Paper Boats

Day by day I float my paper boats

One by one, down the running stream.
In bid black letters I write my name on them
And the name of the village where I live.
I hope that someone in some strange land
Will find them and know who I am.
I load my little boats
With shiuli flower from our garden
And hope that these blooms of the dawn
Will be carried safely to land in the night.
I launch my paper boats and look up into the sky
And see the little clouds setting thee white bulging sails.
I know not what playmate of mine in the sky
Sends them down the air to race with my boats!
When night comes I bury my face in my arms
And dream that my paper boats float on and on
Under the midnight stars.
The fairies of sleep are sailing in them,
And the lading ins their baskets full of dreams.

by Rabindranath Tagore

Brand Name
Your first craft lesson. Your first rain when you were allowed to go out.
Your first sense of accomplishment.
Your first sense of loss as it drowned. Your first life lesson about staying
afloat in harsh circumstances. Your first science lesson about buoyancy.
A paper boat implies a lot of firsts.
But it also signifies a different world. With different priorities.
Maybe it implies a Tagore poem of the same name.
Or maybe it tells us that no matter who you are, where you lived or what
youve done in your life, you remember how to make a paper boat right?
So the real question is:

Why not paper boat?

Our Inspiration
Any drink can be made to taste good. Or feel nutritious. But how many drinks tell a story? Because when
companies get together and dole out a drink to the parched populace, its practicality. But when history
and geography conspire to make a drink favoured through the ages, thats destiny.
A culmination of efforts. Modified through trial and error. Perfected with every passing age. From a kings
royal cook to a soldiers flask to a peace offering made by warring clans to a mother conjuring something
special for her sons return to a grand celebration of harvest. Everyone had something to contribute. And
its their additions (and subtractions) that ultimately made their way into food carts in village fairs.
And while weve all experienced the joy of tasting these drinks at these carts at one point or the other,
weve also experienced the often awful gastronomical aftermath of these little joys.
Our inspiration lies in emulating these tastes and experiences standing tall on a benchmark of hygiene
and safety. Getting the good moments out to you while avoiding the unpleasant bits.
So go on ahead, make new memories. Well watch your back.

What is innocence?
Is it your sense of wonder? Or is it just plain naivet?
Maybe its just confusion. As long as you have the ability to be confused or even slightly rattled, it should qualify as innocence, right? Because as a child, even
the smallest event shook you up. Changed the course of your day. Even the smallest wisp of curiosity or emotion avalanched into something grand and allencompassing.
Maybe innocence is that very flip-flop of your core beliefs.
"I found puppies behind the building and gave them bread. Someone STOLE my red button. I love my tonsils NOOOOO! Ice cream, you say? Fountain pens
are amazing! But I dont want to wear a monkey cap! 4 in one cartridge! G.I.JOEs arent dolls okay! A drawer is someone who draws, right? I got ink on my
shirt pocket. I dont eat scabs who told you? You got pao bhaji for tiffin?! I never returned that library book. HE PUT HIS FINGER IN HIS NOSE!!!
But now we know better, right?
I mean, we have clearly demarcated lines for rights and wrongs. Were adults. We understand things better.
But do we need to?
Look around you. Look past the statistics. Look past the 9 o clock news. Things arent worse. They arent even bad. The life you live right now was in all
probability a dream you had as a ten year old. Your phone has better looking games than the hazy cartoons that mesmerized you after school? Remember
when you saw that red-green caterpillar and no one believed you? Well guess what, everything has a camera now. Youre literally everything you ever
wanted to be. You wanted to be a full grown adult who can make his or her own decisions. You wanted to be taller, smarter, better dressed. And you are.
Mostly.
So why arent you more excited?
Childhood isnt over when you experience all the things you ever thought youd experience. It is over when you stop wanting to experience new things.

Look around you.

Life is still beautiful.
You just need to think like you have a thousand times before.

