Research Methodology

Meaning

Research comprises "creative work undertaken on a systematic basis in order to

increase the stock of knowledge, including knowledge of humans, culture and

society, and the use of this stock of knowledge to devise new applications. It is used

to establish or confirm facts, reaffirm the results of previous work, solve new or

existing problems, support theorems, or develop new theories. A research project

may also be an expansion on past work in the field. To test the validity of

instruments, procedures, or experiments, research may replicate elements of prior

projects, or the project as a whole. The primary purposes of basic research (as

opposed to applied research) are documentation, discovery, interpretation, or

the research and development (R&D) of methods and systems for the advancement

of human knowledge. Approaches to research depend on epistemologies, which

vary considerably both within and between humanities and sciences. There are

several forms of

research: scientific, humanities, artistic, economic, social, business, marketing, prac

titioner research, life, technological,etc.

 Definitions of the population

Since the study is mainly related to know the investment patterns of the

investors on different products of company. Their potentiality of earning

income and reducing risk of the investment community on the products,

where each security in the market has to be analyzed through their earnings

over the others.

Type of research:

This is a descriptive research where survey method is adopted to collect

primary information from the investors using different scales as required and

the required secondary information for the analysis.

Primary Data

A questionnaire schedule was prepared and the primary data was collected

through survey method.

Secondary Data

Company website Books Related information from net Customer database

Sampling Procedure
The sampling procedure followed in this study is non-probability convenient

sampling. Simple random procedures are used to select the respondent from

the available database.

Techniques for data analysis

The analysis of data collection is completed and presented systematically

with the use of Microsoft Excel and MS-Word. The various tools which were

used for presentation are:

Bar graphs.

Pie charts.

Column graphs.

LIMITATIONS:

The investment pattern analysis has been limited to only 50 investors.

This study is conducted to analyze their pattern not all those factors that

really matter while investing.

 An interpretation of this study is based on the assumption that the

respondents have given correct information.

The economy and industry are so wide and comprehensive that it is

difficult to encompass all the likely factors influencing the investors'

investment pattern in the given period of time.

Besides the study has the limitation of time, place and resources.

Review Of Literature

Investment is the sacrifice of certain present value for the uncertain future reward .

It entails arriving at numerous decision such as type ,mix ,amount ,timing ,grade

etc. of investment and disinvestments. Further such decision making has not only

to be continuous but rational too. Instead Of keeping the saving idle you may like to

use savings in order to get return on it in the future , which is know as Investment

. There are various Investment avenues such as equity , bonds, insurance, and

bank deposits etc. A Portfolio is a combination Of different investment assets

mixed and matched for the purpose of achieving an investors goal. There are

various factors which affects investors portfolio such as annual income ,

government policy , natural calamities ,economical changes etc.

What Is Investment :
Investment is the employment of fund with the aim of achieving additional income

or growth in value.

The essential quality of income is that, it involves waiting for a reward. It involves

the commitment of resources which have been saved or put away from current

consumption in the hope that some benefits will occur in future . The term

investment does not appear to be a simple as it has been defined. Investment has

been categorized by financial expert and economists. It has also often been

confused with the term speculation.

Financial and Economic Meaning Of Investment

Investment is the allocation of monetary resources to assets that expected to yield

some gain or positive return over a given period of time. These assets range from

safety investment to risky investments. Investments in this form are also called

'Financial Investments'. To the economists, 'Investment' means the net additions to

the economy's capital stock which consists of goods and services that are used in

the production of other goods and services. In this context the term investment

implies the information of new and productive capital in the form of new

construction, new producers' durable equipment such as plant and equipment.

