Scribd Logo
Upload

Welcome to Scribd!

  • 351 views

    Cognitive Evaluation Theory

    Uploaded by

    Anonymous YgiO92j
    Cognitive Evaluation Theory proposes that extrinsic rewards can undermine intrinsic motivation in two key ways: (1) extrinsic rewards reduce a person's sense of control over a task, diminishing intrinsic motivation, and (2) extrinsic rewards change a person's perception of why they are performing the task in the first place, shifting motivation from intrinsic to extrinsic. However, certain types of extrinsic rewards like praise can enhance intrinsic motivation by being perceived as informational rather than controlling.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Cognitive Evaluation Theory

    Uploaded by

    Anonymous YgiO92j
    351 views2 pages
    Cognitive Evaluation Theory proposes that extrinsic rewards can undermine intrinsic motivation in two key ways: (1) extrinsic rewards reduce a person's sense of control over a task, diminishing intrinsic motivation, and (2) extrinsic rewards change a person's perception of why they are performing the task in the first place, shifting motivation from intrinsic to extrinsic. However, certain types of extrinsic rewards like praise can enhance intrinsic motivation by being perceived as informational rather than controlling.

    Original Description:

    extrinsic and intrinsic motivation

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Cognitive Evaluation Theory proposes that extrinsic rewards can undermine intrinsic motivation in two key ways: (1) extrinsic rewards reduce a person's sense of control over a task, diminishing intrinsic motivation, and (2) extrinsic rewards change a person's perception of why they are performing the task in the first place, shifting motivation from intrinsic to extrinsic. However, certain types of extrinsic rewards like praise can enhance intrinsic motivation by being perceived as informational rather than controlling.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    351 views2 pages

    Cognitive Evaluation Theory

    Uploaded by

    Anonymous YgiO92j
    Cognitive Evaluation Theory proposes that extrinsic rewards can undermine intrinsic motivation in two key ways: (1) extrinsic rewards reduce a person's sense of control over a task, diminishing intrinsic motivation, and (2) extrinsic rewards change a person's perception of why they are performing the task in the first place, shifting motivation from intrinsic to extrinsic. However, certain types of extrinsic rewards like praise can enhance intrinsic motivation by being perceived as informational rather than controlling.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 2

    Cognitive Evaluation Theory

    Cognitive Evaluation Theory of Motivation belongs to the category of contemporary


    theories. It is also commonly known as CET, and unlike some other motivation theories,
    the cognitive evaluation theory has a lot of empirical data and researches that validate its
    applicability.

    Extrinsic Motivation and Intrinsic Motivation:


    Extrinsic motivation means when you are motivated to do something because of external
    rewards and/or punishment associated with it. On the other hand, intrinsic motivation is
    totally independent of any external reward.
    For example, if you are reading a novel because your teacher will give you a good grade,
    this is extrinsic motivation. On the contrary, if you are reading the novel only for the
    pleasure of it and there is no additional benefit associated to it, e.g. the good grades
    this is referred to as the intrinsic motivation.
    It was believed that intrinsic motivation was totally independent of extrinsic motivation.
    However, with further studies and researches, it was concluded that these two are
    connected with each other. Finally, psychologists and organizational behaviorists reached
    on the conclusion that with the use of extrinsic motivation, the intrinsic motivation
    which could be already present eventually decreases.
    There can be a lot of explanations for this theory based on the specific situations and
    cases. However, psychologists believe that the cognitive evaluation theory holds true
    mainly because of the following two reasons:

    When the extrinsic rewards are offered, the individual himself loses a lot of
    control on the task. This loss of control results in lower intrinsic motivation.

    Secondly, the presence of extrinsic rewards changes the perception of the


    individual. The very reason, why he was performing the task in the first place,
    changes. This results in a shift from intrinsic motivation to extrinsic motivation.
    When the focus of the individual changes, so does his motivation.
    Extrinsic rewards, in terms of appreciation, encouragement and praise, actually increases
    the intrinsic motivation. Many OB experts believe that in the case of cognitive evaluation
    theory, extrinsic rewards can be categorized into two types: verbal and tangible.
    According to them, the verbal type of extrinsic motivation (appreciation, praise and
    encouragement) increases the overall level of intrinsic motivation. On the other hand,

    tangible extrinsic motivation (money, rewards, demotion) damages the intrinsic


    motivation.

    Summarizing the Cognitive Evaluation Theory:


    Cognitive Evaluation Theory is a contemporary theory of motivation. It is also
    known as CET and is well-supported by various researches, studies and reports.

    The theory suggests that the extrinsic rewards have a negative effect on an
    individuals intrinsic motivation. In other words, the inclusion of extrinsic rewards
    decreases the overall level of intrinsic motivation.

    Extrinsic rewards can further be divided into two different types: verbal rewards
    and tangible rewards.

    Studies suggest that it is the tangible extrinsic rewards (money) that decrease the
    intrinsic motivation. While the verbal extrinsic rewards (praise and appreciation) can
    actually boost the intrinsic motivation of an individual.

    You might also like