Swot Analysis Boeing Airbus
Swot Analysis Boeing Airbus
Swot Analysis Boeing Airbus
Boeing
Strengths
Weaknesses
1) Increased reliance on
1) A diverse portfolio with
government contracts
multiple category of
2)
Decreased operating
products
2) Second largest defense income
3) Dependent on 787contractor in the world
3) Extensive lobbying doneDreamliners success
providing key political
contacts
Opportunities
Threats
Boeing is the largest aerospace company in the world, with its sales compromising
across divisions such as commercial jets, military jets and defense systems. Whilst
defense contracts may be uncertain but with a strong base in Washington they are
unlike to dry up. Boeing has a vast market reach with more than three fourths of the
worlds fleets belonging to them.
Airbus
Weaknesses
Strengths
1) Large share of
commercial jets
2) Customer support
service with regard to
spare parts
3) Presence over a number
of European countries
4) Record number of
orders for A380neo
Opportunities
1)
1) Increased sales of
2)
commercial jets
throughout the world
2) Possible breakthrough
in research regarding
alternative fuels
Threats
Government regulations
Increased competition
in small commercial jet
market
Lesser sales of A380 has negatively affected the revenue expected. Added to that
the deal with Iran is still under a halt due to amendments by the House of
Representatives. However research into fuel consumption and alternative fuel
provides a glimmer of hope with notable reduced fuel consumption in A380 Neo.