DIVERSITY QUESTIONNAIRE RESULTS

Prepared by

Assistant Manager
Human Resources Department

Prepared for

Julia Woodbridge
Vice President
Corporate Administration
and Communications
Table of Contents

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Benson and Cassidy Advertising

Diversity Questionnaire Results

Executive Overview

As part of our ongoing process for ensuring a well-diversified staff at Benson and
Cassidy, the Human Resources Department recently distributed its first Diversity
Questionnaire. This questionnaire, which was given to all managers and employees,
is designed to gauge diversity in a number of respects. We currently plan to repeat
the survey every three years.
To encapsulate the surveys results, the Benson and Cassidy staff is very well-
diversifiednot only in terms of ethnicity, but also in areas such as education,
exposure to different cultures, linguistic abilities, and hobbies and interests.
Total employees: 152
Completed survey: 148
Nationalities: 17
Languages spoken: 19
College education: 131
By all measures, the diversity of our staff exceeds all the recommended targets
established by the National Association of Human Resources Professionals. In fact,
our company falls within the 98 percentile when measured against the standards
set by the Keffer-Poundstone Corporate Diversity Index.

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Introduction

We recently sent a questionnaire to all Benson and Cassidy Advertising employees

to learn more about our diverse backgrounds, abilities, and interests. The results
show that Benson and Cassidy is a company rich with interesting and accomplished
employees.

How Did the Questionnaire Work?

The electronic questionnaire was given to all 152 Benson and Cassidy employees at
the end of the last fiscal year. Completion of the questionnaire was entirely
voluntary, and employees were instructed not to enter any information on the form
that might reveal their identity.
The simple, two-page questionnaire addressed a wide range of issues, to help us
gauge the level of diversity within our organization. Those issues included national
origin, age, education and others. The questionnaire further sought to address the
level of creative diversity among our employees, and so asked questions about
general and special interests, hobbies and talents.
The questionnaire required only specific answers. Employees were not asked to
choose from ranges or select points on sliding scales. Further, the questionnaire
asked only for discrete, factual inputs; it did not ask employees to state their
opinions or feelings on any subject.
The questionnaire and survey procedures were created and supervised by the
Benson and Cassidy Human Resources staff, in consultation with representatives
from the National Association of Human Resources Professionals. No one outside the
H.R. department was involved in creating the questionnaire or
compiling/interpreting the results.

What Is the Point of All This?

Workplace diversity is important to all of us. Surveys show that people who work in
truly diverse organizations are happier, more productive, and generally more
successful. A diverse company better reflects the realities of its community and the
world. It also benefits from a broader and more far-reaching set of views and
talents. In other words, a well-diversified workplace is good for everyone.

At Benson and Cassidy, one of our stated goals is to create a truly diverse
workplace, so that we can enjoy all the benefits that it creates. The Diversity
Questionnaire is a step toward meeting that goal; by learning more about our
current level of diversity, we can determine what steps we need to take to
strengthen it.

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Will We Do This Again?

Yes. We plan to conduct internal surveys of this type every three years, as a way to
monitor our progress.

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Questionnaire Results

The following sections summarize the results of the Diversity Questionnaire survey.
These results were compiled by the Human Resources Department. If you have any
questions or comments about these results, feel free to contact your H.R.
representative.

Where in the World?

The 97 U.S.-born Benson and Cassidy employees hail from 34 U.S. states. Every
major U.S. region is represented on our staff:
Northeast 31%
Midwest 26%
Southeast 19%
Northwest 14%
Southwest 10%
The Benson and Cassidy staff boasts an international presence, as well. Our foreign-
born employees come to us from 16 different countries, including:
Brazil Germany Japan South
Africa
Canada Guam Mexico Thailand
England Iceland Poland The Sudan
France Israel Romania Venezuela
Our staff also has roots in both the city and the country. Asked to describe their
hometown, employees answered as follows:
Big city/urban 47%
Small town 31%
Rural 22%
Our employees have lived for two or more years in 49 U.S. states and 20 countries.
Our employees have traveled to all 50 U.S. states and 32 countries. In fact,
traveling is one of our employees favorite pastimes. For more information about our
employees hobbies, see After Work Hours.
Parlez-Vous Franais?