Inventories and human capital are included in the economist's definition of

investment.
In simple words investment means buying securities or other monetary or paper

(financial) assets in the money markets or capital markets, or in fairly liquid real

assets, such as gold as an investment, real estate, or collectibles. Valuation is the

method for assessing whether a potential investment is worth its price. Types of

financial investments include shares or other equity investment, and bonds

(including bonds denominated in foreign currencies). These investments assets are

then expected to provide income or positive future cash flows, but may increase or

decrease in value giving the investor capital gains or losses

Features of an investment programme:

In choosing specific investments, investors will need definite ideas regarding

features, which their investment avenue should possess. These features should be

consistent with the investors' general objectives and in addition, should afford them

all the incidental conveniences and advantages, which are possible under the

circumstances. The following are the suggested features as the ingredients from

which many successful investors compound their selection policies.

Safety of principal

The Investor, to be certain of the safety of principal, should carefully review the

economic and industry trends before choosing the types of investment. Errors are

avoidable and therefore, to ensure safety of principal, the investor should consider

diversification of assets. Adequate diversification involves mixing investment

commitments by industry, geographically, by management, by financial type and

maturities. A proper combination of these factors would reduce losses.

Liquidity

Even investor requires a minimum liquidity in his investment to meet emergencies.

Liquidity will be ensured if the investor buys a proportion of readily saleable

securities out of his total portfolio. He may therefore, keep a small proportion of

cash, fixed deposits and units which can be immediately made liquid investments

like stocks and property or real estate cannot ensure immediate liquidity.

Income stability

Regularity of income at a consistent rate is necessary in any investment pattern.

Not only stability, it is also important to see that income is adequate after taxes. It

is possible to find out some good securities, which pay particularly all their earnings

in dividends.

Appreciation and purchasing power stability

Investors should balance their portfolios to fight against any purchasing power

stability. Investors should judge price level inflation, explore their possibility of gain
and loss in the investments available to them, limitations of personal and family

considerations. The investor should also try and forecast which securities will

possibly appreciate. A purchase of property at the right time will lead to

appreciation in time. Growth stock will also appreciate over time. These, however,

should be done thoughtfully and not in a manner of speculation.

Legality and freedom from care

All investments should be approved by law. Law relating to minors, estates, trusts,

shares and insurance be studied will bring out many problems for the investor. One

way of being free from care is to invest in securities like Unit Trust of India, Life

Insurance Corporation or Saving Certificates. The management of securities is then

left to the care of the Trust who diversifies the investments according to safety,

stability and liquidity with the consideration of their investment policy. The identity

of legal securities and investments in such securities also help the investor in

avoiding many problems.

Tangibility

Intangible securities have many times lost their values due to price level inflation,

confiscatory laws or social collapse. Some investor prefers to keep a part of their

wealth invested in tangible properties like building, machinery and land. It may,

however, be considered that tangible property does not yield an income apart from

direct satisfaction of possession or property.

FEATURE OF INVESTMENT AVENUES

Particular Risk Return/ Capital Liquidity Tax Benefit

Current yield Appreciati /Marketabili

on ty
Equity High low High High High

Shares
Debenture Low High Very low Very low Nil

s
Bank low low Nil High Nil

Deposits
Life Nil Nil Low low Moderate

Insurance

Policy
Real low low High in Moderate Change

Estate long term according to

rule
Gold & Low Nil High in Moderate Nil

Silver long term

term
THE INVESTMENT PROCESS-STAGES IN INVESTMENT

The investment process is generally described in four stages. These stages are

investment policy, investment analysis, valuation of securities and portfolio

construction.

Investment Policy

The first stage determines and involves personal financial affairs and objectives

before making investments. It may also be called preparation of the investment

policy stage. The investor has to see that he should be able to create an emergency

fund, an element of liquidity and quick convertibility of securities in to cash. This

stage may, therefore, be considered appropriate for identifying investment assets

and considering the various features of investment.

Investment Analysis

When an individual has arranged a logical of the types of the investments that he

requires on his portfolio, the next step is to analysis the securities available for

investment. He must make a comparative analysis of the type of the industry,

industry of security and fixed vs. variable securities. The primary concern at this

stage would be to form beliefs regarding future behavior or prices and stocks, the

expected returns and associated risk.

