Principles Guide
Principles Guide
Principles Guide
Good Governance
and Ethical Practice
A Guide for Charities
and Foundations
October 2007
Panel Members
Susan V. Berresford, President, Ford Foundation,
New York, NY
Paul Brest, President, William and Flora Hewlett
Foundation, Menlo Park, CA
Linda Perryman Evans, President and CEO,
The Meadows Foundation, Dallas, TX
Jonathan F. Fanton, President, John D. and
Catherine T. MacArthur Foundation,
Chicago, IL
Brian Gallagher, President and CEO, United Way
of America, Alexandria, VA
Robert Greenstein, Executive Director, Center on
Budget and Policy Priorities, Washington, DC
Steve Gunderson, President and CEO, Council on
Foundations, Washington, DC
Stephen B. Heintz, President and CEO,
Rockefeller Brothers Fund, New York, NY
Wade Henderson, Executive Director, Leadership
Conference on Civil Rights, Washington, DC
Dorothy A. Johnson, Trustee, W.K. Kellogg
Foundation, Grand Haven, MI
Valerie Lies, President and CEO, Donors
Forum of Chicago, Chicago, IL
Executive Director
Diana Aviv, President and CEO,
Independent Sector, Washington, DC
Cover photo credits (left to right): Habitat for Humanity International; Public Allies; Mark Godfrey/The Nature Conservancy;
Ed Kashi/Robert Wood Johnson Foundation.
e are delighted to share with you these principles for good governance and ethical practice, which are designed to guide board members and staff leaders of every charitable
organization as they work to improve their own operations. The Panel on the Nonprofit
Sector has been dedicated to finding ways to strengthen governance, transparency, and ethical
standards within the charitable community since its creation in October 2004 at the encouragement of the U.S. Senate Finance Committee. Over the last three years, we have brought together
thousands of people involved with charities and foundations to develop and refine recommendations to
Congress, the Internal Revenue Service, and our own community that would achieve those goals.
The Panel issued its first report to Congress and the nonprofit sector in June 2005, and a supplement
to that report in April 2006. Together, those reports offered over 150 recommendations for actions that
Congress and the Internal Revenue Service should take to improve the laws, as well as education and
enforcement efforts to prevent unscrupulous individuals from abusing charitable resources for personal
gain. It also outlined actions that we in the charitable community needed to take to improve our own
practices. Many of those recommendations have been enacted into law through the Pension Protection
Act of 2006, and we continue to work with Congress and the IRS to make improvements in the regulatory framework under which charitable organizations operate.
We know that government action cannotand should notreplace strong, effective governance of
individual organizations and constant vigilance by our own community. The Panel has spent the past
eighteen months working with an outstanding advisory committee led by Rebecca Rimel, President,
Pew Charitable Trusts, and Joel Fleishman, Director, Philanthropic Foundations Research Program,
Terry Sanford Institute of Public Policy, Duke University, to examine how we might advance the state of
governance and self-regulation throughout our community. It further invited public comment from the
charitable community. The result is the 33 principles presented here.
We encourage the board and staff leaders of every charitable organization to examine these principles
carefully and determine how best they should be applied to their own operations. Many organizations
will find that they already followor go beyondthese principles. Others may wish to make changes
in their current practices over time, and some may conclude that certain practices do not apply to their
operations. We hope these principles will help our organizations as we continue to reach for the highest
standards of governance and ethical practice that the communities we serve expect and deserve.
Lorie Slutsky
President and Director
New York Community Trust
M. Cass Wheeler
Chief Executive Officer
American Heart Association
Preamble
Nonprofit organizations in the United States
educational, charitable, civic, and religious
institutions of every size and missionrepresent
the most widespread organized expression of
Americans dedication to the common good. The
creation of these voluntary, often grassroots organizations to accomplish some public purpose is a
distinguishing feature of our national life. Since
the 1835 publication of Alexis de Tocquevilles
Democracy in America, they have been recognized
internationally as a source of social cohesion,
a laboratory of innovation, and a continually
adaptable means of responding to emerging ideas,
needs, and communal opportunity. Individuals
have continued to use their First Amendment
freedoms of speech
and association to
create and energize
organizations that
onprofit
define common needs,
organizations have
rally popular support,
and pursue innovative
long embraced the
approaches to public
need for standards
problems. These
of ethical practice
nonprofits have been
that preserve and
a source of national
achievement on many
strengthen the
fronts.
publics confidence.
The variety of
purposes, forms, and
motivating beliefs
that make up the charitable community in the
United States is one reason why it has consistently
earned widespread support from large numbers of
Americans. In recent decades, the percentage of
survey respondents expressing confidence in the
ethics and honesty of U.S. charities and voluntary
organizations overall has hovered around twothirds.1 For individual charitable organizations,
responses are even more favorable, some reaching
above 70 percent. In 2006, 20 percent of all
Americansmore than 61 million of them
volunteered in some capacity in an assortment of
different kinds of nonprofit activity.2 Individual
donations totaled more than $207 billion, which
came on top of the $41 billion given by corporations and foundations created from private money.
