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    FT153063 Prateek Rastogi SecA UnMe Jeans

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    sugandh ratan
    Foley, the marketing director of Un Me Jeans, is considering three social media plans: Facebook, YouTube, and Zwinktopia virtual world. Facebook would have the largest audience of young people and allow segmentation of users. YouTube has more overall users but is less suited to direct purchasing. Zwinktopia has limited reach being only accessible via desktop. The document discusses benefits, risks, and metrics for evaluating each plan. It recommends pursuing Facebook for Un Me Jeans' target youth market and integrating social media into the overall marketing strategy. Financial investment in social media should be balanced against potential returns.

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    FT153063 Prateek Rastogi SecA UnMe Jeans

    Uploaded by

    sugandh ratan
    149 views3 pages
    Foley, the marketing director of Un Me Jeans, is considering three social media plans: Facebook, YouTube, and Zwinktopia virtual world. Facebook would have the largest audience of young people and allow segmentation of users. YouTube has more overall users but is less suited to direct purchasing. Zwinktopia has limited reach being only accessible via desktop. The document discusses benefits, risks, and metrics for evaluating each plan. It recommends pursuing Facebook for Un Me Jeans' target youth market and integrating social media into the overall marketing strategy. Financial investment in social media should be balanced against potential returns.

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    Related to marketing. Assignment on garment industry

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    Foley, the marketing director of Un Me Jeans, is considering three social media plans: Facebook, YouTube, and Zwinktopia virtual world. Facebook would have the largest audience of young people and allow segmentation of users. YouTube has more overall users but is less suited to direct purchasing. Zwinktopia has limited reach being only accessible via desktop. The document discusses benefits, risks, and metrics for evaluating each plan. It recommends pursuing Facebook for Un Me Jeans' target youth market and integrating social media into the overall marketing strategy. Financial investment in social media should be balanced against potential returns.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views3 pages

    FT153063 Prateek Rastogi SecA UnMe Jeans

    Uploaded by

    sugandh ratan
    Foley, the marketing director of Un Me Jeans, is considering three social media plans: Facebook, YouTube, and Zwinktopia virtual world. Facebook would have the largest audience of young people and allow segmentation of users. YouTube has more overall users but is less suited to direct purchasing. Zwinktopia has limited reach being only accessible via desktop. The document discusses benefits, risks, and metrics for evaluating each plan. It recommends pursuing Facebook for Un Me Jeans' target youth market and integrating social media into the overall marketing strategy. Financial investment in social media should be balanced against potential returns.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    You are on page 1of 3

    Un Me Jeans: Branding in Web 2.

    Prateek Rastogi
    Section A

    Answers to the Case Questions:


    What if any, of the 3 social media plans should Foley pursue? Why?
    What benefits would Foley gain from each of the three social media
    plans? What risks does each entail? How can Foley better reap the
    benefits and mitigate the risks of each of the program? How should
    Foley integrate social media plan into her traditional plan? Should Foley
    take money out of the traditional plan to fund the social media
    program? Why? Why not? How should Foley measure the result of her
    social media plans? Which media metrics are best and least suited for a
    web 2.0 world? In Un Me the right brans for brand building in social
    media? Who so?

    Expenses
    One time
    price(initial)
    Yearly charges
    Visitors
    y-o-y growth
    Age (12-24)

    Zwinktopia (virtual
    world)
    200000
    100000
    -

    Facebo
    ok

    350000
    150000
    1419600
    0
    85%
    0.27
    0.25

    Youtub
    e
    300000
    300000
    481520
    00
    1.05
    0.32

    69% of youngsters and adolescent grown-ups use person to person


    communication destinations and approx. 68% of them utilize these destinations
    more than once every day this connotes a substantial number of target gathering
    is accessible on social networking. Further division of clients could be possible by
    researching demographics of individual profile focused around age, area, likes &
    engages and so on. Since Un Me Jeans is a focused on towards youth so it ought
    to try for social networking promoting on Facebook. Customers have a tendency
    to purchase garments on premise on pictures the see and not features,
    additionally Youtube has a greater amount of clients which are slanted towards
    learning picking up and fun consideration never there is to purchase things.
    Issues for showcasing on social networking
    Users are as of now presented to 5000 publicizing messages every day, its
    exceptionally jumbled.
    Advertisement maintenance was just 1-3%
    Social media can make a brand mindfulness yet can't make purchasing
    conduct.
    Approx. 32% on online ad is one through flag/show promotions, buyers
    now don't look it termed as 'Pennant lack of sight'. Active visitor clicking
    percentage for standard advertisements dropped from .75% to .2%
    Content is normally co- made so negative exposure is a real risk.
    An individual can feel insulted if an ad is shown without his/her
    authorization.
    Virtual world like application can't be played available held gadgets and in
    this manner future for these is extremely constrained.

    Execution measures of a brand on social networking


    Brand execution is not just restricted to movement of clients or likes or offer
    done by clients, it is considerably more than that. As indicated by me client
    group gatherings can be made out of which one gathering will be just for the
    clients who know & like the brand while other gathering can be a shut gathering
    and can be joined just by the individuals who have an article of the brand this
    will help to recognize the change degree from online networking engagement.
    Shut gathering will encase each of the four attributes said like co making worth,
    advanced outpouring toward oneself, offering & union toward oneself.
    Online networking promoting ought to be incorporated in its fundamental
    advertising arrange as pattern is changing individuals are moving far from
    conventional media, TRP for unsurpassed high channels and shows is currently
    altogether dropped. Significant Social media occasions ought to be exceedingly
    promoted through nontraditional approaches to produce most extreme activity to
    sites and user collaboration.

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