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    Entrepreneurship Management (Ningen-Ryoku) : UMJG4024

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    Fahmi Sanji Alexander
    note for ningen ryoku entrepreneur

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    © All Rights Reserved
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    Entrepreneurship Management (Ningen-Ryoku) : UMJG4024

    Uploaded by

    Fahmi Sanji Alexander
    27 views29 pages
    note for ningen ryoku entrepreneur

    Original Title

    Lecture note 02 - 28.09.2016

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    note for ningen ryoku entrepreneur

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    27 views29 pages

    Entrepreneurship Management (Ningen-Ryoku) : UMJG4024

    Uploaded by

    Fahmi Sanji Alexander
    note for ningen ryoku entrepreneur

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 29

    Entrepreneurship Management

    (Ningen-Ryoku)
    UMJG4024
    Hiroyuki Ishizaki
    MJIIT MOT (room #05.15.01, ext. 1295)
    [email protected] / [email protected]

    Leadership Lecture
    : Perodua Manufacturing
    th

    13 October 2PM-5PM

    Factory visit: 27th Oct. afternoon (tentative)

    Leadership Lecture
    Speaker: President- Mr. Yasumitsu Morita
    with Vice President-Mr. Zainal Abidin Ahmad
    Perodua Auto Corporation Sdn. Bhd.
    Venue: Main Hall of Menara Razak
    Date: Thursday, 25 February, 2016
    Time: 14:30 16:00 pm

    Topic: Perodua Transformation


    Mr. Morita has over 38 years of experience in automotive industry. He engaged in working at Toyota in Australia,
    France and South Africa. In 2011 he was transferred to Daihatsu and later assigned to the head of production
    unit in Perodua. Amid the drastic changes in business environment, he initiated Perodua Roadmap in order to
    be globally competitive in providing a high quality car at low price. In this MJIIT lecture, Mr. Morita will talk about
    his experience and the current challenges in promoting Perodua transformation. He will share his expectations
    and encourage MJIIT students to achieve their goals..
    MJIIT Leadership Lecture Series provides a platform for representatives from government and industrial circles
    to share their knowledge and experience. These lectures serve to motivate MJIIT students to understand the
    social, cultural, global and environmental responsibilities of a professional engineer, and the need for
    sustainable development and that of managerial and entrepreneurial skills. MJIIT would like to extend this
    invitation to all students and staff of UTM and the public..

    Please refer his expectation in attached PDF.

    Organizational Chart

    1.
    2.
    3.
    4.
    5.
    6.
    7.
    8.

    Mission / Vision
    Market overview
    Business Outline
    Existing players
    Differentiation strategy
    Business Model
    Production
    Marketing & Sales

    9.Management team

    Mission & vision


    Market overview
    Business outline
    (Key activities, key resources)
    (Value Proposition)
    Differentiation strategy
    Business model
    Fin. Projection (5 years)
    Fundraising
    (Key Partners)

    R&D
    (CTO)
    Business Outline
    Existing players
    Differentiation strategy
    Business model
    Prototype development
    Test Marketing

    10.Financial Projection
    11.Investment and return

    CEO

    Production
    Production
    Procurement
    Business outline
    (Key partners)
    Prototype
    (Cost structure)

    Finance
    (CFO)

    Sales &
    Marketing

    Sales
    Fin. Projection (5 years)
    Investment & return
    Fundraising
    Incentive plan

    Admin.

    Market overview
    (Revenue streams)
    Existing players
    (Cost structure)
    Differentiation strategy
    (Financial analysis)
    (Customer Segments)
    (Staff planning)
    Marketing & sales
    Financial projection
    (Revenue streams)
    (channels, customer relations)
    3

    Why BP is Useful

    It is a small investment in time and cost when


    compared to the time and cost of starting a
    business.
    It forces the entrepreneur to think critically
    about all aspects of the business venture.
    It can later be used as a benchmark to monitor
    the progress of the business.
    Plans are nothing, but planning is everything
    - GEN Dwight D. Eisenhower
    Bygrave & Zacharakis, Entrepreneurship, New York: Wiley, 2014

    Management Consensus is not easy


    I'm a
    decision-maker.
    Attractive products
    with lower price.

    Attractive enough.
    It's a matter of sales.

    CEO
    More budget,
    more staff.

    Production

    Sales

    Need more investment.


    Higher price,
    more revenue.

    Finance

    Lower production cost,


    Higher margins.

    Business Organization
    Plan is nothing, PLANNING is everything.

