Advertising Barbell.: Ni Kenkoy (The Misadventures of Kenkoy) Created by

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Print Media

Advertising

One major field that still relies heavily on print


media is advertising. Despite the soaring
popularity and seemingly limitless possibilities
of online advertising and social media,
Philippine artists are still called upon to create
advertisements that will be physically printed.
These appear in newspapers, magazines,
posters, brochures, and flyerseach with their
specific target readerships and markets, and
highly-specialized approaches for reaching these
target groups.

With the coming of the Americans to the country, local


comics were clearly influenced by popular U.S. comics
with superheroes as the main characters --- resulting in
local counterparts such as Darna and Captain
Barbell.
Even decades before, however, komiks creators had
already introduced characters, themes, and story lines
from Philippine folklore, mythology, and history. With
books and libraries not yet readily accessible to a
majority of the Filipino public, comics
became a major form of reading material
around the country, avidly read and shared
by young and old alike.

Comic Books
Another field of print media that highlights the artistic
gifts of Filipinos is that of comic books, or komiks as
they are locally referred to. The popularity of Philippine
comics began in the 1920s when Liwayway magazine
started featuring comic strips, such as Mga Kabalbalan
ni Kenkoy (The Misadventures of Kenkoy) created by
Tony Velasquez went on to be recognized as the
Father of Filipino Comics.

Mga Kabalbalan ni Kenkoy

Innovation in Product and Industrial Design


Yet another breakthrough arena for Filipino
imagination, ingenuity, and innovativeness in recent
decades has been that of design. Specifically, this
encompasses product and industrial design as applied
to furniture, lighting, and interior accessories, as well
as fashion from haute couture to bridal ensembles to
casual wear. As a result, a number of Filipino designers
have risen to superstardom both locally and
internationally.

Kenneth Cobonpue
Kenneth Cobonpue is a multi-awarded furniture
designer and manufacturer from Cebu. He graduated
in Industrial Design from Pratt Institute in New York
with highest honors and subsequently worked in Italy
and Germany. Integrating locally sourced materials
with innovative handmade production processes,
Cobonpue's brand is known around the world for its
unique designs and roster of clientele that include
Hollywood celebrities like Brad Pitt and members of
royalty.
Awards to his credit include 5 Japan Good
Design Awards, the grand prize at the Singapore
International Design Competition, the Design for Asia
Award of Hong Kong, the American Society of Interior
Design Top Pick selection and the French Coup de
Coeur award. Several of his designs were selected for
several editions of the International Design Yearbook
published in London and New York. Phaidons book
entitled "& FORK" underscores Kenneth's position as a
leader of a new movement incorporating new
technologies with crafts. Recently, Kenneth was
named the Designer of the Year in the first edition of
Maison et Objet Asia held last March 11, 2014 in
Singapore. He has appeared on European television,
countless international magazines and newspapers
around the world.

MONIQUE LHUILLIER

She first rose to prominence for her exquisite


wedding gowns. But she has since become one
of the darlings of the Hollywood celebrity set,
with several A-list stars having worn her couture
creations to gala events and award shows, as
well as to their own weddings

Lhuillier studied at the Fashion Institute of


Design & Merchandising in Los Angeles, and
now has her own retail boutiques in that city
and in New York. Her collections include bridal
and bridesmaids dresses, ready-to-wear,
evening gowns, linens, tableware, stationery,
and home fragrances.

Monique Lhuillier
is a fashion designer most prominently known for
bridal wear. She owns a couture fashion house based
in Los Angeles, California, as well as another store on
Manhattan's Upper East Side.
Josie Natori
Josie Natori, (born Josefina Almeda Cruz) is a
Filipino-American fashion designer and the CEO and
founder of The Natori Company. Natori served as a
commissioner on the White House Conference on
Small Business. In March 2007 she was awarded
the Order of Lakandula, one of the highest civilian
awards in the Philippines. In April, 2007, Natori
received the "Peopling of America" Award from
the Statue of Liberty - Ellis Island Foundation.

Rajo Laurel
Raymund Joseph "Rajo" Teves Laurel (born May
19, 1971) is a fashion designer in Manila, Philippines.
He began his professional career in 1993, holding his
first international exhibition the following year. In 2000
Rajo Laurel founded House of Laurel with his sister. A
winner of a number of national and international
awards over the course of his career, Laurel is best
known as a television personality as a judge on Project
Runway Philippines.

A fine arts graduate, Lulu has always been


driven to find aesthetic design solutions for
material challenges. In what she considers the
second phase of her career, she takes on the
challenge of integrating native fabrics such as
pia and silk into her knits collection.

Lulus clever play on fashion and function is


evident in these signature knit variations, which
evolve the use of indigenous fabrics as native
costumes to become fashionable, wearable
collectibles. The indigenous pias golden
patina deepens over the years, creating modern
heirloom pieces that become even more
beautiful with time. Reaffirming her mastery of
materials, the modern heirloom collectibles are
feats of color, construction, texture, and fall.

Lulus vision is to encourage the use of stylized


indigenous and traditional wear, and in so doing,
promote distinctly Filipino fabrics, traditional
crafts, and design. The designer draws
inspiration from the rich textile and embroidery
traditions of the Philippines from the geometric
patterns of traditional tribal woven cloths to the
exquisite embroidery and beadwork and
interprets these on her modern silhouettes

Lulu Tan Gan

Lulu TanGans name has been synonymous


with beautifully crafted knitwear fashion since
1985. Hailed the Queen of Knitwear, Lulu
continues her design evolution with her
extended handwoven line, Indigenous
Couture merging the old-world sophistication of
Philippine artisan craft with contemporary
design. The result is a mastery of construction,
current yet ingenious lifestyle dressing, and a
distinctive feminine sensibility.
The first two decades of Lulus career is marked
by her iconic knitwear, which redefined the
versatility of knits for the local fashion industry.
A favorite of expatriates, tourists, and the jet
set crowd, Lulus knits continue to receive praise
and accolades for its sleek lines, custom-dyed
threads, and fluid, flattering forms.

Dita Sandico-Ong

Another Philippine designer who has been


advocating the use of local weaving techniques
and natural fibers is Dita Sandico-ong. Known as

the Wrap Artiste of the Philippines for her


famous bold-colored wraps, Sandico-Ong first
experimented with the local weave of Ilocos Sur,
known as Inabel, as well as with pineapple fibers
blended with Irish linen, dubbed pialino.

From there, she tried other local fibers,


particularly abaca which she was introduced to
by weaver and entrepreneur Virgilio Apanti.
Sandico-Ong has since been working with a

multipurpose cooperative in Catanduanes,


training them in natural dye extraction and
advanced weaving techniques for abaca.

Today, her collection includes wraps or


panuelos, as well as boleros, jackets, and long
tunics of banana fiber and abaca. Her designs
are presented in fashion shows around the world
and are sold in high-end shops major
international cities.

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