Once Upon a Time

History is basically a collective memory of a people. And we realize that history is a sum of parts. And some of those parts, are
delicious. It all began when fours guys who are history buffs (and beverage buffs!) sat down to have lunch on a hot Indian
summer. They would always share their lunch and one of them would always bring a flask of delicious homemade aampanna
with him.
Among the four of these history (and beverage!) enthusiasts, one comes from a far away land - A land of bald eagles, of bowls
that are super and of cars that are Nas. He is quickly taken to the idea of commercializing this raw mango ale.
"I want to commercialize this raw mango ale", says the man from the far away, hitherto unknown land. "Aye!" the remaining
trio heartily agree. "Woof!" goes the company dog who the narrator of this tale forgot to mention until now. And thus began
the journey of Paper Boat. A journey of going back in time and bringing to fore, liquid traditions. Drinks, that the many
civilizations of this subcontinent inspired. Drinks, that are practical and delicious. Drinks, that are a product of generations of
trial and error. Drinks, that are sadly being lost to the excesses of urban life.
We hoped that Paper Boat, much like the Tagore poem, would send these drinks, these culinary messages to those who have
never tasted such concoctions. And of course to those, who long for the days gone by. Of homemade Aamras, Jaljeera, Kokum,
Aampanna, Kala Khatta and many other secret recipes.

Moral of the Story: If you could make people taste memories, you should.

aamras
During summer, there is barely a home in western India, be it Gujarat or Rajasthan,
that doesnt partake in the festivity that is Aamras. Sometimes, they have it with milk,
sometimes rotis and if time and patience allow, they even make sweets out of it. But
the best way to go about Aamras is to have it directly as is. The way the ancients
intended. Without preservatives or artificial flavour. Without frills or hassles. An
honest treat for an honest days work. A silkesque ale cascading down your throat Soothing, serenading and more importantly, lingering. To remind you that the mango
is indeed the true king of the fruit realm. And that we cannot help but submit to its
tasty tyranny. All hail the mango! Long live the mango! God save the mango!
functional benefits of aamras

Believe or not, Aamras does have other functional benefits other than tasting like
mythical, golden nectar from the heavens. For one thing, it helps prevent heart
disease The Beta-Carotene, Selenium, Potassium and Vitamin-E in the mangoes
pretty much ensure that. Being rich in iron and copper, it also helps produce blood
corpuscles. In addition to all this, it builds your immune system, aids in digestion,
controls blood pressure, prevents anemia, relaxes muscle tissues and occasionally,
reminds you of summer vacations.

jaljeera
A hot summer day is magnified tenfold in India. The sun, once a trusted ally, is now a
vengeful god charring its antlike populace. Dont worry hell calm down in a while.
But till he does, what respite does a mortal have against the might of distant nuclear
fusion of a main-sequence star that constantly turns hydrogen into helium*? The
answer descends from the heavens in the form of Jaljeera - The perfect infusion of
cumin, lemon juice, black pepper and rock salt that functions both as an electrolyte
AND an appetizer. Perfect for those summer days, those heavy meals, those elaborate
family functions... Actually, you dont need a reason to drink Jaljeera, you just need to
be.
functional benefits of jaljeera

With its electrolytic and replenishing properties, Jaljeera is a heatstroke's worst

nightmare. Cumin (Jeera), one of its key ingredients, is a regular fixture in Ayurveda.
Cumin alone is a natural anti-oxidant and cleanses your vocal chords. The black
pepper and rock salt help you cool down and digest food better. The ginger in it clears
congestion and combats nausea. It also acts as a muscle relaxant as a random
philanthropic bonus. And as all this happens, the lemon juice in the drink with its
innate Vitamin C fights exhaustion, detoxes and even helps in weight loss. All without
breaking a sweat!

kokum
A berry belonging to the mangosteen family and largely indigenous to the western
ghats, Kokum is a specific affair. Seemingly made exclusively for the South Asian
palate (it grows nowhere else in the world!), Kokum, with its unique zest, is certainly
a taste to reckon with. And eventually accept defeat to. (Yeah, it's that good) and the
sherbet made from Kokum berries, a hint of cardamom, cumin and sugarcane extract
has been described as the reason why Ratna fell and decided to name an entire
district after the incident. But Ratnagiri's dubious nomenclature aside, Kokum is a
relaxant, an anti-oxidant and an appetizer. So when you treat yourself to Kokum,
Kokum treats you back.
functional benefits of kokum

Being a very specific berry, available in very specific locations, Kokum has very specific
properties. Our Kokum, sourced specifically from Sindhudurg in Maharashtra, helps in
lowering cholesterol, cleanses the digestive tract, is an amazing appetizer and
possibly, a good friend and confidant in the years to come. Xanthone and Garcinol,
which sound like fictitious villains from pulp literature, are very real heroes found in
the literature of our pulp. Together, they have potent anti-oxidant, anti-glaucoma,
anti-ulcer, anti-fever, anti-vertigo (Kokum does indeed up the ante with its antis),
anti-allergic, anti-bacterial and anti- inflammatory properties (Phew!).

