained period.

How we help you maximise the upside and manage the downside
Earn 50,000 - 150,000 We specialise solely in high quality Houses in Multiple Occupation (HMOs) for professionals and key workers. This type of investment
income per year from your typically generates more than three times as much rental income as single-tenancy buy-to-let property. No other organisation or network
own property portfolio of landlords provides the high standard of accommodation, professional service and market-leading levels of profitability that we do.
with capital growth being
Its a tough market to get into without the right knowledge and skills. Weve learned exactly how the market works and what a landlord
an additional bonus.
needs to make it work for them.

Weve got the systems in place to clear your path to a viable business. Well share with you expert knowledge that no one else can
provide. No other buy-to-let model will bring you the same benefits.

We can point you towards the locations and properties that will generate the greatest return. Well explain how you can maximise your
rental income, show you how to make your income tax-efficient, and tell you how to safely leverage your portfolio to fund your future growth.

What are the risks? We dont shy away from that question. No investment comes without risks. You need to know what they are,
so well spell them out. Investing in the wrong property; being refused planning permission; finding yourself unable to secure the right
finance all of these factors and many more can erode the value of your investment. From potential overspend to possible under-occupa-
tion, theres a lot that can trip you up and lose you time and money. But dont worry. Weve seen it all, and we know how to help you avoid
trouble. Youre not alone.
Why go HMO?
First, theres a growing demand for it.
Provision of high quality, affordable, shared accommodation
is on the up. And by investing in HMO property our Partners
are also helping to create quality accommodation, which in turn
makes efficient use of UK housing stock. To date, PPP and our
Partners have transformed over 700 houses, which now provide
more than 4,000 individuals units of accommodation for
key-workers and working professionals. Shared houses of this
kind cater for a growing mobile workforce. They give professional
tenants the flexibility theyre looking for. Many tenants are happy
to rent long-term, but those who want to buy can save more
towards a deposit thanks to the lower rent that an HMO requires
compared to living alone. They can save over 1,600 more a
year cutting their house deposit-saving time almost in half.
So theyre keen to rent a Platinum property, evidenced by our
consistently high occupancy levels over the last decade.

Second, its profitable and sustainable.

Our investors find that quality HMO property generates higher
returns than any other. Our own research shows that the total
returns on our HMOs outperformed standard buy-to-let
investments by 40% from 2010 to 2014*.

Its a model that can withstand market fluctuations. And it

makes efficient use of housing stock, often bringing run-down
properties back into use.

*Investor returns compared: a guide to recent buy-to-let and HMO returns

How our Partners business
model works
We have a B2B2C model business to business to consumer.

Our business has a relationship with yours we teach and mentor

you our model, along with all the resources and support you need to
succeed. You commit to a five, ten or fifteen-year relationship with
us and then become a Partner, learning from other people whove
achieved the success youre looking for, and passing on your own
experience to new Partners as they come on board.

Well mentor you how to find the right properties and how to
maximise the number of rooms within them. Well also show you
how to refurbish and convert them in line with regulations. Well make
sure you know how to find tenants, how to manage your portfolio, and
how to grow that portfolio. You will be a professional landlord, offering
a professional service. But your business will be backed by a unique,
robust financial plan.

Your business has a relationship with your tenants with our

help, youll give them high quality, affordable accommodation and
a great service. In return, youll benefit from a regular income,
plus development profits and capital growth.
How we help you to succeed PrOPErtY SOurcing rEFurbiSHMEnt
What to buy & where Mentoring & advice
Property lead generation Regulatory requirements

By utilising your existing finances, you can build a Avoiding purchasing mistakes
Advanced negotiation strategies
Recommended suppliers
Access to refurbishment system

low-risk property investment business underpinned Working effectively with agents Heating, plumbing, electrics,
fire safety, broadband & cable TV

by a portfolio of appreciating assets that you own

Managing costs

from day one.

We have spent over a decade developing our business model and have a team of over 50 industry
professionals involved in our highly effective, intense and ongoing training programme. They include
specialist mortgage brokers, accountants and solicitors and lettings, renovation and negotiation experts.
Financing PPP ManagEMEnt
We will share with you our expert knowledge and you will learn how to build, market and maintain & MaintEnancE
Re-financing
your ideal portfolio in a tax-efficient business structure. Bridging loans Safety checks
Bespoke lending products Risk assessments
If you become a Partner, youll be able to access systems, information, documents and practical Professional financing techniques Checklists & templates
support from day one. Youll also be able to benefit from training, coaching and mentoring throughout Dedicated & specialist mortgage Legislation guidance and systems

the term of your agreement with us. This includes everything from workshops to kick-start your advice & brokerage Staying abreast of legislation changes
Inventory management & online tools
portfolio growth through to webinars to hone your skills.
Managing and minimising
maintenance costs

MarkEting accOunting
Effective room marketing Company structure
The PPP Marketing system Accounting training
Stationery allowance, brochures, signs, etc Bookkeeping software
Delivering effective showrounds Bookkeeping support / training
Dedicated advertising website Template of chart of accounts
The PPP Sales system Bookkeeping and accountancy
Social media training specialist providers
Preferential services from external Business development support
advertising website Business planning & forecasting
Annual business development review
rEadY tO rEnt Managing tEnantS Why we franchised the business
Minimising costs Quarterly checks
Maximising efficiencies Legal requirements
Budget control
Recommended suppliers & discounts
Check in / checkout
Tenancy agreements
We are passionate about coaching and mentoring.
Premium finish
Making the house special
Understanding the law
Dedicated lettings expert So franchising Platinum Property Partners was
a natural step to take.
Maximising longevity of furniture Interviewing & referencing
Handling disputes & eviction support
Bespoke online lettings system

The PPP business model most definitely meets the criteria of being a franchise in that it offers a
tried, tested and proven business that is both profitable and sustainable.