Valuation of investments

The third step is perhaps most important consideration of the valuation of

investments, investments value, in general, is taken to be the present worth to the

owners of the futures benefits from investments. The investor has to bear in mind

the value of these investments.

Appropriate sets of weights have to be applied with use of the forecasted benefits to

estimate the value of the investment assets. Comparison of the value with the

current market price of the asset allows a determination of the relative

alternativeness of the asset. Each asset must be valued on its individual merit.

Finally the portfolio should be constructed.

Portfolio Construction

As discussed under features of investment programme, portfolio construction

requires knowledge of the different aspects of securities. Consisting of safety and

growth of principal, liquidity of assets after taking into account the stage involving

investment timing, selection of investment, allocation of savings to different

investments.

The success of every investment decision has become increasingly important in

recent times. Making sound investment decision requires both knowledge and skill.

Skill is needed to evaluate risk and returns associated with an investment decision.

Knowledge is required regarding the complex investment alternatives available in

the economic environment.

SUCCESS IN INVESTMENT

Success in most things is relative, and not less so in the field of investment. Success

in investment means earning the highest possible return with the constraints

imposed by the investor's personal circumstances-age, family needs, liquidity

requirements, tax position and acceptability of risk. If possible, performance should

be measured against alternative investment, or combination of investment,

available to the investor within those constraints. Genuine success also means
winning the battle against inflation, against the fall in the real value of savings and

capital.

To be successful investor, one should strive to achieve no less than the rate of

return consistent with the risk assumed. But is this success? If markets are efficient,

abnormal returns ere not likely to be achieved, and so the best one can hope for

return consistent with the level of risk assumed. The trick is to assess the level of

risk we wish to assume and make certain that the collection of assets we buy fulfills

our risk expectations. As a reward for assuming this level of risk, we will receive the

returns that are consistent with it. If however, we believe that we do better than the

level of return warranted by the level of risk assumed, then success must be

measured in these terms. But care must be exercised here. Merely realizing higher

returns does not indicate success in this sense. We are really talking about

outperforming the average of the participant in the market for assets. And if we

realize higher return we must be certain that we are not assuming higher risks

consistent with those return in order to measure our success. Thus we are left with

two definitions of success.

(i) Success is achieving the rate of return warranted by the level of risk

assumed. Investors expect returns proportional to the risk assumed.

(ii) Success is achieving a rate of return in excess or warranted by the level of

risk assumed. Investors expect abnormal returns for the risk assumed. To be

successful under the first definition, an investor must have a rational approach

to portfolio construction and management. Reasonably efficient diversification is

the key. To be successful under the second definition, an investor must have at

least one of the following:

Superior Analytical Skill, Superior Forecasting Ability, Inside Information, Dumb Luck

Whether and to what extent anyone is likely to possess these characteristics and

consistently be able to outperform the market by the level of risk assumed is critical

issue. The investor should be aware of. but not denoted by, the fact that

professional investors in particular, largely dominate investment markets, the stock

market. As a consequence, grossly under-valued investments are rarely easy to

come by. Moreover, he should beware of books subtitled. How I made a Million in the

Stock Market, Get Rich Quick and statements such as 'You can have a high return

with no risk'. In reasonably efficient markets risk and return go together like bread

and butter; in the words of Milton Friedman, there is no such thing as a free lunch.

Success involves planningclearly establishing one's objectives and constraints.

Investments should be looked at in terms of what they contribute to the overall

portfolio, rather than their merits in isolation. Institutional investment will probably

play some part, and performance tables are available to give some guidance. But

personal direct investment should not be overlooked, particularly in the obvious

area of Turk ownership, and one's own knowledge, skills, hobbies and acquaintances

can also be put to advantage. Remember Francis Bacon's words: If a man look

sharply and attentively, he shall see fortune; for though she be blamed, yet she is

not so invisible. More money has been lost in the stock market, then one can

imagine simply because of the failure of investors to clearly define their objectives

and assess their financial temperaments. In analyzing the portfolios of individual

investors, the most common errors observed are:

Firstly, portfolio is over diversified, containing so many issues that the investors

cannot follow closely the development in those companies.