jamun kala khatta

Jamun Kala Khatta is not quite the Kala Khatta (of chemical Gola stain fame) you
grew up with... A paradox of sorts, this Kala Khatta, dark purple and not black, dates
all the way back to the year 100 AD. Made at the peak of civilization, this drink was
called Raga. And those who had it, described it as music for the taste buds. (They
also described actual music as fragrance for the ear.). Therapeutic as it is tasty, they
say Kala Khatta can be used to cure a host of ailments. (Hangovers? Certainly!) But
don't take our word for it. Try it out. Take a little swig. Fancy a gulp. Infer a chug.
Who knows? You might even describe it as a great novel for the nostrils.
functional benefits of jamun kala khatta
Jamun Kala Khatta weaves in several nutritional quadrants quite seamlessly. A great
source of essential minerals like calcium, potassium, magnesium, phosphorus and
sodium, Jamun is the heavy hitter here with anti-diabetic, pro-digestive and skinclearing properties. A source of iron and Vitamin C, Jamun helps cure anaemia and
kill fatigue. Also, Jamun juice is said to improve eyesight and remove hoarseness of
voice. If, by an off chance, you enjoy seeing and talking, then Jamun Kala Khatta is
THE drink for you. Oh and Jamun is also rich in naturally occurring folic acids which
are key components of DNA. You know, the building blocks of life. No big deal. Nope.
Not at all. This is just like any another drink.

aam panna
The pre-vacation between your actual summer vacation and the last day of the final
exams.The buffer time it took for your teachers to grade you, to graduate you into
another class. That was the window of The Kairi. There was something poetic about
raw, unfledged mangoes enticing our fully formed taste buds. Like it was another
fruit altogether. Mixed with spices, mint and served cold, almost inversely to the
soaring temperatures outside. You gushed it down in a single gulp. But the moment
lingered forever.
functional benefits of aam panna
The Aampanna cares. It cares if youve eaten well. It cares if youve not. And if you
havent,then it takes care of you. With its numerous digestive properties, its a
valiant fighter of terrible gastrointestinal disorders like diarrhoea, dyspepsia and
dysentery. Not only that, due to its incredible Vitamin C content (more so than
ripened mangoes), its a powerful antioxidant and dreaded foe of scurvy (pirates,
listen up). And mothers to be, if morning sickness troubles ye, look no further and by
that we mean look at Aam panna.

golgappe ka pani
Nothing makes you stop in your tracks in a harried evening like the sight of a
Golgappewala (Or Panipuriwala. Or Phuchkawala. Or Patashewala. The list goes on.)
The very thought of a Golgappa can make you salivate like you did the first time to
had one. You couldnt believe yourself. You couldnt believe that they could make
food taste like this. But they did. And we bring you the same Golgappe ka Pani. Well,
minus the aftermath of the gastrointestinal horrors that you might or might not have
faced.
functional benefits of golgappe ka pani
Other than the functional benefits of salivating (of there are many were sure),
Golgappe ka Pani has tamarind, lemon juice and a hint of red chillies. The tamarind
makes it a awesome immunity booster (what with its anti-oxidant properties and all),
while the lemon juice makes it a potent digestive aid. The chilli bits make it a
powerhouse of nutrients like Vitamin A and E, copper, iron and potassium. Who knew
something this tasty could be this good for you?

chilled rasam
Rasam, a preparation as delicious as its phonetics. An essential suffix to every south
Indian meal, Rasam is quite simply put, mesmerizing. That's why we came up with
Chilled Rasam. And we know, Rasam is meant to be had hot. That's what we thought
as well. Then we tried it chilled. This opened up a whole new world for us. This spicy
tomato drink is a lot more than it lets on. Add the word, 'cocktail' to the mix and you
have your very own Subcontinental-Condimental-Bloody-Mary (working title).
Bottom's up!
functional benefits of chilled rasam
Other than being the tastiest digestive to ever exist, Rasam with it's tomato and
tamarind content is high on organic acids like citric acid and tartaric acid. Both are
known for their incredible anti-oxidant properties and for having the same first name.
Tomatoes are also the greatest source of lycophenes, which gives it digestive
properties. Lycophenes also improve blood functions like regulate platelet activity. We
think it's because they are both red coloured and they stick up for one another.

