Life Accompanying Games

MICHAEL ROSEN - ENTREPRENEUR & GAME DESIGNER

First World Spaceships Battle Dawn Battle Dawn

Domination Lore book Strategy MMO Version 2
Game (age 7) (age 12) (age 22)

1990 1993 1995 1998 2005 2009 2012 2014

Fantasy World First RPG in Battle Dawn Super Mechs

Lore book Visual Basic Expansion: Cross Platform
(age 10) (age 15) Fantasy PvP Robot Arena

Company Deck 2015 2

 40 Years Cumulative Experience
Proven track records and a shared vision

MICHAEL ROSEN NOAM GAT DAVE LEVI ADIR RON

Founder & CEO CTO CCO VP Marketing
MOBILE GAME MARKET

$35B (2017e)
Global Games Market 2012-2017 ($Bn)
Total Games Market Mobile Games Market

$102.90
$95.20
The Right Time $88.40
$81.40
Smartphones & Phablets are $75.50
becoming the next gaming console $70.40
Share
34%
Share
Share 32%
Share 30%
Share 27% $35.40
Share 23% $30.70
18% $26.30
$21.80
$17.60
$12.70
Mobile games
are far from
using the mobile
medium to
its full potential
THE ENGAGEMENT GAP

App Daily sessions count

Advantages of social apps

37
Provide social acceptance
Fear of missing out
+ 28
Endlessly surprising user generated
events and content, inviting reactive
participation
16 Strong hooks via notifications
Easily accessible and zero friction
10 involvement

11.6

Company Deck 2015 6

PRODUCT VISION

We are working on a line of games that will generate better KPIs than
current leading games, based on our unique & proven game mechanics.
We call them:

LIFE ACOMPANYING GAMES (LAG)

Company Deck 2015 7

MERGING MOBILE GAMES WITH SOCIAL APPS

Higher Engagement
Social Ever changing user generated
Games world of events
Higher Retention
Reactive push notifications
Social LIFE Higher Virality
Apps ACCOMPANYING
GAMES (LAG) Cooperative game mechanics
Higher Monetization
Exceptional session count
Higher Lifetime
Endless Replayability

HIGHER LTV
Company Deck 2015 8
TEST CASE

BATTLE DAWN
The first web based LAG

Battle Dawn Industry standards

SESSIONS / DAY 8 4

ARPDAU $0.47 $0.05 - $0.25

ARPPU $201 $50 - $100

Company Deck 2015 9

BD: EARTH ARENA GAME ID

Genre
Strategy World Domination LAG
F2P for mobile

Status
Closed Alpha

Core Features
Take over Earth!
Alliance based Cooperative MMO
Persistent and breathing world
Companion app - A Gamers WhatsApp
FINANCIAL PROJECTIONS $1m/day within 2 years of global launch

$40,000,000
Salaries & OVH

$35,000,000 Marketing
DAU
$30,000,000

$25,000,000

$20,000,000

$15,000,000

$10,000,000

$5,000,000

$-
COMPANY ROADMAP

2014 2014 2015 2015 2016 2016 2016

JULY NOVEMBER JULY NOVEMBER FEBRUARY AUGUST NOVEMBER

Recruited First Seed Battle Dawn : Earth Round A Battle Dawn : Earth Battle Dawn : Earth Round B
Core Team Investment Arena Closed Alpha Arena Soft Launch Arena Global (Based on KPIs)
Launch

Company Deck 2015 13

KEY INVESTMENT DETAILS

STAGE
Round A financing

SIZE
$2m

USAGE
Acceleration of Team Growth & Marketing
45%

$2M 55%

TARGET CLOSING
Nov 2015

Team Growth Marketing

Company Deck 2015 14

 Mobile games are far from using
the mobile medium to its full potential

WE ARE HERE
TO CHANGE THAT