From 1984s Macintosh computer to the game-changing iPad in 2010, Steve

Jobs is perhaps the most visionary and innovative CEO of the past 30 years.
His passion for blending technology with the humanities have illuminated
both Apple and Pixar, undoubtedly two of the worlds most successful
companies. And despite Steve Jobs worrying health and departure from
Apple, the future of his companies looks stronger than ever.
When Steve Jobs announced his resignation on August 25, 2011, all eyes
and ears wanted to know more. Expect a slew of biographies to hit the
press this fall. One such book is I, Steve: Steve Jobs in His Own Words,
which captures the thoughts of Jobs over his 35-year career, edited by
George Beahm. From anxiety over the iPad debut to reaching Zen, the
book, to be released this November, features more than 200 quotations
from Steve Jobs on business, technology, innovation, and life in general
sourced from hundreds of interviews with Jobs from Wired Magazine to
Playboy as well as speeches and personal stories. I pulled out my favorites
here, listed in chronological order, for our mutual inspirational reading
pleasure.
Were gambling on our vision, and we would rather do that than
make me, too products. Let some other companies do that. For
us, its always the next dream.
Apple product event for the first Macintosh computer, January 24, 1984

Thats why I think death is the most wonderful invention of life. It

purges the system of these old models that are obsolete. I think
thats one of Apples challenges, really. When two young people walk in with
the next thing, are we going to embrace it and say this is fantastic? Are you
going to be willing to drop our models, or
are we going to explain it away? I think well do better, because were
completely aware of it and we make it a priority.
Playboy, February 1985
We attract a different type of persona person who doesnt want
to wait five or ten years to have someone take a giant risk on him
or her. Someone who really wants to get in a little over his head
and make a little dent in the universe.
Playboy, February 1985
If you want to live your life in a creative way, as an artist, you
have to not look back too much. You have to be willing to take
whatever youve done and whoever you were and throw them
away.
Playboy, February 1985
As youve pointed out Ive helped with more computers in more schools
than anybody else in the world and Im absolutely convinced that is by no
means the most important thing. The most important thing is a person.
A person who incites and feeds your curiosity; and machines
cannot do that in the same way that people can.
Smithsonian Institution Oral and Video Histories, April 20, 1995

I think the artistry is in having an insight into what one sees

around them. Generally putting things together in a way no one
else has before and finding a way to express that to other people
who dont have that insight....
Smithsonian Institution Oral and Video Histories, April 20, 1995
A lot of people in our industry havent had very diverse
experiences. So they dont have enough dots to connect, and they
end up with very linear solutions without a broad perspective on
the problem. The broader ones understanding of the human
experience, the better design we will have.
Wired, February 1996
Ultimately, it comes down to taste. It comes down to trying to
expose yourself to the best things that humans have done and
then try to bring those things in to what youre doing. Picasso had
a saying: good artists copy, great artists steal. And we have always
been shameless about stealing great ideas, and I think part of
what made the Macintosh great was that the people working on it

were musicians and poets and artists and zoologists and historians
who also happened to be the best computer scientists in the world.
Triumph of the Nerds, PBS, June 1996

People think focus means saying yes to the thing youve got to
focus on. But thats not what it means at all. It means saying no to
the hundred other good ideas that there are. You have to pick
carefully. Im actually as proud of the things we havent done as
the things I have done. Innovation is saying no to 1,000 things.
Apple Worldwide Developers Conference, May 1316, 1997
One of my role models is Bob Dylan. As I grew up, I learned the
lyrics to all his songs and watched him never stand still. If you
look at the artists, if they get really good, it always occurs to them

at some point that they can do this one thing for the rest of their
lives, and they can be really successful to the outside world but
not really be successful to themselves. Thats the moment that an
artist really decides who he or she is. If they keep on risking
failure, theyre still artists. Dylan and Picasso were always risking
failure. This Apple thing is that way for me. I dont want to fail, of
course. But even though I didnt know how bad things really were,
I still had a lot to think about before I said yes. I had to consider
the implications for Pixar, for my family, for my reputation. I
decided that I didnt really care, because this is what I want to do.
If I try my best and fail, well, Ive tried my best.
CNNMoney/Fortune, November 9, 1998
Ive never believed that theyre separate. Leonardo da Vinci was a great
artist and a great scientist. Michelangelo knew a tremendous amount about
how to cut stone at the quarry. The finest dozen computer scientists I know
are all musicians. Some are better than others, but they all consider that an
important part of their life. I dont believe that the best people in any of
these fields see themselves as one branch of a forked tree. I just dont see
that. People bring these things together a lot. Dr. Land at Polaroid said, I
want Polaroid to stand at the intersection of art and science, and Ive never
forgotten that. I think that thats possible, and I think a lot of people have
tried.
Time, October 10, 1999
In most peoples vocabularies, design means veneer. Its interior decorating.
Its the fabric of the curtains and the sofa. But to me, nothing could be
further from the meaning of design. Design is the fundamental soul of
a man-made creation that ends up expressing itself in successive
outer layers of the product or service.
CNNMoney/Fortune, January 24, 2000

Your time is limited, so dont waste it living someone elses life.