sattu drink
An indispensable staple of erstwhile provincial Bihar, our Sattu drink is made from a
recipe dating back hundreds of years. Finely ground chickpeas, sand roasted to
perfection coupled with lemon juice, pured onions and some light spices to give it
the right amount of zest. A zest deserving of Patliputra's finest drink. A meal on it's
own, Sattu leaves you with a sense of fullness, but not in a weird hot air balloon way.
In a healthy, model-posing-for-a-sculpture way. Really. Try it.
functional benefits of sattu drink
Chickpeas are a potent source of proteins. So much so, they should be called 'poteins'.
But let's not. However they are chock full of dietary fibres. Speaking of dietary, Sattu
is a ultimate dieter's drink. Not only does it aid in hunger control, it also helps in
reducing bad (LDL) cholesterol in your body. Without a doubt, this is definitive
indigenous answer to the protein shake.

ginger lemon tea

Darjeeling tea is not your average tea. It's called the 'Champagne of Teas' for a reason.
It's fruity demeanour, light in its essence, is one of the most distinct and sought after
flavours on the planet. Fancy words aside, Darjeeling Tea *is* special. Other than
being the first Indian product to receive the GI (Geographical Indication) tag, meaning
only it is permitted to be grown in Darjeeling. So you can bet your uh, essence that a
lot of care goes into plucking and sorting it. Then packing and blending it. Then
brewing and serving it. Oh, and did we mention that it's brewed with ginger and
lemon? Well it's in the name so no surprise there. The aftertaste alone is worth a
whole conversation on its own. Wait. This actually would've been a surprise.
functional benefits of ginger lemon tea

Darjeeling black tea (amber coloured) is a known anti-oxidant, it helps reducing

inflammation and other oxidation related internal hullabaloo (OORIH). It also
prevents halitosis and general bad breath problems. It is not a substitute for brushing
or dentists though. Oh, and the ginger in it is a massive immunity booster. Did you
know that ginger contains essential amounts of chromium, magnesium and zinc that
help in regulating blood flow and combat motion sickness. Despite all this, ginger
denies being in a thrash metal band.

tulsi tea
A leaf as medicinal as it is sacred, Tulsi is mainstay in North Indian courtyards and film
sets that intend to show North Indian courtyards. Hot Tulsi preparations are often had
for their health many health benefits. Our Tulsi Tea is confluence of the North and the
East. The glory of Darjeeling tea coupled with the subtle musings of Tulsi. They
complement each other very well. Sometimes, Darjeeling Tea is all "Hey Tulsi, you are
a flavour" and Tulsi's all "Hey you are a nice tea." All great relationships are based on
compliments.
functional benefits of tulsi tea
All the benefits of tea aside, Tulsi itself is a powerhouse of immunity. Often used to
quell fevers and colds, Tulsi is host to benefits that range from easing respiratory
problems to kidney stones (yup). Tulsi has anti-bacterial and anti-fungal properties. It
is supposed to aid in capillary function and control blood pressure. And due to it's
eugenol content, is helpful in removal of free radical and prevent heart ailments. It is
also an anti-inflammatory. And a relaxant. And frankly, a bit of a show off.

featured ingredients

featured ingredients

featured ingredients

featured ingredients

Behind every successful drink, is a memory..

Paper Boat maybe new on paper but its run
by industry veterans. Our directors dads
come from varied backgrounds. The
founding fathers being Neeraj Kakkar, James
Nutall, Suhas Misra and Neeraj Biyani (we
are slightly Neeraj inclined). Neeraj K has a
background as a stalwart in the soft drink
industry. James is the force behind our
packaging prowess. Both Neeraj and James
went to the Wharton School of Business,
Pennsylvania - Where they bonded over
drinks and Neeraj convinced James to shift
base to India. It mustve been a hell of a
drink.

Suhas has a degree in marketing from IIM

Calcutta which he put to good use with
stints in the soft drink and cellphone
industry leading to a marketing strategies
startup and ultimately here. Neeraj B, an
SRCC and MDI alum, also brings his
beverage background into play as our
operations quadrant. Together, they are the
Mount Rushmore of Hector. The A-Team.
The Fantastic Four.

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