In addition to their native languages, our employees speak the following languages
fluently:
Arabic French Mandarin

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 Armenian Greek Navajo
Creole Hindi Russian
Danish Italian Tagalog
Added to our assortment of native languages, this means more than 25 languages
are understood within our organization.
Interest in language is strong among the staff:
More than 20 percent of employees were raised in a multi-lingual home.

Nearly all have studied a second language, and 11 of our staff members
speak more than two languages fluently.
More than half of all employees surveyed stated an interest in learning
another language.

A Matter of Degree

Our employees are a well-educated group. Staff members claim the following levels
of education:
PhD 7
Masters 36
Bachelors Degree 88
High School Diploma 17

High School Bachelor's Master's PhD

As one might expect in an advertising agency, our college-educated employees

claimed their majors fell into the following categories:
Humanities 87%
Sciences 13%

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Humanities majors included:
English 31%
Art/Design 29%
Creative writing 15%
Language 8%
History 7%
Other 10%
Sciences majors included:
Business 33%
Accounting 25%
Computer science 14%
Other 28%
The Other categories included a variety of interesting majors, such as:
Philosophy

Chemistry

Zoology

Political science

Anthropology

Geology
Of our college-educated staffers, 68% attended public universities, while 32% went
to private schools.
Nearly two-thirds of employees received some type of financial assistance during
college, including student loans, grants, scholarships, and work-study.
During college, employees participated in the following activities:
Collegiate sports 12%
Intramural sports 48%
International travel 33%
Charitable activities 62%
Fraternity/Sorority 51%
Family Life

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Family is extremely important among Benson and Cassidy employees; all 148
respondents to our questionnaire listed family as their top priority in life. And the
survey shows that our family is growing.
The majority of our employees have children:
Three or more children 5%
Two children 38%
One child 23%
No children 34%
Those children range widely in age:
Ages 1 5 17%
Ages 6 10 29%
Ages 11 15 16%
Ages 16 20 14%
Ages 21+ 24%
More than 60% of staff members also share their homes with at least one pet. Our
pets include many cats, dogs and fish, as well as 23 llamas, eight hamsters, five
guinea pigs, two horses, three parrots, several turtles, an iguana, a spider, and a
snake.
Three of our staff members noted that they are involved in breeding and showing
animals. Two staff members wrote that they live on farms and therefore have many
animals, as well as an apple orchard and a corn field.
The top family activities listed by our employees were
1. Travel
2. Holidays
3. Sports
4. Exercise
5. Dining out
6. Games
7. Reading together
8. Visiting relatives
9. Church-related activities

After Work Hours

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The questionnaire confirmed that our employees have fascinating interests. Many
Benson and Cassidy employees enjoy writing poetry and reading, cooking and
eating out, watching movies and traveling. We have many artists and musicians
among us. Four Benson and Cassidy employees have art studios, and six are
performing musicians. Many more paint, draw, sing, and play a wide variety of
instruments, including the tuba and banjo.
Respondents listed the following as key interests and/or hobbies (more than one
choice was allowed):
Reading 100%
Travel 86%
Dining out 85%
Cooking 79%
Exercise/Aerobics 67%
Sightseeing 60%
Community service 47%
Art 45%
Writing 42%
Computers/Internet 40%
Games 35%
Collecting 23%
Pets 12%
Gardening 8%
Other 28%
Once more, the Other category provided some interesting responses. There are
two jugglers on our staff, five amateur magicians and an alligator wrestler! On the
tamer side, 24 respondents claim chess as a hobby, while 13 enjoy flying model
aircraft, and one practices origami.
The do-it-yourself trend has evidently hit Benson and Cassidy. We have 17
employees who enjoy working on their cars, 12 who enjoy doing home
renovations/repairs, five who enjoy building their own computers, and two who are
building their own homes.