Secondly, many portfolios suffer from overconcentration in one or two issues.

Thirdly, all too often, the quality of these securities is not consistent with the

stated investment goal and usually a portfolio contains too many speculative

securities.

Fourthly, many individual investors are afraid to take losses; they want to wait for

their stock to come back to the price they paid.

Fifthly, most investors, without realizing it, do not have a plan. They are buying

and selling and believe is going where the action is instead of sticking to an

investment goal.

Finally, most serious of all some investors consider only profit potential never the

risk factor. They try to wait for the bottoms to buy and tops to sell, they don't from

their mistakes and sight of their financial goals for the timeframe of the investment

objectives under pressure of hope, fear, or greed.

Should investors play a winner's game or a loser's game while buying securities?

To answer this question, probably the best way to explain it is to use a sport as an

illustration. Let us take tennis. To professionals like Williams sisters, tennis is a

winner gamc. To win, they must deliver the ball to a place where the opponent will

find it difficult to retum or play at a speed that the opponent cannot keep up with.

They win the game by delivering winning shots.

According to sports writers, on the one hand, tennis to amateurs is actually a loser's

game. They do not have the strikes that in any way resemble those of Williams

sisters and other professionals. The best strategy to win a game, they, is to keep
the ball in play and let the opponent defeat himself by hitting the ball into the net or

outside the court. They win game by loosing less than their opponent.

The above analogy clears the distinction between winner and loser's game.

Probably now the investors can guess whether buying securities is a winner's game

or a loser's game. Recently, buying securities has become a loser's game even for

professionals engaged in institutional investing. For those who determine to win the

loser's game, it is required:

1) Play your own game. Know your policies very well and play according to them all

the time.

2) Do the things do best? Make 'fewer' but 'better' investment decisions.

3) Concentrate on your defences. Most investors spend too little time on sell-

decisions. Sell decisions are as important as buy-decisions. Investors should spend

at least equal time in making sell-decision.

The crucial point of loser's game is to put the balance sheet and the income

statement through a fine screen. This is the first step in making sure to avoid a

mistake and will help the investor to keep away from letting the excitement make

him move too quickly. Remember the old saying. A fool and his money are quickly

parted.

INVESTMENT AND SPECULATION

Traditionally, investment is distinguished from speculation in three ways, which are

based on the factors of:

1. Capital gains.

2. Time period.

3. Risk

The distinction between and speculation is given in the table below :

Investment Speculation
Time Horizon Long term time framework Short term planning

beyond 12 months holding assets even for

one day with the

objective.
Risk It has limited Risk There are high profits and

gain .
Return It is consistent and High returns, though risk

moderate over a long of loss is high.

period.
Use Of Funds Own funds through Own and borrowed funds

savings
Decisions Safely, liquidity , Market behavior

profitability and stability , information , Judgements

considerations and on movement in the stock

Performance of company market. Hunches and

beliefs.
Capital gain

The distinction between investment and speculation emphasizes that if the motive

is primarily to achieve profit through price changes, it is speculation. If purchase of

securities is preceded by proper investigation and analysis and review to receive a

stable return over period of time , it is termed as investment. Thus buying low and

selling high , making large capital gain is associated with speculation.

Time period

The second difference is the consideration of the time period. A longer-term fund

allocation is termed as investment. A short-term holding is associated with trading

for the quick turn' and is cal. speculation.

The distinction between investment and speculation is helped to identify the role of

the investor and speculator. The investor constantly evaluates the worth of a

security through fundamental analysis, whereas the speculator is interested in

market action and price movement. These distinctions also draw out the fact that

there is a very fine line of division between investment and speculation. There are

no established rules and loss, which identify securities, which are permanent for

investment. There has to be a constant review of securities to find out whether it is

a suitable investment. To conclude, it will be appropriate to state that some financial

experts have called investment 'a well grounded and carefully planned speculation',

or good investment is a successful speculation. Therefore, investment and

speculation are a planning of existing risks. If artificial and unnecessary risks are

created for increased expected returns, it becomes gambling.

