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    Deloitte Success Story

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    Yammer
    Yammer at Deloitte: Crowdsourcing Marketing

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    Deloitte Success Story

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    Yammer
    1K views1 page
    Yammer at Deloitte: Crowdsourcing Marketing

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    Yammer at Deloitte: Crowdsourcing Marketing

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    1K views1 page

    Deloitte Success Story

    Uploaded by

    Yammer
    Yammer at Deloitte: Crowdsourcing Marketing

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
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    Success Story

    Crowdsource Marketing
    Customer – Deloitte Australia

    Deloitte Australia is the Australian partnership of Deloitte


    Touche Tohmatsu and its subsidiaries. Deloitte Australia
    has 12 offices, 400 partners and over 4,500 people who
    provide audit, tax, consulting, and financial advisory
    services to public and private clients across the country.
    The firm has maintained a growth rate of over 20% for the
    past three years.

    “The experiment to get


    people onto Yammer Company Deloitte Australia

    today went beyond all Industry


    Employees
    Professional Services
    4,500

    expectations.”
    Founded 1845

    – Peter Williams, CEO of Deloitte Digital Pty Ltd,


    speaking on behalf of Deloitte Australia

    Solution

    Deloitte Digital CEO Peter Williams posted a message on the Deloitte Australia Yammer network for a
    new ad campaign. Over the next 24 hours, hundreds of Deloitte Australia employees submitted
    thousands of taglines. As a result, Deloitte Australia utilized an employee-submitted tagline in its
    advertising instead of hiring an advertising agency to develop the campaign. Since then, Deloitte
    Australia has used Yammer to start internal discussions about external information, such as reviews.

    Results & Benefits


     Deloitte Australia leveraged the power of its collective employee base to gather taglines for
    a campaign and unlock hidden value in its organization.
     Deloitte Australia saved time and money by not having to hire an ad firm.
     Employees felt engaged and built team camaraderie through collaboration.
     Different departments discussed similar topics, but surfaced and shared different ideas.

    “Deloitte Australia got 1,500 taglines in last 24 hours using Yammer.”


    -- Peter Williams, Deloitte Australia and CEO of Deloitte Digital Pty Ltd

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