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    Snap Ads - Creative Guidelines & Specs - 11.16

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    Anonymous 6lnHy40S
    Snapchat's advertising guidelines specify the following: 1) Ads must be vertical videos between 3-10 seconds long with a 9:16 aspect ratio and fit within a 1080x1920 canvas. 2) Ads must account for a 150px buffer zone at the top and bottom that is clear of graphics. 3) Ads must include visual branding but cannot feature certain interactive elements or calls to action like screenshots. 4) Advertisers must provide multiple unique ads that vary based on the type of campaign to avoid viewer fatigue.

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    Snap Ads - Creative Guidelines & Specs - 11.16

    Uploaded by

    Anonymous 6lnHy40S
    566 views2 pages
    Snapchat's advertising guidelines specify the following: 1) Ads must be vertical videos between 3-10 seconds long with a 9:16 aspect ratio and fit within a 1080x1920 canvas. 2) Ads must account for a 150px buffer zone at the top and bottom that is clear of graphics. 3) Ads must include visual branding but cannot feature certain interactive elements or calls to action like screenshots. 4) Advertisers must provide multiple unique ads that vary based on the type of campaign to avoid viewer fatigue.

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    Snap Ads - Creative Guidelines & Specs - 11.16

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    Snapchat's advertising guidelines specify the following: 1) Ads must be vertical videos between 3-10 seconds long with a 9:16 aspect ratio and fit within a 1080x1920 canvas. 2) Ads must account for a 150px buffer zone at the top and bottom that is clear of graphics. 3) Ads must include visual branding but cannot feature certain interactive elements or calls to action like screenshots. 4) Advertisers must provide multiple unique ads that vary based on the type of campaign to avoid viewer fatigue.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    566 views2 pages

    Snap Ads - Creative Guidelines & Specs - 11.16

    Uploaded by

    Anonymous 6lnHy40S
    Snapchat's advertising guidelines specify the following: 1) Ads must be vertical videos between 3-10 seconds long with a 9:16 aspect ratio and fit within a 1080x1920 canvas. 2) Ads must account for a 150px buffer zone at the top and bottom that is clear of graphics. 3) Ads must include visual branding but cannot feature certain interactive elements or calls to action like screenshots. 4) Advertisers must provide multiple unique ads that vary based on the type of campaign to avoid viewer fatigue.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 2

    Ads

    Snap Ads Creative Guidelines & Specs


    SPECIFICATIONS 150px buffer zone

    Canvas: Length: Buffer Zone: Additional Notes:


    - 1080px x 1920px - 3 to 10 seconds - 150px buffer zone - Please account for a
    - 9:16 aspect ratio at the top and 64px margin around
    File Format:
    Audio: bottom of the live area, as text/
    - .mp4 or .mov
    canvas. Keep this logos may appear
    - 2 channels only - H.264 encoded MARGIN 64px
    area clear of logos too close to the
    - PCM or AAC codec File Size: or text graphics edges
    - 192 minimum kbps - 32 MB or less 45 pt AD
    - AD slug will be
    - 16 or 24 bit only 64 px
    affixed by Snapchat
    - 48 KHz sample rate to the lower right

    corner of all ads. AD

    150px buffer zone

    DELIVERABLE TIMELINE*

    Concepts/storyboards First round of creative Final materials


    to be shared with Snapchat: due to Snapchat: due to Snapchat:

    10-14 business days prior to launch 5 business days prior to launch 3 business days prior to launch

    Note: Any materials received after creative due dates will put campaign at risk of launching on time.

    REQUIREMENTS

    - Full screen, vertically formatted Live - Account for the 150 px buffer zone at the top and bottom of the
    and/or Motion Graphic video canvas. This area must be kept clear of logos or text graphics, as
    they may obscure Snapchat-applied elements (such as the AD
    - Features visual branding (i.e. logo or product
    slug or call-to-action for Snap Ads with Attachments). In
    placement with brand logo visible)
    addition, this area may be cropped for a small percentage of
    - Audio throughout the ad Snapchatters, depending on their device type

    - Content is approved for a 13+ audience

    RESTRICTIONS

    - Letter boxing/borders of any kind - Integration of non-functional buttons


    (inclusive of motion graphics borders) (i.e. play, click or close)

    - Use of Snapcodes, Snapchat usernames, Snap Inc. - Call-to-action to screenshot or share a Snap Ad
    associated logos, social handles, or social platform logos
    - Featuring a text graphic message to, Swipe Up or including
    - Imitation of Snapchat native creative tools or UI arrows to indicate swiping up (verbal CTA to Swipe Up is
    features (i.e. doodles, static emoji, stickers, native permitted)
    text bar, Helvetica font, Geofilter-like overlays, etc.)
    - Brand URLs are accepted, so long as they are simple (i.e.
    - Silent or still ads brand.com/fun), do not feature Snapchat in the URL, and
    appear on screen for no longer than 3 seconds

    *API campaign timelines vary.


    Ads

    Snap Ads Creative Guidelines & Specs Cont.

    MINIMUM DELIVERABLES

    Live Story Takeovers: Live and/or Discover Audience campaigns: Between Stories campaigns:
    3 unique Snap Ads are required Minimum of 1 unique Snap Ad per 3 Minimum of 1 unique Snap Ad per
    million impressions is strongly suggested 15 million impressions is strongly
    Discover Edition or Show Takeovers: to avoid creative fatigue suggested to avoid creative fatigue
    3-4 unique Snap Ads are required
    (varies, pending agreement with
    Publisher)

    CREATIVE SUGGESTIONS

    1 2 3 4

    1. Bespoke Ads 3. Brand Moment


    Ads developed for the full-screen, vertical format that Establish brand moment within the first :02 of an ad, but
    Snapchatters are used to create a compelling visual story avoid opening on a solid frame with logo and/or product
    shot only. Opening with dynamic footage provides a
    moment to hook viewers
    2. Simple Creative
    Keep ad creative simple and concise with a clear key
    message. Ads should seek to mirror the bite-sized and 4. Encouraging Swipe Up
    linear storytelling of Snaps If running an Attachment, ensure Top Snap (Snap Ad)
    acts as a teaser to incentivize Snapchatters to swipe up

    Note: Please consult Snapchat Creative Strategy Department for additional recommendations.

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