Preserving this diversity, adaptability, and
capacity for innovation depends in large part on
maintaining the publics trust. The public has
high expectations for both the ethical standards
and the impact of the countrys 1.4 million
charitable organizations, but often has trouble
distinguishing one nonprofit from another.
Unethical or improper conduct by an individual
organization, though rare, can thus jeopardize the
human and financial support on which countless
other activities rely. Yet government attempts to
prevent such abuses, if not carefully pursued, can
themselves diminish the unique value that nonprofits bring to American life. Too heavy a regulatory hand, or too uniform and inflexible a set of
legal restraints, could stifle the very creativity and
variety that makes nonprofit activity worth protecting and encouraging. Government appropriately sets rules for the organizations and activities
that are exempt from taxes and eligible to receive
tax-deductible contributions: for example, government has determined that such contributions may
not be used for partisan political activities or the
private benefit of the donor. At the same time,
government has wisely avoided intruding on how
organizations pursue their missions, manage their
programs and structure their operations.
Just as important, nonprofit organizations have
long embraced the need for standards of ethical
practice that preserve and strengthen the publics
confidence. Many such systems in fact already
exist, though none have applied to the entire
range of American charitable organizations. The
pages that follow therefore set forth a comprehensive set of principles to inform the field. Their
purpose is to reinforce a common understanding of transparency, accountability, and good
governance for the sector as a wholenot only
to ensure ethical and trustworthy behavior, but
equally important, to spotlight strong practices
that contribute to the effectiveness, durability, and
broad popular support for charitable organizations
of all kinds.
Developing
sector-wide
principles to
support self
regulation
he best bulwark
against misconduct
will always be a wellinformed vigilance
by members of the
nonprofit community
themselves, including
a set of principles they
could adopt, promote
sector-wide, and
improve over time.
organizations and by
It is advisable that
the entire nonprofit
an organizations board
community.
conduct a thorough
discussion of the complete set of principles,
and determine how the organization should apply
each to its operations. It is possible that after this
review, a board may conclude that certain principles do not apply to its organization. Developing
a transparent process for communicating how the
organization has addressed the principles, including the reasons that any of the principles are not
A process of continuing
vigilance and adaptation
Strengthening ethics and accountability is
an organic process that requires an ongoing
commitment by boards and staff of individual
Principles for
Good Governance
and Ethical Practice
Legal Compliance and Public Disclosure page 8
2 A charitable organization should have a formally adopted, written code of ethics with which
all of its directors or trustees, staff and volunteers are familiar and to which they adhere.
Adherence to the law provides a minimum standard for an organizations behavior. Each organization should also have a code of ethics that outlines
the practices and behaviors that its staff, board,
and volunteers agree to follow. The adoption of
such a code, though not required by law, helps
demonstrate the organizations commitment to
carry out its responsibilities ethically and effectively. The code should be built on the values that
the organization embraces, and should highlight
expectations of how those who work with the
organization will conduct themselves in a number
of areas, such as the confidentiality and respect
that should be accorded to clients, consumers,
donors, and fellow volunteers and board and staff
members.
3 A charitable organization should adopt and implement policies and procedures to ensure that
all conflicts of interest, or the appearance thereof, within the organization and the board are
appropriately managed through disclosure, recusal, or other means.
A conflict of interest arises when a board member
or staff persons duty of loyalty to the charitable
organization comes into conflict with a competing financial or personal interest that he or she
(or a relative) may have in a proposed transaction. Some such transactions are illegal, some are
unethical, but others may be in the best interest of
the organization as long as certain clear procedures
are followed.
Establishing and enforcing a conflict-of-interest
policy is an important part of protecting charitable
organizations from unethical or illegal practices.
The policy need not be complex, but it must be
consistent with the laws of the state in which the
nonprofit is organized and should be tailored to
specific organizational needs and characteristics.
The policy should require full disclosure of all
potential conflicts of interest within the organization. It should apply to every person who has the
ability to influence decisions of the organization,
including board and staff members and parties
related to them. Some organizations may extend
the policy to substantial contributors as well.
Board members and staff should be encouraged to
disclose any interest they have in a transaction or
matter that is before the organization where that
interest could be reasonably viewed by others as
affecting the objectivity or independence of the
decision maker, even if the interest is not the result
of the staff or board member having a formal
affiliation with some other party. The practice of
full disclosure should be fostered particularly at
board meetings, and the fact of any conflict and
the action taken in response, including abstention,
should be recorded in the minutes.