Risk

The word 'risk' has a definite financial meaning. It refers to possibility of incurring a

loss in a financial transaction. In a broad sense, investment is considered to involve

limited risk and is confined to those avenues where the principal is safe.

'Speculation' is considered as an involvement of funds of high risk. An example may

be cited of stock brokers' lists of securities which labels and recommends securities

separately for investments and speculation purposes. Risk, however, is a matter of

degree and no clear-cut lines of demarcation can be drawn between high risk and

low risk and sometimes these distinctions are purely arbitrary. No investments are

completely risk-free. Even if it safety of principal and interest are considered, there

are certain non manageable risks which are beyond the scope a personal power.

These are

(a) the purchasing power risk In other words, it is the fall in real value of the

interest and the principal and

(b) the money rate risk or the fall in market value when interest rate rises.

These risks affect both the speculator and the investor. High risk and low risk are,

therefore, general indicators to help and understanding between the terms

investments and speculation.

 Frequency Of Investment

Frequency Of No. of Respondent (Frequency In %)

Investment

Weekly 6 12

Monthly 18 36
Quarterly 13 26
Half Yearly 7 14
Yearly 6 12
Total 50 100
Interpretation:

This graph reveals that 36 percent of investors are investing monthly, 26 per cent

of investors are investing quarterly. 12 per cent of investors are investing in a yearly

basis where as 12 per cent and 14 per cent of investors are investing in weekly and

half-yearly basis respectively.

Factors Influence to choice various investment alternatives:

Factors Influence No. of Respondent (Frequency In %)

Risk Involved 8 16
Return They Give 15 30
Past Performance 10 20
Future Growth 12 24
Other Factors 5 10
Total 50 100
 Type Of Investment

Type Of Investment No. Of Respondent (Frequency In %)

Short Term Investment 11 22

Long term Investment 22 44
Both 17 34
Total 50 100
Interpretation:

Among the total sample size 44 per cent investors are prefer to investing in long

term and 22 percent are prefer to investment in short term. Whereas 34 per cent of

investors are preferred to invest in both ling term as well as short term investment

avenues.

FINDINGS:

On investment decision of investor

Income level of an investor is an impotent factor, which affects portfolio of the

investor. > 44 per cent of investors are preferred to invest in long-term

avenues where as 34 per cent of investors are preferred to invest in both long

term and short-term avenues.

 36 percent of the investors are preferred to invest in monthly and 26% Of

investors preferred to invest in quarterly basis.

52 per cent of the investors are investing on the basis of self-analysis. >

Business paper is an important source of study for the investor. Apart from

this, business channels and web sites are some other important sources of

study..
Return on investment and risk involved is most important factor for the

investor before taking any investment decisions.

Return on investment and credit rating are two important factors for those

investor who are interested to invest in Bonds/Debenture.

Past record, dividend record and future growth of the firm are the important

factor for those investors who are interested to invest in equity.

Higher income level groups and risk taking investors are preferred to invest in

equity rather than any other investment avenues.

Middle age group investors are preferred to invest in equity, where as the old

age group investors are preferred to invest in bank deposit or any other type

of tax saving bonds.

Lower income level groups are not preferred to take risk and they choose bank

deposits, post office savings and insurance as a better investment option.

They also look for t. saving investment avenues.

68% of investors investment pattern will effect if any changes in the market ,

so market movement is very important factor in changing of investment

pattern.

Generally those investors who are invested in equity, are personally follow the stock

market frequently i.e. in daily basis. But those who are invested in mutual funds are

watch stock market weekly or fortnightly. Investors of Hassan are preferred to invest

more in equity. In Hassan, investors are more aware about various investment

avenues and the risk associated with that.

SUGGESTIONS:

Better analysis tools should be used to make better predictions.