Dont be trapped by dogmawhich is living with the results of
other peoples thinking. Dont let the noise of others opinions
drown our your own inner voice. And most important, have the
courage to follow your heart and intuition. They somehow already
know what you truly want to become. Everything else is secondary.
Commencement address, Stanford University, June 12, 2005
All we are is our ideas, or people. Thats what keeps us going to work in the
morning, to hang around these great bright people. Ive always thought
that recruiting is the heart and soul of what we do.
D5 Conference: All Things Digital, May 30, 2007
Lets go invent tomorrow rather than worrying about what
happened yesterday.
D5 Conference: All Things Digital, May 30, 2007

People say you have to have a lot of passion for what youre doing and its
totally true. And the reason is because its so hard that if you dont, any
rational person would give up. Its really hard. And you have to do it
over a sustained period of time. So if you dont love it, if youre not
having fun doing it, you dont really love it, youre going to give up.
And thats what happens to most people, actually. If you really look at the
ones that ended up being successful in the eyes of the society and
the ones that didnt, oftentimes its the ones [who] were successful loved
what they did, so they could persevere when it got really tough. And the
ones that didnt love it quit because theyre sane, right? Who would want to
put up with this stuff if you dont love it? So its a lot of hard work and its a
lot of worrying constantly and if you dont love it, youre going to fail.
D5 Conference: All Things Digital, May 30, 2007
My job is not to be easy on people. My job is to make them better.
CNNMoney.com/Fortune, February 2008
Its not about pop culture, and its not about fooling people, and its not
about convincing people that they want something they dont. We figure out
what we want. And I think were pretty good at having the right discipline
to think through whether a lot of other people are going to want it, too.
Thats what we get paid to do. So you cant go out and ask people, you
know, whats the next big [thing]? Theres a great quote by Henry Ford
who said, If Id have asked my customers what they wanted, they
would have told me A faster horse.
CNNMoney/Fortune, February 2008
Were not going to be the first to this party, but were going to be
the best.
Apple event for iPhone OS 4.0, April 8, 2010
iPad Inspires iPhone
I actually started on the tablet first. I had this idea of being able to get rid
of the keyboard, type on a multi-touch glass display. And I asked our folks,

could we come up with a multi-touch display that I could rest my hands on,
and actually type on. And about six months later, they called me in and
showed me this prototype display. And it was amazing. This is in the early
2000s. And I gave it to one of our other, really brilliant UI [user interface]
folks, and he called me back a few weeks later and he had inertial scrolling
working and a few other things. I thought, My God, we could build a phone
out of this. And I put the tablet project on the shelf, because the phone was
more important. And we took the next several years, and did the iPhone.
D8 Conference, June 13, 2010

Here are some other quotes and videos that Steve Jobs
might have embraced if he had lived longer:
The future is not an inheritance; it is an opportunity and an
obligation. BILL CLINTON
The future was always more important than the past. PAUL PARK, A
Princess of Roumania

Change is the process by which the future invades our lives.

ALVIN TOFFLER, Future Shock

1. We%all%know%that%we%are%awed%in%the%present%but%even%so,%maybe%we%can%
dance%into%the%future.%Youtube:%She%Without%Arm,%He%Without%Leg,%Chinese%
dance.%5:00%min.%
2. Dreams%are%made%to%be%real.%Youtube:%The%Jansen%Strandbeest,%2:36%min.%
3. How%we%ride%into%the%future%is%determined%by%how%well%we%can%envision%that%
future.%
Youtube:%Houstons%Art%Car%Parade,%6:20%min.%and%Houstons%World%Famous%
Beer%Can%
House,%1:32%min.%

4. The%future%will%not%be%easy%but%maybe%the%sound%of%wind%will%sing%us%into%it.%
Youtube:%
Singing%TreeQQQWindchime%SiteQQQ%Crown%Point,%2:47%min.%
5. Dance%to%the%tune%of%the%future.%Youtube:%KineTc%Sculpture%by%David%Roy,%
1:10%min.%
6. And%keep%on%dancing%into%the%city%of%tomorrow.%Youtube:%Future%Buildings,%
6:20%min.%
7. The%CreaTve%Mind%of%Today%will%be%guides%in%the%future.%Youtube:%The%Venus%
ProjectQQQ%
Designing%the%Future.%3:43%min.%
8. The%Citys%of%Today%may%be%the%model%of%tomorrow.%Youtube:%Dubais%Future%
Architecture,%3:09%min.%
9. The%Future%may%have%started%yesterday.%Youtube:%Alexander%Calders%
Sculpture%at%the%
NaTonal%Museum,%Wash.%DC,%1:36%min.%
10. Some%have%started%to%live%in%the%future%already.%Youtube:%Future%
Architecture,%3:42%min.%