4 A charitable organization should establish and implement policies and procedures that enable
5 A charitable organization should establish and implement policies and procedures to protect
and preserve the organizations important documents and business records.
A written document-retention policy, consistently
monitored over time, is essential for protecting
the organizations records of its governance and
administration, as well as business records that are
6 A charitable organizations board should ensure that the organization has adequate plans
to protect its assetsits property, financial and human resources, programmatic content
and material, and its integrity and reputationagainst damage or loss. The board should
review regularly the organizations need for general liability and directors and officers
liability insurance, as well as take other actions necessary to mitigate risks.
The board of a charitable organization is responsible for understanding the major risks to which
the organization is exposed, reviewing those risks
on a periodic basis, and ensuring that systems have
been established to manage them. The level of
risk to which the organization is exposed and the
extent of the review and risk management process
will vary considerably based on the size, programmatic focus, geographic location, and complexity
of the organizations operations.
Risk management generally includes a review of
potential risks to the organizations significant
assets, such as its property, its good will, and its key
programs and activities, and decisions about the
most appropriate ways to protect those assets from
loss. All organizations should consider carefully all
of the principles in this reportfor effective governance, strong financial oversight, and responsible
fundraising practicesas they develop appropriate
policies and procedures to protect their assets.
Board members may have personal liability for
fines and other penalties as a result of certain legal
violations, such as failure to pay required payroll
and other taxes or approval of excess benefit or
Even the smallest organizations should have procedures for backing up and preserving electronic
and print copies of documents and other information vital to their governance, financial, and
programmatic operations. Larger organizations
may require more extensive risk management
programs, including emergency preparedness and
disaster response plans in case of natural or manmade disasters or other crises that may disrupt
significantly its programs and operations.
Organizations that employ staff should have written personnel policies that conform to federal
and state laws. They should develop appropriate
procedures to protect the health and safety of both
employees and volunteers while they are at work.
Organizations providing services to vulnerable
individuals should ensure that appropriate screening, training and supervision procedures are in
place to minimize safety risks to consumers and
clients, as well as to paid and volunteer staff.
7 A charitable organization should make information about its operations, including its
governance, finances, programs and activities, widely available to the public. Charitable
organizations also should consider making information available on the methods they
use to evaluate the outcomes of their work and sharing the results of those evaluations.
For private foundations and most public charities, filing an accurate and complete annual
information return with the IRS is a legal requirement. Those returns serve as a primary source
of information about their finances, governance,
operations and programs for federal regulators, the
public and many state charity officials. Beyond this
basic requirement, charitable organizations can
demonstrate their commitment to accountability
and transparency by offering additional information about what they do and how they operate.
A good first step is to provide an annual report
that lists the organizations board and staff members, describes its mission, shares information on
program activities, and details financial information including, at a minimum, its total income,
expenses and ending net assets. Such reports need
not be elaborate, can be produced in paper or
electronic form, and can direct the reader to other
readily available documents (such as the Form
990 return or audited financial statements) for
further information. If an organization chooses to
produce such reports on a less frequent basis, such
as every two or three years, it should ensure that
any intervening changes in its board and staff or
programs and its current financial statements are
provided as an attachment or are otherwise made
known to readers of the report.
Another source of transparency and accountability and a key method for communicating about
the organizations work is a website, which can
be maintained independently or through another
organization. A website should feature the same
information recommended for annual reports,
with links directly to or instructions on how to
request the organizations most recent IRS Form
990 return and other financial statements. Useful
websites often provide such essential information
as the organizations vision and mission statements; lists of board and staff members; statement of values and code of ethics; and policies on
conflicts of interest, whistleblower protection and
travel policy.
Information on an organizations results and how
they are measured can be an especially valuable
means of explaining its work and accounting to
donors and the public. Such information, and the
ability to provide it, will vary considerably from
one organization to another. To the extent evaluation or information on outcomes is available,
some version of it should be included in annual
reports, websites and other forms of communication. More information about program evaluation
is provided in principle #19.
Effective Governance
8
A charitable organization must have a governing body that is responsible for reviewing and
approving the organizations mission and strategic direction, annual budget and key financial
transactions, compensation practices and policies, and fiscal and governance policies.
The board of directors bears the primary responsibility for ensuring that a charitable organization
fulfills its obligations to the law, its donors, its
staff and volunteers, its clients, and the public
at large. The board must protect the assets of the
organization and provide oversight to ensure
that its financial, human and material resources
are used appropriately to further the organizations
mission. The board also sets the vision and mission for the organization and establishes the broad
policies and strategic direction that enable the
organization to fulfill its charitable purpose.
The board of a charitable organization should meet regularly enough to conduct its business
and fulfill its duties.
