Arnelc
Arnelc
Arnelc
HRM602P
MacDonalds
Design of Goods and Services. McDonalds goal in this strategic decision area
of operations management is to provide affordable products. As such, the serving
sizes and prices of its products are based on the most popular consumer
expectations.
Quality Management. The company aims to maximize product quality within
constraints, such as costs and price limits. McDonalds uses a production line
method to maintain product quality consistency
. Process and Capacity Design. McDonalds process and capacity design is
centered on efficiency for cost-minimization that supports the companys
strategies.
. Location Strategy. McDonalds goal in this strategic decision area of operations
management is to establish locations for maximum market reach.
Layout Design and Strategy. McDonalds uses practicality for this decision area
of operations management
Job Design and Human Resources. McDonalds human resource strategies
involve training for skills needed in the production line in restaurant kitchens or
production areas
Supply Chain Management. The firms global supply chain supports its various
locations around the world. McDonalds has a strategy of supply chain
diversification for this decision area of operations management.
. Inventory Management. McDonalds goal for this strategic decision area of
operations management is to minimize inventory costs while supporting
restaurant operations.
Scheduling. . McDonalds uses corporate conventions for scheduling, based on
local market conditions and laws, as well as supply chain needs.
. Maintenance. McDonalds lets restaurant managers or franchisees select
maintenance service providers. However, for kitchen/production equipment,
McDonalds Corporation also has certified/approved maintenance providers.