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    Pre-Launch List-Building 60-90 Days Before Launch Launch 10 - 14 Days

    Uploaded by

    Loredana Bajeanu
    Online course

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Pre-Launch List-Building 60-90 Days Before Launch Launch 10 - 14 Days

    Uploaded by

    Loredana Bajeanu
    188 views4 pages
    Online course

    Original Title

    Course Onlining Marketing

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

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    Online course

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    188 views4 pages

    Pre-Launch List-Building 60-90 Days Before Launch Launch 10 - 14 Days

    Uploaded by

    Loredana Bajeanu
    Online course

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    C OUR S E L AUN CH C HECKLIST 90 DAY S

    Pre-Launch List-Building Launch


    60-90 Days Before Launch 10 - 14 Days

    Choose your name, hook, and headline Test your tech


    Set up your landing page or coming soon Open the cart
    page with a lead magnet (checklist, Write 3 amazing and actionable blog posts
    cheatsheet). about your course topic and publish during the
    Create Mini-Course of your idea, offer as an launch
    opt-in, promote in the communities where your Deploy your pre-written launch sequence
    customer spends time Deliver your signature launch webinars (multiple
    4-6 Guest Blog Posts with Content Upgrades times)
    4 Webinars to grow your list (with co-hosts or Deliver any JV materials: webinars or launch
    solo) emails
    Price increases and urgency
    Pre-Launch Introduce mid-launch bonuses
    60 Days Before Launch Close the cart Webinars to grow your list (with
    co-hosts or solo)

    Outline your course content After Your Launch


    Design and write sales page
    Outline your launch dates, milestones, and Celebrate!
    goals
    Focus on your students
    Write more guest posts, do podcast interviews,
    Design and implement your evergreen sales
    and promote your lead magnet or free course strategy
    Free Q & A Call for connecting with customers
    Reflect on your launch and note what youd like
    and market research to do differently next time
    Write and record your course content
    Send your VIP list (those that opted in for your
    lead magnet) content each week leading up to
    the launch

    Pre-Sale
    30 Days Before Launch

    Find your affiliates and set up your affiliate


    program
    Give your VIPs access to purchase the course
    before you launch at a special early-bird price
    Start a challenge, giveaway, or other marketing
    strategy to build interest
    Outline and write your 30-day, 12-part launch
    sequence
    Set your webinar dates for your launch
    Educate your audience
    Upload your course to your course platform
    Give your affiliates access to their marketing
    materials, their affiliate site log-in, and
    instructions.

    C O U R SE L AU NC H
    C H EC K L I ST
    LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
    C OUR S E NA ME : $

    L ea d Ma g n e t: Pe r isc o pe S er i es N ame:

    L aun ch Blog Pos ts: Co ur s e B o n us es :

    Webi nar Fas t A ct io n B o n us:

    L aun ch E ma il s: A ct i on Tak ers B o nus :

    Fl ash B o n us :

    U ps ell:

    Do w ns el l:

    S ig n ature Webi na r:
    $

    C O U R SE L AU NC H
    C OL L AT ER AL C HEATS H E E T
    LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
    THE C OUR S E LAUN C H T OOLBOX

    You need a website! Luckily, Squarespace makes it super simple.


    Squarespace is a simple, sophisticated website platform. This all-
    in-one solution, meaning hosting is included, is only $12/month. I
    love the clean and modern look and feel. We use Squarespace
    for all sales pages too!

    Building your email list is essential to building a business online,


    and email marketing is the foundation of your sales. ConvertKit is
    my favorite email platform - easy to use, robust features, and you
    can create email funnels in minutes!

    Teachable is the course platform we use to host our video courses,


    create sales pages, and accept payments for our courses. The
    platform is simple to use and makes creating and selling your
    courses easy. Includes affiliates, co-authors, and more.

    DPD allows you to sell digital products like email courses, eBooks,
    and more. It has amazing features for just $10/month. Its my
    favorite get started checkout cart software.

    LeadPages is the tool we use to grow our email list, create


    webinar registration pages, and host our webinars too.
    LeadPages, ConvertKit and Squarespace integrate easily so you
    can connect everything. This will help you grow your list like
    crazy!

    C O U R SE L AU NC H
    T O OL B O X
    LAU N C H Y OUR SIGNAT URE C OURSE MA R IAH C OZ
    L E A RN MOR E ABOU T LA UNCH YOU R
    S IG N AT UR E COUR SE

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