Regular meetings provide the chief venue for
board members to review the organizations financial situation and program activities, establish and
monitor compliance with key organizational policies and procedures, and address issues that affect
the organizations ability to fulfill its charitable
mission.
Charitable organizations should ensure that their
governing documents satisfy legal requirements
in establishing rules for board activities, such as
quorum requirements and methods for notifying
board members about meetings. The board should
establish and implement an attendance policy
that requires board members to attend meetings
regularly. Given the time and expense involved in
traveling to meetings, some boards may choose to
conduct their business through conference calls or
forms of online communication that permit members to hear and be heard by all other participants.
In such cases, the organizations governing documents should specify that such alternative methods of holding meetings are permitted.
10
The board of a charitable organization should establish its own size and structure and review
these periodically. The board should have enough members to allow for full deliberation and
diversity of thinking on governance and other organizational matters. Except for very small
organizations, this generally means that the board should have at least five members.
The ideal size of a board depends on many factors,
such as the age of the organization, the nature and
geographic scope of its mission and activities, and
its funding needs. Although a larger board may
ensure a wide range of perspectives and expertise,
a very large board may become unwieldy and
end up delegating too much responsibility to an
executive committee or permitting a small group
11
The board of a charitable organization should include members with the diverse background
(including, but not limited to, ethnic, racial and gender perspectives), experience, and
organizational and financial skills necessary to advance the organizations mission.
Boards of charitable organizations generally strive
to include members with expertise in budget
and financial management, investments, personnel, fundraising, public relations and marketing,
governance, advocacy, and leadership, as well as
some members who are knowledgeable about
the charitable organizations area of expertise or
programs, or who have a special connection to its
constituency. Some organizations seek to maintain
a board that respects the culture of and reflects the
community served by the organization. Boards
increasingly are being encouraged to be inclusive
of and sensitive to diverse backgrounds when
recruiting board members, in addition to purposefully recruiting board members with expertise and
professional or personal experiences that will be
beneficial to the organization.
Because the board must ensure that all financial
matters of the organization are conducted legally,
ethically and in accordance with proper accounting rules, it should make every effort to ensure
that at least one member has financial literacy
that is, the ability to understand financial statements, to evaluate the bids of accounting firms
12
A substantial majority of the board of a public charity, usually meaning at least two-thirds of
the members, should be independent. Independent members should not: (1) be compensated
by the organization as employees or independent contractors; (2) have their compensation
determined by individuals who are compensated by the organization; (3) receive, directly
or indirectly, material financial benefits from the organization except as a member of the
charitable class served by the organization; or (4) be related to anyone described above
(as a spouse, sibling, parent or child), or reside with any person so described.
All directors of nonprofit corporations have a
duty of loyalty that requires them to put the
interests of the organization above their personal
interests and to make decisions they believe are
in the best interest of the nonprofit. Individuals
who have a personal financial interest in the affairs
of a charitable organization may not be as likely
to question the decisions of those who determine
their compensation or fees or to give unbiased
consideration to changes in management or program activities.
The founders of a nonprofit corporation sometimes initially turn to family members and business partners to serve on its board of directors, but
interlocking financial relationships can increase
the difficulty of exercising the level of independent
judgment required of all board members. It is
therefore important to the long-term success and
accountability of the organization that a sizeable
majority of the individuals on the board be free of
financial conflicts of interest.
13
This principle does not apply to private foundations and certain medical research institutions that
operate under specific legal restrictions regarding
self-dealing transactions, and other charitable
organizations whose articles of incorporation
or trust instruments include special stipulations
regarding board composition. For example, an
organization established under the auspices of a
religious institution may be required to include
clergy or other paid representatives of that institution on its board. A supporting organization may
be required to have representatives of its supported
organizations on its board. For a complete list
of the types of organizations excluded from this
principle, consult the reference addition of these
principles at www.nonprofitpanel.org.
When a charitable organization determines that
having a majority of independent board members
is not appropriate, the board and staff should
evaluate their procedures and meeting formats to
ensure that board members are able to fulfill their
responsibilities to provide independent, objective oversight of management and organizational
performance.
The board should hire, oversee, and annually evaluate the performance of the chief executive
officer of the organization, and should conduct such an evaluation prior to any change in that
officers compensation, unless there is a multi-year contract in force or the change consists
solely of routine adjustments for inflation or cost of living.
Boards of directors have the authority to delegate
responsibility for maintaining the daily operations
of the organization to a chief executive officer.
One of the most important responsibilities of the
board, then, is to select, supervise, and determine
a compensation package that will attract and
retain a qualified chief executive. The organizations governing documents should require the full
14
When governing boards use compensation consultants to help determine the appropriate salary for
the chief executive, the consultant should report
directly to the board or its compensation committee and should not be engaged in other business
with or have any conflicts of interest with regard
to the chief executive.
