Scribd Logo
Upload

Welcome to Scribd!

  • 145 views

    Export Practice Management (Ferrero Rocher)

    Uploaded by

    Calvin Yong
    The importance of export for Ferrero Rocher. The benefits of exporting of Ferrero Rocher's products. The target market of Ferrero Rocher.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Export Practice Management (Ferrero Rocher)

    Uploaded by

    Calvin Yong
    145 views2 pages
    The importance of export for Ferrero Rocher. The benefits of exporting of Ferrero Rocher's products. The target market of Ferrero Rocher.

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    The importance of export for Ferrero Rocher. The benefits of exporting of Ferrero Rocher's products. The target market of Ferrero Rocher.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    145 views2 pages

    Export Practice Management (Ferrero Rocher)

    Uploaded by

    Calvin Yong
    The importance of export for Ferrero Rocher. The benefits of exporting of Ferrero Rocher's products. The target market of Ferrero Rocher.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 2

    3.

    0 Production Site
    As mentioned in the case study, Ferreros production facility in Brantford plays an
    important role in Ferreros development due to the fact that it contributes to major markets
    around the western market. The production plant is measuring at one million square foot, where
    it is then equipped with up to date machineries. With the aid of advanced technology, Ferrero
    will be able to emphasize on quality control and cost management in order to outrun its
    competitors. Furthermore, the production facility in Brantford is known to be efficient and
    effective when it comes to production in terms of quantity and quality. Additionally, Ferrero has
    taken the initiative to collaborate with Ontario farmers and governments to explore the hazelnut
    farming sector in order to cater to the global markets demand. By doing so, Ferrero will be able
    to open up job opportunities to the public moreover establishing a new market in Ontario,
    Canada.
    Additionally, the demand for hazelnut is currently undergoing a rapid growth around the
    globe. Therefore, it is mandatory for Ferrero to establish a new production facility in order to
    cater to market demand. Referring back to the case, in order to establish a new production
    facility, there is a set of manufacturing location criteria that needs to be taken into consideration.
    Criteria such as quality of life, market access, operating environment, cost, incentives, and
    human resources contributes to the development of Ferrero. Besides that, cost structure plays a
    crucial role in Ferreros development. This is because in order to outrun its competitors, Ferrero
    will have to emphasize on cost competiveness. Canada was chosen due to the price of sugar is
    relatively lower than the US and among lowest in the world, because sugar produced in Canada
    does not depend on government subsidies instead it based on floating system of world raw sugar
    market, therefore it helpes Canadian food manufacturers to compete internationally (CanadianSI,
    2016). Finally, a large site must be taking into consideration for expansion of Ferrero plant as
    well as the construction must be made quickly since both speed and size were critical factors for
    Ferrero.

    Q6
    Standardization
    Pros

    Adaptation & Globalization


    strategy
    Cons

    -Economies of scale
    -Faster set up time
    -Single coherent global image
    -Excellent monitoring of
    communication

    -Higher Cost
    -Times consuming and poor
    speed of execution
    -Difficult to know what
    consumers really want

    Brand Protection (Ferrero)


    -Brand registration (with common law/civil law in USA
    -Fake item (Ferrero products)
    -Why is people still interest with authentic? The originality taste / recipe
    -Ferrero Roche or etc

    You might also like