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    Winter Training Project Report On

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    Harmeet singh
    This document contains a report on winter training conducted by Harmeet Singh Sran at Sonalika Agro Industries. It includes a declaration, acknowledgements, preface, and table of contents. The report discusses Harmeet's experience working in the marketing department at Sonalika for six weeks. He learned about the company, its products, distribution networks in India and other countries. In weeks 3-4, Harmeet was assigned a project on consumer behavior of Sonalika's products where he collected primary and secondary data. The report also lists some limitations of the study such as short time period, small sample size, and respondents' unwillingness to participate.

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    Winter Training Project Report On

    Uploaded by

    Harmeet singh
    2K views7 pages
    This document contains a report on winter training conducted by Harmeet Singh Sran at Sonalika Agro Industries. It includes a declaration, acknowledgements, preface, and table of contents. The report discusses Harmeet's experience working in the marketing department at Sonalika for six weeks. He learned about the company, its products, distribution networks in India and other countries. In weeks 3-4, Harmeet was assigned a project on consumer behavior of Sonalika's products where he collected primary and secondary data. The report also lists some limitations of the study such as short time period, small sample size, and respondents' unwillingness to participate.

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    This document contains a report on winter training conducted by Harmeet Singh Sran at Sonalika Agro Industries. It includes a declaration, acknowledgements, preface, and table of contents. The report discusses Harmeet's experience working in the marketing department at Sonalika for six weeks. He learned about the company, its products, distribution networks in India and other countries. In weeks 3-4, Harmeet was assigned a project on consumer behavior of Sonalika's products where he collected primary and secondary data. The report also lists some limitations of the study such as short time period, small sample size, and respondents' unwillingness to participate.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    2K views7 pages

    Winter Training Project Report On

    Uploaded by

    Harmeet singh
    This document contains a report on winter training conducted by Harmeet Singh Sran at Sonalika Agro Industries. It includes a declaration, acknowledgements, preface, and table of contents. The report discusses Harmeet's experience working in the marketing department at Sonalika for six weeks. He learned about the company, its products, distribution networks in India and other countries. In weeks 3-4, Harmeet was assigned a project on consumer behavior of Sonalika's products where he collected primary and secondary data. The report also lists some limitations of the study such as short time period, small sample size, and respondents' unwillingness to participate.

    Copyright:

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    of 7

    WINTER TRAINING

    PROJECT REPORT ON

    Submitted By:
    Harmeet Singh Sran
    Student
    Skyline Business School
    Sec.44 Gurgaon (Haryana)
    DECLARATION
    I Harmeet Singh student of MBA (3rd SEM), Skyline Business
    School Gurgaon (Delhi), do hereby declare that this project
    report entitled, “consumer behavior towards Sonalika” is my
    own work, to the best of my knowledge and belief. It contains no
    material previously published or written by another person nor
    material which to a substantial extent has been accepted for the
    award of any other degree or diploma of any other institute,
    except where due acknowledge has been made in the text.
    I further certify that I have no objection and grant the rights to
    SKYLINE BUSINESS SCHOOL to publish any chapter of the
    project if they deem fit in journals/Magazines and newspapers
    etc. without my permission.

    Harmeet Singh Sran


    Roll No.SMU11MBA-1754

    ACKNOWLEDGEMENT
    On the successful completion of the project, first and foremost I
    thank God, the Almighty without whose blessings the project
    would not have been a success.
    I take this opportunity to express my sincere gratitude towards
    Mr. Raj Kumar Sandhu, DGM (marketing) at Sonalika Agro
    Industries for giving me the opportunity to complete my training
    at Sonalika.
    I thank Mr. Gurpreet Singh under whose guidance I completed
    this project. I would also like to thank all the others in the HR
    and Marketing Dept. at Sonalika Agro Industries for being
    extremely co-operative and guiding me throughout my project.
    I would also like to express my thanks to Mr. V. Subramaniam
    Director, Skyline Business School for giving me an opportunity
    to gain practical knowledge about corporate working through this
    project.
    Not forgetting the guidance given by Ms. Priti Patwal regarding
    corporate working which helped me during my training period at
    Sonalika for which I thank her.
    Lastly special thanks to my family members for being extremely
    supportive during my training period.
    Harmeet Singh Sran

    PREFACE
    The well planned, properly executed and evaluated project helps
    both the management trainee (student) as well as industry. The
    management trainee gets first hand line industry experience of
    the current corporate scenario, market condition and business
    environment which are not available in the textbooks. With the
    help of above tools they develop themselves, as the perfect
    business personality of future business would have excellence in
    all trade.
    On the other hand with the help of young blood and fresh brain
    full of innovative thoughts ideas, industry came to know about
    current market strength and weakness, competitor strategies,
    problem of customer and service etc.

    In this project my area of concern is to study:-


    ✔ Consumer Behavior

    Table of contents:
    S.NO. CHAPTER TOPIC PAGE NO.
    1 Declaration 2
    2 Certificate 3
    3 Acknowledgement 3
    4 Preface
    6 1 Introduction 7

    7 Tractor industry in India 21

    8 Future of tractor industry 23


    9 Limitations of the study 24

    10 2 Company profile 26

    11 About the sonalika group 30


    12 Introduction 35
    13 Products 39
    14 Investor relations 45
    15 Global presence 48
    16 3 Project profile
    17 Consumer behavior

    18 Model of buying behavior

    19 Consumer decision making process

    20 4 Research Methodology 49

    21 Sample design 49
    22 Sample size 49
    23 Data collection 50
    24 Consumer survey form 50
    25 Data analysis and presentation 51
    26 Facts and findings
    27 SWAT analysis
    28 Conclusion and suggestions 60
    29 5 Bibliography 63

    ON THE JOB TRAINING


    I did my winter internship project in sonalika agro industries corporation with marketing
    department. The marketing department of sonalika consists of employees. I worked there for six
    weeks. In those six weeks I learned lot from the company. The employees of the marketing
    Department were very friendly and very knowledgeable. They helped me lot during those six
    week. Whatever I need they provided me. The DGM of marketing department namely Mr. R.K
    sandhu is very friendly natured person. He treated the employees very friendly. He helped me lot
    during the training in the organization.

    In first 2week I understand the company , company products , how they work in india or world
    wide ,

    Company has huge distribution network in India or some other countries , I know lot of things in
    marketing filed of sonalika

    3rd or 4th week the DGM Mr. raj kumar sandhu & marketing manager Gurpreet singh given me a
    project on consumer behavior about the sonalika products , basically my work was there to
    collecting the primary or secondary data on this project ,
    LIMITATIONS

    1. The time period for carrying out the research was short as a result of which many
    facts have been left unexplored.
    2. The area for study which is quite a large area to judge out the consumer preferences
    for the various Machine Tools Companies.
    3. The market is not well flourished and because of which many good brands are no
    available.
    4. Consumers were not aware about various brands available.
    5. Only 100 respondents have been chosen which is a small number to represent the
    whole of the population.
    6. While collection of the data many consumers were unwilling to fill the questionnaire.
    7. Many of the respondents did not fill the questionnaire completely because of which
    thesample size got reduced to 100.
    8. Research gets bound as we have to give liter tests along with study.
    9. Method of sampling is chosen which seems not to be appropriate.
    10. No stipend provided by the company for this research work. so it was difficult for me to
    bear the expenses, in order to deliver my 100%.
    11. As machines being an industrial product I didn’t find many respondents who would
    answer to me due to their busy schedule.

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