Governing boards are responsible for hiring and
establishing the compensation of the CEO and for
approving the compensation range of other persons in a position to exercise substantial control of
the organizations resources. It is the responsibility
of the CEO to hire and set the compensation of
other staff, consistent with reasonable compensation guidelines set by the board. If the CEO finds
it necessary to offer compensation that equals or
surpasses his or her own, in order to attract and
retain certain highly qualified and experienced
staff, the board should review the compensation
package to ascertain that it does not provide an
excess benefit.
The board or a designated compensation committee should also review the overall compensation program, including salary ranges and benefits provided
for particular types of positions, to assess whether
the compensation program is fair, reasonable, and
sufficient to attract and retain high-quality staff.
The board of a charitable organization that has paid staff should ensure that the positions
of chief staff officer, board chair, and board treasurer are held by separate individuals.
Organizations without paid staff should ensure that the positions of board chair and treasurer
are held by separate individuals.
Concentrating authority for the organizations
governance and management practices in one or
two people removes valuable checks and balances
that help ensure that conflicts of interest and other
personal concerns do not take precedence over the
best interests of the organization. Some state laws
require that the offices of president and treasurer
be held by different individuals. Both the board
chair and the treasurer should be independent
of the chief staff executive to provide appropriate oversight of the executives performance and
15
The board should establish an effective, systematic process for educating and communicating
with board members to ensure that they are aware of their legal and ethical responsibilities,
are knowledgeable about the programs and activities of the organization, and can carry out
their oversight functions effectively.
Most people volunteer for boards because of a
commitment to the mission of the organization
and the value of the organizations work to society.
Yet they may not have the training or information
necessary to understand adequately their fiduciary
responsibilities or common practices of boards of
charitable organizations.
An effective board orientation process fills this
need by detailing the broad oversight responsibilities of the board and the specific legal and ethical
responsibilities of individual members. Members
should be made aware of their personal liability
for the boards actionsor for its failure to take
actionand of the protections available to them.
All board members should receive oral and written
instruction regarding the organizations governing documents, finances, program activities, and
governing policies and practices. Even members
16
Board members should evaluate their performance as a group and as individuals no less
frequently than every three years, and should have clear procedures for removing board
members who are unable to fulfill their responsibilities.
A regular process of evaluating the boards performance can help to identify strengths and
weaknesses of its processes and procedures and to
provide insights for strengthening orientation and
educational programs, the conduct of board and
committee meetings, and interactions with board
and staff leadership. Many boards will find it helpful to conduct such a self-assessment annually;
others may prefer a schedule that coincides with
the terms of board service or regular long-range
planning cycles. A number of print and online
tools, ranging from sample self-assessment questionnaires to more complex evaluation procedures,
can help an organization design a board evaluation
or self-assessment process that best meets its needs.
17
18
The board should establish clear policies and procedures setting the length of terms and the
number of consecutive terms a board member may serve.
Every charitable organization should determine
whether its best interests are served by limiting
the length of time an individual may serve on its
board. Some organizations have found that such
limits help in bringing fresh energy, ideas and
expertise to the board through new members.
Others have concluded that term limits may
deprive the organization of valuable experience,
continuity and, in some cases, needed support
provided by board members. They believe organizations should rely solely on rigorous board procedures for evaluating board members and removing
those who are not able to fulfill their governance
responsibilities effectively. Some family foundations may decide not to limit board terms if their
donors expressed a wish that family members continue serving as long as they are willing and able.
The board should review organizational and governing instruments no less frequently than
every five years.
Regular reviews of the organizations articles of
incorporation, bylaws and other governing instruments help boards ensure that the organization is
abiding by the rules it has set for itself and determine whether changes need to be made to those
instruments. The board may choose to delegate
some of this deliberation to a committee, but
the full board should consider and act upon the
committees recommendations.
Most state laws permit the state attorney general to file suit asking the court to hold a board
accountable for failure to abide by the requirements set forth in these basic documents. If it
becomes impractical or no longer feasible to carry
out the purposes of the organization as outlined
in its articles of incorporation, the board should
take appropriate action to amend the articles and
to file the amended articles with state officials, as
required. In some instances, a charitable organization may need court approval to amend its organizing documents.
19
The board should establish and review regularly the organizations mission and goals and
should evaluate, no less frequently than every five years, the organizations programs, goals
and activities to be sure they advance its mission and make prudent use of its resources.
As stewards of the publics trust and the resources
invested in the organization, board members have
an obligation to ensure that the organization uses
its resources as effectively as possible to advance its
charitable mission. Every board should therefore
set strategic goals and review them annually, generally as part of the annual budget review process.
