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    Dominos KM

    Uploaded by

    Jainish Korant
    This document provides an overview of Domino's Pizza's operations in India. It discusses Domino's mission, vision, history, entry into India in 1996, and focus on delivery strategy for the first 4 years. It also describes the online and phone ordering processes, highlighting the key steps of capturing customer information, organizing it in a database, allowing customers to place orders, and transferring the order information to the kitchen for delivery. Knowledge management at Domino's involves capturing customer data, organizing it to display past orders and preferences, allowing customers to refine their orders, and transferring the order information.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd

    Dominos KM

    Uploaded by

    Jainish Korant
    58 views22 pages
    This document provides an overview of Domino's Pizza's operations in India. It discusses Domino's mission, vision, history, entry into India in 1996, and focus on delivery strategy for the first 4 years. It also describes the online and phone ordering processes, highlighting the key steps of capturing customer information, organizing it in a database, allowing customers to place orders, and transferring the order information to the kitchen for delivery. Knowledge management at Domino's involves capturing customer data, organizing it to display past orders and preferences, allowing customers to refine their orders, and transferring the order information.

    Original Description:

    Domino's Knowledge Management

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    This document provides an overview of Domino's Pizza's operations in India. It discusses Domino's mission, vision, history, entry into India in 1996, and focus on delivery strategy for the first 4 years. It also describes the online and phone ordering processes, highlighting the key steps of capturing customer information, organizing it in a database, allowing customers to place orders, and transferring the order information to the kitchen for delivery. Knowledge management at Domino's involves capturing customer data, organizing it to display past orders and preferences, allowing customers to refine their orders, and transferring the order information.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    58 views22 pages

    Dominos KM

    Uploaded by

    Jainish Korant
    This document provides an overview of Domino's Pizza's operations in India. It discusses Domino's mission, vision, history, entry into India in 1996, and focus on delivery strategy for the first 4 years. It also describes the online and phone ordering processes, highlighting the key steps of capturing customer information, organizing it in a database, allowing customers to place orders, and transferring the order information to the kitchen for delivery. Knowledge management at Domino's involves capturing customer data, organizing it to display past orders and preferences, allowing customers to refine their orders, and transferring the order information.

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    You are on page 1of 22

    Knowledge Management

    in

    Presented by:
    Pratibha Pandey
    Prerak Shah
    Vanita Kundapur
    Smital Sail

    39
    47
    25
    46

    Mission & Vision


    Exceptional People On A Mission To Be The Best
    Pizza Delivery Company In The World.
    Vision and Guiding Principles:
    We Demand Integrity
    Our People Come First.
    We Take Great Care Of Our Customers.
    We Make Perfect 10 Pizzas Every Day.
    We Operate With Smart Hustle and
    positive Energy

    History
    In 1960, Tom and James Monaghan bought a
    small Michigan Pizzeria called Dominick's.
    Tom revitalized the image by changing the
    name to Dominos Pizza.
    In 1989,Deep Pan pizza was introduced, for
    the first time the company was being forced
    to react to market demand.
    In 1992, first non pizza item was
    introduced.

    Dominos in India
    Domino's entered India in 1996 through a
    franchise agreement with Vam Bhartia Corp in
    Delhi.
    By 2000, Domino's had outlets in all major cities in
    India.
    Goutham Advani, Chief of Marketing said, What
    really worked its way into the Indian mind set was
    the promised 30-minute delivery.
    For the first 4 years in India, Domino's
    concentrated on its Delivery'strategy

    Types of Ordering process


    Order on website
    Order on phone
    Dining

    Online Order
    Process

    Online Order Process


    Start

    Display page of
    information to be
    filled by customer

    Customer places
    an
    order from
    menu

    Confirmation of
    order

    Customer visits
    website

    Sign in/ Sign up

    Area zip code,


    &
    subsequently
    checks
    available
    delivery option

    If available..

    If not
    available..

    Payment
    Options

    Customer
    provided
    with nearest
    phone no.

    Information
    passed
    To nearest
    centre
    Request send
    to
    kitchen

    Delivered to
    customer

    End

    Home Page

    Off hours notification

    Screenshot

    The next step

    Customization

    Order Review

    Online Order Process


    Start

    Display page of
    information to be
    filled by customer

    Customer places
    an
    order from
    menu

    Confirmation of
    order

    Customer visits
    website

    Sign in/ Sign up

    Area zip code,


    &
    subsequently
    checks
    available
    delivery option

    If available..

    If not
    available..

    Payment
    Options

    Customer
    provided
    with nearest
    phone no.

    Information
    passed
    To nearest
    centre
    Request send
    to
    kitchen

    Delivered to
    customer

    End

    Four Process View of


    Knowledge Mgmt.
    Capturing

    Customer visits website


    Sign in/ Sign up
    Area zip code, & subsequently checks delivery option
    available

    Organizing

    Refining
    Transfer

    Area zip code, & subsequently checks delivery option


    available
    Display page of information to be filled by customer

    Customer places an order from menu


    Payment options

    Customer provided with nearest phone no.


    Information passed to nearest centre
    Request send to kitchen
    Delivered to customer

    Phone Booking
    Process

    Phone Booking Process


    Start

    Customer
    call
    New
    customer
    Takes
    information;
    creates a new
    database

    Customer
    selects from
    variety

    Existing
    customer

    Customer details
    generated

    Last bill order


    displayed

    Customer
    places an
    order

    Simultaneously,
    likes and
    preferences
    displayed

    Information
    sent to
    kitchen
    Order
    delivered to
    customer

    End

    Four Process View of


    Knowledge Mgmt.
    Capturing
    Organizing

    Refining
    Transfer

    Customer call
    Existing & new customer

    New - Takes information; creates a new entry


    Existing - Customer details generated
    Existing- Last bill order displayed

    Customer selects from variety


    Simultaneously, likes and preferences displayed

    Order sent to kitchen


    Information provided to delivery boy
    Order delivered to customer

    Components of Knowledge
    Management

    Data

    Information

    Knowledge

    Wisdom

    Types of Knowledge

    Knowledge

    Explicit
    High standardization
    Everything from kneading the dough
    to serving is mentioned
    Area Map

    Tacit
    When Customer asks for
    recommendations

    Awards
    2009 - Dominos won the top 25 Marketers of
    by a leading Marketing Journal Pitch
    2006 - Marketing Excellence Award from
    Dominos International for the best new
    product launch - Cheese Burst Pizza
    Dominos Pizza India won the GOLD FRANNY
    award for the fastest growing Dominos
    franchisee

    Thank You
    Have a

    day

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