It is recommended that investors' decision should be based on their broker

advice.
Risk and return should be evaluated before making an investment

decision.
There should be a regular sms updates to the investors regarding their

investment.
Those investors who want to avoid risk should invest in treasury notes or

high-rated municipal bonds and debentures etc.

COMPANY PROFILE:

Company History & Background

Ash C. Mehta Investment Intermediates Ltd. (ACMIIL) was established in the year

1986 with a view to offer a one-stop solution to Indian entities for their needs in

financial services. Over the last two decades it has achieved the distinction of being

amongst the most trusted and reputed brokerage houses in India. It provides a

complete bouquet of products in equity, debt, commodities, forex, depository,

derivatives and allied services in India.

Asit C . Mehta Investment Intermediates Ltd. (ACMIIL) is the most trusted and

reputed brokerage house for providing investment-related services in the capital

market and money market and depository services in India.

The company is jointly promoted by noted stock market professionals, Mr. Asit C.

Mehta and Mrs. Deena A. Mehta, and is a part of the Mumbai-based Nucleus Group

of Companies. The other group companies are engaged in IT and IT related services

such as development of databases, back-office applications for banks, corporate

document management solutions and geographical information systems (GIS).

ACMIIL has pan-India presence through its branches, business associates, and

marketing agents. You can also become a part of this growing business and assist us

in increasing investor base, spreading investor education, and providing capital

market services to clients.

Vision, mission & quality:

Envisioned to be the "Trusted Financial Intermediary", the group has etched out a

very specific corporate

purpose "To reach appropriate financial products, services and solutions to every

Indian entity."
 Purpose :

To reach appropriate financial products, services and solutions to every

Indian entity.

Our Belief :

That every household can, should, and will need to participate in the financial

markets directly or indirectly to protect their financial interests.

That regulatory/legal compliance ensures economic sustainability.

That transparency and fairness are the cornerstones of all dealings.

That knowledge rather than capital is the key driver of this business.

That product, process, and technology led innovations are necessary preconditions

for continuously adding value for all our constituents.

The firsts to our credit:

First limited liability Company to acquire membership on Bombay Stock Exchange.

First multiple seat holder and multiple exchange members.

. First to achieve the ISO quality certification for business processes.

. First to receive a CRISIL grading for quality of operations and services.

Company Managing Director Mrs. Deena Mehta was the first lady to be elected to

the governing board of the Stock Exchange Mumbai and first and only lady to be the

President of Stock Exchange, Mumbai.

MEMBERSHIP:

Cash Market: BSE, NSE

Derivatives: BSE, NSE
Debt: NSE
Foreign Exchange: Accredited by FEDAI
PMS under SEBI License
Merchant Banking: Approved by SEBI under Category I
Commodities: NCDEX MCX, DGCX, EAST INDIA

Clearing Bank: State Bank of India

Reach and Access (as on July 01, 2009)

Investment Centre : 665 (branches, franchisee, etc.)

States & UT covered: 26

Employees: 1002

PRODUCTS AND SERVICES:

Equity - Initial Public Offering (IPO)

Equity - Secondary trading (cash and derivative)

Equity - PMS Equity - Online Trading

Equity - Depository Services

 Equity - Investment Advisory (fundamental and technical)

Equity - Mutual Fund

Equity - Arbitrage

Commodity Derivatives

Debt - Government Securities

Debt - Primary Placements

Debt Advisory

Debt Mutual Funds

Debt Relief bonds, etc.

Forex Interbank broking

Merchant Banking Amalgamation 8c Mergers

Merchant Banking Private Equity Merchant Banking Public Offering.

Our services:

L. Equity and Derivatives Trading:

Equity trading is offered to retail clients through different channels in the Bombay

Stock Exchange (BSE) 8c the National Stock Exchange of India (NSE), for the cash

and the derivatives segments. Investors are serviced through a PAN India network of
over 650 associates / locations comprising of 585 franchisee and 65 company

branches. (as on July 2009)

Online Trading:

Investmentz.com is our trading portal that offers online trading to retail investors in

the BSE and NSE cash and derivatives segments. The investors can do their own

trading through a browser-based interface as well as a streamer-based solution

called Live exchange. This service is also available through an Interactive Voice

Response (IVR) facility for those clients who are unable to access the Internet

service at any time. The company has tied up with leading nationalized, private and

co-operative banks to offer share-trading services to the banks' customers. A

seamless gateway has been established between the banking and depository

software of the bank.