This review should address current needs and
anticipated changes in the community or program
area in which the organization operates that may
affect future operations. It should also consider the
financial and human resources that are needed to
accomplish the organizations goals. Such periodic
performance reviews and assessments are a
common feature of many self-regulation,
accreditation and funding programs in which
nonprofit organizations participate.
20
Board members are generally expected to serve without compensation, other than
reimbursement for expenses incurred to fulfill their board duties. A charitable organization
that provides compensation to its board members should use appropriate comparability data
to determine the amount to be paid, document the decision and provide full disclosure to
anyone, upon request, of the amount and rationale for the compensation.
Although some charitable organizations reimburse
expenses related to board work, the vast majority
of board members serve without compensation.
In fact, board members of public charities often
donate both time and funds to the organization, a
practice that supports the sectors spirit of giving
and volunteering.
When organizations find it appropriate to compensate board members due to the nature, time or
professional competencies involved in the work,
they must be prepared to provide detailed documentation of the amount of and reasons for such
compensation, including the responsibilities of
board members and the services they provide. Any
compensation provided to board members must
be reasonable and necessary to support the performance of the organization in its exempt function.
Compensation paid to board members for services
in the capacity of staff of the organization should
A charitable organization must keep complete, current, and accurate financial records. Its
board should receive and review timely reports of the organizations financial activities and
should have a qualified, independent financial expert audit or review these statements annually
in a manner appropriate to the organizations size and scale of operations.
Complete and accurate financial statements are
essential for a charitable organization to fulfill its
legal responsibilities and for its board of directors
to exercise appropriate oversight of the organizations financial resources. A board that does not
have members with financial expertise should
retain a qualified paid or volunteer accounting
professional to establish whether financial systems and reports are organized and implemented
appropriately.
Having financial statements prepared and audited
in accordance with generally accepted accounting principles and auditing standards improves
the quality of the information. Each organization
must ensure that it has its annual financial statements audited or reviewed as required by law in
the states in which it operates or raises funds or as
required by government or private funders. When
an audit is not legally required, a financial review
offers a less expensive option that still provides the
board, regulators and the public with some assurance of the accuracy of the organizations financial
records. Many smaller organizations that have
22
The board of a charitable organization must institute policies and procedures to ensure that
the organization (and, if applicable, its subsidiaries) manages and invests its funds responsibly,
in accordance with all legal requirements. The full board should review and approve the
organizations annual budget and should monitor actual performance against the budget.
Sound financial management is among the most
important responsibilities of the board of directors. The board should establish clear policies
to protect the organizations financial assets and
ensure that no one person bears the sole responsibility for receiving, depositing, and spending
its funds. Day-to-day accounting and financial
23
A charitable organization should not provide loans (or the equivalent, such as loan guarantees,
purchasing or transferring ownership of a residence or office, or relieving a debt or lease
obligation) to directors, officers, or trustees.
The practice of providing loans to board members
and executives, while infrequent, has created both
real and perceived problems for public charities.
While there may be circumstances in which a
charitable organization finds it necessary to offer
loans to staff members, there is no justification
for making loans to board members. Federal laws
prohibit private foundations, supporting organizations and donor-advised funds from making loans
to substantial contributors, board members, organization managers and related parties. Many states
24
25
A charitable organization should establish clear, written policies for paying or reimbursing
expenses incurred by anyone conducting business or traveling on behalf of the organization,
including the types of expenses that can be paid for or reimbursed and the documentation
required. Such policies should require that travel on behalf of the organization is to be
undertaken in a cost-effective manner.
A charitable organizations travel policies should
be unambiguous and easy to follow, and should
reflect the organizations principled judgment
about what it considers reasonable expenditures
for individuals who must travel to conduct business on its behalf. These policies should include
procedures for properly documenting expenses
incurred and their organizational purpose.
As a general practice, travel policies should ensure
that the business of the organization is carried out
in a cost-effective manner. Decisions on travel
expenditures should be based on how best to further the organizations charitable purposes, rather
than on the title or position of the person traveling. Charitable funds generally should not be used
26
A charitable organization should neither pay for nor reimburse travel expenditures for
spouses, dependents or others who are accompanying someone conducting business for the
organization unless they, too, are conducting such business.
If, in certain circumstances, an organization deems
it proper to cover expenses for a spouse, dependent, or other person accompanying someone on
business travel, the payment generally must, by
law, be treated as compensation to the individual
traveling on behalf of the organization. This principle need not apply to de minimis expenses such
as the cost of a meal at organization functions
where participants are invited to bring a guest.
Responsible Fundraising
27
Solicitation materials and other communications addressed to donors and the public must
clearly identify the organization and be accurate and truthful.
Charitable solicitationswhether in print, via
the Internet, over the phone, or in personare
often the only contact a donor has with a charitable organization. Clear and accurate solicitation
materials help potential contributors to contact
the organization and obtain information necessary
to distinguish an organization with a solid history
of service to the community from one that may
claim a similar name or purpose, but whose fundraising appeal is misleading.