However, this is really where the likeness of a traditional franchise ends. The table below highlights
the key difference between most traditional franchises and PPP:
training & SuPPOrt Planning
Coaching Licensing & advice Most traditional Franchises Your Partnership with PPP
Mentoring Building control advice
Boot camp Planning application support Franchisor owns the assets You own the assets
National workshops Application guides & templates
You must work exclusively in the franchise business PPP encourages you to have multiple
Regional workshops Dedicated chartered town planners
Technical workshops Environmental health specialists income streams
Intranet, forum & library Area reports & location support You are buying a job for life You are building a business that will work for you
On-going support & trouble Party wall advice
ticket system Listed building advice You are treated like an employee You are treated like a Partner
On-going training & personal Covenants
development
Attract people with an employee mentality Attract intelligent & experienced professionals
Specific council by council legislative
Webinars requirements either from an employed or self-employed/
business owner background
Franchisees are rarely involved with head office Many Partners are active within the business

OtHEr PrOPErtY tax & inHEritancE

There is almost no freedom or flexibility PPP offers both freedom & flexibility
StratEgiES Planning If you leave the Franchise, you lose your business If you leave PPP, you keep your business
Power of network Expert tax guidance
Passive investment Unique tax strategies
Joint ventures with other Partners for Inheritance tax planning We provided a system that others could use and benefit from. With the right training and support
commercial conversions, new builds, Tax efficient business structure
build to let, planning gains built in, we are able to help others to grow profitable property businesses themselves.
Property tax surveyors
Creative finance
Self-build & development
Staying on the right side of the law The more people that came on board, the stronger the franchise became. We are now in a position
Exit strategy planning
Buying at auction to negotiate better deals with service providers, and develop unique products with suppliers.

Partners are in business for themselves without ever being on their own. Unlike many other
franchises, our Partners also own their assets and their business so after their commitment to
the franchise is over, their income will keep coming in.
 Our values

At PPP our philosophy, values and vision are especially important

to us. Unlike many organisations, they are not just empty words,
they live in the hearts and minds of our Partners, our staff and our
professional advisors.
They are the powerful guiding principles that have led us to create and develop a truly remarkable and inspiring culture. A culture that
is so strong and so powerful that our Partners tell us that nothing like it exists anywhere in the world, at least in their extensive experience.
Lofty words indeed.

integrity. We do the right thing. Were transparent and open. We make commitments and we stand by them.

Entrepreneurial. We seek out new opportunities. We find win-win solutions.

giving. We help each other, and the communities in which we work and live.

Our vision for 2025 Security. We aim to provide a secure future for our Partners and our staff.
We will Fun. We love what we do. We enjoy the journey as well as the destination.
n
Have helped 500 Partners
become financially secure. Our philosophy
Own more than 1 billion of
We want to consistently inspire, mentor and support our Partners to
n

property within the network.

n
Accommodate at least 24,000
happy housemates.
Be More, Do More, Have More and Give More.
n
Have contributed more than be more. Our aim is to help you not only to achieve your goals, but to surpass them. And we encourage you to help others do the same.
150 million to tax revenues.
do more. We want to help you make the most of every opportunity in business and in life. And we want to help you to overcome whatever
n
Have created at least 2,000
new jobs. obstacles may present themselves as you work towards your perfect work-life balance.
n
Have donated or created Have more. More money, better security, and greater freedom: thats what we want for you. And more fun, too.
more than 10 million to
give more. All our Partners help and support each other: thats the deal. And it doesnt end there: we encourage you to support those in
charities and not-for-profit
organisations. need through fundraising, donation, and offering your time and expertise.
Qualification criteria

All successful partnerships are based on shared

goals and a mutual alignment of interests.
In the same way that it will take you time to find out if PPP is right for you, we will need to determine
if you are right for us. Our primary qualification criteria for Platinum Partners is listed below:
n
We must like and trust you and vice versa.
n
We expect you to complete thorough due diligence.
n
Your partner must be supportive of your involvement.
n
Share the values and buy into the PPP philosophy Be More - Do More - Have More - Give More.
n
Respect our intellectual property and operate within terms of the legal agreement.
n
Minimum 300,000 of investment capital available*.

next Steps
To find out more you can call one of our Partner Recruitment team in Bournemouth on 01202 652101.
They'll explain some of the features of the business model for you and together you'll decide whether
it's appropriate to progress to the next stage of attending one of our Discovery Days.

Alternatively, feel free to explore our website for more information:

www.platinumpropertypartners.co.uk

*If you have less than 300,000 to invest, PPP has a range of passive and active investment strategies that may be
more suitable for you. A minimum of 30,000 is required for these alternative options.
Be More - Do More - HAve More - Give More

For more information about Platinum Property Partners please contact:

Platinum Property Partners, Platinum Park House, Exeter Park Road, Bournemouth BH2 5AY
Tel: 01202 652 100 email: [email protected]

www.platinumpropertypartners.co.uk