Institutional Desk:

Equity trade execution services are provided to institutional investors both domestic

and FII by our institutional desk. Research and market.

EXECUTIVE SUMMARY

An investment refers to the commitment of funds at present, in anticipation of some

positive rate of return in future. Today the spectrum of investment is indeed wide.

An investment is confronted with array of investment avenues. Among all

investment, investment in equity is in best high proportion. This is because the

history of stock market is booming and bursts overnight millionaires, an instant

pauper.

Indian economy is doing indeed well in recent years. The study has been

undertaken to analyze the investment pattern of investment community. The main

reasons behind the study are the factors like income, economy condition, and the

risk covering nature of the Indian investors. The percentage of Indian investors

investing in the Indian equity market is very less as compared to foreign investors.
This study has been undertaken in Asit C. Mehta Investment Intermediates Ltd.

(ACMIIL), which was incorporated in the year 1986. And the company, 1666 6,

diversified into many fields like securities, insurance, distribution, commodities and

investment services.

This project contains the investors' preferences and as well as the different factors

that affect investors decision on the different investment avenues most of them

investors are the clients of Asit C. Mehta Investment Intermediates Ltd., which

provides a complete bouquet of products in equity, debt, commodities, forex,

depository, derivatives and allied services in India

This study includes response of investor in choosing securities in each classification

and analysis has been for the respective performance based on their returns. The

findings relates to the outperforming products and investors risk taking ability while

investing in each different products.

CONCLUSION

The investors decisions are driven by the economic indicators such as GDP, inflation

rate, unemployment rate, NNP, GNP, Monsoon, Government Policies, etc. The study

shows how different factors and instruments have different risk, returns and tax

considerations while taking investment decisions and are of diverse natures. It is

very difficult to come to any definite conclusions that how a particular market

instrument is doing and how they will perform in the future, but still the study

concludes to an extent that the particular instruments or product like equity or

government security has performed well in the past, and supported with strong

demands will perform well in the future.

Indian economy has grown from a position of 2 to 3% of growth rate to a position of

8.5% at present in a very less time. The economy has done immensely well and so

is the performance of the equity market, which has given a very high return to the

investors. Thus equity market is presently very booming and expected even more in

the future. The study takes a random sample of fifty prospective and existing clients

that denotes the whole population of investing community, which is limited to the

extent of accurate results. The population for the future of the investing community

is that it will give very high returns for the securities that are fundamentally strong

and not by any other means.

The study also draws an important conclusion from the study that the investors are

a keen to invest in long term and less risk products, much interested to earn the

good return on their investments. Investors are aware about the factor affecting

their short term as well as long-term investment plans and they do take advice from

different experts, self-analysis by investors themselves. This intensive study will

somehow help investors in deciding the correct investment for their savings.

Bibliography
Books

Preeti singh, Investment Management (security analysis and portfolio

management ),17th Revised Edition: 2009, Himalaya

Publishing House, New Delhi, page no: 2,3,4,5,6,7,8,11,12,13.

V.K Bhalla, Investment Management (security analysis and portfolio

management ),16th

Revised Edition, S. Chand & Company Ltd, New Delhi, page no:3,16,17.

Prasanna Chandra, "Investment Analysis and Portfolio Management", 2nd

Edition,
Tata McGraw Hill Publication Company Limited, New Delhi, page no:

27,31,32,33.
V.A Avadhani, -Securities Analysis and Portfolio Management", 9. Revised

Edition, Himalaya Publishing House, New Delhi, page no: 14,15,49,50.

Websites

www.nseindia.com

www.bseindia.com

www.sebi.com

www.investmentz.com

www.google.com