A donor has the right to know the name of anyone
soliciting contributions, the name and location of
the organization that will receive the contribution,
a clear description of its activities, the intended
use of the funds to be raised, a contact for obtaining additional information, and whether the
individual requesting the contribution is acting
as a volunteer, employee of the organization, or
hired solicitor. (A Donor Bill of Rights, endorsed
by many organizations, is available at
28
www.nonprofitpanel.org.) Descriptions of
program activities and the financial condition of
the organization must be current and accurate,
and any references to past activities or events
should be dated appropriately.
If an organization is not eligible to receive taxdeductible contributions, it must disclose this
limitation at the time of solicitation. Similarly, a
charitable organization that the IRS has recognized as eligible to receive tax-deductible contributions should clearly indicate in its solicitations
how donors may obtain proof of that status.
The charity may post a copy of its IRS letter of
determination on its website or offer to provide a
copy of the letter to donors who request it. If the
solicitation promises any goods or services to the
donor in exchange for contributions, the materials should also clearly indicate the portion of the
contribution (that is, the value of any goods or
services provided) that is not tax-deductible.
Contributions must be used for purposes consistent with the donors intent, whether as
described in the relevant solicitation materials or as specifically directed by the donor.
When a donor responds to a charitable solicitation
with a contribution, he or she has a right to expect
that the funds will be used as promised. Solicitations should therefore indicate whether the funds
they generate will be used to further the general
programs and operations of the organization or to
support specific programs or types of programs. A
donor may also indicate through a letter, a written
note on the solicitation, or a personal conversation with the solicitor or another official of the
charitable organization how he or she expects the
contribution to be used.
In some cases, an organization may not receive
sufficient contributions to proceed with a given
project or it may receive more donations than it
29
30
fair market value, although cost may be an important factor. For example, a hotel may donate the
food served at a banquet, thus imposing zero cost
on the charitable organization. But the fair market value of a donors meal at that banquet would
not be zero; it would be the price he or she would
have to pay for a similar meal at that hotel. The
charitable organization does not have to include
information on fair market value in a donor
acknowledgement if that value is not more than
2 percent of the contribution or $89, whichever
is less. (These are 2007 amounts; the IRS changes
them periodically.)
A charitable organization should adopt clear policies, based on its specific exempt purpose,
to determine whether accepting a gift would compromise its ethics, financial circumstances,
program focus or other interests.
Some charitable contributions have the potential
to create significant problems for an organization or a donor. Knowingly or not, contributors
may ask a charity to disburse funds for illegal or
unethical purposes, and other gifts may subject
the organization to liability under environmental
protection laws or other rules. Some types of corporate sponsorships or interests in corporate stock
or assets may result in unrelated business income
for a charitable organization. Donors may also face
adverse tax consequences if a charity is unable to
use a gift of property in fulfilling its mission and
31
A charitable organization should provide appropriate training and supervision of the people
soliciting funds on its behalf to ensure that they understand their responsibilities and applicable
federal, state and local laws, and do not employ techniques that are coercive, intimidating, or
intended to harass potential donors.
A charitable organization may be legally responsible when those who solicit on its behalf engage
in illegal or fraudulent practices. Yet even beyond
ensuring that fundraising practices are lawful
and honest, a charitable organization has many
reasons to provide careful training and supervision to those who solicit donations on its behalf.
The most obvious reason is that they are often a
potential donors first, and sometimes only, direct
contact with the organization. The organization
should therefore ensure that its fundraisers are
respectful of a donors concerns and do not use
coercive or abusive language or strategies to secure
contributions, misuse personal information about
potential donors, pursue personal relationships
that are subject to misinterpretation by potential donors, or mislead potential donors in other
ways. All those who solicit contributions on the
organizations behalf, including volunteers, should
be provided with clear materials and instructions
on what information to provide to prospective
donors, including the organizations name and
address, how the donor can learn more about the
organization, the purposes for which donations
will be used, whether all or part of the donation
32
33
that could be regarded by legal authorities or perceived by the public as excessive compensation
compared to the actual work conducted. Percentage-based compensation may also be skewed by
unexpected or unsolicited gifts received by the
charitable organization through no effort of the
fundraiser.
A similar logic applies to employees. Some charitable organizations choose to provide bonuses to
employees for exceptional work in fundraising,
administrative, or program activities. If so, the
criteria for such bonuses should be clearly based
on the quality of the work performed, rather than
on a percentage of the funds raised.
A charitable organization should respect the privacy of individual donors and, except where
disclosure is required by law, should not sell or otherwise make available the names and
contact information of its donors without providing them an opportunity at least once a year
to opt out of the use of their names.