From Bicycle Paths to Mountain Tops

The Benson and Cassidy team is very athletic and enjoys a wide variety of sports.
Many employees walk, swim, or hike regularly, while others are competitive

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runners, cyclists, and wheelchair athletes. Benson and Cassidy employees also
participate in softball, volleyball, wheelchair basketball, and hockey.
Respondents listed the following as their favorite sporting activities (more than one
choice was allowed):
Walking/Running 100%
Swimming 87%
Biking 67%
Water sports 60%
Tennis 55%
Skiing 50%
Basketball 48%
Baseball/Softball 42%
Football 29%
Climbing 9%
Weightlifting 7%
Bowling 5%
Skydiving 1%
Other 38%
The Other category included a wide array of sports interests, some of which were
unusual. There is one professional hang-gliding instructor on staff, along with one
free diver, three handball players, six horseback riders, and 13 BMX enthusiasts.
Nearly 30 percent of our staff members play sports on a team or league. Softball
and bowling top the list, but several employees participate in team archery, flag
football, three-on-three basketball, and hockey, to name just a few.

Life Before Benson and Cassidy

Before joining Benson and Cassidy, our employees held an interesting variety of
professional positions. An impressive 12 Benson and Cassidy employees used to
teach high school, eight served in the Peace Corps, and 23 of our employees served
in the military.
Two of our employees used to be practicing lawyers. They were involved in the well-
known cases Smith v. Wong and Advanced Midd Technologies v. Jones.
Here are some of the many interesting jobs once held by Benson and Cassidy
employees, arranged alphabetically:

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 Acrobat

Animator

Copy editor

Dive operator

Drill sergeant

Furniture builder

Geologist

Hot-air balloon pilot

Interior designer

Journalist

Machinist

Photographer

Pilot

Radio announcer/disk jockey

Real estate agent

Ski instructor

Television producer

Translator

Voice-over talent

Web page designer

Years at Benson and Cassidy

Many Benson and Cassidy employees have been working here for many years. Of
the 148 employees who responded to the questionnaire, 39 have been at Benson
and Cassidy two years or less, 76 have been here for 3 to 5 years, 23 for 6 to 10
years, and 10 employees have been with Cassidy and Benson for eleven or more
years.

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90
80
70
60
50
40
30
20
10
0
0-2 yrs 3-5 yrs 6-10 yrs 11+ yrs

Getting Out To Volunteer?

Our company and its managers believe strongly that everyone should be an active
participant in his or her community. Benson and Cassidy offers a matching gift
program for your monetary donations to qualifying charities. We also support
various company-wide charity drives throughout the year. We are proud of the great
participation of all of our staff members in all of these events.
Many of our staff members also contribute their time and energy to charitable
organizations on their own time as well.
Do you volunteer for a charitable organization?
Yes 86%
No 14%
What types of volunteering activities have you participated in during the past year?
Food drives 48%
Fun runs 35%
Mentoring 22%
Literacy programs 14%
Other 10%
Other Points of Interest

Our Diversity Questionnaire closed with a series of questions about general

interests, to help us get to know our employees better. The answers to these
questions not only help in gauging the diversity of culture and thought throughout
the organization, but can help management in shaping plans for future activities
and benefits. Here, the questions appear as stated on the questionnaire, with their
answers ranked by percentage:
Do you have a computer at home?
Yes 98%

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 No 2%
If so, do you use it for work?
Yes 78%
No 22%
What is your favorite type of book?
Mystery/thriller 56%
Biography 21%
Classic/literature 15%
Romance 6%
Other 2%
What is your favorite type of music?
Pop 21%
Rap/Hip Hop 18%
Rock 18%
R&B/Blues 12%
Jazz 11%
Classical 4%
Other 16%
What is your favorite type of movie?
Drama 28%
Comedy 21%
Action 18%
Thriller 14%
Romance 12%
Other 7%
Do you plan to continue your education?
Yes 42%
No 58%
What is your preferred method for learning a new skill or concept?
Classroom 36%
Self-study 30%

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 Distance learning 25%
Other 9%
At what age do you hope to retire?
55 60 58%
60 65 30%
50 55 5%
Dont know 7%

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