    Biz Plan
    consensus

    Customers

    Company
    Employees

    Management
    team

    Partners,
    (e.g., Suppliers)

    Supporters
    (e.g., finance)
    6

    Type of Business Plan


    Summarize

    Presentation
    sides

    Elaborate

    To Attract
    initial attention
    only within
    1-2 minutes.

    1. Mission / Vision
    2. Market overview
    3. Business Outline
    4. Existing players
    5. Differentiation strategy
    6. Business Model
    7. Production
    8. Marketing & Sales
    9. Management team
    10.Financial Projection
    11.Investment and return

    To present
    business overview
    with comprehensive
    & consistent
    structure/data as
    a 5-years roadmap.

    To execute daily
    business operation
    with detailed
    internal
    facts & figures
    and action plans.

    Goal - Group Business Plan


    1. Mission / Vision / Value statement
    2. Market overview (customer needs)
    3. Product/service and Business Outline
    4. Existing players (competitors & partners)
    5. Differentiation strategy (positioning)
    6. Business Model (scheme to earn money)
    7. Production (process & procurement)
    8. Marketing & Sales (channel & promotion)
    9. Management team
    10.Financial Projection (profitability, capital, cashflow)
    11.Investment and return
    8

    Power of Leader & Team

    Determined LEADER should


    take initiatives as a starter.
    Well-collaborating team members
    are essential for real success.

    Team Introduction

    CEO (team leader) will introduce


    team members, company name,
    and its origin of this name.

    10

    Product life cycle

    11

    10-YEAR SURVIVAL RATES

    1 YEAR

    81%
    survive

    2 YEARS

    65%
    survive

    Bygrave & Zacharakis, Entrepreneurship, New York: Wiley, 2014

    5 YEARS

    40%
    survive

    10
    YEARS

    25%
    survive

    12

    Evolution and Lifecycle

    Open reel tape recorder

    LP player

    Cassette tape player

    Smart Phone
    Compact disc player

    iPod/MP3 player
    On-line download/streaming
    13

    Reality of Our World

    CHANGE
    or

    DIE
    14

    Change in Chemical Canera/Film

    2. Setup a film role

    3. Take pictures to full

    1. Buy camera & film (24)

    5. Develop film
    4. Go to print shop & wait!

    6. See photo print & share

    15

    Survival of FUJI Film


    FUJIFILM

    http://fujifilm.jp/index.html

    Digital Imaging Product

    Health care Product

    High function materials

    Graphic system

    Optical device

    16

    Financial Performance
    Breakdown of Group Business Revenue
    Year Ended Mach 31, 2014

    Trend in Revenue by Business Segment

    17

    Survival in Chemical Film


    FUJIFILM

    http://www.economist.com/blogs/schumpeter/2012/01/howfujifilmsurvived

    Where is Eastman KODAK??


    18

    Owner of the company


    According to the definition in capitalism, it is
    shareholders.
    And objective of the corporate activities is to
    maximize shareholders wealth.
    BUT in reality it is not always true!!

    19

    Starting Point

    Mission: reason to do this


    Vision: target to achieve
    Value: decision-making criteria
    20

    Googles Mission

    https://www.google.com/intl/en/about/

    21

    AirAsia Now Everyone Can Fly

    http://www.airasia.com/ph/en/about-us/airasia-mission-vision-values.page

    22

    AirAsia Vision, Mission & Value

    http://www.airasia.com/jp/en/about-us/corporate-profile.page

    23

    Old Towns Mission & Vision

    http://www.oldtown.com.my/index.php/about/vision-mission

    24

    Teach for America's Mission

    http://www.teachforamerica.org/our-mission

    25

    Teach for Malaysia

    http://www.teachformalaysia.org/

    26

    Innovation in Japan
    Shinkansen bullet train
    In service from 1964.
    Flagship of Japan technology.
    Big social impact. Completely changed
    our lifestyle.
    Continuous improvement
    Max. speed: 320km/h.
    Starting point was a defeat of WW II.

    27

    High Speed Rail (HSR) Project


    SPAD website

    Overview:
    Announced in Feb. 2013.
    To connect KL and Singapore within 90 minutes.
    With a distance of 310-350 km.
    7 stops in Malaysia.
    Aimed to be operational in 2022.
    International tender will be called in 2017. (Japan, China. etc.)
    Various social impact.

    Impact of HSR

    (http://www.spad.gov.my/projects/high-speed-rail)

    28

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