Preserving the trust and support of donors
requires that donor information be handled with
respect and confidentiality to the maximum extent
permitted by law. Charitable organizations should
disclose to donors whether and how their names
may be used, and provide all donors, at the time
a contribution is made, an easy way to indicate
that they do not wish their names or contact
information to be shared outside the organization. In all solicitation and other promotional
materials, organizations should also provide a
means, such as a check-off box or other opt-out
procedure, for donors and others who receive
such materials to request that their names be
deleted from similar mailings, faxes or electronic
communications in the future. The organization
should immediately remove a donors name from
Development Staff
Sherry Rockey
Deborah Briggs
Administrative Support
Gina Catedrilla
Staci Morgan
Communications Staff
Patricia Nash Christel
Bill Wright
Additional support provided by
Jennifer Frias and Gudrun Hofmeister
Acknowledgements
The Panel thanks the many charities, private foundations, community foundations, corporate funders,
and individuals that have provided support for our work since its inception in 2004. A complete list of
funders is available on our website at www.nonprofitpanel.org.
Publication and dissemination of this report was made possible through the generous support of
The Ford Foundation, the W.K. Kellogg Foundation, and the Charles Stewart Mott Foundation.
We also extend our sincere appreciation to Celia Roady, Partner, Morgan, Lewis & Bockius, LLP, and
Marion Fremont-Smith, Senior Research Fellow, Hauser Center for Nonprofit Organizations, Kennedy
School of Government, Harvard University, for the countless hours they contributed in reviewing
documents that led to the publication of this volume.
Finally, we thank all of the organizations that provided comments on these principles and all of the
Panels work through our website, our town hall meetings, and other communications.
Members
Stephen M. Ahnen, Senior Vice President,
American Hospital Association, Washington,
DC
Willard Boyd, Professor of Law and President
Emeritus, College of Law, University of Iowa,
Iowa City, IA
J. Todd Chasteen, Vice President of
Administration, Human Resources and General
Counsel, Samaritans Purse, Boone, NC
Harvey Dale, Director, National Center on
Philanthropy & the Law, and University
Professor of Philanthropy and Law, New York
University School of Law, New York, NY
Charles M. Elson, Director, John L. Weinberg
Center for Corporate Governance, University of
Delaware, Newark, DE
Virginia Esposito, President, The National Center
for Family Philanthropy, Washington, DC
Marion R. Fremont-Smith, Senior Research
Fellow, Hauser Center for Nonprofit
Organizations, Kennedy School of Government,
Harvard University, Cambridge, MA
Janne Gallagher, Vice President and General
Counsel, Council on Foundations, Washington,
DC
Merrill Gappmayer, Chairman of the Board,
Intermountain Health Care, Salt Lake City, UT
Joyce Godwin, Chair, Board Governance
Committee, Presbyterian Health Care Services,
Albuquerque, NM
Donald Haider, Professor, Management and
Strategy, Kellogg School of Management,
Northwestern University, Evanston, IL
Scott Harshbarger, Senior Counsel, Proskauer
Rose LLP , Boston, MA
Sister Carol Keehan, President and CEO, Catholic
Health Association of the United States,
Washington, DC
Richard Klarberg, President and CEO, Council
on Accreditation, New York, NY
Colin Lacon, President and CEO, Northern
California Grantmakers, San Francisco, CA
Carol Larson, President and CEO, David and
Lucile Packard Foundation, Los Altos, CA
Richard Legon, President, Association of
Governing Boards of Universities and Colleges,
Washington, DC
Jennifer Leonard, President and Executive
Director, Rochester Area Community
Foundation, Rochester, NY
William L. Minnix, Jr., President and Chief
Executive Officer, American Association of
Homes and Services for the Aging, Washington,
DC
David Ormstedt, Counsel, Wiggin and Dana LLP,
Hartford, CT
Michael Piraino, Chief Executive Officer, National
CASA, Seattle, WA
Mark Sidel, Professor of Law, University of Iowa,
Iowa City, IA
Bruce Sievers, Visiting Scholar and Lecturer,
Stanford University, Stanford, CA
Rev. Larry Snyder, President, Catholic Charities
USA, Alexandria, VA
Sterling Speirn, President and CEO, W.K. Kellogg
Foundation, Battle Creek, MI
Eugene R. Tempel, Executive Director, Center
on Philanthropy at Indiana University,
Indianapolis, IN
David Ward, President, American Council on
Education , Washington, DC
David L. Warren, President, National Association
of Independent Colleges and Universities,
Washington, DC
Michael D. Weekes, President and CEO,
Massachusetts Council of Human Service
Providers, Boston, MA
Myrl Weinberg, President, National Health
Council, Washington, DC
Rand Wentworth, President, Land Trust Alliance,
Washington, DC