Louis Vuitton in India Case: Paloma Zamarron Mariana Coppel Andra Padres Miguel Jimenez

LOUIS VUITTON IN INDIA
CASE
PALOMA ZAMARRON
MARIANA COPPEL
ANDRA PADRES
MIGUEL JIMENEZ
1. Why do people buy luxury goods?

People who buy luxurious things most often do so to feel good about themselves,
give them security and they feel better, they believe that buying a jewel or a watch
an expensive
car look
better.
Humans often do not buy the item if not for the brand one example it Can Be the
Rolex is a lovely piece of machinery keeping time, the value of the watch you have
nothing to do with its function. Instead, it depends on the authenticity of the brand
intact.
Other reason is for
status .Increasing our prosperity, we also improve our quality
of life. We strive to move, if not into an elite mansions, then in more spacious
house. We carefully select a decent school with a good reputation; we buy things in
the shops where people of our status go shopping; we aspire to spend our time in
that companies, which is consisted from people of our social status. And, of course,
we buy the goods that meet our opportunities and the aforementioned positions. Or
for the satisfaction of buying something for divertissement. All people have the
tendency to indulge themselves with an expensive toy.
Another reason its about the quality. Perhaps the modern luxuries do not differ from
the cheaper models, but its quality is positioned by the consumer on a higher level.
Or it can be the social status that they can buy what they want
2.Louis Vuitton is a high-end product from France. India is a low-income
economy with very different cultures. Can this dichotomy be reconciled
India is a country with much poverty, but there are many people who have great
rich, in India years ago had to travel to buy from other countries such as: London,
Dubai, New York, as there were no mall, or streets luxurious. Since they had no
tents were luxurious and the easy of traveling alone to shop at exclusive stores. In
india his habitants had the need for stores, malls, in her own country.
The economy, living standards, culture in India has grown very rapidly changing
and one of the biggest factors is the culture that is in India, the dress, some media
are limited, only have two stores Louis Vuitton, in France the economic level is
high, fashion is of great importance, there are variety of stores in the streets,
plazas, hotels, has 16 shops and 12 factories Louis Vuitton.
3.- What are the external factors hindering the purchase of luxury goods in a
country
like
India?
Factors that there weere hindering the purchase of lxury goods in India were thaht
there were a los of costumers who would be discovering the brand for the first time
in india and the company would have to identify, develop and nurture a new
generation of luxury consumers from scratch. Besides, demand for luxury brands in
a community was not merely about consumers having the money but about their
having
taste
for
good
life
and
feel
for
lifestyle.
4. What are the core value propositions of Louis Vuitton that appeal to Indian
customers?
They
1)
have
LUZURY
two:
RETAIL
CLUSTER:
Spread over several blocks, usully in a citys downtown core, an LCR enable a
luxury products company to showcase its offerings in a manner that highlithted its
brand personality. There were image spillover from other stores in the
neighborhood, that were reinforced the distinctive appeal of the store. An LCR
generated both scale economies and scope economies. The former pertained to
the supply side, by wich could attract large enough to give scale to individual stores
by the sheer number of shoppers.
5. What are Louis Vuittons opportunities for localization in India?
One reason why LV are located in India was rising affluence of Asians markets, a
natural growth platform, started working in 1999, towards a formal entry into India.
There was a historical reason for choosing India, in the late 19th century, more
than 600 maharajahs were ruling various provinces in British India. They were
among the wealthiest people in the country there flooded the small factory of Louis
Vuitton in Paris with requisitions for customs-made leather interiors for their rolls
Royces and leather bags for their travel during annual vacations. it was the
ongoing orders from Indian royal families, among other wealthy customer, that had
helped Louis Vuitton survive the great depression of the 1920s. That relationship
had blossomed over decades, with the maharajans becoming customers for later
LV products. India was thus a familiar market for LV, which was well known brand
among ruling class
The rich in India were flying to London, Dubai, Singapore, New York and Paris to
shop because there was nothing available in India and they want a Louis Vuitton in
India

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LOUIS VUITTON IN INDIA

1. Why do people buy luxury goods?

status .Increasing our prosperity, we also improve our quality

5. What are Louis Vuittons opportunities for localization in India?

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